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Reformulation of Da’wah Communication Paradigm in the Post-Pandemic Era Ries Dyah Fitriyah; Sokhi Huda; Abd. Mujib Adnan; Tantan Hermansah; Athik Hidayatul Ummah
Jurnal Komunikasi Islam Vol. 12 No. 2 (2022): December
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2022.12.2.190-219

Abstract

This study focuses on examining the challenges and needs for the reformulation of the da'wah and communication paradigm in the post-pandemic era. Through a qualitative approach, the results of this study show that in the post-pandemic era, da'wah requires a redefinition and reformulation of paradigms, known as the happy da'wah paradigm, namely placing happiness in the experience of the da'wah process and the practice of religious teachings, not on the purpose of da'wah. The performance of the activity system is directed to "offer" the da'wah message, not to "impose" the message. The appearance and performance of this system is packaged in an attractive, creative, innovative, supportive and affirmative communication pattern by utilizing information technology as an efficient communication medium.
Generative Artificial Intelligence Integration for the Education of Islamic Communication and Broadcasting Hartati, Rahmi; Fujiantie, Jerina; Ries Dyah Fitriyah
Jurnal Komunikasi Islam Vol. 14 No. 2 (2024): December
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2024.14.2.345-365

Abstract

This research aims to explore the use of Generative Artificial Intelligence (AI) in lectures, examine the changes in learning culture and its impacts, and provide recommendations for optimizing the integration of Generative AI for students of Islamic Communication and Broadcasting at UIN Antasari Banjarmasin. The study involves lecturers and students as research subjects. Data collection techniques include in-depth interviews and documentation. The findings have revealed that students’ use of Generative AI for completing academic assignments has led to significant changes in lecture culture and dynamics. Students have become more active in asking questions and engaging in discussions. However, the use of Generative AI also presents various challenges and negative impacts, such as a decline in literacy skills and critical thinking. Therefore, it is crucial to provide lecturer guidance and mentorship, training on AI utilization, and policies that encourage collaboration between traditional and modern learning approaches.