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The Effect of Eco-Friendly Packaging on Purchase Intention with Consumer Perception as an Intervening Variable Esvandiari, Megia; Susan, Marcellia; Mulyaningsih, Hendrati Dwi; Muhardi; Oktini, Dede R; Nurhayati, Nunung
International Journal of Entrepreneurship and Sustainability Studies Vol. 3 No. 2 (2023): December 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v3i2.1818

Abstract

The increasing use of plastic water bottles has exacerbated the global plastic waste crisis. Eco-friendly packaging is the concept of reducing and recycling plastic packaging waste. AQUA carried out this concept with Danone, who launched the AQUA Life product. This study aimed to determine the direct and indirect effects of eco-friendly packaging on the purchase intention of AQUA Life products through consumer perception and to analyze descriptively how eco-friendly packaging, consumer perception, and purchase intention of AQUA Life products. The analysis technique in this study uses Path Analysis to determine the role of consumer perception in mediating eco-friendly packaging on the purchase intention of AQUA Life products. The results showed that descriptive analysis for eco-friendly packaging, consumer perception, and purchase intention for AQUA Life products received good responses. \]And it was found that the magnitude of the indirect effect of eco-friendly packaging on purchase intention was more significant than the direct effect. This means that consumer perception as an intervening variable significantly influences eco-friendly packaging on purchase intention. The research results are expected to help the company add other features, such as the reuse idea for consumers, and reconsider product selling prices. To directly increase purchase intention, the company should pay attention to factors that influence consumer purchasing intentions, such as increasing the popularity of products.
The impact of macroeconomic factors and internal company variables on the profit of textile and garment sector companies listed on the indonesian stock exchange Winarto, Jacinta; Susan, Marcellia; Hartawati, Hartawati
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244876

Abstract

The COVID-19 pandemic has profoundly influenced various sectors, including monetary, social, economic, and humanitarian aspects. Economically, one prominent consequence was the turmoil in global financial markets at the start of 2020, which prompted a shift in global asset allocations and caused currency depreciation in emerging markets such as Indonesia. The textile industry was also impacted due to disruptions in the supply chain for raw materials, leading to higher product costs and, consequently, inflation. Additionally, the implementation of work-from-home policies during this period led to reduced exports and domestic sales, resulting in liquidity challenges and difficulties in debt repayment within the textile sector. These circumstances suggest that exchange rates, inflation, debt, and liquidity were likely contributing factors to the decline in profitability. Profitability need to be considered as they can impact the sustainability of the company. This study aims to examine and evaluate the influence of inflation, exchange rates, debt, and liquidity on corporate profitability. The research focused on textile companies listed on the Indonesia Stock Exchange during 2021–2022, with samples chosen through purposive sampling method. The purposive sample is conducted based on companies that publish complete financial statements during the study period and are not outliers. The selected sample consists of 14 companies. Panel data regression analysis was employed to process the data. Panel data regression analysis is chosen to identify the relationship between macroeconomic factors, internal company variables, and company profitability. The results revealed that inflation, exchange rates, and liquidity had no significant effect on company profits, while debt had a negative impact. The coefficient for each variable's effect on profits are as follows: exchange rate is 0.00001, inflation is -1.0285, debt is -0.0996, and liquidity is -0.0001. Based on these findings, it is suggested that companies improve debt management by negotiating payment terms with suppliers to minimize reliance on bank credit and optimize profitability.
DETERMINANTS OF CUSTOMER DEPOSITS IN THE BANKING SECTOR LISTED ON INDONESIA STOCK EXCHANGE Winarto, Jacinta; Susan, Marcellia; Herlina
Modus Vol. 34 No. 2 (2022): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v34i2.5699

Abstract

ABSTRACT The customers deposits are a matter to be considered by the bank. With the tendency of this declining customer deposits raised the question, what factors have influenced the declining of the customer deposits. Looking at the previous research and facts in the field, it is assumed that the influencing factors are the  people income, the state debt securities, the interest rates and the company size. This study aims to examine and analyze the effect of people income, state debt securities, interest rates and company size on customers deposits. This research method is a quantitative method. Further, the datas are analyzed by using multiple linear regression model. The population in this study are all the banks listed at the Indonesian Stock Exchange during the period of 2013-2019. Samples are taken by using purposive sampling, obtained 33 companies. The result of this research  showed that people income, interest rates, state debt securities and company size have effect on customers deposits, so it is useful for banks to see the influence of each of the above factors that can affect changes in deposit funds in banks and to take policies based on the factors above.  Keywords: people income, state debt securities, interest rate, company size, customers deposits   ABSTRAK Simpanan nasabah merupakan hal yang harus diperhatikan oleh bank. Dengan kecenderungan menurunnya simpanan nasabah tersebut menimbulkan pertanyaan, faktor apa saja yang mempengaruhi penurunan simpanan nasabah tersebut. Melihat penelitian-penelitian sebelumnya dan fakta-fakta di lapangan, diduga bahwa faktor-faktor yang mempengaruhinya adalah pendapatan masyarakat, surat utang negara, tingkat suku bunga dan ukuran perusahaan. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh pendapatan masyarakat, surat utang negara, suku bunga dan ukuran perusahaan terhadap simpanan nasabah. Metode penelitian ini adalah metode kuantitatif. Selanjutnya data dianalisis dengan menggunakan model regresi linier berganda. Populasi dalam penelitian ini adalah seluruh bank yang terdaftar di Bursa Efek Indonesia selama periode 2013-2019. Sampel diambil dengan menggunakan purposive sampling, diperoleh 33 perusahaan. Hasil penelitian menunjukkan bahwa pendapatan masyarakat, suku bunga, surat utang negara dan ukuran perusahaan berpengaruh terhadap simpanan nasabah, sehingga berguna bagi bank untuk melihat pengaruh dari masing-masing faktor di atas yang dapat mempengaruhi perubahan dana simpanan pada bank, dan mengambil kebijakan berdasarkan faktor-faktor di atas. Kata kunci:  pendapatan masyarakat; surat utang negara; tingkat bunga; ukuran perusahaan; simpanan pelanggan