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All Journal Business and Finance Journal Comvice : Journal of community service Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Tecnoscienza Abdi Masyarakat JMK Jurnal Manajemen dan Kewirausahaan BEMAS: Jurnal Bermasyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Indonesia Sosial Teknologi eProceedings of Management Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Pengabdian Masyarakat dan aplikasi Teknologi
Dominggo Bayu Baskara
Institut Teknologi Telkom Surabaya
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Journal : Abdi Masyarakat

 1 
Development of a Digital Directory Web for SMEs under the guidance of Telkom Witel South Surabaya Yesa, Caesareano Lafado; Aulia, Darlin; Baskara, Dominggo Bayu; Maheswari, Irma Jauzalia; Fauziyah, Ihda; Darmawan Sutrisno, Rizki Putra
Abdi Masyarakat Vol 5, No 2 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i2.5958

Abstract

Results in MSME business turnover being hampered by limited capital and limited business diversification.Based on observations and interviews with Partners, there are main problems experienced by Telkom Witel South Surabaya-assisted MSMEs, namely how can they manage MSMEs and then introduce and sell their products with the widest possible reach so that they are not only in the Surabaya area and its surroundings so that Community Service activities are expected to provide contribution in terms of skills and abilities in generating profits and overcoming problems. The solution to solving this problem is to develop a digital directory as well as its features and functions within the organization at Telkom Witel, South Surabaya. The output that will be achieved in this activity is digital marketing efforts through the website which are expected to be able to increase profits and provide a sense of trust to consumers to be interested in buying the products offered. The results of this PKM activity include several calls for mandatory outputs, namely (1) scientific publications in national social service journals with ISSN, (2) activity videos, (3) increasing the application of science and technology in society (online platforms). The stages of PKM implementation consist of (1) developing a digital MSME web directory.
Digital Transformation of MSMEs through the Application of Generative AI in Branding Strategy Baskara, Dominggo Bayu; Aditasari, Krisnayanti; Rahmadanti, Adisya Resti
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.8980

Abstract

This community service program aims to enhance the knowledge and skills of MSME actors in utilizing Generative Artificial Intelligence (Generative AI) to strengthen branding strategies in the digital era. The training was held offline on May 16, 2025, at Telkom University Surabaya Campus, attended by 25 MSMEs fostered by Telkom CDC Witel Suramadu. The implementation method adopted a learning by doing approach, focusing on prompt engineering using ChatGPT to produce product visuals, social media content calendars, and business slogans. Evaluation results show that participants found the material highly relevant to their needs (average score 4.63), easy to understand (4.56), and expressed strong interest in similar future programs (4.75). These findings indicate that hands-on training using a single AI platform can significantly improve MSMEs’ digital readiness, especially in marketing and visual communication. The program also fostered ethical awareness regarding AI use. This initiative contributes to community-based digital transformation and has strong potential for broader replication.
Co-Authors Achmad Amin Faizal Achmad Yanu Aliffianto Alfi Nabila, Nada' Alifiansyah Arrizqy Hidayat Anita Hakim Nasution Arman Hakim Nasution Arman Hakim Nasution Benazir Imam Arif Muttaqin CAESAREANO LAFADO YESA Darlin Aulia Darmawan Sutrisno, Rizki Putra Edwin , Setiawan Fadila , Isnaisi Fauziyah, Ihda Gita Widi , Bhawika Gogor Arif , Handiwibowo Helmy Widyantara Ines Mulia Nurdiana Jauzalia Maheswari, Irma Krisnayanti Aditasari Maheswari, Irma Jauzalia Mahfud, Rifqi Arif Nurdiana, Ines Mulia Olivia, Tracy Perdana Suteja Putra Putra, Reinardus Andoni Nasera Rahaditya Dimas Prihardianto Rahmadanti, Adisya Resti Reinardus Andoni Nasera Putra Reni, Nadlifatin Salsabila, Anindya Salwa Satria Pinandita, Adrianus Sekar Widyasari Putri Silvi Istiqomah Suseno, Tarangga Atha Putra Titus Kristanto Wachda Yuniar Rochmah Zunaidi, Rizqa Amelia