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All Journal Jurnal Komunikasi Interaktif: Jurnal Ilmu-Ilmu Sosial Jurnal Komunikasi Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Gema Ngabdi Jurnal Ilmiah Dinamika Sosial Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Komunikasi Nusantara Tuturlogi: Journal of Southeast Asian Communication Akuntansi Bisnis & Manajemen (ABM) Jurnal Pengabdian Masyarakat Bangsa
Azizun Kurnia Illahi
Fakultas Ilmu Politik Dan Ilmu Sosial Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Strategi Branding Air Minum Dalam Kemasan Q-Jami' Produksi CV Masjid Agung Jami Malang Utami, Ima Hidayati; Illahi, Azizun Kurnia
Akutansi Bisnis & Manajemen ( ABM ) Vol 23 No 1 (2016): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.585 KB)

Abstract

This study aims to describe the branding strategy emploied by packaged drinking water Q-Jami producer to make its brand widely known by the public and able to compete with similar products on the market. Employing a qualitative descriptive approach, the data is collected from primary and secondary data sources. The primary data was collected through interviews with 4 informants who were selected purposively and observations conducted on the site research, while the secondary data is taken from references, journals, and related documents. The informants consists of: the director of CV Masjid Agung Jami', the head of maintenance, and two employees. The findings reveal that: Firstly, before the brand name was released to the public, producer used four phases of strategic branding, namely: selecting unique brand name, selecting unique product feature, building brand personality characteristic, and creating distinctive visual identity. Secondly, producer run 6 steps of branding process to make the product widely known and competitive in the market, they are : designing appropriate logo, designing a good logo, using the word of mouth as a marketing tool, creating a messages that encourages cosumers to spread them, rewarding loyal distributors, and consistent with logo and design. Thirdly, brand name and brand personality built based on the issue of healthy as well as consuers religious norms values have fulfilled consumers particular emotional needs made them believe and loyal to the product rapidly.
Creative Strategy Analysis of SWJ Ambassador Tourism Village Promotion Content (Case Study of Creative Strategy Analysis of Tourism Village Promotion Content by Instagram Account @_nikenaf) Anisyahrini, Rini; Wardiani, Winne; Illahi, Azizun Kurnia
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 18, No. 6 : Al Qalam (November 2024)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v18i6.4137

Abstract

Tourism in West Java is very diverse, ranging from massive tourist destinations and alternative tourism. One form of alternative tourism is a tourist village. The presence of a tourist village is an alternative for people who want to visit the beauty and uniqueness of a particular place. Various kinds of tourist villages in West Java have been widely exposed on social media through various kinds of creative content of ordinary social media users and content creators. The West Java Provincial Government formed a community tasked with reaching out to tourist villages and promoting them through social media, the community was named Smilling West Java Ambassador (SWJ Ambassador). The mechanism carried out by SWJ Ambassadors in carrying out promotional activities for tourist villages in West Java is by creating creative content in the form of videos or photos through each ambassador's Instagram. The conceptual framework used includes Creative Content Promotion Strategy in SOSTAC Analysis, social media, SWJ Ambassador program. This research uses a constructivist paradigm with a case study method on creative content promotion of tourist villages by the Instagram account @aqqiki_. Data collection techniques used in-depth interviews with informants and observation of tourist villages that became objects in the selected content. The results found that SWJ Ambassador @_nikenaf carried out a creative content strategy with the SOSTAC model (Situation, Objective, Strategy, Tactics, Actions, Control) and with limited capabilities and the absence of a creative team, sometimes the results and consistency of making promotional content were less massive.
Online Support Group For Chronic Disease Patients in The Context of Health Communication on Social Media Illahi, Azizun Kurnia
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.26912

Abstract

In the context of health communication, support groups are believed to act as a protective measure against detrimental physical and psychological effects for patients by promoting adaptation both endocrinologically (related to hormones), cognitively, and behaviorally. Such adaptation also brings benefits in enhancing the immune system, adherence to medication consumption, and improving patient health. Support groups are crucial for patients, especially those with similar conditions, as there is a higher level of empathy, mutual information sharing, messages of hope and inspiration, and a platform for expression to enhance the life expectancy of patients with chronic diseases. These support groups emerged since the 1970s, constituting an integral component of healthcare. The existence of support groups is closely linked to helping improve health outcomes and reduce patient mortality rates. The diagnosis given by doctors to individuals can be a traumatic event. In such conditions, effective support systems are needed. These support systems can include friends, family, doctors, or other patients who have experienced similar illnesses. The similarity among members of the support group makes them a "support system" capable of providing both physical and psychological benefits and increasing adherence to the treatment process. The difficulties experienced by patients and their families in managing chronic diseases become highly complex when they do not receive support from their social environment. This motivates the existence of online support groups, which provide them with the flexibility to exchange information and discuss their health problems. To achieve the goals of this research, the researcher used content analysis with the object being the posts of HGM Community  from September to December 2022, while the unit of analysis used was proportional analysis unit. This research found that the most frequently used form of support by group members was instrumental support. The results from 149 posts in HGM Community posts obtained in this study showed that instrumental support with the category of "problem-solving" was the most commonly found.
From traditional to digital media: Sources of information and resistance behavior of COVID-19 vaccination Illahi, Azizun Kurnia; Wardasari, Nilam; Laturrakhmi, Yun Fitrahyati
Jurnal Komunikasi Vol. 19 No. 2 (2025): VOLUME 19 NO 2 APRIL 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss2.art11

Abstract

The study aims to map rural communities’ attitudes and acceptance of the COVID-19 vaccine, examine the sources of information they rely on, and analyze the communication networks formed among vaccine-resistant groups. Findings reveal a balance between digital and conventional information sources in accessing COVID-19-related information, supported by sufficient human resources and infrastructure in certain areas. Social media and television emerge as the dominant sources of vaccine-related information, indicating high exposure to media content. Meanwhile, healthcare workers, health cadres, and government institutions serve as secondary sources of information. Notably, word-of-mouth remains a significant channel for spreading misinformation, contributing to high acceptance of hoax messages and reinforcing vaccine resistance within the rural community of Tawangsari.
Media Audio Visual Sebagai Alternatif Media Kampanye dan Penyebaran Pengetahuan Disability Awareness Swastikawara, Sinta; Illahi, Azizun Kurnia; Fitrananda, Charisma Asri; Prasetyo, Muhammad Elga Johan; Syamsuddin, Fitri; Irfayani, Adinda; Hidayah, Syafina
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 5 (2025): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i5.2573

Abstract

Pengabdian masyarakat ini bertujuan meningkatkan disability awareness melalui produksi media yang inklusif dan partisipatif. Bersama Komunitas Peduli Inklusi Nusantara (KOPINUS), kegiatan ini merancang dan memproduksi film dokumenter berjudul Sudut Pandangku: Suar Untuk Kesetaraan sebagai media kampanye inklusi. Metode yang digunakan adalah pendekatan partisipatori, yang melibatkan anggota komunitas difabel dan non-difabel dalam seluruh proses produksi, mulai dari perencanaan hingga penyebarluasan konten. Hasil kegiatan ini tidak hanya menghasilkan media audio-visual yang aksesibel, tetapi juga memperkuat keterlibatan masyarakat dalam memahami konstruksi sosial disabilitas yang selama ini membatasi ruang gerak difabel. Dokumenter ini telah dipublikasikan melalui kanal media sosial KOPINUS (Instagram dan YouTube) dan digunakan sebagai sarana edukasi publik. Kegiatan ini membuktikan bahwa media inklusif berbasis partisipasi dapat menjadi alat pemberdayaan sekaligus strategi advokasi yang efektif dalam memperluas perspektif kesetaraan dan hak difabel di masyarakat.
DINAMIKA FAKTOR INTRAPERSONAL PADA KOMUNIKASI KONFLIK DALAM KELUARGA AKIBAT GAGAL GINJAL KRONIS Fajar, Dewanto Putra; Illahi, Azizun Kurnia; Saputra, Muhammad Irawan
Jurnal Ilmiah Dinamika Sosial Vol 5 No 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.634 KB) | DOI: 10.38043/jids.v5i1.2879

Abstract

Konflik dan komunikasi merupakan kondisi sosial yang secara umum tidak bisa dihindari dan selalu melekat dalam proses komunikasi. Hal itu menjadikan konflik dan komunikasi sebagai proses dinamis dalam interkasi sosial manusia. Menariknya konflik muncul dari berbagai macam penyebab, khusunya yang berasal dari banyak faktor intrapersonal. Penyakit gagal ginjal kronis berpotensi besar menjadi penyebab konflik dalam keluarga, khususnya pada keluarga dengan tingkat resiliensi rendah terhadap konflik. Keadaan demikian memberikan pengaruh besar pada dinamika perubahan faktor intrapersonal, seperti faktor emosional, psikologis, biologis, hingga interaksi sosial keluarga tersebut dengan lingkungan sosialnya. Penelitian ini berusaha menggambarkan aspek konflik dan komunikasi dalam keluarga sebagai akibat penyakit gagal ginjal kronis, dan dinamika faktor intrapersonal berdasarkan perspektif communibiology. Selain itu, penelitian ini melihat dinamika faktor intrapersonal melalui kajian communibiology sebagai upaya mendapatkan solusi dari konflik dalam keluarga yang disebabkan oleh penyakit gagal ginjal kronis. Penelitian ini menggunakan pendekatan metodologis studi kasus untuk mendapatkan gambaran utuh dari konflik dan komunikasi yang terjadi dalam keluarga yang menjadi subyek penelitian. Pada akhirnya penelitian ini berhasil menerapkan kajian communibiology untuk mendapatkan solusi dari konflik dalam keluarga akibat penyakit gagal ginjal kronis, sehingga meminimalisasi konflik. Kata Kunci: Komunikasi keluarga, Konflik, Dinamika Intrapersonal, Communibiology
Co-Authors Ahsani, Filardi Amal Akhmad Muwafik Saleh Ari, Dessanti Putri Sekti Dewanto Putra Fajar Dewanto Putra Fajar Dhini Ardianti Fajar, Dewanto Putra Fitranandan, Charisma Asri Fitri Hariana Oktaviani Hidayah, Syafina Ima Hidayati Utami Irfayani, Adinda Laturrakhmi, Yun Fitrahyati Muhammad Irawan Saputra Nilam Wardasari Nilam Wardasari Prasetyo, Muhammad Elga Johan Putra Fajar, Dewanto Rachmat Kriyantono Ramadhany, Valda Ayu Rini Anisyahrini Sinta Swastikawara Syamsuddin, Fitri Yun Fitrahyati Laturrakhmi Yuyun Agus Riani