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All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi LUGAS Jurnal Komunikasi Transparansi Jurnal Ilmiah Ilmu Administrasi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Dakwah dan Komunikasi Komunika: Jurnal Ilmu Komunikasi Prosiding Konferensi Nasional PKM-CSR International Journal of Science and Society (IJSOC) International Journal of Humanities Education and Social Sciences Jurnal Ilmu Komunikasi Dan Media Jurnal Ilmu Komunikasi Citra JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Asian Journal of Social and Humanities Jurnal Kajian Budaya dan Humaniora (JKBH) International Journal of Technology and Education Research
Ika Yuliasari
Universitas Jayabaya
Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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The Patterns of Participatory Communication in Empowering the MSMEs Sector Yuliasari, Ika; Elizabeth Ayuna, Novianty; Ayu Permatasari, Mega
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.511

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in enhancing community economies, especially in the digital era. This article examines MSME actors in batik handicrafts in the Giriloyo area of Yogyakarta and weaving craftsmen in the Baduy area of Banten. The Indonesian government's development programs aim to empower MSMEs in tourist villages, fostering independence and community participation while preserving cultural heritage. Despite being in rural areas, these artisans have successfully promoted their products globally through communication technology. The research highlights the socio-cultural backgrounds of these communities, enriching findings on communication patterns and MSME sector empowerment. Employing a qualitative approach, data was gathered through observation, interviews, documentation, and focus group discussions. The analysis reveals that MSME actors primarily develop participatory communication networks to enhance marketing strategies for batik and woven products. Key findings include increased community engagement, expanded partnerships, fostered dialogical interactions, direct sales growth, and enhanced social media promotion. The research contributes to the theory of participatory communication in the digital era, marketing communication models, and MSME empowerment strategies. Practical implications suggest effective communication network development and business communication enhancement for MSMEs.
PEMBERDAYAAN GENERASI MUDA MAHASISWA DALAM PENGENALAN PRODUK LOKAL MASYARAKAT TERINTEGRASI PEMBELAJARAN KAMPUS: PEMBERDAYAAN GENERASI MUDA MAHASISWA DALAM PENGENALAN PRODUK LOKAL MASYARAKAT TERINTEGRASI PEMBELAJARAN KAMPUS Ismail, Ade; Wijaya Kusumah, Fajar Maulana; Yuliasari, Ika
Jurnal Kajian Budaya dan Humaniora Vol 6 No 1 (2024): Jurnal Kajian Budaya dan Humaniora (JKBH), Februari, 2024
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v6i1.201

Abstract

Creativity and Entrepreneurship course as a course that includes a useful project as an actualization of Pancasila and Jatidiri values in an innovative and creative way. OKK students created the 'Villana' project which is taken from the words Village and Jatinangor. "Villana product Taste Adventure"; this project focuses on the introduction and promotion of village products in Jatinangor known as "Villana products". This activity aims to improve the economy of the local community, significantly increasing the sales of Villana local products in the local market. Social Action Project Plan: (a) Local Product Development and Marketing: Supporting local producers in developing and marketing Villana products such as banana-based products and ornamental plants, (b) Distribution and marketing of products through local partners. The final results are also as expected, which can help local products and promote them widely to help the economy in Jatinangor villages.
WORKSHOP IMPLEMENTASI PENDIDIKAN KARAKTER BERBASIS CINTA DAMAI SOSIAL RELIGIUS UNTUK MENGHINDARI BULLYING PADA SMK PUTRA PERTIWI KOTA TANGERANG SELATAN, BANTEN Yuliasari, Ika; Ayuni , Novianty Elizabeth; Wiliantara, Made; Indah, Meuthia; Kwartama, Agung
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.28285

Abstract

Berangkat dari Programme for International Students Assessment (PISA) di tahun 2018, Indonesia berada di urutan kelima tertinggi dari 78 negara sebagai negara yang paling banyak murid mengalami perundungan (bullying). Sebesar 41,1% murid mengaku pernah mengalami perundungan (bullying). Tujuan kegiatan PKM ini Workshop Implementasi Pendidikan Karakter Berbasis Cinta Damai Sosial Religius Pada SMK Putra Pertiwi, Tangerang Selatan, Banten, melalui layanan belajar dan media sosial tiktok dan youtube/instagram. Metode kegatan PKM dilaksanakan secara luring melaui layanan mengajar dan daring melalui video tiktok. Tahapan kegiatan PKM: 1) Persiapan melakukan eksplorasi nilai cinta damai sosial religius, mengembangkan design dan konsep media tiktok, mengembangkan form refleksi dan evaluasi kegiatan, mengembangkan model layanan mengajar interaktif; 2) Pelaksanaan dilaksanakan secara langsung tatap muka di SMK Kota Tangerang Selatan, Banten. Sosialisasi dan edukasi nilai cinta damai sosial religiusl melalui media sosial tiktok dan youtube; Evaluasi dan refleksi yaitu evaluasi ketercapaian luaran dan target kegiatan kegiatan melalui survey terkait implementasi Pendidikan karakter cinta damai sosial relegius pada era digital dalam mencegah perilaku bullying pada SMK Putra Pertiwi. Hasil Kegiatan PKM: 1) Persiapan, 2) Pelaksanaan layanan mengajar dan evaluasi mendapat respon yang sangat baik dari siswa yang pernah menjadi pelaku dan korban bullying. Hasil evaluasi yaitu peserta lebih memahami meyakini bahwa tindakan bullying tidak baik, menyakiti korban, tidak disukai Tuhan Yang Maha Esa, Tuhan akan memberikan sanksi kepada orang yang melakukan bullying, Tuhan akan memaafkan orang yang melakukan bullying dengan taubat, dan berjanji tidak akan melakukan pengulangan lagi.
Co-Authors Ade Ismail Ahmad Junaidi Alam, Mutiara Nur Amiruddin Saleh Atmaja, Machhendra Setyo Ayu Permatasari, Mega Ayuna, Novianty Elizabeth Ayuni , Novianty Elizabeth Azizah, Frecya Yoli Datep Purwa Saputra David Rizar Nugroho Didik Suharjito Elizabeth Ayuna, Novianty Elizabeth, Novianty Eryuniyanti Eryuniyanti* Eryuniyanti*, Eryuniyanti Hevi Novianti HUDI SANTOSO Indah, Meuthia Komalawati, Euis Kwartama, Agung Lely Ariannie Made Wilantara Mega Ayu Permatasari Musa Hubeis Novianty Elizabeth Novianty Elizabeth Ayuna Novianty Elizabeth Ayuna Oman Sukmana Peresa, Santya Ram, Mutia Putri Sani Samri Abdullah Saputra, Datep Purwa Wijaya Kusumah, Fajar Maulana Wiliantara, Made Yoel Ulimpa Yusuf, M. Ali