Garuda - Garba Rujukan Digital

The Patterns of Participatory Communication in Empowering the MSMEs Sector Yuliasari, Ika; Elizabeth Ayuna, Novianty; Ayu Permatasari, Mega
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.511

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in enhancing community economies, especially in the digital era. This article examines MSME actors in batik handicrafts in the Giriloyo area of Yogyakarta and weaving craftsmen in the Baduy area of Banten. The Indonesian government's development programs aim to empower MSMEs in tourist villages, fostering independence and community participation while preserving cultural heritage. Despite being in rural areas, these artisans have successfully promoted their products globally through communication technology. The research highlights the socio-cultural backgrounds of these communities, enriching findings on communication patterns and MSME sector empowerment. Employing a qualitative approach, data was gathered through observation, interviews, documentation, and focus group discussions. The analysis reveals that MSME actors primarily develop participatory communication networks to enhance marketing strategies for batik and woven products. Key findings include increased community engagement, expanded partnerships, fostered dialogical interactions, direct sales growth, and enhanced social media promotion. The research contributes to the theory of participatory communication in the digital era, marketing communication models, and MSME empowerment strategies. Practical implications suggest effective communication network development and business communication enhancement for MSMEs.

PEMBERDAYAAN GENERASI MUDA MAHASISWA DALAM PENGENALAN PRODUK LOKAL MASYARAKAT TERINTEGRASI PEMBELAJARAN KAMPUS: PEMBERDAYAAN GENERASI MUDA MAHASISWA DALAM PENGENALAN PRODUK LOKAL MASYARAKAT TERINTEGRASI PEMBELAJARAN KAMPUS Ismail, Ade; Wijaya Kusumah, Fajar Maulana; Yuliasari, Ika
Jurnal Kajian Budaya dan Humaniora Vol 6 No 1 (2024): Jurnal Kajian Budaya dan Humaniora (JKBH), Februari, 2024
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v6i1.201

Creativity and Entrepreneurship course as a course that includes a useful project as an actualization of Pancasila and Jatidiri values in an innovative and creative way. OKK students created the 'Villana' project which is taken from the words Village and Jatinangor. "Villana product Taste Adventure"; this project focuses on the introduction and promotion of village products in Jatinangor known as "Villana products". This activity aims to improve the economy of the local community, significantly increasing the sales of Villana local products in the local market. Social Action Project Plan: (a) Local Product Development and Marketing: Supporting local producers in developing and marketing Villana products such as banana-based products and ornamental plants, (b) Distribution and marketing of products through local partners. The final results are also as expected, which can help local products and promote them widely to help the economy in Jatinangor villages.

WORKSHOP IMPLEMENTASI PENDIDIKAN KARAKTER BERBASIS CINTA DAMAI SOSIAL RELIGIUS UNTUK MENGHINDARI BULLYING PADA SMK PUTRA PERTIWI KOTA TANGERANG SELATAN, BANTEN Yuliasari, Ika; Ayuni , Novianty Elizabeth; Wiliantara, Made; Indah, Meuthia; Kwartama, Agung
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.28285

Berangkat dari Programme for International Students Assessment (PISA) di tahun 2018, Indonesia berada di urutan kelima tertinggi dari 78 negara sebagai negara yang paling banyak murid mengalami perundungan (bullying). Sebesar 41,1% murid mengaku pernah mengalami perundungan (bullying). Tujuan kegiatan PKM ini Workshop Implementasi Pendidikan Karakter Berbasis Cinta Damai Sosial Religius Pada SMK Putra Pertiwi, Tangerang Selatan, Banten, melalui layanan belajar dan media sosial tiktok dan youtube/instagram. Metode kegatan PKM dilaksanakan secara luring melaui layanan mengajar dan daring melalui video tiktok. Tahapan kegiatan PKM: 1) Persiapan melakukan eksplorasi nilai cinta damai sosial religius, mengembangkan design dan konsep media tiktok, mengembangkan form refleksi dan evaluasi kegiatan, mengembangkan model layanan mengajar interaktif; 2) Pelaksanaan dilaksanakan secara langsung tatap muka di SMK Kota Tangerang Selatan, Banten. Sosialisasi dan edukasi nilai cinta damai sosial religiusl melalui media sosial tiktok dan youtube; Evaluasi dan refleksi yaitu evaluasi ketercapaian luaran dan target kegiatan kegiatan melalui survey terkait implementasi Pendidikan karakter cinta damai sosial relegius pada era digital dalam mencegah perilaku bullying pada SMK Putra Pertiwi. Hasil Kegiatan PKM: 1) Persiapan, 2) Pelaksanaan layanan mengajar dan evaluasi mendapat respon yang sangat baik dari siswa yang pernah menjadi pelaku dan korban bullying. Hasil evaluasi yaitu peserta lebih memahami meyakini bahwa tindakan bullying tidak baik, menyakiti korban, tidak disukai Tuhan Yang Maha Esa, Tuhan akan memberikan sanksi kepada orang yang melakukan bullying, Tuhan akan memaafkan orang yang melakukan bullying dengan taubat, dan berjanji tidak akan melakukan pengulangan lagi.

Analysis of Information on The Development of Community Media Based on Local Wisdom Yuliasari, Ika
Asian Journal of Social and Humanities Vol. 4 No. 3 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/z7ftqn14

The development of information and communication technology supports communication culture and civilization. The use of new media by people in cities and villages is a communication phenomenon in the digital era. The convergence of community media with digital media platforms is a collaboration of technology and development information content This article was written based on the results of research on development information content in community radio media RASI FM Csisewu, Garut Regency, West Java. The constructivism paradigm is a guideline in a series of studies to describe the behavior of communication actors in information content. The research aims to determine the existence of the convergence of community media and virtual ethnographic elements of information content on social media. The researcher used a qualitative approach to describe the speech and communication behavior in the virtual space. Theoretically, the research was carried out with the perspective of communication ethnographic theory, media convergence model, participatory communication concept and local wisdom concept. Research data collection techniques are content documentation on social media, interviews, and observations. A series of information on social media such as Instagram, Youtube, Facebook and TikTik were analyzed using a virtual ethnography method The results of the analysis showed that community radio implemented media convergence in rural areas with a global reach. Virtual ethnography contains audio-visual texts, symbols of local wisdom, aspects of development, participation and audience interaction.

Pengaruh Social Media Marketing Akun Instagram @revassutamamedika Terhadap Citra Perusahaan PT Revass Utama Medika Halim, Muthia Malihah Raniah; Nugroho, David Rizar; Yuliasari, Ika
Jurnal Komunikasi Nusantara Vol 7 No 2 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i2.2693

In the digital era, Instagram has become one of the most influential platforms in shaping public perceptions of a company. PT Revass Utama Medika uses Instagram as a digital communication medium to deliver corporate information and strengthen its positive image. This study aims to examine the influence of Social Media Marketing on the Instagram account @revassutamamedika on the corporate image of PT Revass Utama Medika. The research employed a quantitative approach involving 100 respondents who follow the account. The study applies Social Media Marketing indicators—entertainment, interaction, trendiness, customization, and forward information—along with corporate image indicators consisting of personality, reputation, value, and corporate identity. The results show that Social Media Marketing on the @revassutamamedika account has a positive and significant influence on the corporate image of PT Revass Utama Medika, contributing 78.1%. Regression analysis indicates a positive, unidirectional relationship between the two variables, meaning that better implementation of Social Media Marketing strategies leads to a stronger corporate image in the eyes of the public. These findings demonstrate that improving content quality, increasing interaction with followers, and maintaining consistent information delivery play important roles in strengthening the audience’s positive perception of PT Revass Utama Medika. Abstrak Di era digital, Instagram menjadi salah satu platform yang berpengaruh dalam membentuk persepsi publik terhadap perusahaan. PT Revass Utama Medika memanfaatkan Instagram sebagai media komunikasi digital untuk menyampaikan informasi perusahaan dan memperkuat citra positif. Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing pada akun Instagram @revassutamamedika terhadap citra perusahaan PT Revass Utama Medika. Penelitian menggunakan metode kuantitatif melalui penyebaran kuesioner kepada 100 pengikut aktif. Indikator Social Media Marketing meliputi entertainment, interaction, trendiness, customization, dan forward information, sedangkan citra perusahaan diukur melalui personality, reputation, value, dan corporate identity. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap citra perusahaan dengan kontribusi sebesar 78,1%. Analisis regresi juga menunjukkan adanya hubungan yang positif dan searah antara kedua variabel, yang berarti semakin baik penerapan strategi pemasaran melalui Instagram, semakin kuat citra perusahaan terbentuk di mata publik. Temuan ini menunjukkan bahwa kualitas konten, interaksi dengan audiens, dan konsistensi penyampaian informasi berperan penting dalam memperkuat persepsi positif terhadap PT Revass Utama Medika.

Pengaruh Social Media Marketing Akun Instagram @revassutamamedika Terhadap Citra Perusahaan PT Revass Utama Medika Halim, Muthia Malihah Raniah; Nugroho, David Rizar; Yuliasari, Ika
Jurnal Komunikasi Nusantara Vol 7 No 2 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i2.2693

In the digital era, Instagram has become one of the most influential platforms in shaping public perceptions of a company. PT Revass Utama Medika uses Instagram as a digital communication medium to deliver corporate information and strengthen its positive image. This study aims to examine the influence of Social Media Marketing on the Instagram account @revassutamamedika on the corporate image of PT Revass Utama Medika. The research employed a quantitative approach involving 100 respondents who follow the account. The study applies Social Media Marketing indicators—entertainment, interaction, trendiness, customization, and forward information—along with corporate image indicators consisting of personality, reputation, value, and corporate identity. The results show that Social Media Marketing on the @revassutamamedika account has a positive and significant influence on the corporate image of PT Revass Utama Medika, contributing 78.1%. Regression analysis indicates a positive, unidirectional relationship between the two variables, meaning that better implementation of Social Media Marketing strategies leads to a stronger corporate image in the eyes of the public. These findings demonstrate that improving content quality, increasing interaction with followers, and maintaining consistent information delivery play important roles in strengthening the audience’s positive perception of PT Revass Utama Medika. Abstrak Di era digital, Instagram menjadi salah satu platform yang berpengaruh dalam membentuk persepsi publik terhadap perusahaan. PT Revass Utama Medika memanfaatkan Instagram sebagai media komunikasi digital untuk menyampaikan informasi perusahaan dan memperkuat citra positif. Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing pada akun Instagram @revassutamamedika terhadap citra perusahaan PT Revass Utama Medika. Penelitian menggunakan metode kuantitatif melalui penyebaran kuesioner kepada 100 pengikut aktif. Indikator Social Media Marketing meliputi entertainment, interaction, trendiness, customization, dan forward information, sedangkan citra perusahaan diukur melalui personality, reputation, value, dan corporate identity. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap citra perusahaan dengan kontribusi sebesar 78,1%. Analisis regresi juga menunjukkan adanya hubungan yang positif dan searah antara kedua variabel, yang berarti semakin baik penerapan strategi pemasaran melalui Instagram, semakin kuat citra perusahaan terbentuk di mata publik. Temuan ini menunjukkan bahwa kualitas konten, interaksi dengan audiens, dan konsistensi penyampaian informasi berperan penting dalam memperkuat persepsi positif terhadap PT Revass Utama Medika.

ANALISIS CIRCULAR MODEL OF SOME AKUN INSTAGRAM KLIEN @SALIRAMART CV TALAGASALIRA INDOTRADING DI TOS CREATIVE AGENCY Hilyati, Siti Itsnaeni; David Rizar Nugroho; Ika Yuliasari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.40446

This study analyzes the application of the Circular Model of SOME on the Instagram account of client @saliramart at TOS Creative Agency. The method used is descriptive qualitative. Primary data was collected through interviews, active participation, observation, and documentation, while secondary data was obtained from literature studies. The results of the study show that the Circular Model ofSOME on the @saliramart account was systematically applied by TOS Creativethrough structured content planning, evaluation of engagement and reach metrics, and team management through Trello and WhatsApp. Challenges in the engage stage, due to changes in audience behavior, were overcome with polls, Q&A, and reposts. The implementation of SOME improved brand consistency, publication effectiveness, awareness, sales, and the image of Salira Mart as a local retailer that is friendly and close to its audience.

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