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The Influence Of Korean Wave, Advertising Attractiveness, And Brand Image On Purchase Decisions For Ultramilkxstraykids Products In South Kalimantan Stefanie Octasya Effendy; Rifqi Amrulloh; Freddy Jayen; Melania, Melania; Abdul Kadir
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The aim of this research is to determine the influence of Korean Wave factors, advertising attractiveness, and brand image on purchasing decisions for Ultra Milk advertise the product to 100 people. Research data was collected using a Google Form questionnaire which was distributed via the social media applications Twitter and WhatsApp . The research results show that the independent variables simultaneously have a positive and significant effect on purchasing decisions with a calculated F value (59.441) > F table (2.70) and a value of 0 < 0.05. Partially, the Korean Wave variable has a significant effect on the calculated t value (2.530) > t table (1.98498) with a Sig value. 0.013 < 0.05. Then the advertising attractiveness variable has a significant influence on the calculated value (7.647)> t table (1.98498) with a value of Sig. 0.000 <0.05 . And the brand image variable does not have a significant effect with the calculated value (0.378) < t table (1.98498) with a value of Sig. 0.706 > 0.05. The variable that has a dominant influence on purchasing decisions is the advertising attractiveness variable with a β ( Standardized Coefficients Beta) value of 0.647.
The Effect Of Education And Training On Teacher Performance At SMA Negeri 3 Banjarbaru Aulia Rahmi; Abdul Kadir; Fredy Jayen; Rifqi Amrulloh
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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The aim of this research is to determine and analyze the influence of education and training simultaneously and partially on teacher performance at SMANegeri3 Banjarbaru. In this research, a descriptive design with a quantitative approach was used. The population in this research was the principal and teachers at SMANegeri 3 Banjarbaru as many as 62 people. The sampling technique used by the author is non-propability, namely using saturated sampling, that is, all members of the population totaling 62 people are used as samples. Data analysis is carried out based on primary data obtained directly through distributing questionnaires to patients, which will then be analyzed using multiple regression analysis with the help of the SPSS (Statistical Product and Service Solution) Version 26 program. for Windows. Data collection techniques use literature study, observation, interviews, documentation and questionnaires, then the data uses multiple regression analysis. To test the hypothesis, use the t test (partial) and F test (simultaneous). The results of the research explain that education and training simultaneously and partially have a significant effect on teacher performance at SMA Negeri 3 Banjarbaru. Training is a variable that has a dominant influence on teacher performance at SMA Negeri 3 Banjarbaru. The influence of education and training variables on teacher performance is 53.6%
SINERGI LITERASI KEUANGAN DAN KESEHATAN DALAM PEMBERDAYAAN PEREMPUAN UNTUK KESEJAHTERAAN KELUARGA Diany, Adista Anjar; Surya Ayu Pertiwi; Aulia Helmina Putri; Nico Kosasih; Rifqi Amrulloh; Tina Lestari; Ernawati
Jurnal Abdi Masyarakat Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i1.6870

Abstract

This community service program aims to strengthen the role of women in building a healthy and independent community by providing material on cancer prevention and family financial literacy. The target audience for this program is members of the PIKK (Persatuan Istri Karyawan Karyawati) PT. PLN Nusantara Power Pulang Pisau. The activities utilize digital technology integration through interactive webinars via Zoom using a Participatory Action Research (PAR) approach. Evaluation was conducted through several approaches, including: Pre-Test and Post-Test, Participant Satisfaction Questionnaire, In-Depth Interviews, and Focus Group Discussions (FGD). The education provided not only impacts individuals but is also expected to spread to families and surrounding communities, thereby forming a more resilient community capable of facing future health and economic challenges.