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THE IMPACT OF E-COMMERCE TOWARD CONSUMER PURCHASE INTENTION AT UD.CIPTA PRIMA MEDAN Hengky Kosasih; Benny Lim; Yenni; Eddy; Ali Syah Putra
Jurnal Cakrawala Ilmiah Vol. 1 No. 6: Februari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.505 KB) | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i6.1515

Abstract

This study empirically examines the website attributes in ecommerce influencing customer purchase intention. The writer do the observation and preliminary data that UD. Cipta Prima Medan is having problems which the manager says that there is no consumer purchase intention and most of the customers are only came from North Sumatra. The population that the writer used is the purchasing customers in UD. Cipta Prima Medan, which is 45 customers. The writer uses convenience sampling technique in which the sample are selected because readily available and convenience. In analyzing data, the writer used some methods such as statistics, normality test, validity test, reliability test, correlation test, determination test, linier regression, and hypothesis test. Based on statistical calculation and analysis, the data is highly valid and the questionnaire is reliable. The Pearson correlation coefficient is 0,87 and the determination is 75.20%. This means that there are high and positive relation between E - Commerce and consumer purchase intention. The linear regression equation of this variable is Y = -3.54 + 1.28X. The Zcount of this skripsi is 5,8 and Ztable 1,96. Since Zcount > Ztable, hence Ha is accepted. This means that E- Commerce has an impact toward Consumer purchase intention at UD. Cipta Prima
Pelatihan Bahasa Inggris bagi Siswa SMA Dharma Bakti Medan Albert Albert; Mega Sanjaya; Kuandi Chandra; Bestadrian Prawiro Theng; Benny Benny
Jurnal Peradaban Masyarakat Vol. 3 No. 1 (2023): Jurnal Peradaban Masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v3i1.223

Abstract

Program Pengabdian Kepada Masyarakat yang sudah dilakukan adalah program Pelatihan belajar bahasa Inggris bagi siswa SMA Dharma Bakti Medan. Program bimbingan belajar ini bertujuan membantu siswa sekolah dasar menguasai bahasa Inggris tingkat dasar dengan baik. Berdasarkan hasil analisis situasi, pemahaman dan penguasaan bahasa Inggris tingkat SMA Dharma Bakti Medan masih rendah. Hal ini bukanlah hal yang aneh karena bahasa Inggris adalah bahasa asing sehingga penguasaannya tidaklah mudah. Tambahan lagi, kemauan siswa SMA Dharma Bakti Medan untuk belajar bahasa Inggris di luar jam pelajaran sekolah masih rendah. Oleh karena itu perlu dilakukan upaya untuk menumbuhkan dan meningkatkan kesadaran mereka untuk belajar di luar jam pelajaran. Program bimbingan belajar ini juga bertujuan untuk menumbuhkan kemandirian siswa untuk belajar sendiri di rumah. Dan dengan upaya ini diharapkan siswa mampu meningkatkan kemampuan dan nilai bahasa Inggrisnya. Pelatihan belajar bahasa Inggris ini menyangkut penguasaan keempat keterampilan bahasa Inggris yaitu: mendengarkan (listening), membaca (reading), berbicara (speaking), dan menulis (writing). Disamping itu juga diajarkan tentang struktur dan kosa kata. Pelatihan belajar yang dilakukan sudah berhasil dengan baik. Hal ini bisa dilihat dari antusiasme siswa sekolah dasar untuk mengikuti program bimbingan belajar ini. Kehadiran mereka mencapai 100%. Dan dari hasil evaluasi belajar nampak bahwa mereka sudah menunjukkan peningkatan kemampuan bahasa Inggris mereka pada keempat skill yaitu listening, reading, speaking dan writing dan dua komponen bahasa Inggris yaitu grammar dan vocabulary.
The Influence of Service Quality Toward Customer Satisfaction at CV. Indako Trading Co, Medan Ika Puspa Satrianny; Benny Lim; Duffin; Eddy Gunawan
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 5 No. 3: July 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v5i3.3927

Abstract

The increasing demand of servicing make CV. Indako Trading Co have problem in serve the servicing. The supply of seats isn’t enough for the customers who comes to get servicing. The service advisor is less knowledge, because when customer asked for advice about their motor problem, the service advisor only can reply “let’s the mechanic check the problem”. The next problem is their customer service, their customer service less responsive. The writer chooses the title : The Influence of Service Quality toward Customer Satisfaction at CV. Indako Trading Co, Medan. The writer will use the Parasuraman five service dimensions which are tangible, reliability, responsiveness, assurance, and empathy and Surachandar customer satisfaction dimensions which are core service, human element of service delivery, systematyzation of service delivery, tangibles of service, and social responsibility.The total population in CV. Indako Trading Co is 300 customers. The writer uses the Slovin sampling techniques with 5 % of error tolerate. The sample size is 171 customers. In analyzing data, the writer used some methods such as such as data descriptive, the validity test, the reliability test, the correlation test, the determination test, the linier regression, and the hypothesis test.From the result of coefficient correlation between variable x and variable y, resulted 0.75 which means the service quality has a strong relation (influence) toward the customer satisfaction at CV. Indako Trading Co, Medan. The percentage of service quality toward customer satisfaction is 56.25% and the remaining percentage of 43.75% were affected by other factor of product quality which was not discussed in this skripsi. From the calculation of hypothesis test, The zcount > z table, this means the Null hypothesis (Ho) is rejected and the alternative (Ha) is accepted. The Service quality influences customer satisfaction at CV. Indako Trading Co, Medan.