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All Journal jurnal ilmiah hospitality Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Pengabdian kepada Masyarakat Jurnal Kolaboratif Sains Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Media Bina Ilmiah Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC)
Eddy
Universitas Pelita Harapan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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EFFECT OF EMPLOYEE RETENTION FACTORS ON ORGANIZATIONAL COMMITMENT Putra, Ali Syah; eddy, Eddy; Afriani, Diana; Gurning, Lenny; Hutabarat, Gloria Cahaya Julida
Journal of Industrial Engineering & Management Research Vol. 2 No. 4 (2021): August 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (541.015 KB) | DOI: 10.7777/jiemar.v2i4.163

Abstract

It is necessary to retain talented employees familiar with the working conditions and perform better than the new employees. Most employers usually attempt to decrease employee turnover to decrease training costs, recruitment costs, loss of talent and organizational knowledge. P.T. Alfa Scorpii is an automotive shop which is located at Jl. Adam Malik no 34 Medan. Based on the information that the writer has research, there is a turnover among the employees, and the employer struggles to retain their valuable employees. The employees are not committed to the organization and decided to leave the organization for another job due to compensation, job characteristics, training and development opportunities, supervisor support, career opportunities, and work/life policies. The writer used employees in the sales department in P.T. Alfa Scorpii Medan as the population. The sampling theory by Slovin is 95 people. The sampling technique used is the simple random sampling in which each member of the population has an equal and known chance of being selected In analyzing data, the writer used some methods such as statistics, validity test, reliability test, correlation test, determination test, linear regression, and hypothesis test. According to the result calculation data through the respondents' answers, the writer got the result of 0.82, which means retention factors positively and significantly affect organizational commitment at P.T. Alfa Scorpii Medan. From the calculation of the hypothesis test, zcount= 6.83. The zcount > ztable (6.83>1.96) means the Null Hypothesis (Ho) is rejected, and the Alternative Hypothesis (Ha) is accepted. Retention factors affect organizational commitment at P.T. Alfa Scorpii Medan. Keywords: Retention Factors, Organizational Commitment
THE IMPACT OF E-COMMERCE TOWARD CONSUMER PURCHASE INTENTION AT UD.CIPTA PRIMA MEDAN Hengky Kosasih; Benny Lim; Yenni; Eddy; Ali Syah Putra
Jurnal Cakrawala Ilmiah Vol. 1 No. 6: Februari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.505 KB) | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i6.1515

Abstract

This study empirically examines the website attributes in ecommerce influencing customer purchase intention. The writer do the observation and preliminary data that UD. Cipta Prima Medan is having problems which the manager says that there is no consumer purchase intention and most of the customers are only came from North Sumatra. The population that the writer used is the purchasing customers in UD. Cipta Prima Medan, which is 45 customers. The writer uses convenience sampling technique in which the sample are selected because readily available and convenience. In analyzing data, the writer used some methods such as statistics, normality test, validity test, reliability test, correlation test, determination test, linier regression, and hypothesis test. Based on statistical calculation and analysis, the data is highly valid and the questionnaire is reliable. The Pearson correlation coefficient is 0,87 and the determination is 75.20%. This means that there are high and positive relation between E - Commerce and consumer purchase intention. The linear regression equation of this variable is Y = -3.54 + 1.28X. The Zcount of this skripsi is 5,8 and Ztable 1,96. Since Zcount > Ztable, hence Ha is accepted. This means that E- Commerce has an impact toward Consumer purchase intention at UD. Cipta Prima
PEMBERDAYAAN MASYARAKAT DI DESA PERKEBUNAN BEKIUN SUMATERA UTARA Eddy Eddy; Erina Alimin; Arifin Arifin; Yenni Yenni; Eddy Gunawan; Edward Harnjo
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 6: Juni 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (689.153 KB)

Abstract

Pemberdayaan Masyarakat adalah proses pembangunan di mana masyarakat berinisiatif untuk memulai proses kegiatan sosial untuk memperbaiki situasi dan kondisi diri sendiri. Pemberdayaan masyarakat akan sukses atau dapat terjadi apabila warga ikut berpartisipasi. Dalam kerangka acuan pembangunan nasional umumnya dan khususnya Perkebunan Bekiun, Kuala Langkat, memberdayakan masyarakat diberbagai segi sudah seharusnya menjadi pusat perhatian dan tanggung jawab bersama. Membangun ekonomi masyarakat pedesaan bearti pula membangun sebagian besar penduduk indonesia. Selain memiliki potensi sumber daya manusia pedesaan juga memiliki potensi sumber daya alam. Penyuluhan ini diselenggarakan dengan tujuan membantu masyarakat memperoleh daya untuk mengambil keputusan dan menentukan tindakan yang akan dilakukan terkait dengan diri mereka termasuk megurangi efek hambatan pribadi dan sosial dalam melakukan tindakan. Hal ini dilakukan melalui peningkatan kemampuan dan rasa percaya diri untuk menggunakan daya yang dimiliki.
BIMBINGAN BELAJAR PRIVAT BAGI SISWA DI PANTI YACAN DELI TUA SUMATERA UTARA Sri Aprianti Tarigan; Hengky Kosasih; Arifin; Eddy Eddy; Erina Alimin
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 9: Februari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i9.1417

Abstract

Tidak dapat dipungkiri bahwa matematika merupakan salah satu mata pelajaran yang menjadi momok bagi kebanyakan siswa. Di sisi lain, disadari atau tidak, matematika sangat diperlukan dalam berbagai aspek keilmuan serta kehidupan sehari-hari. Kegiatan ini Yanca di bidang Matematika. Kegiatan pendampingan dilaksanakan dengan memberikan bimbingan belajar privat. Dalam setiap kegiatan siswa dipisah menjadi kelompok-kelompok kecil 1-3 orang sesuai dengan tingkatan sekolah masing-masing. Dengan metode ini semua siswa dapat mengikuti kegiatan pembelajaran lebih intensif. Jika diperhatikan, dapat dilihat bahwa semangat dan motivasi belajar siswa semakin lama semakin meningkat. Diharapkan kegiatan ini dapt memicu semangat para siswa untuk lebih menyenangi dan mempelajari matematika
PENGARUH ULASAN PRODUK, KEMUDAHAN, KEAMANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE Sarah Yosefine Siboro; Eddy Eddy
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Shopee awal berdiri pada tahun 2015 dan terus berkembang hingga kini cukup dikenal di seluruh Indonesia. Ada banyak keluhan dari konsumen yang terdapat pada penilaian aplikasi Shopee di playstore. Penelitian ini bertujuan mengetahui apakah ulasan produk, kemudahan, keamanan, dan harga mempengaruhi pembelian.Produk yang memiliki ulasan yang baik akan menjadi daya tarik bagi calon konsumen lainnya. Konsumen akan merasa nyaman berbelanja apabila mudah untuk bertransaksi. Tingkat keamanan yang dapat memenuhi harapan konsumen akan membuat konsumen merasa aman untuk membeli produk. Produk yang menarik juga harus memiliki harga yang sesuai.Dalam penelitian ini penulis menggunakan desain penelitian kuantitatif dan aplikasi IBM SPSS Statistik V.26. Penulis menggunakan penelitian deskriptif dan kausal. Teknik pengambilan sampel yang digunakan adalah teknik snowball dan convenience. Populasinya adalah seluruh pengguna Shopee, 112 pengguna Shopee di Kota Medan. Penelitian ini juga lolos uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, dan regresi linear berganda.Berdasarkan hasil uji hipotesis, ulasan produk tidak berpengaruh terhadap keputusan pembelian, sedangkan kemudahan, keamanan, dan harga berpengaruh terhadap keputusan pembelian. Selanjutnya, ulasan produk, kemudahan, keamanan, dan harga memiliki pengaruh 70,5% terhadap keputusan pembelian. Rekomendasi bagi perusahaan adalah menambah hadiah kepada konsumen yang memberikan ulasan produk, menarik lebih banyak penjual agar lini produk bertambah, memberi tutorial untuk penggunaan fitur Shopee terutama fitur baru, menambah password untuk setiap transaksi, menambah potongan harga dan memberi rekomendasi harga yang sesuai kualitas produk serta terjangkau.
THE IMPACT OF BRAND AWARENESS AND BRAND PERCEIVED QUALITY TOWARDS PURCHASE DECISION Ali Syah Putra; Erina Alimin; Eddy Eddy; Felix Leonardi; Bertha Nerpy Siahaan
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2423

Abstract

Apple Company is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells personal computers, computer software and consumer electronics, such as iMac, iPhone and iPad with the brand name “Apple”. In this research, the problem observed is Apple Company failed to get a good portion of market share in Indonesia despite their success worldwide. And the customers in Indonesia tend to feel that the Apple Company charged the price too high for their products. As the result, it influences the purchase decision of customers which tend to switch their choice to another brand. In conducting the research, the writer uses interview, observation and questionnaire in analyzing data. In getting data, the writer distributed the questionnaire to 33 respondents at IB IT&B Campus Medan that are using iPhone by using purposive sampling method. The questions in the questionnaire consists of 12 questions that include brand awareness, brand perceived quality and purchase decision variables. The result of the calculation and its analysis show that brand awareness and brand perceived quality has impact toward the purchase decision as the tcount(t0) > ttable. The use of F-test shows that
The Impact of Customer Relationship Management on Customer Retention at Sentral Mobil Medan: Pengaruh Customer Relationship Management terhadap Retensi Pelanggan di Sentral Mobil Medan Eddy; Ali Syah Putra; Albert
Jurnal Kolaboratif Sains Vol. 6 No. 6: JUNI 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v6i6.3630

Abstract

The role of customers is so vital for organizations and that is why customerrelationship management (CRM) is born based on the recognition of the valuecustomers have. CRM is then known as a managerial approach which is customer customer-oriente d in which information is provided by information systems in order to sustaincollaborative, operational, analytical, and CRM processes leading to customersatisfaction and retention. Sentral Mobil Medan is having problem with the retentionwhich is gettin g low. The objectives of the research are to analyze whther CRM hasimpact on customer retention and determine how strong the impact of CRM oncustomer customer retention in the company. The writer uses Slovin Formula to get thesample size. The sample size is 144 customers. The writer uses the simple randomsampling which each member of the population has an equal and known chance ofbeing selected. The correlation test shows Variable X ( Customer RelationshipManagement) has a significantly strong and positive impact on variable Y (customerretention) at Sentral Mobil Medan. zcount > ztable (9.88 > 1.96), CustomerRelationship Management has impact on customer retention at Sental Mobil Med an.Several recommendations after analysis and results are the staff of Sentral MobilMedan may serve the customers with good manner, give personal attention and how tointeract close what the customers really needs and identify problems and solve theprob lems fast.
Makan Olahan Ikan Sebagai Upaya Peningkatan Gizi Anak: Eating Processed Fish as an Effort to Improve Children's Nutrition Eddy; Erina Alimin; Ali Syah Putra; Benny Lim; Bestadrian Prawiro Theng
Jurnal Kolaboratif Sains Vol. 6 No. 7: JULI 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v6i7.3949

Abstract

Upaya kesehatan pada anak dapat dilakukan melalui perbaikan gizi terutama di usia sekolah dasar. Gizi yang baik akan menghasilkan SDM yang berkualitas. Salah satu zat gizi penting bagi tumbuh kembang anak sekolah adalah protein yang berasal dari ikan. Kegiatan pengabdian ini menyampaikan pesan pentingnya konsumsi ikan, melibatkan peran guru kelas dalam mentransformasikan manfaat konsumsi ikan kepada siswa/i secara berkesinambungan, menggali faktor-faktor yang mempengaruhi anak dalam konsumsi ikan. Sehingga diharapkan dapat meningkatkan pengetahuan sasaran dan diketahui faktor yang mempengaruhi sasaran dalam mengkonsumsi ikan. Hasil kegiatan ini menyimpulkan bahwa terjadi peningkatan pengetahuan kelompok sasaran tentang pentingnya konsumsi ikan, tetapi belum dapat dipastikan penerapan dalam praktik sehari-hari. Sehingga perlu dilakukan pemantauan dalam implementasinya. Pengetahuan dan motivasi bukanlah faktor utama anak mau konsumsi ikan, ketersediaan pangan berbahan ikan di rumah dan pengolahan yang dapat meningkatkan minat anak untuk konsumsi ikan merupakan faktor utama yang perlu diperhatikan.
The Impact of Service Recovery on Customer Satisfaction at PT Andalas Citra Elektrindo Medan Erina Alimin; Eddy
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 5 No. 3: July 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v5i3.3925

Abstract

The goal of service recovery is to address customer complaints, restore customer satisfaction and prevent customer exits. A successful service recovery has a positive impact on the overall satisfaction towards the company which ultimately leads to positive word-of-mouth and repeat purchase behaviour. After the service failure, service recovery should be done by the company in order to avoid the negative impacts of service failure on the customers. The process of service recovery is a part of quality management that intends to maintain business relationships with the customer. The process of service delivery has high chances to fail due to the presence of human element in it especially for company. The purpose of this research is to know whether service recovery has impact on customer satisfaction at PT Andalas Citra Elektrindo Medan. Research design used in this research is descriptive research design and correlational research design. Research methods which used are descriptive statistic analysis, validity and reliability test, normality test, coefficient correlation, coefficient of determinant, simple linear regression analysis and Z testing. The result of this research is the service recovery has impact on customer satisfaction at PT Andalas Citra Elektrindo. From Z test, it can be known that Zcount > Ztable. The coefficient of correlation value is 0.879. There is strong and positive relationship between service recovery and customer satisfaction in PT Andalas Citra Elektrindo. The coefficient of determination value is 77.2%. It means that 77.2% of customer satisfaction can be explained by service recovery in PT Andalas Citra Elektrindo. From result of regression analysis, it can obtain linear regression equation Y = 2.196 + 0.837 X. The increasing of 1 unit of the service recovery can make increasing of 0.837 unit of customer satisfaction. Most of respondent is disagree about the service recovery dimension in PT Andalas Citra Elektrindo. Most of respondent is disagree about the customer satisfaction dimension in PT Andalas Citra Elektrindo.
The Impact of Niche Marketing Towards Sales at Pt Sardana Indah Berlian Motor Medan Jung Sen; Agus Susanto; Elyzabeth Wijaya; Felix Leonardi; Eddy
Jurnal Kolaboratif Sains Vol. 7 No. 5: MEI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i5.4516

Abstract

The company launches the new Strada Triton HD-X. The aim is to know whether there is an impact on how niche marketing of this company can initiate a good outcome towards the sales of the company by doing research. Research will be done in the company and the population taken will be customers of this company that consist of 1,000 people. In this study, the sample that will be taken is 10% of population or 100 people. The questionnaires will contain 12 questions. The Mean of variable X is 4.28 and that of variable Y is 4.37. Most of the validity tests on both variables show high validity. The coefficient of correlation test is 0.74. Determination test results in 54.61% while the hypothesis test results in 7.4. From the data analysis, the writer has finally compiled his research that the data of questionnaires are valid to be processed on this skripsi. Niche marketing can be used in the company to gain profit from smaller market segments. Majority of the customers are males who are 30 years and above and from entrepreneurs’ classes. The correlation of the variables shows a strong positive relationship, in which it explains how strong the impact of niche marketing toward sales and the data can be trusted. Along with the other tests, hypothesis test shows that the null hypothesis must be rejected while the alternative hypothesis must be accepted.
Co-Authors Agus Susanto Agus Susanto Albert Albert Albert Ali Syah Putra Ali Syah Putra Ali Syah Putra Ali Syah Putra Arifin Arifin Arifin Benny Lim Benny Lim Benny Lim Bertha Nerpy Siahaan Diana Afriani Eddy Gunawan Eddy Gunawan Edward Harnjo EDWARD HARNJO Erina Alimin Erina Alimin Erina Alimin Erina Alimin Erina Alimin Felix Leonardi Gurning, Lenny Hutabarat, Gloria Cahaya Julida Javerson Simamora Juliana, Juliana Jung Sen Kosasih, Hengky Sarah Yosefine Siboro Solly Aryza Sri Aprianti Tarigan Susanto SUSANTO Theng, Bestadrian Prawiro Vanessa Wijaya, Elyzabeth Yenni Yenni Yenni