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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Tecnoscienza Jurnal Abdimas Akademika SINDA: Comprehensive Journal of Islamic Social Studies Istithmar: Jurnal Studi Ekonomi Syariah ADM : Jurnal Abdi Dosen dan Mahasiswa SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Sigit Wisnu Setya Bhirawa
Universitas Nusantara PGRI Kediri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analisis Keputusan Konsumen Dalam Membeli Minyak Goreng Di Kabupaten Nganjuk Sigit Wisnu Setya Bhirawa; Dyah Siti Ayu Larasati; Elvika Nungki Chintia Putri; Bela Kusuma; Silvia Anitasari; Restin Meilina
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.19895

Abstract

Research aim: This research analyzed the variables that influence the buying decision of cooking oil in Nganjuk Regency. Methods: The method used is quantitative analysis. Research Finding: The study's results show that the only variables significantly affecting purchasing decisions are price and personal factors, while product, promotion, and social factors do not. Personal factors, including age, occupation, economic situation, lifestyle, and personality, have the most dominant influence on the decision to buy cooking oil in Nganjuk Regency. Theoretical contribution/Originality: This study's results strengthen the consumer behavior theory by providing examples of how it is implemented in buying cooking oil in Nganjuk Regency. Practitioner implication: It can be the basis for policy-making to shift people's purchasing interest from bulk cooking oil to packaged cooking oil and can be the basis for determining cooking oil marketing strategies according to consumer behavior. Research limitation: Analysis of factors that influence buying decisions for cooking oil in the Nganjuk district in this study is limited to only product variables, price, promotion, personal factors, and social factors
Co-Authors Ade Triwahyudi Adinda Aprilia Wihani Aji Prasojo Amin Tohari Andreas Korsini Audi Yosrul Mustofa Bambang Agus Sumantri Basthoumi Muslih Bela Kusuma Crystian Subekti Dedy Eka Septian Alief Mukmin Dhiki Hendra Saputra Diah Nurdiwaty Dian Kusumaningtyas Dinda Putri Maharani Dodi Kusuma Hadi Soejoko Dyah Siti Ayu Larasati Edy Djoko Soeprajitno Elvika Nungki Chintia Putri Ema Nurzainul Hakimah, Ema Nurzainul Enfrada Aurora Putri Sonata Evin Rachmad Arfiansyah Febby Faradella Bukhorida GESTY ERNESTIVITA HERY PURNOMO Icha Parlista Febriasari Karina Widya Putri Miftachul Ayu Mustika Mirna Monika Moch. Wahyu Widodo Nike Ana Rosalinda Nofita Penti Wulansari Puput Ayu Malinda RESTIN MEILINA Restin Melina Ricky Joko Saputra Rino Sardanto Riska Aprilianti Shinta Faiqotul Janah Silvia Anitasari Subagyo, Subagyo Tasya Rahmania Danty Tina Wulandari Yeni Aprilia Oktaviani Yola Ayu Fidianingsih Zulistiani, Zulistiani