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Taboo Language Expression between Seller and Buyer in Traditional Market Samosir, Widya Nola; meisuri, Meisuri; Putri, Citra Anggia
TRANSFORM : Journal of English Language Teaching and Learning Vol. 10 No. 1 (2021): March, 2021
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/tj.v10i1.43241

Abstract

This research discussed about taboo language in Batak Toba language at Pajak Sore Padang Bulan Medan which aimed to find out the types, the impacts of taboo language expression towards customers, and how Bataknese society perceptions towards their taboo language. This research was based on Mahmoud™s theory. This research was conducted by using descriptive qualitative method. The data were taken from 25 conversations of male and female participants who become sellers and customers in Traditional Market. The findings showed that there were 25 data, 20 data for the types and the impacts, 5 data for Bataknese society perceptions. The dominant types from taboo words in Batak Toba language is Insult and Slurs with 7 expressions, second is scatology with 5 expressions, followed by epithets with 3 expressions, vulgarity with 1 expression, obscenity with 1 expression. Batak sellers is the dominant use taboo language because it was their habit when they were angry but sometimes it is also a part of their close relationship, it means that how close their relationship, so they can used the taboo language. In the analyzed of the impacts of taboo language towards customers, the dominant impacts were people got offended easily and sometimes they become the people who have the irrational thinking. There were 5 perceptions of Bataknese society perceptions about their taboo language and the dominant perception were sellers and customers could not receive taboo words because they still thought that the language could have a bad impact on children because they would replicate and pronounce the taboo language.
Cyberbullying in Indonesian Female Artist™s Instagram Account: Semiotics Approaches With Psychoanalysis by Carl Gustav Jung Sihite, Andriani Febbi; Putri, Citra Anggia
TRANSFORM : Journal of English Language Teaching and Learning Vol. 12 No. 2 (2023): June, 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/tj.v12i2.47262

Abstract

In today's digital era, cases of cyberbullying are living in society, especially on social media. Not infrequently also occurs among the public and famous artists. Cyberbullying has various impacts on its victims. This study discusses the behavior of cyberbullying in the development of a developmental digital world using semiotics approaches with psychoanalysis theory of Carl Jung. This study aims to, (a) find out the types of cyberbullying in Indonesia female artist's Instagram account, (b) describe the cyberbullying which existed in the post of Indonesian female artist's instagram account, (c) explain why the particular type of cyberbullying became dominant in Indonesian female artist's instagram account. This study is a qualitative approach. The data source used in this study is taken from Instagram especially about the life content of artist "Prilly Latuconsina" who has been the victims of cyberbullying. The results show that there are various forms of cyberbullying in her instagram account. There are 7 harassment category, 8 denigration category, and 7 flaming category. The netizens often used harsh and impolite words in the comments.
Developing interactive multimedia in enhancing students' listening comprehension using Moodle and Thinglink Putri, Citra Anggia; Sari, Winda Setia; Tambunan, Anna Riana Suryanti
JOALL (Journal of Applied Linguistics and Literature) Vol. 9 No. 1: February 2024
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/joall.v9i1.30158

Abstract

The effect of COVID-19 outbreak to education is in form of a shift of instructional practices from classroom-based instructions to online technology-based practices. To respond to the needs of technology-based instructional activities, this study developed interactive multimedia utilizing online technology-based platforms featuring Moodle and Thinglink to enhance students' comprehension in listening. This is a Research and Development involving fifty-three students of English literature study program in a state university in North Sumatera as object of the study. This study applies the ADDIE model to develop interactive multimedia learning. Purposive sampling was used to collect the samples for analysis. Tests, questionnaires, and interviews were designed and employed to collect the data. Material and media experts carried out the validation of the product. The paired samples t-test and independent samples t-test were utilized for data analysis. The outcomes are interactive multimedia using Moodle and ThingLink, complete with its tutorials, practices, and tests to boost the students' listening comprehension. Interactive multimedia featuring Moodle and ThingLink was deemed practical to use and effectively increased the students' listening comprehension according to the results of the material and media experts' validation and student response questionnaires.
Breaking Gender Stereotypes in STEM Through Beauty Advertising: A Semiotic Analysis: Perangin-angin, Alemina; Bacas, Chintami Angelica; Putri, Citra Anggia; Zurriyati, Zurriyati
LingPoet: Journal of Linguistics and Literary Research Vol. 6 No. 3 (2025): LingPoet: Journal of Linguistics and Literary Research
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The OLAY advertisement shows the challenges that women still face in STEM fields, such as discrimination and negative stereotypes about their competencies. This study aims to explore how the advertisement uses communication strategies to support women’s empowerment and change how people see gender issues. It also examines how brands can influence shifts in public views on gender roles. This research uses a qualitative content analysis method, with data taken from OLAY India’s 2022 YouTube advertisement. The data were collected by observing scenes that show gender inequality, taking screenshots, and analyzing them using Roland Barthes’ semiotic theory: denotation, connotation, and myth. Semiotic signs are found in OLAY advertisements, both visually through the scenes in the video and verbally through the narrative and text displayed. This study shows that OLAY advertisements contain visual and verbal signs that represent the challenges faced by women in STEM fields and how they strive to fight gender stereotypes and inequalities. The findings of this study suggest that advertising can be an effective medium for promoting gender equality and changing society’s perception of women's traditional roles.