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All Journal Jurnal Keuangan dan Perbankan MODUS-Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Wahana : Tridarma Perguruan Tinggi Aptisi Transactions on Technopreneurship (ATT) Jurnal Informatika Ekonomi Bisnis Journal of Global Business and Management Review EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) International Journal Of Science, Technology & Management (IJSTM) Business Preneur : Jurnal Ilmu Administrasi Bisnis International Journal of Science and Society (IJSOC) Journal of Social Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Entrepreneurship and Sustainability Studies Jurnal Informatika Ekonomi Bisnis Jurnal Penelitian Pendidikan Indonesia Jurnal Manajemen Maranatha
Marcellia Susan
Universitas Kristen Maranatha, Bandung, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Social Sciences Transportation Other

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Dampak Faktor-Faktor Penentu Purchase Intention Liquid Vape Tetra di Instagram dengan Attitude Toward the Influencer Sebagai Intervening Variable Adinda Julian S; Marcellia Susan
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.595

Abstract

The purpose of this study was to determine the impact of the determinants of Tetra liquid vape purchase intention on Instagram with attitude toward the influencer as an intervening variable. An influencer who has an Instagram account named jee_vanka (Jessica Rima Rahmayanti) is the subject of this study. This research was conducted quantitatively with quantitative descriptive analysis techniques, and 100 respondents were taken for the research sample. Data is processed using SmartPLS software. The results of the analysis and testing of the hypothesis show that the factors have a significant effect on the attitude toward the influencer and have a significant impact on the purchase intention of liquid vape Tetra on Instagram.
Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian Monitor Aoc 24g2e Mega; Marcellia Susan
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.622

Abstract

The increasing demand from gamers for top-notch monitors is fueling rapid growth and intense competition in the monitor industry. According to data released by the International Data Corporation (IDC), Admiral Overseas Corporation AOC has emerged as a global leader in gaming monitor popularity. This achievement can be attributed to AOC's design strategy, which focuses on continuous product development and incorporates feedback from professional gaming enthusiasts. For companies, consumer purchasing decisions play a pivotal role as they contribute to revenue generation and help maintain competitive positions in the market. Several factors influence consumer purchasing decisions, including product quality, brand image, and price. This research aims to examine the characteristics and impact of product quality, brand image, price, and purchase decisions specifically related to the AOC 24G2E Monitor. The research employs a quantitative approach, utilizing descriptive analysis and multiple linear regression analysis as the analytical techniques. Primary data from 100 consumers of the AOC 24G2E Monitor were collected through a questionnaire, employing purposive sampling. The analysis results indicate that product quality, brand image, and price significantly influence the purchase decisions for the AOC 24G2E Monitor, with a coefficient of determination of 89.3%.
ANALISIS PENGARUH KARAKTERISTIK DEWAN KOMISARIS TERHADAP PROFITABILITAS SEKTOR IUT YANG TERDAFTAR DI BURSA EFEK INDONESIA Kurniawan, Arief; Susan, Marcellia

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1300.554 KB) | DOI: 10.31955/mea.v4i3.367

Abstract

Tujuan dilakukannya penelitian ini untuk menguji pengaruh jumlah dewan komisaris, proporsi komisaris independen, serta jumlah rapat terhadap profitabilitas perusahaan. Dalam penelitian ini, sampel yang digunakan merupakan 20 perusahaan dari sektor infrastruktur, utilitas, dan transportasi yang terdaftar di Bursa Efek Indonesia (BEI) periode 2010-2018. Regresi linear berganda digunakan untuk menganalisis pengaruh antara variabel independen dengan variabel dependen. Berdasarkan hasil penelitian yang dilakukan secara simultan menggunakan uji F, karakteristik dewan komisaris yang diukur dengan jumlah dewan komisaris (DK), proporsi dewan komisaris (KI), dan jumlah rapat (RD) berpengaruh terhadap return on asset (ROA), dan hasil penelitian yang dilakukan secara parsial dengan menggunakan uji T menyatakan bahwa proporsi dewan komisaris independen memiliki pengaruh terhadap profitabilitas (ROA), sedangkan jumlah dewan komisaris (DK), jumlah rapat (RD) tidak memiliki pengaruh terhadap profitabilitas (ROA).
EFEK BAURAN PEMASARAN PADA NIAT BELI ULANG KONSUMEN UMKM MAKANAN DAN MINUMAN GEREJA SANTO PAULUS BANDUNG Suherman, Meiliana; Susan, Marcellia
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i1.1874

Abstract

Sasaran dari penelitian ini adalah untuk menganalisa adakah efek bauran pemasaran secara bersama-sama dan individual pada niat beli ulang konsumen pada UMKM makanan dan minuman Gereja Santo Paulus Bandung. Penelitian ini menggunakan sampel sebanyak 100 orang responden yang telah membeli produk secara online dalam kurun waktu kurang dari satu tahun pada UMKM makanan atau minuman Gereja Santo Paulus Bandung. Seluruh data penelitian dikumpulkan melalui penyebaran angket kuesioner. Pengujian dan analisis data dilakukan melalui uji validitas, uji reliabilitas, dan uji asumsi klasik. Metode pengolahan data dilakukan dengan uji regresi melalui uji F dan uji t. Peneliti menyimpulkan bahwa setiap elemen dalam bauran pemasaran memiliki efek secara bersama-sama pada niat beli ulang konsumen. Sementara itu dari seluruh elemen bauran pemasaran, hanya elemen tempat yang tidak memiliki efek secara individual pada niat beli ulang konsumen UMKM makanan dan minuman Gereja Santo Paulus Bandung.
HOW IS THE LOYALTY OF TELKOMCEL CUSTOMERS IN TIMOR-LESTE? Raharjo, Luis Ricardo Masri Pakik Budi; Susan, Marcellia
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.657 KB) | DOI: 10.31955/mea.v6i2.2192

Abstract

This study aims to assess the loyalty of the Telkomcel customers in Timor-Leste through the service and product quality they received mediated by their satisfaction level. Telkomcel is a telecommunication service that provides internet service in Timor-Leste’s urban area. During the covid-19 pandemic, there was a trend of increasing internet users in Timor-Leste due to the movement restriction in Timor-Leste. The object of the study in this research is the individual customer of Telkomcel, which has used Telkomcel for more than three months and has purchased the internet package more than three times. During the data collection, the research managed to collect 160 samples, with 138 samples being valid. Using SmartPLS 3, the Partial Least Square-Structural Equation Modelling (PLS-SEM) technique was used in this work. The results of this study showed that satisfaction had the most significant influence on customer loyalty, followed by service quality and product quality. The customer emphasized the need to enhance Telkomcel service quality as well as their frustration with the slow network connection and internet speed.
Kinerja Keuangan dan Nilai Perusahaan Sektor Farmasi Marcellia Susan; Jacinta Winarto
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.729

Abstract

Companies have goals to be achieved. The company's efforts aim to produce sound financial performance and increase firm value. Many factors can determine the value of a company. This research aims to obtain a depiction of the performance and value of the company. In addition, testing and analyzing the influence of financial performance factors on firm value is also the aim of this study. The research sample is pharmaceutical sector companies listed on the Indonesia Stock Exchange. Secondary data was obtained from financial statements for five years and processed using regression analysis. The results showed that the indicators measuring liquidity, leverage, activity, profitability, and company size contributed to determining firm value. Specifically, the test results show that the ability of pharmaceutical companies to meet current liabilities as the maturity date is a factor determining firm value.
Analisis Kemampulabaan Perusahaan Sektor Barang Konsumsi Marcellia Susan; Jacinta Winarto
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.881

Abstract

This research analyzes the profitability of companies in the consumer goods sector. This research aims to examine the relationship between debt and equity ratios, company size, interest rates, and company profitability. This research uses a sample of consumer goods sector companies listed on the Indonesia Stock Exchange. Secondary data relevant to the research variables was obtained from financial reports and processed using multiple regression techniques. The findings of this research indicate the contribution of indicators measuring capital structure, company size, and interest rates in determining a company's profitability. Besides, the research results also show that interest rates moderate the relationship between the debt and equity ratio and the profitability of companies in the consumer goods sector.
FACTORS AFFECTING THE PERFORMANCE OF HOTEL COMPANIES SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE Winarto, Jacinta; Susan, Marcellia
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.51734

Abstract

Abstract.     The company's performance is something that must be considered by the hotelier. With the downward trend in the company's performance, the question is what factors affect the company's performance. Judging from previous research and facts in the field, it is suspected that the influencing factors are company costs, capital structure and company size. This study aims to examine and analyze the effect of company costs, capital structure and company size on company performance. The population in this study are all hotels listed on the Indonesia Stock Exchange for the period 2020-2021. Samples were taken by purposive method. Furthermore, this data was analyzed using multiple linear regression models. Through the results of the study, it is seen that there is a negative effect of company costs on company performance and there is no influence of capital structure and size on company performance.   Abstrak. Kinerja perusahaan merupakan hal yang harus diperhatikan oleh para pelaku bisnis perhotelan. Dengan tren penurunan kinerja perusahaan, maka yang menjadi pertanyaan adalah faktor apa saja yang mempengaruhi kinerja perusahaan. Dilihat dari penelitian terdahulu dan fakta di lapangan, diduga faktor yang mempengaruhinya adalah biaya perusahaan, struktur modal dan ukuran perusahaan. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh biaya perusahaan, struktur modal dan ukuran perusahaan terhadap kinerja perusahaan. Populasi dalam penelitian ini adalah seluruh hotel yang terdaftar di Bursa Efek Indonesia periode 2020-2021. Sampel diambil dengan metode purposive. Selanjutnya data ini dianalisis dengan menggunakan model regresi linier berganda. Melalui hasil penelitian terlihat terdapat pengaruh negatif biaya perusahaan terhadap kinerja perusahaan dan tidak terdapat pengaruh struktur modal dan ukuran terhadap kinerja perusahaan.
Navigating E-Commerce Loyalty: The Role of E-Brand Experience and Mediating Factors in Indonesian Millennial Consumers Setiawan, Sandy; Susan, Marcellia; Istiharini, Istiharini
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.460

Abstract

The rapid growth of e-commerce has driven advancements in internet technology, attracting consumer attention due to its benefits such as flexibility, broader market reach, lower operational costs, faster transactions, a wider range of products, and overall convenience. E-loyalty is crucial for online businesses because customer retention is directly linked to increased profits, making loyal customers the most valuable asset for any company. Millennials, who are wealthy, educated, and tech-savvy, represent the main group engaging in online shopping. To compete in a crowded market and build lasting customer relationships, marketers are increasingly focusing on enhancing the e-brand experience. This study examines the impact of e-brand experience on e-loyalty, with e-commerce in Indonesia serving as a mediating factor among millennials. An online survey distributed via social media collected 516 responses, with 438 meeting the criteria of having made at least two purchases within the past three months. The findings reveal that e-brand experience significantly influences e-trust, satisfaction, and loyalty among millennial consumers. Millennials trust in an e-commerce brand is strongly shaped by their experiences, which are further reinforced by positive feedback from others. A positive brand experience not only increases brand satisfaction but also fosters a strong desire for repeat purchases. For e-commerce platforms, providing excellent customer service and simple, user-friendly processes are essential for building and maintaining customer trust and loyalty.
Dampak Faktor-Faktor Penentu Purchase Intention Liquid Vape Tetra di Instagram dengan Attitude Toward the Influencer Sebagai Intervening Variable Julian S, Adinda; Susan, Marcellia
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.595

Abstract

The purpose of this study was to determine the impact of the determinants of Tetra liquid vape purchase intention on Instagram with attitude toward the influencer as an intervening variable. An influencer who has an Instagram account named jee_vanka (Jessica Rima Rahmayanti) is the subject of this study. This research was conducted quantitatively with quantitative descriptive analysis techniques, and 100 respondents were taken for the research sample. Data is processed using SmartPLS software. The results of the analysis and testing of the hypothesis show that the factors have a significant effect on the attitude toward the influencer and have a significant impact on the purchase intention of liquid vape Tetra on Instagram.
Co-Authors Adinda Julian S Adisa Dini Anggraeni Anggraeni, Adisa Dini Arief Kurniawan Bryan Jonathan Umarjaya Deandra Afifah Zerlinda Maidin Dede R Oktini Esvandiari, Megia Hartawati Hartawati Hartawati, Hartawati Herlina Herlina Herlina Istiharini . Jacinta Winarto Jacinta Winarto Julian S, Adinda Luis Ricardo Masri Pakik Budi Raharjo Lyman, Reyner Alexander Maryani, Dedeh Mega Mega Mikhael Mikhael Muhammad Imaaduddin Muhardi Mulyaningsih, Hendrati Dwi Nunung Nurhayati Nurbasari , Anny Oktavianus Yusan, Budi Raharjo, Luis Ricardo Masri Pakik Budi Ratih Hurriyati Ratih Tresnati Reyner Alexander Lyman Reza Pratama Wiradire Setiawan, Sandy Setya Rahmalida, Hanti Suherman, Meiliana Valen Winda Wicaksono, Satrio Kris Yohanna Nathania