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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Pangabdhi Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo SEIKO : Journal of Management & Business YUME : Journal of Management Jurnal Industri Kreatif dan Kewirausahaan Journal of Management and Bussines (JOMB) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Economics and Digital Business Review Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Wahana Pendidikan Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Majapahit Journal of Islamic Finance and Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Majapahit Journal of Islamic Finance dan Management As-Syirkah: Islamic Economic & Financial Journal
Yulinda L. Ismail
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Majapahit Journal of Islamic Finance dan Management

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The Influence of Social Media Marketing and Cash on Delivery on Purchase Decisions at Don's Bakery Gorontalo Suleman, Siti Samsia; Taan, Hapsawati; Ismail, Yulinda L
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.430

Abstract

This study aims to determine the effect of Social Media Marketing and Cash on Delivery on purchasing decisions at Don's Bakery Gorontalo. This study uses a quantitative approach with a purposive sampling technique with a total of 96 respondents. Data collection was carried out through questionnaires and analyzed using multiple linear regression analysis with the help of SPSS. The results of the study indicate that, partially, Social Media Marketing has a positive and significant effect on purchasing decisions. Likewise, Cash on Delivery also has a positive and significant effect on purchasing decisions. Simultaneously, both variables together influence the increase in consumer purchasing decisions. Based on the results of the study, marketing strategies through social media and the convenience of the payment system through Cash on Delivery have proven effective in encouraging consumers to make purchases at Don's Bakery. This finding emphasizes the importance of utilizing social media and practical payment methods in shaping consumer purchasing decisions.
Co-Authors Abdul Azis S. Bratan Abdussamad, Zulfia K. Agus Hakri Bokingo Alansyah H. Mantu Amalia Deviyani M Mansur Andi Juanna Asnawi, Melan Angriani Citra Aditya Kusuma Citrawati Fadjar Citron S Payu Djoko Lesmana Radji Elviansri Katili Erlin. S Uge Fanessa Palantu Faradila Wulandari Potabuga Febriadi Kei Febriadi Kei Fritania Bonde Gude, Siti Rahmawati Hais Dama Hapsawati Taan Haris Danial Herlina Rasjid Idris Yanto Niode Indri Wirahmi Bay Isa, Ramlan Amir Jihan Asmita Mandiri Melisawati Kau Mia Arista B. Wantu Mia Arista B. Wantu Muchtar Ahmad Muhamad Gafur Maladjai Muhammad Rezky F. Payu Nur Ihsan Nue Nur Rahma Junus Nurjihan Zhabrina Dude Pautina, Yazid Bustomin Resma Ibrahim Rifal Dukalang Rismawati Hamid Samuel, Masita Sartin H Pontoh Siti Chairunnisa Siti Nur Afni Saman Solly Aryza Sri Indrawaty Nune Sri Widyarti Ali Suleman, Siti Samsia Syam S. Kumaji Talib, Imelda Nur Septiana Tineke Wolok Umin Kango Valentina Monoarfa Villy Epifania Suruata Yanti Aneta Yazid Bustomin Pautina Yazid Bustomin Pautina Yazid Bustomin Pautina Yuli Isnawati Zulfia K Abdussamad Zulfia K. Abdussamad