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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Management Studies and Entrepreneurship Journal (MSEJ) Daengku: Journal of Humanities and Social Sciences Innovation Journal of Economics and Business Letters Innovative: Journal Of Social Science Research Jurnal Lentera Pengabdian AGILITY: Jurnal Lentera Manajemen Sumberdaya Manusia Dedikasi : Jurnal Pengabdian Lentera
Giri Nurpribadi
Universitas Pelita Bangsa
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pemberdayaan UMKM melalui Pendekatan AMO (Ability, Motivation, Opportunity) untuk Meningkatkan Keberlanjutan Usaha Erina Rulianti; Giri Nurpribadi; Nur Aeni; Fuzha Melyani Putri
Dedikasi: Jurnal Pengabdian Lentera Vol. 3 No. 06 (2026): Juni 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v3i06.1335

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan keberlanjutan usaha UMKM melalui pendekatan Ability, Motivation, Opportunity (AMO). Kegiatan melibatkan 20 pelaku UMKM di Kabupaten Bekasi yang menghadapi kendala dalam pengelolaan usaha, pemasaran digital, motivasi pengembangan bisnis, dan pemanfaatan peluang usaha. Pelaksanaan kegiatan dilakukan secara partisipatif melalui identifikasi kebutuhan, pelatihan, pendampingan, penerapan teknologi, dan evaluasi. Materi kegiatan mencakup pengelolaan usaha, pencatatan keuangan sederhana, penguatan motivasi kewirausahaan, pemasaran digital, serta pengembangan jejaring bisnis. Hasil evaluasi menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam mengelola usaha, memanfaatkan media digital untuk promosi, serta mengenali peluang pengembangan bisnis. Peserta juga mulai menerapkan pencatatan keuangan yang lebih teratur dan menggunakan media sosial serta marketplace sebagai sarana pemasaran. Secara keseluruhan, pendekatan AMO mampu meningkatkan kemampuan, motivasi, dan kesempatan pelaku UMKM dalam mengembangkan usaha. Kegiatan ini menunjukkan bahwa pendekatan AMO dapat digunakan sebagai model pemberdayaan yang mendukung keberlanjutan dan daya saing UMKM di era digital.
Human Resource Empowerment and Marketing Development for Coconut Root Snack MSMEs in Jayamulya Village Giri Nurpribadi; Erina Rulianti
Lentera Pengabdian Vol. 4 No. 03 (2026): Juli 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v4i03.1385

Abstract

This community service activity was conducted in Jayamulya Village, Serang Baru District, Bekasi Regency, with the aim of empowering coconut root snack MSMEs through human resource strengthening, production improvement, marketing development, and business legality support. The method used was participatory community empowerment, which was implemented through observation, discussion, product identification, digital empowerment, and cultural adaptation to the local community context. The activity involved direct observation of the coconut root snack production process, discussions with MSME managers, identification of production tools and packaging needs, and mapping of existing marketing networks. The results showed that coconut root snack MSMEs have promising potential to support household income and village economic development. However, several aspects still need improvement, including production process standardization, product packaging, market expansion, digital marketing utilization, and business legality. Digital empowerment was introduced as an opportunity to expand promotion and distribution through online marketing channels. In addition, assistance related to NIB and P-IRT registration was identified as an important step to strengthen product legality, labeling, and consumer trust. Therefore, continuous assistance from universities, local government, and related stakeholders is needed to improve the competitiveness and sustainability of coconut root snack MSMEs in Jayamulya Village.
Co-Authors Dewi Fitrianingsih Erina Rulianti Febrianti Awaliyah Fuzha Melyani Putri Nur Aeni Nuzila Mahdian Alwanda Roni Amirudin Sri Mulyati Stefani Ita