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Journal : Jurnal Pengabdian Masyarakat Bestari (JPMB)

Creative and Innovative Entrepreneurial Spirit for Students of the Bina Amanah Cordova Entrepreneurship School Deasy Aseanty; Khomsiyah; Lucy Warsindah; Shafrani Dizar
Jurnal Pengabdian Masyarakat Bestari Vol. 2 No. 2 (2023): February 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v2i2.3236

Abstract

The success of a business depends on the success of the entrepreneur in running it. Basicly every human being has a nature in the form of talent that is in him. One of the ways to become a successful entrepreneur is self-management, knowing one's own potential and skills, managing talent well. This needs to be accompanied by creativity that produces brilliant ideas to make a business change towards improvement. Business development by relying on creativity in an entrepreneur, this will bring up an innovation. Creativity and innovation are 2 (two) things that are very related; which is not possible in humans all of a sudden. Starting with equipping and training students to be more creative and innovative. If they have entered as entrepreneurs, they are also required to strive to increase creativity and innovation so that the business they are running can develop and be sustainable.
Starting a Business Strategy for Prospective Entrepreneurs Aseanty, Deasy; Warsindah, Lucy; Pakpahan, Arnolt; Didi, Didi; Triyani, Triyani
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i12.12951

Abstract

Starting a business is an exciting yet challenging endeavor that requires careful planning, strategic thinking, and a clear understanding of the market. This activity explores effective startup strategies specifically designed for aspiring entrepreneurs who want to turn an innovative idea into a successful business. Key focus areas include market research, business model development, resource allocation, and leveraging digital tools for growth. This activity highlights the importance of identifying target audiences, minimizing risk through lean startup methodologies, and creating value-driven solutions to meet customer needs. This activity also emphasizes the role of networking, mentorship, and adaptability in navigating the dynamic business landscape. By adopting these strategies, aspiring entrepreneurs can increase their chances of building sustainable and scalable ventures while driving innovation and economic growth.