Article Per Year (5 Year)
p-Index From 2021 - 2026
5.198
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi Pendas : Jurnah Ilmiah Pendidikan Dasar LUGAS Jurnal Komunikasi Transparansi Jurnal Ilmiah Ilmu Administrasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Dakwah dan Komunikasi Komunika: Jurnal Ilmu Komunikasi Jurnal Abdimas Kartika Wijayakusuma Prosiding Konferensi Nasional PKM-CSR International Journal of Science and Society (IJSOC) International Journal of Humanities Education and Social Sciences Jurnal Ilmu Komunikasi Dan Media Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Ilmu Komunikasi Citra Ranah Research : Journal of Multidisciplinary Research and Development JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Asian Journal of Social and Humanities Jurnal Kajian Budaya dan Humaniora (JKBH) International Journal of Technology and Education Research Jurnal Penelitian Sosial Ilmu Komunikasi
Ika Yuliasari
Universitas Jayabaya
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Transportation Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
Strategi Komunikasi Humas RSUP Persahabatan Dalam Penanganan keluhan Pelanggan di RSUP Persahabatan Eryuniyanti*, Eryuniyanti; yuliasari, Ika; Saputra, Datep Purwa
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 4 (2023): Agustus, Social Religious, History of low, Social Econmic and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i4.26537

Abstract

Penelitian ini bertujuan untuk mengetahui implementasi program Sub Humas RSUP Persahabatan Jakarta dalam penangganan keluhan pelanggan yang disampaikan secara langsung melalui ruang pelayanan public, Gazebo Sahabat Sub Humas RSUP Persahabatan Jakarta untuk membangun reputasi Rumah Sakit Umum Pusat Persahabatan dan mengetahui strategi komunikasi Sub Humas RSUP Persahabatan menanggani keluhan serta membangun mindsed pelanggan dari keluhan menjadi apresiasi untuk meningkatkan reputasi Rumah Sakit Umum Pusat Persahabatan. Strategi komunikasi humas dalampenangganan keluhan dan out come nya mengelola keluhan yang disampaikan pelanggan rumah sakit menjadi sebuah apresiasi untuk Rumah Sakit Umum Pusat Persahabatan Jakarta, Dan ini sangat menarik untuk dilakukan penelitian.Strategi kmunikasi yang tepat dan jitu dalam melaksanakan komunikasi dengan pelanggan yang telah menyampaikan keluhannya yang menghasilkan sebuah apresiasi. Penelitian ini mengunakan pendekatan kualitatif . Informan penelitian adalah Direktur RSUP Persahabatan, Ketua Komite Etik dan Hukum RSUP Persahabatan Jakarta, Staf Penanganan keluhan( pranata humas) dan pelanggan yang menyampaikan keluhan. Tekhnik pengumpulan data Wawancara Mendalam (Deep Interview) ,Observasi/Partisipasi , Diskusi Group , Studi Kepustakaan ,Studi Dokumentasi .Tekhnik analisa data yang dipergunakan adalah Reduksi data(( data reduction ), Penyajian Data ( data display ),Penarikan Kesimpulan dan verifikasi.Hasil penelitian menunjukan bahwa Strategi Komunikasi Sub Humas dalam Merubah mindsed pelangan yang menyampaikan keluhan menjadi sebuah apresiasi untuk membangun reputasi Rumah Sakit Umum Pusat Persahabatan dilakukan strategi komunikasi persuasive.
Gaya Komunikasi Publik Joko Widodo dalam Pemilihan Presiden dan Wakil Presiden Sukmana, Oman; Komalawati, Euis; Yuliasari, Ika
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol. 6 No. 2: Desember 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/transparansi.v6i2.3608

Abstract

The background of this study is situation The 2024 General Election began several years previously with the previous period coalition party bearer candidate president and vice presidential candidate, period after coalition party bearer candidate president and vice presidential candidate formed until approaching announcement candidate presidential and vice presidential candidates by party bearer. In the context that, Joko Widodo Still took office as President and communicated to the public with a diverse style of communication; the study aims to explain and analyze the Communication Style of Joko Widodo's Politics in the Election of President and Vice President in the 2024 General Election. Approach qualitative with paradigm constructivist used through method analysis Roland Barthes' Semiotics. The unit of analysis used is a Kompas TV YouTube video. The result shows Communication Style Joko Widodo's Politics in the Election President and Vice President in the 2024 General Election shows dynamics from before _ nomination President and Vice President, the future is approaching nomination President and Vice President to Commission General Election until the campaign period. In the early days of the General Election, Jokowi showed a Communication Style Controlling Style; in the future, Jokowi's public communication style Structuring Style during the campaign period in a way open, Jokowi pointed out style public communication Dynamic Style.
The Patterns of Participatory Communication in Empowering the MSMEs Sector Yuliasari, Ika; Elizabeth Ayuna, Novianty; Ayu Permatasari, Mega
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.511

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in enhancing community economies, especially in the digital era. This article examines MSME actors in batik handicrafts in the Giriloyo area of Yogyakarta and weaving craftsmen in the Baduy area of Banten. The Indonesian government's development programs aim to empower MSMEs in tourist villages, fostering independence and community participation while preserving cultural heritage. Despite being in rural areas, these artisans have successfully promoted their products globally through communication technology. The research highlights the socio-cultural backgrounds of these communities, enriching findings on communication patterns and MSME sector empowerment. Employing a qualitative approach, data was gathered through observation, interviews, documentation, and focus group discussions. The analysis reveals that MSME actors primarily develop participatory communication networks to enhance marketing strategies for batik and woven products. Key findings include increased community engagement, expanded partnerships, fostered dialogical interactions, direct sales growth, and enhanced social media promotion. The research contributes to the theory of participatory communication in the digital era, marketing communication models, and MSME empowerment strategies. Practical implications suggest effective communication network development and business communication enhancement for MSMEs.
WORKSHOP IMPLEMENTASI PENDIDIKAN KARAKTER BERBASIS CINTA DAMAI SOSIAL RELIGIUS UNTUK MENGHINDARI BULLYING PADA SMK PUTRA PERTIWI KOTA TANGERANG SELATAN, BANTEN Yuliasari, Ika; Ayuni , Novianty Elizabeth; Wiliantara, Made; Indah, Meuthia; Kwartama, Agung
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.28285

Abstract

Berangkat dari Programme for International Students Assessment (PISA) di tahun 2018, Indonesia berada di urutan kelima tertinggi dari 78 negara sebagai negara yang paling banyak murid mengalami perundungan (bullying). Sebesar 41,1% murid mengaku pernah mengalami perundungan (bullying). Tujuan kegiatan PKM ini Workshop Implementasi Pendidikan Karakter Berbasis Cinta Damai Sosial Religius Pada SMK Putra Pertiwi, Tangerang Selatan, Banten, melalui layanan belajar dan media sosial tiktok dan youtube/instagram. Metode kegatan PKM dilaksanakan secara luring melaui layanan mengajar dan daring melalui video tiktok. Tahapan kegiatan PKM: 1) Persiapan melakukan eksplorasi nilai cinta damai sosial religius, mengembangkan design dan konsep media tiktok, mengembangkan form refleksi dan evaluasi kegiatan, mengembangkan model layanan mengajar interaktif; 2) Pelaksanaan dilaksanakan secara langsung tatap muka di SMK Kota Tangerang Selatan, Banten. Sosialisasi dan edukasi nilai cinta damai sosial religiusl melalui media sosial tiktok dan youtube; Evaluasi dan refleksi yaitu evaluasi ketercapaian luaran dan target kegiatan kegiatan melalui survey terkait implementasi Pendidikan karakter cinta damai sosial relegius pada era digital dalam mencegah perilaku bullying pada SMK Putra Pertiwi. Hasil Kegiatan PKM: 1) Persiapan, 2) Pelaksanaan layanan mengajar dan evaluasi mendapat respon yang sangat baik dari siswa yang pernah menjadi pelaku dan korban bullying. Hasil evaluasi yaitu peserta lebih memahami meyakini bahwa tindakan bullying tidak baik, menyakiti korban, tidak disukai Tuhan Yang Maha Esa, Tuhan akan memberikan sanksi kepada orang yang melakukan bullying, Tuhan akan memaafkan orang yang melakukan bullying dengan taubat, dan berjanji tidak akan melakukan pengulangan lagi.
Analysis of Information on The Development of Community Media Based on Local Wisdom Yuliasari, Ika
Asian Journal of Social and Humanities Vol. 4 No. 3 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/z7ftqn14

Abstract

The development of information and communication technology supports communication culture and civilization. The use of new media by people in cities and villages is a communication phenomenon in the digital era. The convergence of community media with digital media platforms is a collaboration of technology and development information content This article was written based on the results of research on development information content in community radio media RASI FM Csisewu, Garut Regency, West Java. The constructivism paradigm is a guideline in a series of studies to describe the behavior of communication actors in information content. The research aims to determine the existence of the convergence of community media and virtual ethnographic elements of information content on social media.  The researcher used a qualitative approach to describe the speech and communication behavior in the virtual space. Theoretically, the research was carried out with the perspective of communication ethnographic theory, media convergence model, participatory communication concept and local wisdom concept. Research data collection techniques are content documentation on social media, interviews, and observations. A series of information on social media such as Instagram, Youtube, Facebook and TikTik were analyzed using a virtual ethnography method The results of the analysis showed that community radio implemented media convergence in rural areas with a global reach. Virtual ethnography contains audio-visual texts, symbols of local wisdom, aspects of development, participation and audience interaction. 
ANALISIS CIRCULAR MODEL OF SOME AKUN INSTAGRAM KLIEN @SALIRAMART CV TALAGASALIRA INDOTRADING DI TOS CREATIVE AGENCY Hilyati, Siti Itsnaeni; David Rizar Nugroho; Ika Yuliasari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.40446

Abstract

This study analyzes the application of the Circular Model of SOME on the Instagram account of client @saliramart at TOS Creative Agency. The method used is descriptive qualitative. Primary data was collected through interviews, active participation, observation, and documentation, while secondary data was obtained from literature studies. The results of the study show that the Circular Model ofSOME on the @saliramart account was systematically applied by TOS Creativethrough structured content planning, evaluation of engagement and reach metrics, and team management through Trello and WhatsApp. Challenges in the engage stage, due to changes in audience behavior, were overcome with polls, Q&A, and reposts. The implementation of SOME improved brand consistency, publication effectiveness, awareness, sales, and the image of Salira Mart as a local retailer that is friendly and close to its audience.
Analisis Manajemen Konten Dalam Proses Produksi Akun Instagram @Daihatsuofficialclub di Pt Astra Daihatsu Motor Puan Dhana Mulyawan; David Rizar Nugroho; Ika Yuliasari
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.7733

Abstract

This research is grounded in the growing use of social media as a digital communication tool for companies to strengthen engagement with their audiences, including user communities. The study aims to explain the content management practices of the Instagram account @daihatsuofficialclub, which is managed by the Marketing Support team of PT Astra Daihatsu Motor (ADM). The research focuses on how content is planned, managed, and utilized as part of ADM’s digital communication strategy to build stronger connections with 21 official Daihatsu user communities. A descriptive qualitative method was employed through internship-based observation and interviews with the account management team. The findings show that the content management process applies the AIDA model through visually appealing posts, relevant information, community-centered storytelling, and interactive calls-to-action that encourage member participation. The implementation of the SOME model further supports a structured workflow across the stages of Share, Optimize, Manage, and Engage. Content marketing analysis indicates that the content fulfills key indicators of relevance, accuracy, value, readability, discoverability, and consistency. These results highlight that the management of @daihatsuofficialclub operates effectively, reflects a human-centered communication approach, and aligns with ADM’s digital communication strategy, contributing to stronger engagement, community closeness, and user loyalty.
Analisis Tanggung Jawab Sosial Media Komunitas dalam Habitus Komunikasi Konvergen Ika Yuliasari
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i3.6011

Abstract

The advancement of information and communication technology during the Industry 4.0 and Society 5.0 eras has brought significant changes to community media practices, especially in rural areas. This study examines the roles and social responsibilities of community radios CDR FM in Bantul, Yogyakarta, and RASI FM in Garut, West Java, amid the dynamics of digital media convergence. Employing a qualitative approach with a constructivist paradigm, data were collected through interviews, observations, focus group discussions, and documentation. The findings reveal that both community radios maintain their existence through active community participation, adaptation to digital technology, and management grounded in local values. Digital media convergence enables the expansion of broadcast reach from local to global levels, enhancing interaction and social mobilization. The social responsibility of community media is reflected in delivering factual information, shaping public opinion, preserving culture, and ensuring accountability to the audience. Key challenges include the regeneration of media activists and funding, which can be addressed by strengthening partnership networks and human resource capacity. This study confirms that community media play a strategic role as agents of social development in rural areas by leveraging evolving communication technologies.
Pengaruh Konten Marketing Pada Akun Instagram @ramahhalaltour Terhadap Brand Awareness Ramah Umroh dan Halal Tour Aini Wanti Banafshah; David Rizar Nugroho; Ika Yuliasari
Jurnal Abdimas Kartika Wijayakusuma Vol 7 No 2 (2026): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v7i2.1234

Abstract

Industri pariwisata halal merupakan sektor yang menunjukkan pertumbuhan signifikan, namun persaingan yang ketat menuntut bisnis seperti Ramah Umroh & Halal Tour untuk terus berinovasi dalam mengoptimalkan strategi pemasaran digital mereka. Penelitian ini dilakukan dengan tujuan menganalisis sejauh mana pemasaran konten yang diterapkan pada akun Instagram @ramahhalaltour memengaruhi tingkat brand awareness Ramah Umroh dan Halal Tour. Fokus penelitian ini adalah mengidentifikasi aspek-aspek pemasaran konten, termasuk strategi, aktivitas, dan hasil, yang secara kuantitatif berdampak pada brand awareness. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kausal. Data dikumpulkan melalui survei terhadap 100 pengikut akun Instagram tersebut dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa pemasaran konten secara keseluruhan memiliki pengaruh positif dan signifikan terhadap brand awareness. Secara khusus, dimensi strategi pemasaran konten terbukti menjadi variabel yang paling dominan dalam membentuk brand awareness di kalangan konsumen. Temuan ini menegaskan pentingnya perencanaan konten yang strategis dalam memperkuat posisi merek di ekosistem digital, sekaligus memberikan rekomendasi praktis bagi Ramah Umroh dan Halal Tour untuk mengoptimalkan strategi konten digital mereka.
Strategi Komunikasi Akun Instagram @ Rahasiagadis dalam Pemberdayaan Perempuan Muda: Analisis Uses and Gratifications dan Model RACE Ika Yuliasari; Mark Mbooh; Nadya Kesyariani; Arun Yudha; Nuraida Nuraida
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 9 No. 2 (2025): Volume 9 No 2 Tahun 2025
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i2.33

Abstract

This study aims to analyze the role and communication strategies of the Instagram account @rahasiagadis in empowering young women in Indonesia. The research was conducted using a qualitative approach and descriptive methods. Data collection techniques included documentation of Instagram content, non-participatory observation, in-depth interviews with account managers, and literature review. The theoretical reference used to guide the analysis was the Uses and Gratifications model, supported by the RACE (Research-Action-Communication-Evaluation) communication strategy model. The results show that @rahasiagadis has successfully become a digital space for young women, meeting the information, personal identity, and social integration needs of its audience. The @rahasiagadis Instagram account presents a variety of information for young women, has 3.2 million followers, and enjoys repeated access and active audience interaction in the digital space. The novelty in the information content is the consistency of contemporary women's empowerment discourse, including mental health, toxic relationships, body positivity, and gender equality. The @rahasiagadis account has been constructed as social media for empowering women today through community-oriented, participatory communication , and empathetic communication. The conclusion of the study related with the role of  @rahasiagadis account in educating and disseminating current women's issues, including mental health, toxic relationships, body positivity, and gender equality. Education encourages emotional validation and behavioral change in women. The communication strategy is data-driven,  empathetic, responsive to audience opinion, and content evaluation. The communication strategy is supported by designing inclusive and non-doctrinal messages in audio-visual texts on Instagram.
Co-Authors Ade Ismail Ahmad Junaidi Ahmad Junaidi Aini Wanti Banafshah Alam, Mutiara Nur Amiruddin Saleh Arun Yudha Atmaja, Machhendra Setyo Ayu Permatasari, Mega Ayuna, Novianty Elizabeth Ayuni , Novianty Elizabeth Azizah, Frecya Yoli Datep Purwa Saputra David Rizar Nugroho Didik Suharjito Dr. Noviyanty Elizabeth Ayuna, M.Pd Elizabeth Ayuna, Novianty Elizabeth, Novianty Eryuniyanti Eryuniyanti* Eryuniyanti*, Eryuniyanti Fajar Maulana Wijaya Kusumah Hevi Novianti Hilyati, Siti Itsnaeni HUDI SANTOSO Indah, Meuthia Komalawati, Euis Kwartama, Agung Lely Ariannie Made Wilantara Mark Mbooh Mega Ayu Permatasari Musa Hubeis Muthia Malihah Raniah Halim Nadya Kesyariani Novianty Elizabeth Novianty Elizabeth Ayuna Novianty Elizabeth Ayuna Nuraida Nuraida Oman Sukmana Peresa, Santya Puan Dhana Mulyawan Pujanarko, Mung Ram, Mutia Putri Sani Riandhika Hermawan, Adhitya Samri Abdullah Saputra, Datep Purwa Sugih Gumilar, S.I.Kom Wedari, Nenden Retno Wiliantara, Made Yoel Ulimpa Yusuf, M. Ali