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Firdaus Yusrizal
Universitas Riau
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Veterinary Other

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Journal : Jurnal Multidisiplin Sahombu

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The Attractions of the Koto Sentajo Tourist Village Destination, Kuantan Singingi Regency Ahmad Nawawi; Firdaus Yusrizal; Nur Ariniyulia
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

Kuansing Regency boasts significant tourist attractions. Besides its natural beauty, the area is also rich in historical significance, one of which is Koto Sentajo Village, known as one of the oldest traditional villages in the region. Traces of this history can be seen in the Rumah Godang (Godang House), a historic building estimated to have stood for approximately 1,700 years. Koto Sentajo Tourism Village boasts a diverse range of tourism potential that is no less appealing than other tourist villages. Besides being known as a cultural heritage village, it also boasts a rich natural heritage, which is a unique attraction. This diverse tourism potential makes Koto Sentajo Village a worthy destination for tourists, both local and international. The main attractions that attract tourists to this village include the local customs and traditions, the Rumah Godang (Godang House), a cultural heritage of our ancestors, and the traditional forest, which remains well-preserved. These three features not only reflect local cultural identity but also reinforce Koto Sentajo Village's image as a tourist destination based on local wisdom and environmental preservation. Based on the results of research on the Attraction of Koto Sentajo Tourism Village Destination, Sentajo Raya District, Kuantan Singingi Regency, with a focus on operational variables such as the results of the study show that personal selling and events or sponsorship have an important role in influencing the perception and image of the Koto Sentajo tourism village tourist area. This is because when events or activities are frequently held in the Koto Sentajo traditional village, it will increase the reach of the Koto Sentajo traditional village because every time an event is held there, the tourists who come automatically help promote the Koto Sentajo traditional village destination.
Co-Authors ", Febryanti ", Mernaliana ", Zulherian Ahmad Nawawi Andri Sulistyani Arie Sanyi Arif Wardana Arini Yulia, Nur Arlieza Anggi Desty Asima Rohana Sihombing Asmoro, Agung Yoga Ayu, Diana Mutiara Azizah, Nur’ Aini Baetie, Destiana Baihaqi, Gilang Bakara, : Irnawati Suryani Dedi Susanto Ekasari, Safrida Elvi " Eriadi, Rosi Fahmi Muhammad Febri Yuliani Febriani, Salma Ferawati " Fiqri, Nurul Fitria Sari Fitrimeutia, Chindi Handi, Mhd Hamzah Harsinta, Dhiya Clarita Haula Ishro Hidayatullah, Muhammad Zikri Hutagalung, Dhika Lariend Ichwansyah, Wian Oktaliani Iga Safa Marwani Indra Saputra Islamiati, Indri Jalil, Fitri Yelisa Jamil, Ary Irfan Noor Khasana, Meiriau Latifah " Lesfika, Adinda Lestari Jungkar Sagala Mariaty Ibrahim Marisya " Maulina " Meity Intan Suryadi, Meity Intan Melani, Andi Muhammad Sholihin Muhammad, Fahmi Nabila, Dewi Ayu Nanang Rudi Harsono Nasution, Nurul Aini Nia Audina Ningsih, Nursukma Widia Nur Ariniyulia Nurarini Yulia Nurita, Riau Pardede, Putra Sarmika Antonius Parhusip, Isabela Parma.S., Sebastian Beinal Patricia, Siska Paulin Tay Paulina, Ruth Puspa Anggraini Putri Maisandi Putri Permata Sari Putri, Ayu Aulia Ramadhan, Mutiara Razman, Bakhtiar Riau Nurita Robiyanto, Wiwit Romaduti Sari Nurillah Safira, Putri Salsabila, Unik Hanifah Saputri, Darnita Leoni Shela Nursanti Sihombing, Asima Rohana Sofia Achnes Sri Rahmah Novita Sugianti " Surahman " Suryani, Fadella Syofia Achmnes Syofia Achnes Thamrin Biwana Bachri Utami, Lestari Dian Veni Basoja Khomuna Wahritasi " Walvin Naibaho Wicaksana, Ramli Muhammad Widhiana Kusuma Wardani Wilfidandi, Yanda Winda Apriani Winda Yuliandari Yanti, Lola Feby Yashinta Wulandari Yudha, Teddy Wira Yulia, Nur Arini Yulia, Nurarini Yuriche Dwitasari