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Munandar Munandar
Department Of Management Science, Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE EFFECT OF MOTIVATION, CREATIVITY AND BUSINESS LOCATION ON THE SUCCESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN THE AHAD MARKET OF CULINARY TOURISM IN LHOKSEUMAWE CITY Mhd Aldiani; Munandar; M.Subhan; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1092

Abstract

This study aims to analyze the influence of motivation, creativity, and business location on the success of micro, small, and medium enterprises (MSMEs) at the Ahad Culinary Tourism Market in Lhokseumawe City. The research method used is a quantitative approach, with data collected through questionnaires distributed to 90 MSME respondents. The data were analyzed using multiple linear regression analysis. The results of the study indicate that: (1) Motivation has a positive and significant influence on the success of MSMEs. The higher the motivation of business actors, the greater their chances of achieving success in facing business challenges. (2) Creativity also has a positive and significant influence on the success of MSMEs. This highlights the importance of supporting creativity development through training or facilitation by local governments and business communities. (3) Business location has a positive and significant influence on the success of MSMEs. A strategic business location has been proven to support increased sales and improve consumer access to the products or services offered.
Co-Authors Adnan Adnan Agustinawati Arliansyah Chalirafi, Chalirafi Devi Andriyani Falahuddin Falahuddin Fuadi Fuadi Jullimursyida Khairawati Khairawati, Khairawati M Subhan Mhd Aldiani Miranda Mirna Zahara Muttaqien Naufal Bachri, Naufal Rahmaniar Suryani