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Pengaruh Budaya Organisasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Motivasi Sebagai Variabel Moderating Pada Toko Taqwa Mulia Batanghari Suryadi; Slamet Tedy Siswoyo; Nila Tri Lestari
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 2 (2024): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i2.3556

Abstract

The purpose of this research was to find out whether there was an influence of organizational culture and working environment towards the employee performance with motivation as a moderating variable at the taqwa mulia store at Batanghari sub-district. The research Methods applied Descriptive and quantitative approaches. The population and sample were the employees of taqwa mulia shop at Batanghari sub-district, with a total of 38 employees. The data collection technique used a questionnaire. The research data were analyzed by testing the prerequisites instrument, namely the Pearson product moment validity test. Furthermore, the reliability test used the Cronbach alpha test. Furthermore, to test the research hypothesis, the researcher utilized normality test, linearity test and homogeneity test. Next, a multiple linear regression test, T test, F test were performed and tested with the moderating variable in order to analyze the data of this study. Furthermore, data analysis were undertaken through moderated regression analysis (MRA) with the SPSS program. Based on the results of this study, it showed that: 1) organizational culture influenced the employee performance. 2) the working environment had a positive effect on the employee performance, 3) the organizational culture which was moderated by motivational variables had an acceptable value, so it can be concluded that motivational variables are able to moderate organizational culture on the employee performance. 4) the working environment is moderated by the variable motivation which has an acceptable value. Based on these results it can be concluded that the motivational variable is able to moderate organizational culture on employee performance. Keywords ; Organizational Culture, Work Environment, Employee Performance, Motivation
ANALISIS STRATEGI PEMASARAN (MUAMALAT DIN) DIGITAL ISLAMIC NETWORK DALAM MENINGKATKAN JUMLAH NASABAH PADA BANK MUAMALAT INDONESIA KCP METRO Saputra, Ilham Dwi; Siswoyo, Slamet Tedy; Sugeng, Sugeng
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol 7, No 2 (2024): NOVEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jf.v7i2.2461

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran (Muamalat DIN) Digital Islamic Network di Bank Muamalat Indonesia KCP Metro melalui teknik Analisis SWOT, observasi, wawancara, dan dokumentasi. Data dikumpulkan dari 6 informan untuk menentukan nilai bobot dan rating terkait strategi pemasaran menganalisis faktor internal dan eksternal yang mempengaruhi Bank Muamalat Indonesia Kcp Metro serta menganalisis strategi pemasaran internal dan eksternal untuk meningkatkan daya saing terhadap pasar. teknik Analisis SWOT yang menghasilkan 6 kekuatan, 3 kelemahan, 4 peluang, dan  4 ancaman. Dari hasil Bobot, Rating, Dan Skor dengan IFAS dan EFAS, terlihat bahwa strategi pemasan berada pada kuadrat I, menunjukkan strategi pemasaran (Muamalat DIN) mendukung untuk pertumbuhan yang berorientasi pada strategi agresif. Strategi ini bertujuan untuk memanfaatkan kekuatan pada Bank Muamalat Indonesia Kcp Metro dengan se-optimal mungkin, memaksimalkan peluang yang ada, atau dikenal sebagai strategi SO. Berfokus pada strategi pemasaran (Muamalat DIN) dengan menerapkan pendekatan agresif dengan memanfaatkan Keunggulan Syariah dengan Tren Digitalisasi Mengembangkan dan mempromosikan layanan syariah digital untuk menarik nasabah yang mengutamakan kepatuhan terhadap prinsip Islam dan semakin beralih ke layanan digital. Menggunakan Teknologi Digital Canggih  untuk Mengikuti Tren Digitalisasi Dengan memanfaatkan teknologi canggih, Muamalat DIN dapat terus mengembangkan dan menyempurnakan layanan digital untuk mengikuti tren digitalisasi yang semakin meningkat.Kata kunci : Strategi Pemasaran, IFAS, EFAS, SWOTAbstractThe aim of this research is to analyze the marketing strategy (Muamalat DIN) of the Digital Islamic Network at Bank Muamalat Indonesia KCP Metro through SWOT Analysis techniques, observation, interviews, and documentation. Data were collected from 6 informants to determine the weight and rating values related to the marketing strategy by analyzing internal and external factors affecting Bank Muamalat Indonesia KCP Metro and to analyze internal and external marketing strategies to enhance competitiveness in the market. The SWOT Analysis technique resulted in 6 strengths, 3 weaknesses, 4 opportunities, and 4 threats. Based on the Weight, Rating, and Score results with IFAS and EFAS, it is evident that the marketing strategy is in quadrant I, indicating that the (Muamalat DIN) marketing strategy supports growth oriented towards an aggressive strategy. This strategy aims to optimally utilize the strengths of Bank Muamalat Indonesia KCP Metro, maximize available opportunities, known as the SO strategy. It focuses on the (Muamalat DIN) marketing strategy by adopting an aggressive approach utilizing Sharia advantages with Digitalization Trends, developing and promoting digital sharia services to attract customers who prioritize compliance with Islamic principles and are increasingly turning to digital services. By using advanced digital technology to keep up with digitalization trends, Muamalat DIN can continuously develop and improve digital services to follow the increasing trend of digitalization.Keywords: Marketing strategy, IFAS, EFAS, SWOT
Pelatihan Branding, Packaging dan Penyusunan Laporan Keuangan Kepada UMKM di Ganjar Asri Kota Metro Sugeng, Sugeng; Fitriani, Fitriani; Nasikah, Durotun; Siswoyo, Slamet Tedy; Firdawati, Firdawati
SINAR SANG SURYA Vol 9, No 1 (2025): Februari 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i1.3989

Abstract

Usaha mikro kecil dan menengah (UMKM) memiliki peran yang sangat besar dalam perekonomian Indonesia, baik dari sisi penyerapan tenaga kerja maupun kontribusinya terhadap produk domestik bruto (PDB). Tantangan besar yang sering dihadapi pelaku UMKM dalam mengembangkan usahanya, terutama terkait dengan pemasaran dan manajemen keuangan. Apabila hal ini tidak diatasi maka UMKM yang sedang bertumbuh akan kalah bersaing. Seperti yang terjadi pada UMKM di Kelurahan Ganjar Asri memiliki kendala diantaranya kurangnya pemahaman strategi branding dan pacaking serta manajemen keuangannya yang masih buruk yang ditandai dengan belum tersusunnya laporan keuangan. Adapun metode pelaksaan dalam pelatihan ini yaitu terdiri dari 4 tahap yang meliputi tahap perencanaan, tahap persiapan, tahap pelaksanaan dan tahap evaluasi. Hasil dari kegiatan pengabdian ini yaitu pelaku UMKM dapat memehami penting branding dan packaging yang dapat meningkatkan daya saing di pasar. Serta pentingnya penyusunan laporan keuangan guna mengetahui kondisi keuangan usaha.
Pengaruh Gaya Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Motivasi Kerja Sebagai Variabel Intervening Pada PT. Tangerang Gas Industri Putri Tasya Tasya; Andiana Rosid; Slamet Tedy Siswoyo
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4285

Abstract

Based on data on the performance of company employees at PT. Tangerang Gas Industri, it has not met the target of good performance according to company standards. Employee performance can be improved if the company is led by a suitable leadership style and can create a conducive work atmosphere for employees. This study aims to determine the effect of leadership style on employee performance, to determine the effect of work environment on employee performance, to determine work motivation in intervening leadership style on employee performance, to determine work motivation in intervening work environment on employee performance. The sample in this study were employees of PT. Tangerang Gas Industri as many as 36 employees. Data collection using a questionnaire, and data analysis using Validity Test, Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Regression Significance, and Substructural Path Analysis with the program (SPSS 20). The results of this study indicate that there is a direct influence of Leadership Style and Work Environment on employee performance, there is a direct influence of Leadership Style and Work Environment on employee work motivation, and there is a direct influence of employee performance on work motivation of PT Tangerang Gas Industri.
Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Florist Mokka.Id Di Kotagajah Redo Nur Sanjaya; Nani Septiana; Slamet Tedy Siswoyo
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4656

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The development of the business world is now increasingly dynamic along with theincreasing public demand for products and services to meet all their needs in Kota Gajahthere are 5 flower bouquet shops. The purpose of this study is to find out whether there is adirect effect of product quality on customer loyalty. Florist Mokka.Id Kota Gajah. To find outwhether there is a direct effect of price on customer loyalty. Florist Mokka.Id Kota Gajah.Mokka.Id Kota Gajah, to find out whether there is a direct effect of price on customersatisfaction Florist Mokka.Id Kota Gajah, to find out whether there is a direct effect ofcustomer satisfaction on customer loyalty Florist Mokka.Id Kota Gajah. Is there an indirectinfluence of product quality on customer loyalty through customer satisfaction FloristMokka.Id kota gajah. This study took a sample of 96 buyers of Mokka.Id Florist Kota Gajah.Data collection used interviews, questionnaires and data libraries using the Validity Test,Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Variable RegressionAnalysis with the Causal Step Method with the program (SPSS 25). There is a direct effect ofProduct Quality on Customer Loyalty, There is a direct effect of Price on Customer Loyalty,There is a direct effect of Product Quality on Costomer Satisfaction. There is a Direct effect of Price on Customer Satisfaction, There is a direct effect of Customer Satisfaction onCustomer satisfaction on costomer loyality
Pengaruh Kualitas Pelayanan , Citra Merek, Dan Kepuasan Pelanggan Terhadap Keputusan Pembelian (Studi Kasus Produk Skincare Cantika Pada Klinik Kecantikan Cantika Kota Metro) Ratih Mega Susanti; Slamet Tedy Siswoyo; Ana Septiani
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4709

Abstract

Competition between the personal care and cosmetics industry markets is increasinglycompetitive. This is proven by the many types of cosmetics in circulation, both domestic andforeign production. The flood of cosmetic products on the market influences a person'sattitude towards purchasing decisions and using goods. Purchasing a product is no longer tofulfill a need, but rather because of a desire. This research aims to find out whether there isan influence of Service Quality, Brand Image, and customer satisfaction on PurchasingDecisions. This method uses quantitative research. The population in this research arecustomers who subscribe to or have purchased products from the Beauty Clinic. In this study,non-probability sampling was used using a purposive sampling method. The number ofsamples that met the requirements for this study was 64 samples. The data collectiontechnique used was using interviews and questionnaires. Data analysis used includes validitytest, reliability test, normality test, linearity test, homogeneity test and multiple linearregression analysis with the help of the SPSS version 25.0 application. Service quality andcustomer satisfaction have a positive and significant influence on purchasing decisions at theCantika Beauty Clinic in Metro City. Meanwhile, Brand Image does not have a positive andsignificant effect on Purchasing Decisions at the Cantika Beauty Clinic in Metro City
Pengaruh Motivasi Kerja Dan Kompensasi Terhadap Kinerja Karyawan Dengan Masa Kerja Sebagai Variabel Moderating Studi Pada Rumah Sakit Umum Muhammadiyah Metro Finka Wulandari; Jati Imantoro; Slamet Tedy Siswoyo
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 4 (2024): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i4.4291

Abstract

Based on attendance data for Muhammadiyah Metro General Hospital employees in December 2022, medical employees have the lowest percentage value, with an average of 55% of the number of days, the number of delays, and the number of early discharges. Based on these data, hospitals need to increase work motivation in employees in order to reduce the number of delays in entering employee work. The purpose of this study is to find out whether work motivation and compensation affect employee performance. To find out whether the length of service is able to moderate the effect of work motivation and compensation on employee performance. This study is a descriptive quantitative study with a sample of 81 employees. Data collection using questionnaires and data analysis using validity tests, reliability tests, normality tests, linearity tests, homogeneity tests, multiple regression analysis tests, t tests, r2 determination tests, and MRA tests using programs (SPSS). The results showed that work motivation had an effect and positively on employee performance. Job satisfaction has an effect and is positive on performance. Length of service affects the relationship between work motivation variables and employee performance variables. Length of service affects the relationship between job satisfaction variables and employee performance variables.
MODEL PENINGKATAN REPURCHASE INTENTION PEMBIAYAAN SYARIAH PADA LEMBAGA KEUANGAN SYARIAH DI KOTA METRO PROVINSI LAMPUNG Slamet Tedy Siswoyo; Nurhidayati Nurhidayati
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol. 9 No. 1 (2026): APRIL
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jf.v9i1.2955

Abstract

Niat beli berkaitan erat dengan motif yang dimilikinya untuk memakai ataupun membeli produk tertentu. Faktor yang mempengaruhi repurchase intention pada produk pembiayaan syariah, salah satunya adalah tingkat religiusitas. Faktor lainnya yang dapat mempengaruhi repurchase intention pada pembiayaan syariah adalah word of mouth. Fenomena gap yang terjadi pada Lembaga keuangan syariah di Kota metor yakni kenaikan jumlah nasabah yang yang melakukan pembiayaan. Namun, ditemukan research gap, dimana literature yang ada terkait pengaruh religiusitas, pengetahuan dan word of mouth memperlihatkan hasil yang tidak konsisten. Adanya gap di atas perlu dicari solusinya. Penelitian ini memasukan variabel sikap nasabah sebagai solusi gap. Variabel sikap sebagai pemediasi didasari hasil penelitian sebelumnya menjelaskan bahwa sikap nasabah berpengaruh terhadap repurchase intentionJenis penelitian yang digunakan dalam penelitian ini adalah penelitian eksplanatori (explanatory research) dengan metode kuantitatif. Populasi seluruh nasabah yang melakukan pembiayaan syariah pada lembaga keuangan syariah di Kota Metro Provinsi Lampung. Teknik pengambilan teknik non probability sampling dengan metode acidental sampling, sampel penelitian ini berjumlah 100 orang. Teknik pengumpulan data menggunakan kuesioner. Dalam penelitian ini, analisis data menggunakan metode SEM-PLS dengan sofrware SmartPLS (Partial Least Square).