Article Per Year (5 Year)
p-Index From 2021 - 2026
1.908
P-Index
This Author published in this journals
All Journal J-EBIS (Jurnal Ekonomi dan Bisnis Islam) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Pengabdian Masyarakat Nusantara Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JURNAL EKONOMIKA INDONESIA Jurnal Ekonomi Pertanian Unimal el-Amwal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Pengabdian Nasional (JPN) Indonesia Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Munardi Munardi
Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF RELIGIOSITY AND BRAND LOYALTY ON PURCHASE DECISIONS (Case Study at Aurel Hijab Shop in Lhokseumawe City) Wilda Khaira; Yulius Dharma; Fuadi; Agustinar; Munardi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18797918

Abstract

This study aims to analyze the influence of religiosity and brand loyalty on consumer purchasing decisions at the Aurel Hijab Store in Lhokseumawe City. This study uses a quantitative approach with a survey method. The research population is consumers of the Aurel Hijab Store, with a sample size of 100 respondents determined using the Lemeshow formula and convenience sampling techniques. Data collection was carried out through a structured questionnaire with a Likert scale, then analyzed using the Statistical Package for the Social Sciences (SPSS) program through multiple linear regression analysis. The results of the study indicate that partially religiosity (X1) has a positive and significant effect on purchasing decisions (Y), as evidenced by a t-test with a significance value smaller than 0.05. This indicates that the higher the level of consumer religiosity, the stronger their tendency to make decisions to purchase hijab products that are in line with Islamic values. Furthermore, brand loyalty (X2) also has a positive and significant effect on purchasing decisions (Y) based on the t-test results, which indicates that consumer loyalty to the brand encourages repeat purchases and product recommendations. Simultaneously, the F-test results show that religiosity and brand loyalty together have a positive and significant effect on purchasing decisions. The coefficient of determination (R²) value of 76.4% indicates that variations in purchasing decisions can be explained by religiosity and brand loyalty, while the rest is influenced by other variables outside the research model. This finding confirms that consumer purchasing decisions for hijab are not only determined by brand loyalty, but also by the suitability of the product with the religious values held by consumers.
Co-Authors Adnan Adnan Agustinar Aiyub Aiyub Anwar Puteh Azhar Damanhur, Damanhur Diana Situmorang Falahuddin Falahuddin Falahuddin Fuadi Fuadi Fuadi Fuadi Hasibuan, Ahmad Fauzul Hakim I Gusti Ngurah Antaryama Ichsan Khairawati Khairawati, Khairawati Maisyura Maisyura Mohd. Heikal Muchsin Muchsin Muhammad Ikbal Muhammad Roni Mukhlish Muhammad Nur Mulyana Fitri Munandar Munandar Nadia Hartatik Nazli Hasan Nina Widyana Nurmaida Nurmaida Rani Puspita Ningrum Rayyan Firdaus Reza Juanda Wilda Khaira Yulia Fitri Yulius Dharma