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All Journal Jurnal Keuangan dan Perbankan MODUS-Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Wahana : Tridarma Perguruan Tinggi Aptisi Transactions on Technopreneurship (ATT) Jurnal Informatika Ekonomi Bisnis Journal of Global Business and Management Review EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) International Journal Of Science, Technology & Management (IJSTM) Business Preneur : Jurnal Ilmu Administrasi Bisnis International Journal of Science and Society (IJSOC) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Entrepreneurship and Sustainability Studies Jurnal Informatika Ekonomi Bisnis Jurnal Penelitian Pendidikan Indonesia Jurnal Manajemen Maranatha
Marcellia Susan
Universitas Kristen Maranatha, Bandung, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Social Sciences Transportation Other

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Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian Monitor Aoc 24g2e Mega; Susan, Marcellia
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.622

Abstract

The increasing demand from gamers for top-notch monitors is fueling rapid growth and intense competition in the monitor industry. According to data released by the International Data Corporation (IDC), Admiral Overseas Corporation AOC has emerged as a global leader in gaming monitor popularity. This achievement can be attributed to AOC's design strategy, which focuses on continuous product development and incorporates feedback from professional gaming enthusiasts. For companies, consumer purchasing decisions play a pivotal role as they contribute to revenue generation and help maintain competitive positions in the market. Several factors influence consumer purchasing decisions, including product quality, brand image, and price. This research aims to examine the characteristics and impact of product quality, brand image, price, and purchase decisions specifically related to the AOC 24G2E Monitor. The research employs a quantitative approach, utilizing descriptive analysis and multiple linear regression analysis as the analytical techniques. Primary data from 100 consumers of the AOC 24G2E Monitor were collected through a questionnaire, employing purposive sampling. The analysis results indicate that product quality, brand image, and price significantly influence the purchase decisions for the AOC 24G2E Monitor, with a coefficient of determination of 89.3%.
Kinerja Keuangan dan Nilai Perusahaan Sektor Farmasi Susan, Marcellia; Winarto, Jacinta
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.729

Abstract

Companies have goals to be achieved. The company's efforts aim to produce sound financial performance and increase firm value. Many factors can determine the value of a company. This research aims to obtain a depiction of the performance and value of the company. In addition, testing and analyzing the influence of financial performance factors on firm value is also the aim of this study. The research sample is pharmaceutical sector companies listed on the Indonesia Stock Exchange. Secondary data was obtained from financial statements for five years and processed using regression analysis. The results showed that the indicators measuring liquidity, leverage, activity, profitability, and company size contributed to determining firm value. Specifically, the test results show that the ability of pharmaceutical companies to meet current liabilities as the maturity date is a factor determining firm value.
Analisis Kemampulabaan Perusahaan Sektor Barang Konsumsi Susan, Marcellia; Winarto, Jacinta
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.881

Abstract

This research analyzes the profitability of companies in the consumer goods sector. This research aims to examine the relationship between debt and equity ratios, company size, interest rates, and company profitability. This research uses a sample of consumer goods sector companies listed on the Indonesia Stock Exchange. Secondary data relevant to the research variables was obtained from financial reports and processed using multiple regression techniques. The findings of this research indicate the contribution of indicators measuring capital structure, company size, and interest rates in determining a company's profitability. Besides, the research results also show that interest rates moderate the relationship between the debt and equity ratio and the profitability of companies in the consumer goods sector.
DETERMINANTS OF CUSTOMER DEPOSITS IN THE BANKING SECTOR LISTED ON INDONESIA STOCK EXCHANGE Jacinta Winarto; Marcellia Susan; Herlina
Modus Vol. 34 No. 2 (2022): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v34i2.5699

Abstract

ABSTRACT The customers deposits are a matter to be considered by the bank. With the tendency of this declining customer deposits raised the question, what factors have influenced the declining of the customer deposits. Looking at the previous research and facts in the field, it is assumed that the influencing factors are the  people income, the state debt securities, the interest rates and the company size. This study aims to examine and analyze the effect of people income, state debt securities, interest rates and company size on customers deposits. This research method is a quantitative method. Further, the datas are analyzed by using multiple linear regression model. The population in this study are all the banks listed at the Indonesian Stock Exchange during the period of 2013-2019. Samples are taken by using purposive sampling, obtained 33 companies. The result of this research  showed that people income, interest rates, state debt securities and company size have effect on customers deposits, so it is useful for banks to see the influence of each of the above factors that can affect changes in deposit funds in banks and to take policies based on the factors above.  Keywords: people income, state debt securities, interest rate, company size, customers deposits   ABSTRAK Simpanan nasabah merupakan hal yang harus diperhatikan oleh bank. Dengan kecenderungan menurunnya simpanan nasabah tersebut menimbulkan pertanyaan, faktor apa saja yang mempengaruhi penurunan simpanan nasabah tersebut. Melihat penelitian-penelitian sebelumnya dan fakta-fakta di lapangan, diduga bahwa faktor-faktor yang mempengaruhinya adalah pendapatan masyarakat, surat utang negara, tingkat suku bunga dan ukuran perusahaan. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh pendapatan masyarakat, surat utang negara, suku bunga dan ukuran perusahaan terhadap simpanan nasabah. Metode penelitian ini adalah metode kuantitatif. Selanjutnya data dianalisis dengan menggunakan model regresi linier berganda. Populasi dalam penelitian ini adalah seluruh bank yang terdaftar di Bursa Efek Indonesia selama periode 2013-2019. Sampel diambil dengan menggunakan purposive sampling, diperoleh 33 perusahaan. Hasil penelitian menunjukkan bahwa pendapatan masyarakat, suku bunga, surat utang negara dan ukuran perusahaan berpengaruh terhadap simpanan nasabah, sehingga berguna bagi bank untuk melihat pengaruh dari masing-masing faktor di atas yang dapat mempengaruhi perubahan dana simpanan pada bank, dan mengambil kebijakan berdasarkan faktor-faktor di atas. Kata kunci:  pendapatan masyarakat; surat utang negara; tingkat bunga; ukuran perusahaan; simpanan pelanggan  
Pengaruh Influencer di Instagram terhadap Brand Awareness dan Dampaknya terhadap Purchase Intention Pada Brand Somethinc Wicaksono, Satrio Kris; Susan, Marcellia
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.954

Abstract

This study aims to determine the influence of influencers on Instagram on brand awareness and purchase intention for the Somethinc brand. Instagram is one of the biggest platforms for brands to communicate their products. Influencers are one of the bridges for brands to communicate the products that will be released. The results of the analysis that has been tested show that influencers have a positive and significant effect on brand awareness and purchase intention. It’s important for brands to utilize influencers to increase their market reach and have a significant effect on Instagram.
Pengaruh Influencer di Instagram terhadap Brand Awareness dan Dampaknya terhadap Purchase Intention Pada Brand Somethinc Wicaksono, Satrio Kris; Susan, Marcellia
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.954

Abstract

This study aims to determine the influence of influencers on Instagram on brand awareness and purchase intention for the Somethinc brand. Instagram is one of the biggest platforms for brands to communicate their products. Influencers are one of the bridges for brands to communicate the products that will be released. The results of the analysis that has been tested show that influencers have a positive and significant effect on brand awareness and purchase intention. It’s important for brands to utilize influencers to increase their market reach and have a significant effect on Instagram.
The impact of macroeconomic factors and internal company variables on the profit of textile and garment sector companies listed on the indonesian stock exchange Winarto, Jacinta; Susan, Marcellia; Hartawati, Hartawati
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244876

Abstract

The COVID-19 pandemic has profoundly influenced various sectors, including monetary, social, economic, and humanitarian aspects. Economically, one prominent consequence was the turmoil in global financial markets at the start of 2020, which prompted a shift in global asset allocations and caused currency depreciation in emerging markets such as Indonesia. The textile industry was also impacted due to disruptions in the supply chain for raw materials, leading to higher product costs and, consequently, inflation. Additionally, the implementation of work-from-home policies during this period led to reduced exports and domestic sales, resulting in liquidity challenges and difficulties in debt repayment within the textile sector. These circumstances suggest that exchange rates, inflation, debt, and liquidity were likely contributing factors to the decline in profitability. Profitability need to be considered as they can impact the sustainability of the company. This study aims to examine and evaluate the influence of inflation, exchange rates, debt, and liquidity on corporate profitability. The research focused on textile companies listed on the Indonesia Stock Exchange during 2021–2022, with samples chosen through purposive sampling method. The purposive sample is conducted based on companies that publish complete financial statements during the study period and are not outliers. The selected sample consists of 14 companies. Panel data regression analysis was employed to process the data. Panel data regression analysis is chosen to identify the relationship between macroeconomic factors, internal company variables, and company profitability. The results revealed that inflation, exchange rates, and liquidity had no significant effect on company profits, while debt had a negative impact. The coefficient for each variable's effect on profits are as follows: exchange rate is 0.00001, inflation is -1.0285, debt is -0.0996, and liquidity is -0.0001. Based on these findings, it is suggested that companies improve debt management by negotiating payment terms with suppliers to minimize reliance on bank credit and optimize profitability.
Keputusan investasi, kebijakan utang, dan kebijakan dividen pada nilai perusahaan Valen Winda; Marcellia Susan
Jurnal Manajemen Maranatha Vol 22 No 1 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i1.5341

Abstract

This study analyzes the influence (both simultaneously and partially) of investment decisions, debt policies, and dividend policies on firm value in the food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange in 2017-2020. This research also confirms the determinants of firm value which is not supports to previous studies. This research uses an explanatory research method. The population in this study is the food and beverage sub-sector companies listed on the Indonesia Stock Exchange in 2017-2020, totaling 21 companies. The sample was nine companies using non-probability sampling with a purposive sampling method. The data analysis in this study is a panel data regression analysis with the random effect method. The results showed that investment decisions positively influence firm value. Debt policy and dividend policy negatively impact firm value. The study results prove that investment decisions, debt policies, and dividend policies simultaneously affect firms value by 18.63 percent. Investment decisions can determine the value of the company. The company, which analyzes and makes decisions with sound judgment, will grow and generate high profits so that investors are interested in investing in the company and will increase the value of the company.
The Influence Of Beauty Influencer Marketing And Viral Marketing On Purchase Intention: The Mediating Role Of Brand Trust In The Originote Skincare Products Setya Rahmalida, Hanti; Susan, Marcellia
International Journal of Science, Technology & Management Vol. 6 No. 3 (2025): May 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i3.1279

Abstract

This study aims to examine the impact of beauty influencer marketing and viral marketing on purchase intention, with brand trust as a mediating variable in the context of the skincare brand The Originote. The use of influencer and viral marketing strategies has become increasingly popular among brand owners as a means to foster consumer trust and drive purchasing behaviour. A quantitative approach with an explanatory research design was adopted. Primary data were collected through an online questionnaire distributed to 160 male and female respondents aged 20 and above, all of whom are active social media users familiar with the influencers Tasya Farasya and Dokter Detektif. The data were analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method via SmartPLS 4.0 software. The findings reveal that both beauty influencer marketing and viral marketing have a positive and significant influence on brand trust and purchase intention. in addition, brand trust was found to significantly mediate the relationship between both types of marketing and purchase intention.
Peran customer satisfaction sebagai mediator dalam hubungan antara brand experience dan brand loyalty Lyman, Reyner Alexander; Susan, Marcellia; Istiharini, Istiharini
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7676

Abstract

The development of the smartphone industry has caused market competition between smartphone manufacturers to become increasingly dynamic. Samsung smartphone line currently dominates the global market share. However, from year to year, Samsung market share continues to decline. Apart from that, many consumers complain about experience, loyalty, and satisfaction. The study aims to ascertain how brand experience, which is mediated by customer loyalty to Samsung smartphones, affects customer satisfaction. The research method used is descriptive research with a quantitative approach using the Partial Least Square Structural Equation Model (PLS-SEM). The criteria for this research were 216 respondents aged at least 20 years in Indonesia and using Samsung smartphones. Data collection uses an online questionnaire and non-probability sampling. The findings demonstrate that, through customer satisfaction, brand experience positively impacts customer loyalty.
Co-Authors Adinda Julian S Adisa Dini Anggraeni Anggraeni, Adisa Dini Arief Kurniawan Bryan Jonathan Umarjaya Deandra Afifah Zerlinda Maidin Dede R Oktini Esvandiari, Megia Hartawati, Hartawati Herlina Herlina Herlina Istiharini . Jacinta Winarto Jacinta Winarto Julian S, Adinda Luis Ricardo Masri Pakik Budi Raharjo Lyman, Reyner Alexander Maryani, Dedeh Mega Mega Mikhael Mikhael Muhammad Imaaduddin Muhardi Mulyaningsih, Hendrati Dwi Nunung Nurhayati Raharjo, Luis Ricardo Masri Pakik Budi Ratih Hurriyati Ratih Tresnati Reyner Alexander Lyman Reza Pratama Wiradire Setiawan, Sandy Setya Rahmalida, Hanti Suherman, Meiliana Valen Winda Wicaksono, Satrio Kris Yohanna Nathania