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All Journal Jurnal Inovasi Bisnis (Inovbiz) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Rangkiang: Jurnal Pengabdian Pada Masyarakat JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Ekuilnomi Economics and Digital Business Review ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Ekonomi Manajemen dan Akuntansi SWARNA Media Bina Ilmiah Innovative: Journal Of Social Science Research RANGKIANG: Jurnal Pengabdian Pada Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) SWARNA: Jurnal Pengabdian Kepada Masyarakat JUKEMAS : Jurnal Pengabdian Kepada Masyarakat
Lady Lady
Universitas Internasional Batam
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Journal : conference on community engagement project concept

 1 
Perancangan Dan Penerapan Strategi E-Marketing & Promotion Mix Pada PT Vios Tirta Permata (S2 Mineral Water) Lady Lady; Norinsa Hanty
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Tujuan kerja praktek di PT Vios Tirta Permata adalah untuk membantu penjualan dengan mengembangkan brand awareness produk Air Mineral S2. Kegiatan kerja praktek dimulai dengan perancangan metode e-marketing dan promotion mix. Promotion mix yang dilakukan dalam kerja praktek berupa advertising, direct marketing dan sales promotion. Kerja praktek ini menggunakan metode observasi, wawancara, perancangan serta implementasi untuk mendapatkan hasil berbentuk seperti pembuatan brosur yang menunjukkan berbagai macam bentuk dan harga air mineral dan dibagikan kepada calon pelanggan melalui sosial media dan juga adanya paket promo yang dilakukan untuk meningkatkan brand awareness air mineral S2, business to business marketing dengan minimarket lokal yang akan mempermudah pembelian produk S2 untuk pelanggan sekitar. Setelah implementasi dilakukan penulis melakukan pengecekan terhadap hasil penerapan dan PT Vios Tirta Permata telah berhasil meningkatkan penjualan pada 3 bulan terakhir.
Pengembangan E-Marketing Dan Promotion Mix Dalam Meningkatkan Penjualan Toko Kartini Frozen Penuin Lady Lady; Chris Levenise
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Kegiatan Kerja Praktek ini bertujuan untuk mengembangkan sistem E-marketing dan Promotion Mix yang dirancang akan meningkatkan hasil penjualan pada Toko Kartini Frozen Penuin dalam tepat waktu sehingga dapat menjadi sebagai dasar pengambilan keputusan. Kerja Praktek ini menggunakan metode observasi, wawancara, perancangan, dan implementasi. Perancangan sistem dimulai dari pembuatan media sosial yang sesuai dengan kebutuhan Usaha Mikro Kecil Menengah (UMKM), membuat e-brosur, pembuatan banner, dan bekerja sama dengan pihak Grabfood yang diperlukan oleh UMKM. UMKM Kartini Frozen Penuin telah mampu menghasilkan Promotion Mix dan E-Marketing secara jelas.
PREPARATION OF HIGH SCHOOL’S FINANCIAL MANAGEMENT TEACHING MATERIALS FOR BATAM KALLISTA SCHOOL Lady Lady; Vitrian Anggraini
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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This practical work project aims to create teaching materials for Kallista Batam High School’s level of financial management subject. The data was collected by conducting direct interviews with teachers at Kallista Batam School, document study techniques using sources from the Cambridge International AS and A Level Business Coursebook, which is a financial management material guide book for Kallista Batam High School and the official website of the Kallista Batam School. The project outputs produced and submitted to the Kallista Batam School are several modules or teaching materials in digital forms such as PowerPoint file, which consists of material made in PowerPoint slides per chapter or section, question bank that consists of a collection of questions according to the part of the material being taught, a collection of a video consisting of videos related to the material and a summary consisting of additional information and important notes on the material in pdf form.
Penerapan Brand Awareness dan E-Marketing pada Toko Natasyia Collection pada Situasi Pandemi COVID-19 Lady Lady; Lisa Aini
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The development of technology makes e-marketing technology become an important marketing strategy because it is able to reach a wide community network. Moreover, brand awareness is also very important for any business because it is not only invites consumers to buy for the first time, but also makes consumers continue to buy the brands we have and if they are satisfied, they will most likely promote to other people about our brand and also it can survive and to be more advance for our business. The design of e-marketing and brand awareness in this study deals with micro, small and medium enterprises, namely Natasyia Collection store. The problem is there is no brand awareness yet and also still used the conventional marketing. But after the implementation activities, Natasyia Collection Store was able to reach a wider range of consumers and increased sales turnover for the last 3 months by marketing through social media, namely Instagram and Facebook and e-commerce, namely Tokopedia, making promotional videos, Linktree, e-content marketing and an interesting e-catalog. In addition, the creation of brand awareness by making brand logos, banners, clothes tags, thank you card and an interesting packaging. This research is a qualitative research using case studies. Data obtained through interviews, observation and documentation. In further research, it can develop marketing through social media and other e-commerce such as Whatsapp Bussiness, Tiktok, Shopee, Bukalapak and Lazada and can develop brand awareness with promotions that are even more interesting than the previous ones.
Co-Authors Ageng Ageng Alcung Tasya Alexander Alexander Amanda Putri Nur Anisa Andi Andi Anthony Sentoso Ariyanto, Hepy Hefri Attlantha Valencia Simbar Azizul Syukriansyah Benwanto Ardiyano Calvin Calvin Chris Levenise Cristina Anggrena Daniel Prisman Delfina Delfina Efriza Shahara Kennedi Eginta Immanuel Sembiring Ellen Ellen Febby Febby Fidia Fidia Florentina Jasmine Golan Hasan, Golan Hendri Wijaya Ivan Jones Jessica Novia Jesson Jesson Jewell Jewell Joey Joey Jusvenny Jusvenny Kelvin Kelvin Kelvin Lie Kevin Angelino Kevin Kevin Kevin Louis Kevin Tjoa Liana Ester Lina Lina Lindawati Lindawati Lisa Aini Lovis Vernando Melvin Lie Metha Selvia Mutiara Kamilatunnaimah Natasya Sapitri Nisa Ardhany Damanik Norinsa Hanty Novita Lu Novita Novita Peter Macnico Ricko Marthin Ronny Firdiansyah Arief Ronny Lim Rudy Hartono Sentoso, Antony Seren Seren Silvia Rahmadhani Stephanie Stephanie Tondy Tondy Tyana Tyana Valencia Valencia Veni Sisca Veronica Veronica Verren Calystania Vincent Vincent Vinna Rudianto Vira Vira Vitrian Anggraini Viviani Viviani Vivien Christy Apriyanti William William Winson Winson Yeffy Yeffy