Article Per Year (5 Year)
p-Index From 2021 - 2026
5.198
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi Pendas : Jurnah Ilmiah Pendidikan Dasar LUGAS Jurnal Komunikasi Transparansi Jurnal Ilmiah Ilmu Administrasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Dakwah dan Komunikasi Komunika: Jurnal Ilmu Komunikasi Jurnal Abdimas Kartika Wijayakusuma Prosiding Konferensi Nasional PKM-CSR International Journal of Science and Society (IJSOC) International Journal of Humanities Education and Social Sciences Jurnal Ilmu Komunikasi Dan Media Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Ilmu Komunikasi Citra Ranah Research : Journal of Multidisciplinary Research and Development JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Asian Journal of Social and Humanities Jurnal Kajian Budaya dan Humaniora (JKBH) International Journal of Technology and Education Research Jurnal Penelitian Sosial Ilmu Komunikasi
Ika Yuliasari
Universitas Jayabaya
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Transportation Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
Pengaruh Kredibilitas Karin Novilda sebagai Celebrity Influencer Produk Liquid Vape “CANDU terhadap Minat Beli Followers Instagram Alam, Mutiara Nur; Yuliasari, Ika
LUGAS Jurnal Komunikasi Vol. 7 No. 1: JUNI 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i1.2808

Abstract

Since the last few years, many business people have started to switch their market into digital and use technology to promote their products. They started to use social media influencers as a part of promotion. An influencer can be seen for their credibility from how high their followers buy interest.  Karin Novilda is a celebrity endorser on Instagram or commonly known as Awkarin. Currently, the number of Awkarin's followers is 7.9 million people. With the large number of her followers and current popularity, this is certainly considered very possible to influence her followers' buying interest in the "CANDU" liquid vape product. This study aims to know the effect and how much the effect of the credibility of Karin Novilda as a Celebrity Endorser of “CANDU liquid vape to her followers' buying interest. This study supports the theory of Source Credibility. This theory itself discusses that one's credibility has an important role in persuading the audience to determine their views. After using quantitative method research, it’s found that  Karin Novilda's credibility as a celebrity endorser has an influence of 27.6% on her followers' buying interest.
Pengaruh Brand Ambassador Boyband Exo terhadap Keputusan Pembelian Skincare Nature Republic dikalangan Penggemar Exo (Exo-L) Daerah Jakarta Selatan Peresa, Santya; Yuliasari, Ika
LUGAS Jurnal Komunikasi Vol. 7 No. 1: JUNI 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i1.2809

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand ambassador boyband exo terhadap keputusan pembelian skincare nature republic dikalangan penggemar EXO (Exo-L) daerah jakarta selatan. Hasil Penelitian ini menunjukkan bahwa berdasarkan hasil analisis koefisien regresi diperoleh persamaan Y = -3.682 + 0.919X. Dari persamaan regresi tersebut dapat diketahui bahwa Konstanta (a) sebesar -3.682 menyatakan bahwa jika Brand Ambassador Skincare Nature Republic nilainya adalah 0 (tidak mengalami peningkatan), maka Keputusan Pembelian skincare Nature Republic pada Penggemar Exo Daerah Jakarta nilainya mengalami penurunan sebesar -3.682. Koefisien regresi Brand Ambassador Skincare Nature Republic sebesar 0.919, artinya jika Brand Ambassador Skincare Nature Republic mengalami peningkatan 1 satuan, maka Keputusan Pembelian skincare Nature Republic pada Penggemar Exo Daerah Jakarta mengalami peningkatan sebesar 0.919. Berdasarkan analisis korelasi diperoleh hasil sebesar sebesar 0.703, hal ini berarti hubungan Brand Ambassador Skincare Nature Republic dengan Keputusan Pembelian skincare Nature Republic pada Penggemar Exo Daerah Jakarta kuat dan positif.
Communication Strategy for Learning Process Based on Information Technology at Putra Pertiwi Education Foundation Ika Yuliasari; Novianty Elizabeth
International Journal of Science and Society Vol 5 No 5 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i5.966

Abstract

Government regulations of the Republic of Indonesia stated that the learning process can be carried out online. On-site communication between educators and students that turns into virtual communication created obstacles and changes in communication interactions. This study is focused on communication strategies in the learning process based on the reality of communication in the field of education which was carried out during the Covid-19 pandemic. The purpose of this study is to examine the communication interaction activities in the learning process and communication strategies that were applied by educators in the learning process during the Covid 19 pandemic at Putra Pertiwi Education Foundation, South Tangerang. We applied a descriptive method with a qualitative approach. Data collection was carried out using survey methods, Forum Group Discussion and interviews. The results showed that, communication interactions in the classroom can take place online, on-site and a blended online and on-site combination. The teachers and students are able to communicate with the help of technology. The communication strategy implemented is related to the teacher's social competence factors, the preparation of innovative messages, the selection of social media platforms, teacher's understanding of student communication behaviour and management of student feedback in interactions.
Strategi Komunikasi Risiko COVID-19 Program PKMM-CBA LPBI NU untuk Mendorong Perilaku Pencegahan COVID-19 Yusuf, M. Ali; Yuliasari, Ika; Komalawati, Euis
LUGAS Jurnal Komunikasi Vol. 8 No. 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.4234

Abstract

Apart from implementing appropriate strategies to increase understanding of the risks of COVID-19 and how to reduce the risks, COVID-19 communication risk requires various efforts to foster public interest and willingness to carry out COVID-19 risk reduction behaviors by implementing health protocols and vaccination.By using the Extended Parallel Process Model (EPPM) and Theory of Planned Behavior (TPB), this research explores and analyzes the risk communication strategy of the PKMM-CBA LPBI NU program in increasing public understanding and awareness of the risks of COVID-19 and efforts to reduce them in Metatu & Punduttrate Village, Benjeng District, Gresik Regency, East Java Province, accompanied by disclosure of factors that encourage people to take actions to reduce risks.The research results show that in addition to appropriate risk communication strategies, there is a need to provide facilities and support to foster public interest and willingness to comply with health protocols aswell as community social awareness to remind each other about compliance with COVID-19 health protocols and also vaccination.
The Baduy Indigenous Community And The Utilization Of Information Technology Yuliasari, Ika; Elizabeth, Novianty; Junaidi, Ahmad
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.31196

Abstract

The Baduy indigenous community consists of the Inner Baduy and Outer Baduy residents, with their settlement area in Kanekes Village, Leuwidamar District, Lebak Regency, Banten. The cultural norms of Sunda Wiwitan prohibit Baduy residents from adopting modern values in areas such as education, healthcare, and Information technology. However, the current communication reality contradicts the customary rules, as Outer Baduy residents use Information technology to support activities in agriculture, trade of agricultural products, and marketing of handicrafts.  The purpose of the study is to describe and analyze the phenomenon of the use of communication technology by the Baduy community. The ethnography of communication method is used to find the reality of interaction, practice and communication patterns. The Baduy indigenous community interacts with consumers through digital communication platforms. This reality can be reviewed from the perspective of symbolic interactionism and marketing communication. The research was undertaken employing a qualitative approach and utilizing the method of virtual ethnography analysis. Data collection was conducted through direct observations within the Baduy community settlements, in-depth interviews with selected informants, engaging in Focus Group Discussions (FGDs), documentation of information content disseminated through social media platforms, as well as capturing photographic evidence. The application of the virtual ethnography method encompassed an analytical examination of the intricacies of communication realities, exploration of the roles assumed by communication actors, meticulous crafting of virtual messages, and an in-depth exploration of the utilization patterns observed in the realm of social media. The results showed that the communication behavior of the Baduy Kaduketuk Luar community is an adaptation of a mediated communication system. The use of communication technology media is done autodidactically. marketing communication is carried out by advertising, direct marketing to agents, social media publications, face-to-face communication, and word of mouth marketing.
The Patterns of Participatory Communication in Empowering the MSMEs Sector Ika Yuliasari; Novianty Elizabeth Ayuna; Mega Ayu Permatasari
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.511

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in enhancing community economies, especially in the digital era. This article examines MSME actors in batik handicrafts in the Giriloyo area of Yogyakarta and weaving craftsmen in the Baduy area of Banten. The Indonesian government's development programs aim to empower MSMEs in tourist villages, fostering independence and community participation while preserving cultural heritage. Despite being in rural areas, these artisans have successfully promoted their products globally through communication technology. The research highlights the socio-cultural backgrounds of these communities, enriching findings on communication patterns and MSME sector empowerment. Employing a qualitative approach, data was gathered through observation, interviews, documentation, and focus group discussions. The analysis reveals that MSME actors primarily develop participatory communication networks to enhance marketing strategies for batik and woven products. Key findings include increased community engagement, expanded partnerships, fostered dialogical interactions, direct sales growth, and enhanced social media promotion. The research contributes to the theory of participatory communication in the digital era, marketing communication models, and MSME empowerment strategies. Practical implications suggest effective communication network development and business communication enhancement for MSMEs.
Proses Penerimaan Pesan oleh Masyarakat Terkait Fenomena Catfishing Bea Cukai Menggunakan Modus Online Shop Melalui Media Sosial Instagram Riandhika Hermawan, Adhitya; yuliasari , Ika; Elizabeth Ayuna, Novianty
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 5 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Juli 20
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i5.937

Abstract

Penelitian ini membahas proses penerimaan pesan oleh masyarakat terkait fenomena catfishing Bea Cukai menggunakan modus online shop melalui media sosial instagram yang berdasarkan laporan masyarakat pada Bravo Bea Cukai. Pendekatan teori pada penelitian ini adalah Teori Pemaknaan (Reception Theory). Penelitian ini menggunakan metodologi penelitian kualitatif dengan paradigma konstrutivisme. Dengan tujuan dapat mengetahui dan memahami proses penerimaan pesan oleh masyarakat terkait fenomena catfishing Bea Cukai menggunakan modus online shop melalui media sosial instagram. Hasil penelitian ada 2 faktor dalam mempengaruhi penerimaan pesan yaitu faktor internal dan faktor eksternal, serta dari posisi masyarakat yang menjadi korban penipuan adalah Posisi Dominan-Hegemonis.
Café Langit Seduh's Formulation in Building Communication Orchestration Experiential Marketing Based Marketing Hevi Novianti; Ika Yuliasari; Hudi Santoso
International Journal of Technology and Education Research Vol. 3 No. 02 (2025): April - June, International Journal of Technology and Education Research (IJET
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i02.1782

Abstract

For the café industry, specifically Langit Seduh, the growing abundance of information and communication technology has introduced a new lease on life for the sustainability of marketing communications. The digital realm that significantly impacts the creation and preservation of its business's stability is the Instagram social media platform. The large number of Instagram users has led Langit Seduh cafe to depend on the advancements of each feature offered in its promotional activities based on experiential marketing in order to face business competition. This research seeks to examine the marketing strategy program founded on experiential marketing implemented by Langit Seduh cafe Jakarta. This research is a mixed method study with a case study approach. The research technique is conducted through observation, interviews, and surveys of informants and participants who have been selected. The findings of this research suggest that the marketing communication strategy implemented by Langit Seduh cafe Jakarta is set to develop the 9P components of the marketing mix along with sense, feel, think, act, and relate in order to create a harmonious and dynamic marketing communications.
Teachers' Communication Patterns In The Learning Process With Children With Special Needs At The Fitria Bogor Special School Sugih Gumilar, S.I.Kom; Dr. Ika Yuliasari, M.Si; Dr. Noviyanty Elizabeth Ayuna, M.Pd
International Journal of Technology and Education Research Vol. 3 No. 02 (2025): April - June, International Journal of Technology and Education Research (IJET
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i02.1827

Abstract

This study examines the communication patterns used by teachers in an inclusive classroom environment at SLB Fitria Bogor, an extraordinary school in Indonesia. Using a qualitative descriptive approach, this study explores how interpersonal communication is built between teachers and students with different types of disabilities, especially deaf students. Data were collected through in-depth interviews, non-participatory classroom observations, and document analysis.The results of the study showed that the teacher integrated sign language, facial expressions, body movements, lip reading, and visual media to build understanding and support the learning process. Despite facing various challenges such as limited vocabulary comprehension, differences in fluency in sign language, and lack of parental involvement, teachers demonstrate flexible communication patterns to overcome these barriers. This research contributes to the field of educational communication for children with special needs, as well as highlights the importance of using flexible communication techniques in the teaching environment for deaf and several other deaf children.
Pengaruh Personal Branding Nasywa Rahmah di Instagram @Awlapar terhadap Minat Kuliner di Kota Padang Azizah, Frecya Yoli; Nugroho, David Rizar; Yuliasari, Ika
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2831

Abstract

This study is motivated by self-image which is an important strategy for content creators in building an image on social media. Nasywa Rahmah is one of the culinary content creators who has succeeded in attracting the attention of the audience through her content. This study aims to analyze the influence of Nasywa Rahmah's personal branding on the culinary interests of people in Padang City. This study uses a quantitative method with an explanatory approach. Data were obtained through an online questionnaire with a purposive sampling technique involving 125 respondents who were followers of the @awlapar account. The independent variable in this study is self-image with three main indicators: characteristics, relevance, and consistency, while the dependent variable is culinary interest, measured using the AIDA model. This study uses data analysis carried out by simple linear regression using SPSS software. The results of the study showed that Nasywa Rahmah's personal branding influenced the culinary interests of the people of Padang City, which showed that Nasywa Rahmah's self-image was in the high category, and the respondents' culinary interests were also high. The results of the simple linear regression test showed that the three personal branding variables had a significant effect on culinary interests, both simultaneously and partially. The relevance variable gives the most dominant contribution to increasing culinary interest, indicating that strong and consistent personal branding can influence consumer preferences and behavior in choosing a place to eat. Thus, self-image through social media has great potential in supporting local culinary promotion.
Co-Authors Ade Ismail Ahmad Junaidi Ahmad Junaidi Aini Wanti Banafshah Alam, Mutiara Nur Amiruddin Saleh Arun Yudha Atmaja, Machhendra Setyo Ayu Permatasari, Mega Ayuna, Novianty Elizabeth Ayuni , Novianty Elizabeth Azizah, Frecya Yoli Datep Purwa Saputra David Rizar Nugroho Didik Suharjito Dr. Noviyanty Elizabeth Ayuna, M.Pd Elizabeth Ayuna, Novianty Elizabeth, Novianty Eryuniyanti Eryuniyanti* Eryuniyanti*, Eryuniyanti Fajar Maulana Wijaya Kusumah Hevi Novianti Hilyati, Siti Itsnaeni HUDI SANTOSO Indah, Meuthia Komalawati, Euis Kwartama, Agung Lely Ariannie Made Wilantara Mark Mbooh Mega Ayu Permatasari Musa Hubeis Muthia Malihah Raniah Halim Nadya Kesyariani Novianty Elizabeth Novianty Elizabeth Ayuna Novianty Elizabeth Ayuna Nuraida Nuraida Oman Sukmana Peresa, Santya Puan Dhana Mulyawan Pujanarko, Mung Ram, Mutia Putri Sani Riandhika Hermawan, Adhitya Samri Abdullah Saputra, Datep Purwa Sugih Gumilar, S.I.Kom Wedari, Nenden Retno Wiliantara, Made Yoel Ulimpa Yusuf, M. Ali