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All Journal Jurnal Sinar Manajemen Pendas : Jurnah Ilmiah Pendidikan Dasar Enrichment : Journal of Management BJRM (Bongaya Journal of Research in Management) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ar Ro'is Mandalika (Armada) JER Sasambo: Jurnal Abdimas (Journal of Community Service) Jurnal Ilmu Manajemen METHONOMIX
Armawati
Program Studi Manajemen, Fakultas Ekonomi, Universitas Tadulako Palu, Palu, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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TikTok Shop: How Social Commerce Shapes Purchase Decisions Agung Winoto; Mahfud Supu; Arson Nunu; Armawati Armawati
Jurnal Ar Ro'is Mandalika (Armada) Vol. 6 No. 2 (2026): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v6i2.5740

Abstract

This study aims to analyze the influence of social commerce elements, such as social interaction, transaction convenience, creative content, user-generated content (UGC), and live shopping, on consumer purchase decisions on the TikTok Shop platform in Indonesia. Using a quantitative approach with an explanatory research design, this study involved respondents who had made purchases within the last six months. Regression analysis indicates that four main variables, like social interaction (p = 0.014), transaction convenience (p = 0.009), creative content (p = 0.012), and UGC (p = 0.012) are significantly affect purchase decisions. Meanwhile, live shopping does not show a significant influence (p = 0.115), suggesting that direct synchronous interaction on TikTok Shop is not sufficient to drive purchase conversion without strong support from information quality and credibility.
Pengaruh Teknologi Digital, Strategi Pemasaran Online, dan Inovasi Produk Terhadap Keunggulan Kompetitif UMKM di Kota Palu Mutmainah Mutmainah; Armawati Armawati; Tovan Tovan
Jurnal Ilmu Manajemen METHONOMIX Vol 7 No 2 (2024): Jurnal Ilmu Manajemen METHONOMIX
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/mtx.Vol7No2.pp82-96

Abstract

This research aims to determine the simultaneous and partial influence of digital technology, online marketing strategies, and product innovation on the competitive advantage of MSMEs in Palu City, Central Sulawesi Province. This research uses a quantitative approach with survey methods. The relationship between variables was examined and analyzed using SPSS software.Questionnaires were distributed to 50 MSME respondents and explained. The results of this research show that (1) digital technology, online marketing strategies, and product innovation simultaneously have a significant effect on competitive advantage. (2) digital technology has a significant effect on competitive advantage. (3) online marketing strategy has a significant effect on competitive advantage. (4) product innovation has a significant effect on the competitive advantage of MSMEs in Palu City
The Role of Work-Life Balance in Mediating Leadership Style on the Performance of Employees of the Morowali Regency Population and Civil Registration Office Mohammad Ega Nugraha; Armawati; Muhammad Riswandi Palawa; Nurdiana; Selvi Sulistiani; Abdul Rahman
Jurnal Sinar Manajemen Vol. 12 No. 3: November 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v12i3.9652

Abstract

This study aims to analyse how leadership style affects employee performance through work-life balance as a mediating variable. The research subjects are employees of the Morowali Regency Population and Civil Registration Office. The method used is a quantitative approach with data analysis using SmartPLS. The results of the study are expected to show that leadership style has a significant influence on employee performance, both directly and through the mediation of work-life balance. With good work-life balance, employees are expected to be more productive and effective in performing their duties, as they are able to balance work and personal life. Additionally, this study contributes to human resource management, particularly in enhancing performance through an approach that prioritises work-life balance and effective leadership. It is hoped that this research will provide insights for department leaders to improve leadership styles that support work-life balance, thereby achieving optimal performance
Co-Authors Abdul Rahman Abdul Rahman Agung Budi Winoto Agung Winoto Andi Tabrani Rasyid Andi Tenri Sua Anisah Anisah Arson Nunu Asbal Rasyid Asbal Rasyid Aslam Erwan Sastrawan Jusriadi KORNELIUS, YOBERTH Mahfud Supu Maming Genda Mhmd. Habibi Mohammad Ega Nugraha Mohammad Ega Nugraha Muhammad Riswandi Palawa Muhammad Riswandi Palawa Mutmainah Mutmainah Mutmainah Ni Luh Putu Evvy Rossanty Nunu, Arson Abd Rasyid Nurdiana Nurdiana Nurfianti Nursam Risnawati Salma D Salma Daud Selvi Sulistiani Selvi Sulistiani Susilasari Tovan Tovan Tovan Tovan, Tovan