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All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi LUGAS Jurnal Komunikasi Transparansi Jurnal Ilmiah Ilmu Administrasi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Dakwah dan Komunikasi Komunika: Jurnal Ilmu Komunikasi Prosiding Konferensi Nasional PKM-CSR International Journal of Science and Society (IJSOC) International Journal of Humanities Education and Social Sciences Jurnal Ilmu Komunikasi Dan Media Jurnal Ilmu Komunikasi Citra JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Asian Journal of Social and Humanities International Journal of Technology and Education Research
Ika Yuliasari
Universitas Jayabaya
Religion Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Kredibilitas Karin Novilda sebagai Celebrity Influencer Produk Liquid Vape “CANDU” terhadap Minat Beli Followers Instagram Alam, Mutiara Nur; Yuliasari, Ika
LUGAS Jurnal Komunikasi Vol 7, No 1: JUNI 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i1.2808

Abstract

Since the last few years, many business people have started to switch their market into digital and use technology to promote their products. They started to use social media influencers as a part of promotion. An influencer can be seen for their credibility from how high their followers buy interest.  Karin Novilda is a celebrity endorser on Instagram or commonly known as Awkarin. Currently, the number of Awkarin's followers is 7.9 million people. With the large number of her followers and current popularity, this is certainly considered very possible to influence her followers' buying interest in the "CANDU" liquid vape product. This study aims to know the effect and how much the effect of the credibility of Karin Novilda as a Celebrity Endorser of “CANDU” liquid vape to her followers' buying interest. This study supports the theory of Source Credibility. This theory itself discusses that one's credibility has an important role in persuading the audience to determine their views. After using quantitative method research, it’s found that  Karin Novilda's credibility as a celebrity endorser has an influence of 27.6% on her followers' buying interest.
Pengaruh Brand Ambassador Boyband Exo terhadap Keputusan Pembelian Skincare Nature Republic dikalangan Penggemar Exo (Exo-L) Daerah Jakarta Selatan Peresa, Santya; Yuliasari, Ika
LUGAS Jurnal Komunikasi Vol 7, No 1: JUNI 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i1.2809

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand ambassador boyband exo terhadap keputusan pembelian skincare nature republic dikalangan penggemar EXO (Exo-L) daerah jakarta selatan. Hasil Penelitian ini menunjukkan bahwa berdasarkan hasil analisis koefisien regresi diperoleh persamaan Y = -3.682 + 0.919X. Dari persamaan regresi tersebut dapat diketahui bahwa Konstanta (a) sebesar -3.682 menyatakan bahwa jika Brand Ambassador Skincare Nature Republic nilainya adalah 0 (tidak mengalami peningkatan), maka Keputusan Pembelian skincare Nature Republic pada Penggemar Exo Daerah Jakarta nilainya mengalami penurunan sebesar -3.682. Koefisien regresi Brand Ambassador Skincare Nature Republic sebesar 0.919, artinya jika Brand Ambassador Skincare Nature Republic mengalami peningkatan 1 satuan, maka Keputusan Pembelian skincare Nature Republic pada Penggemar Exo Daerah Jakarta mengalami peningkatan sebesar 0.919. Berdasarkan analisis korelasi diperoleh hasil sebesar sebesar 0.703, hal ini berarti hubungan Brand Ambassador Skincare Nature Republic dengan Keputusan Pembelian skincare Nature Republic pada Penggemar Exo Daerah Jakarta kuat dan positif.
Strategi Komunikasi Humas RSUP Persahabatan Dalam Penanganan keluhan Pelanggan di RSUP Persahabatan Eryuniyanti Eryuniyanti*; Ika yuliasari; Datep Purwa Saputra
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 4 (2023): Agustus, Social Religious, History of low, Social Econmic and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i4.26537

Abstract

Penelitian ini bertujuan untuk mengetahui implementasi program Sub Humas RSUP Persahabatan Jakarta dalam penangganan keluhan pelanggan yang disampaikan secara langsung melalui ruang pelayanan public, Gazebo Sahabat Sub Humas RSUP Persahabatan Jakarta untuk membangun reputasi Rumah Sakit Umum Pusat Persahabatan dan mengetahui strategi komunikasi Sub Humas RSUP Persahabatan menanggani keluhan serta membangun mindsed pelanggan dari keluhan menjadi apresiasi untuk meningkatkan reputasi Rumah Sakit Umum Pusat Persahabatan. Strategi komunikasi humas dalampenangganan keluhan dan out come nya mengelola keluhan yang disampaikan pelanggan rumah sakit menjadi sebuah apresiasi untuk Rumah Sakit Umum Pusat Persahabatan Jakarta, Dan ini sangat menarik untuk dilakukan penelitian.Strategi kmunikasi yang tepat dan jitu dalam melaksanakan komunikasi dengan pelanggan yang telah menyampaikan keluhannya yang menghasilkan sebuah apresiasi. Penelitian ini mengunakan pendekatan kualitatif . Informan penelitian adalah Direktur RSUP Persahabatan, Ketua Komite Etik dan Hukum RSUP Persahabatan Jakarta, Staf Penanganan keluhan( pranata humas) dan pelanggan yang menyampaikan keluhan. Tekhnik pengumpulan data Wawancara Mendalam (Deep Interview) ,Observasi/Partisipasi , Diskusi Group , Studi Kepustakaan ,Studi Dokumentasi .Tekhnik analisa data yang dipergunakan adalah Reduksi data(( data reduction ), Penyajian Data ( data display ),Penarikan Kesimpulan dan verifikasi.Hasil penelitian menunjukan bahwa Strategi Komunikasi Sub Humas dalam Merubah mindsed pelangan yang menyampaikan keluhan menjadi sebuah apresiasi untuk membangun reputasi Rumah Sakit Umum Pusat Persahabatan dilakukan strategi komunikasi persuasive.
Communication Strategy for Learning Process Based on Information Technology at Putra Pertiwi Education Foundation Ika Yuliasari; Novianty Elizabeth
International Journal of Science and Society Vol 5 No 5 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i5.966

Abstract

Government regulations of the Republic of Indonesia stated that the learning process can be carried out online. On-site communication between educators and students that turns into virtual communication created obstacles and changes in communication interactions. This study is focused on communication strategies in the learning process based on the reality of communication in the field of education which was carried out during the Covid-19 pandemic. The purpose of this study is to examine the communication interaction activities in the learning process and communication strategies that were applied by educators in the learning process during the Covid 19 pandemic at Putra Pertiwi Education Foundation, South Tangerang. We applied a descriptive method with a qualitative approach. Data collection was carried out using survey methods, Forum Group Discussion and interviews. The results showed that, communication interactions in the classroom can take place online, on-site and a blended online and on-site combination. The teachers and students are able to communicate with the help of technology. The communication strategy implemented is related to the teacher's social competence factors, the preparation of innovative messages, the selection of social media platforms, teacher's understanding of student communication behaviour and management of student feedback in interactions.
Strategi Komunikasi Risiko COVID-19 Program PKMM-CBA LPBI NU untuk Mendorong Perilaku Pencegahan COVID-19 Yusuf, M. Ali; Yuliasari, Ika; Komalawati, Euis
LUGAS Jurnal Komunikasi Vol 8, No 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.4234

Abstract

Apart from implementing appropriate strategies to increase understanding of the risks of COVID-19 and how to reduce the risks, COVID-19 communication risk requires various efforts to foster public interest and willingness to carry out COVID-19 risk reduction behaviors by implementing health protocols and vaccination.By using the Extended Parallel Process Model (EPPM) and Theory of Planned Behavior (TPB), this research explores and analyzes the risk communication strategy of the PKMM-CBA LPBI NU program in increasing public understanding and awareness of the risks of COVID-19 and efforts to reduce them in Metatu & Punduttrate Village, Benjeng District, Gresik Regency, East Java Province, accompanied by disclosure of factors that encourage people to take actions to reduce risks.The research results show that in addition to appropriate risk communication strategies, there is a need to provide facilities and support to foster public interest and willingness to comply with health protocols aswell as community social awareness to remind each other about compliance with COVID-19 health protocols and also vaccination.
Journalist-Victim Relationship: Analysis of Cyber Media Reporting on the Land Conflict of the Sunda Wiwitan Indigenous Community Junaidi, Ahmad; Sarwoprasodjo, Sarwititi; Suharjito, Didik; Yuliasari, Ika
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.28992

Abstract

  The relationship between journalists and sources influences reporting on conflicts in media. The news media's portrayal of conflicts can shape public opinion, which in turn can influence policy decisions. Governments and other stakeholders often pay close attention to media coverage and public reaction when making decisions related to conflicts. This study analyzes how the relationship between journalists and sources, in this case the victims from the Sunda Wiwitan indigenous community in Cigugur, West Java, in online media, relates to the land conflict and how it influences the resolution of the case. The researcher chose the theme of Sunda Wiwitan in relation to online media and conflict because the land conflict involving the Sunda Wiwitan indigenous community in Cigugur, West Java, is an issue that has received widespread media attention. Online media, with its fast and broad reach, often covers this conflict, although frequently in the form of short news pieces (hard news). This study uses a qualitative approach, employing a mixed method of content analysis, in-depth interviews which involving journalists and members of Sunda Wiwitan Community. The researchers analyze 113 news articles from national and local online media about the Sunda Wiwitan land conflict from 2020-2022. This study aims to examine how the relationship between victims in land conflicts and influential journalists affects media framing and agenda-setting.The research shows cyber media are interested to cover the issue as it carries news value of conflict and produce more news in form of hard news that features. The communication established between journalists or the media and victims or sources from the Sunda Wiwitan indigenous community influences the formation of media agendas and framing.The significant attention from online media and diverse sources influenced policy decisions regarding the Sunda Wiwitan land conflict.
The Baduy Indigenous Community And The Utilization Of Information Technology Yuliasari, Ika; Elizabeth, Novianty; Junaidi, Ahmad
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.31196

Abstract

The Baduy indigenous community consists of the Inner Baduy and Outer Baduy residents, with their settlement area in Kanekes Village, Leuwidamar District, Lebak Regency, Banten. The cultural norms of Sunda Wiwitan prohibit Baduy residents from adopting modern values in areas such as education, healthcare, and Information technology. However, the current communication reality contradicts the customary rules, as Outer Baduy residents use Information technology to support activities in agriculture, trade of agricultural products, and marketing of handicrafts.  The purpose of the study is to describe and analyze the phenomenon of the use of communication technology by the Baduy community. The ethnography of communication method is used to find the reality of interaction, practice and communication patterns. The Baduy indigenous community interacts with consumers through digital communication platforms. This reality can be reviewed from the perspective of symbolic interactionism and marketing communication. The research was undertaken employing a qualitative approach and utilizing the method of virtual ethnography analysis. Data collection was conducted through direct observations within the Baduy community settlements, in-depth interviews with selected informants, engaging in Focus Group Discussions (FGDs), documentation of information content disseminated through social media platforms, as well as capturing photographic evidence. The application of the virtual ethnography method encompassed an analytical examination of the intricacies of communication realities, exploration of the roles assumed by communication actors, meticulous crafting of virtual messages, and an in-depth exploration of the utilization patterns observed in the realm of social media. The results showed that the communication behavior of the Baduy Kaduketuk Luar community is an adaptation of a mediated communication system. The use of communication technology media is done autodidactically. marketing communication is carried out by advertising, direct marketing to agents, social media publications, face-to-face communication, and word of mouth marketing.
The Patterns of Participatory Communication in Empowering the MSMEs Sector Ika Yuliasari; Novianty Elizabeth Ayuna; Mega Ayu Permatasari
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.511

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in enhancing community economies, especially in the digital era. This article examines MSME actors in batik handicrafts in the Giriloyo area of Yogyakarta and weaving craftsmen in the Baduy area of Banten. The Indonesian government's development programs aim to empower MSMEs in tourist villages, fostering independence and community participation while preserving cultural heritage. Despite being in rural areas, these artisans have successfully promoted their products globally through communication technology. The research highlights the socio-cultural backgrounds of these communities, enriching findings on communication patterns and MSME sector empowerment. Employing a qualitative approach, data was gathered through observation, interviews, documentation, and focus group discussions. The analysis reveals that MSME actors primarily develop participatory communication networks to enhance marketing strategies for batik and woven products. Key findings include increased community engagement, expanded partnerships, fostered dialogical interactions, direct sales growth, and enhanced social media promotion. The research contributes to the theory of participatory communication in the digital era, marketing communication models, and MSME empowerment strategies. Practical implications suggest effective communication network development and business communication enhancement for MSMEs.
WORKSHOP IMPLEMENTASI PENDIDIKAN KARAKTER BERBASIS CINTA DAMAI SOSIAL RELIGIUS UNTUK MENGHINDARI BULLYING PADA SMK PUTRA PERTIWI KOTA TANGERANG SELATAN, BANTEN Ika Yuliasari; Novianty Elizabeth Ayuni; Made Wiliantara; Meuthia Indah; Agung Kwartama
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.28285

Abstract

Berangkat dari Programme for International Students Assessment (PISA) di tahun 2018, Indonesia berada di urutan kelima tertinggi dari 78 negara sebagai negara yang paling banyak murid mengalami perundungan (bullying). Sebesar 41,1% murid mengaku pernah mengalami perundungan (bullying). Tujuan kegiatan PKM ini Workshop Implementasi Pendidikan Karakter Berbasis Cinta Damai Sosial Religius Pada SMK Putra Pertiwi, Tangerang Selatan, Banten, melalui layanan belajar dan media sosial tiktok dan youtube/instagram. Metode kegatan PKM dilaksanakan secara luring melaui layanan mengajar dan daring melalui video tiktok. Tahapan kegiatan PKM: 1) Persiapan melakukan eksplorasi nilai cinta damai sosial religius, mengembangkan design dan konsep media tiktok, mengembangkan form refleksi dan evaluasi kegiatan, mengembangkan model layanan mengajar interaktif; 2) Pelaksanaan dilaksanakan secara langsung tatap muka di SMK Kota Tangerang Selatan, Banten. Sosialisasi dan edukasi nilai cinta damai sosial religiusl melalui media sosial tiktok dan youtube; Evaluasi dan refleksi yaitu evaluasi ketercapaian luaran dan target kegiatan kegiatan melalui survey terkait implementasi Pendidikan karakter cinta damai sosial relegius pada era digital dalam mencegah perilaku bullying pada SMK Putra Pertiwi. Hasil Kegiatan PKM: 1) Persiapan, 2) Pelaksanaan layanan mengajar dan evaluasi mendapat respon yang sangat baik dari siswa yang pernah menjadi pelaku dan korban bullying. Hasil evaluasi yaitu peserta lebih memahami meyakini bahwa tindakan bullying tidak baik, menyakiti korban, tidak disukai Tuhan Yang Maha Esa, Tuhan akan memberikan sanksi kepada orang yang melakukan bullying, Tuhan akan memaafkan orang yang melakukan bullying dengan taubat, dan berjanji tidak akan melakukan pengulangan lagi.
Café Langit Seduh's Formulation in Building Communication Orchestration Experiential Marketing Based Marketing Hevi Novianti; Ika Yuliasari; Hudi Santoso
International Journal of Technology and Education Research Vol. 3 No. 02 (2025): April - June, International Journal of Technology and Education Research (IJET
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i02.1782

Abstract

For the café industry, specifically Langit Seduh, the growing abundance of information and communication technology has introduced a new lease on life for the sustainability of marketing communications. The digital realm that significantly impacts the creation and preservation of its business's stability is the Instagram social media platform. The large number of Instagram users has led Langit Seduh cafe to depend on the advancements of each feature offered in its promotional activities based on experiential marketing in order to face business competition. This research seeks to examine the marketing strategy program founded on experiential marketing implemented by Langit Seduh cafe Jakarta. This research is a mixed method study with a case study approach. The research technique is conducted through observation, interviews, and surveys of informants and participants who have been selected. The findings of this research suggest that the marketing communication strategy implemented by Langit Seduh cafe Jakarta is set to develop the 9P components of the marketing mix along with sense, feel, think, act, and relate in order to create a harmonious and dynamic marketing communications.
Co-Authors Agung Kwartama Ahmad Junaidi Alam, Mutiara Nur Amiruddin Saleh Atmaja, Machhendra Setyo Ayuna, Novianty Elizabeth Azizah, Frecya Yoli Datep Purwa Saputra David Rizar Nugroho Didik Suharjito Elizabeth, Novianty Eryuniyanti Eryuniyanti* Hevi Novianti HUDI SANTOSO Komalawati, Euis Lely Ariannie Made Wilantara Made Wiliantara Mega Ayu Permatasari Meuthia Indah Musa Hubeis Novianty Elizabeth Novianty Elizabeth Ayuna Novianty Elizabeth Ayuna Novianty Elizabeth Ayuni Oman Sukmana Peresa, Santya Ram, Mutia Putri Sani Samri Abdullah Yoel Ulimpa Yusuf, M. Ali