Claim Missing Document
Check
Articles

Found 35 Documents
Search

Breaking Gender Stereotypes in STEM Through Beauty Advertising: A Semiotic Analysis: Perangin-angin, Alemina; Bacas, Chintami Angelica; Putri, Citra Anggia; Zurriyati, Zurriyati
LingPoet: Journal of Linguistics and Literary Research Vol. 6 No. 3 (2025): LingPoet: Journal of Linguistics and Literary Research
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The OLAY advertisement shows the challenges that women still face in STEM fields, such as discrimination and negative stereotypes about their competencies. This study aims to explore how the advertisement uses communication strategies to support women’s empowerment and change how people see gender issues. It also examines how brands can influence shifts in public views on gender roles. This research uses a qualitative content analysis method, with data taken from OLAY India’s 2022 YouTube advertisement. The data were collected by observing scenes that show gender inequality, taking screenshots, and analyzing them using Roland Barthes’ semiotic theory: denotation, connotation, and myth. Semiotic signs are found in OLAY advertisements, both visually through the scenes in the video and verbally through the narrative and text displayed. This study shows that OLAY advertisements contain visual and verbal signs that represent the challenges faced by women in STEM fields and how they strive to fight gender stereotypes and inequalities. The findings of this study suggest that advertising can be an effective medium for promoting gender equality and changing society’s perception of women's traditional roles.
Reflective Narratives in Education: Exploring Teacher Testing Experiences Through Deep Conversations : Penelitian Dolli Rotua Sinaga; Citra Anggia Putri; Meisuri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.454

Abstract

Studi ini menggali pengalaman dan perspektif guru mengenai pengajaran reflektif, sebuah praktik penilaian diri yang bertujuan untuk meningkatkan kualitas pengajaran dan pembelajaran. Melalui wawancara semi-terstruktur dengan dua orang guru, tanggapan mereka dianalisis dengan menggunakan analisis tematik. Kedua guru mengakui pentingnya pengajaran reflektif dalam meningkatkan metode pengajaran dan pembelajaran siswa. Namun, mereka juga menunjukkan tantangan seperti keterbatasan waktu dan tidak adanya pendekatan terstruktur untuk pengajaran reflektif. Studi ini menggarisbawahi perlunya dukungan yang lebih banyak, termasuk lokakarya atau pelatihan rutin, bimbingan, dan pengurangan beban kerja administratif. Pengaruh lingkungan sekolah dalam mendorong pengajaran reflektif juga ditekankan. Studi ini menyimpulkan bahwa meskipun pengajaran reflektif dihargai dan dianggap bermanfaat, ada beberapa kendala dalam penerapannya secara penuh. Mengatasi tantangan-tantangan ini dan memberikan lebih banyak dukungan dapat mendorong pengajaran reflektif di antara para guru, yang mengarah pada peningkatan praktik pengajaran dan hasil belajar siswa.
Critical discourse analysis of ideological positioning in Trump's 2025 World Economic Forum speech Sabrina, Nabilah; Putri, Citra Anggia
LINGUISTICA Vol. 14 No. 4 (2025): LINGUISTICA OCTOBER 2025
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jalu.v14i4.69358

Abstract

This research examines ideological constructions within Donald Trump's address to the 2025 World Economic Forum through Critical Discourse Analysis (CDA), utilizing Teun A. Van Dijk's Ideological Square framework (2011) alongside his 25 ideological discourse categories (2006). Analysis reveals Trump's speech employs strategic polarization, predominantly through positive in-group emphasis (63%) and negative out-group emphasis (27%), while minimizing in-group weaknesses (7%) and out-group strengths (3%). Qualitative textual examination uncovers prevalent deployment of rhetorical mechanisms including exaggeration, nationalistic valorization, and value-based assertions that construct a nationalist-populist discourse. Results indicate Trump's administration is discursively positioned as a revolutionary catalyst for American and global transformation, contrasted against portrayed inadequacies of prior leadership and international entities. Through analyzing these linguistic strategies, this research illuminates how political communication functions as an instrument for ideological construction and authority consolidation. This investigation enhances scholarly understanding of political rhetoric within international economic platforms, particularly regarding intersections of economic strategy, nationalism, and ideological division in constructing public consciousness and diplomatic relations.
THE IMPACT OF MACHINE TRANSLATION ON ENHANCING STUDENTS’ TRANSLATION SKILLS IN WRITING Putri, Citra Anggia; Sibarani, Berlin
Jurnal Pendidikan Bahasa Inggris Proficiency Vol 8 No 1 (2026): PROFICIENCY
Publisher : Faculty of Teacher Training and Education, English Department, UNISKA, Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/proficiency.v8i1.7899

Abstract

This study explores how machine translation (MT) tools, particularly Google Translate, can be utilized to improve translation skills in writing among English Literature students. The participants of this research were ten English literature students. Employing a qualitative research with case study as the research design. The data were collected using in-depth interviews followed by observation and translation tasks. As digital tools become increasingly integrated into language learning, it is important to understand both the pedagogical benefits and limitations of MT in academic settings. This case study investigates how students use MT in translating literary and academic texts, how they evaluate the accuracy of MT outputs, and how they engage in post-editing to enhance their linguistic awareness and critical thinking. The findings are expected to provide practical insights for incorporating MT tools into translation teaching strategies while fostering students' autonomy and accuracy in translation.
Feminist Narratives in Memes through Socio-Cognitive Analysis Alemina Br. Perangin-angin; Maryam Ulfa; Citra Anggia Putri; Koko Sujatmoko
Tradition and Modernity of Humanity Vol. 5 No. 2 (2025): May
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/tmh.v5i2.21671

Abstract

Using Van Dijk's socio-cognitive approach, this study examines ten feminist-themed memes from Pinterest, emphasizing the discursive, cognitive, and social elements. Three main themes emerge from the analysis of the memes: criticism of gender expectations, assertion of women's strength, and resistance to male control. The results show that women reject male control and dominance in memes under the first group (1.1; 1.3; 1.9), emphasizing female independence and resilience. The second category's memes (1.2, 1.4, 1.5, and 1.6) highlight women's strength and independence, demonstrating their capacity to subvert conventional wisdom and reinterpret social norms. The third category (1.7; 1.8; 1.10), on the other hand, criticizes what society expects of women and shows them as defying patriarchal stereotypes. This change demonstrates how digital discourse has developed into a platform that questions established hierarchies of power and encourages social criticism. These memes are vital resources for advancing feminist principles, empowering women, and raising awareness of gender equality because they use sarcasm and comedy. According to the study's findings, memes are more than just amusement; they are potent cultural artifacts that have the capacity to shape public opinion and promote constructive social change.