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PENGARUH INOVASI PRODUK, MEREK DAN MOTIVASI TERHADAP KEBERLANGSUNGAN USAHA CAFE COFFEE DI KOTA MEDAN IKA PUSPA SATRIANNY; NICO FERNANDO
JURNAL ILMIAH KOHESI Vol 5 No 3 (2021): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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Cafe Coffe's business is the same as the café business which generally serves food and beverages that are relatively the same type of food and beverages and do not have innovations regarding the food and beverage products served, so that product variations cannot be done, thus affecting the brand image of Cafe Coffe, where the Cafe Coffe brand is not yet clearly known by consumers, so that the existing visitors are just that-that's all. This makes the business motivation of the owner of Cafe Coffe has not yet appeared to fix this and also to create the food and beverage products that are served, so that the business that was initiated only revolves around the same consumers and runs in place. This study aims to find out how the influence of Cafe Coffe product innovation, cafe coffe brand and the business motivation of Cafe Coffe owners have a significant effect on the sustainability of Cafe Coffe's business. TThe results of the study can be concluded that simultaneously the variables of product innovation at Cafe Coffe, the Cafe Coffee brand and the business motivation of the owner of Cafe Coffee have a significant effect on the sustainability of the Cafe Coffe business, while partially only the variables of innovation of Cafe Coffee products and the Cafe Coffe brand have a significant effect on the variables of cafe coffee business continuity.

PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN KARAKTERISTIK INDIVIDU TERHADAP KEBERLANGSUNGAN USAHA WARUNG AYAM PENYET DI KECAMATAN MEDAN TIMUR IKA PUSPA SATRIANNY; NICOLAS .
JURNAL ILMIAH KOHESI Vol 4 No 4 (2020): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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The city of Medan is one of the cities known for its culinary. One of the famous culinarys in Medan City today is the Chicken Distillery, where this one culinary is widely found throughout the Subdistricts in the Medan Region, especially in the Eastern Field Subdistrict. In the East Field Subdistrict, there are 70 units of chicken-breeding in the East Field Subdistrict, of which 70 units have closed 10 units, where there are now 60 units of chicken-breeding in the East Field Subdistrict, as a result of which over the last 3 years the number of consumers tends to decline. This study aims to find out how the influence of the entrepreneurial knowledge of the Poultry entrepreneurs in the East Field Subdistrict and the individual characteristics of the Chicken farmers in the East Field Subdistrict on the continuation of the Chicken's efforts in the East Field Subdistrict. The total population in this study amounted to 60 businessmen in the east field, where the sample-taking technique used a saturated sample technique with a sample of 60 businessmen.The results of the research can be concluded that in a simultant and partially variable knowledge of the heroism of the Poultry entrepreneurs in the East Field Subdistrict and the individual characteristics belonging to the Poultry entrepreneurs in the Eastern Field Subdistrict have a significant influence on the survival of the Chicken effort in the East Field Subdistrict

IMPACT OF ENTREPRENEURIAL SELF EFFICACY ON ENTREPRENEURIAL INTENTION IN PT KARYA LENCANA MAS Ika Puspa Satrianny; Thamrin Thamrin
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.3089

Entrepreneurial self-efficacy refers to a personâ€™s belief in their ability to successfully achieve the tasks of entrepreneurship. Self-efficacy has been found to contribute significantly to performance. It will determine the level of motivation and effort exerted as well as how long entrepreneurs will persevere that is factors which may be factor for entrepreneurial success. The purpose of this research is to know whether there is the impact of entrepreneurial selfefficacy on entrepreneurial intention at PT Karya Lencana Mas. Research design used in this research is descriptive research design and correlational research design. Research methods which used are descriptive statistic analysis, validity and reliability test, normality test, coefficient correlation, coefficient of determinant, simple linear regression analysis and Z testing. The conclusion of this research is entrepreneurial selfefficacy has impact on entrepreneurial intention at PT Karya Lencana Mas.

Penguatan Ekonomi Rumah Tangga Masyarakat Desa Perkebunan Bekiun Kecamatan Kuala Kabupaten Langkat Sumatera Utara Duffin Duffin; Deva Djohan; Stefvy Stefvy; Ika Puspa Satrianny; Thamrin Thamrin
Jurnal Peradaban Masyarakat Vol. 3 No. 1 (2023): Jurnal Peradaban Masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v3i1.224

Perkebunan Bekiun merupakan salah satu desa yang ada di kecamatan Kuala, Kabupaten Langkat, provinsi Sumatra Utara, Indonesia. Sektor pertanian adalah sektor penting dalam perekonomian Kabupaten Langkat, provinsi Sumatra Utara, Indonesia . Sebagai sektor terbarukan yang menjadi penopang ekonomi sudah seharusnya dilakukan penguatan pada sektor tersebut termasuk pada pengembangan usaha mikro. Berdasarkan literatur diketahui bahwa kemiskinan di Perkebunan Bekiun yang terjadi di wilayah perdesaan umumnya dialami oleh rumah tangga di sektor pertanian. Oleh karena itu penguatan ekonomi rumah tangga di sektor ini menjadi sangat penting untuk dilakukan untuk menunjang peningkatan kesejahteraan masyarakat di sektor pertanian.

THE INFLUENCE OF THE WORK ENVIRONMENT AND INDIVIDUAL CHARACTERISTICS ON EMPLOYEES’ JOB SATISFACTION Agus Susanto; Hengky Kosasih; Tina Linda; Ika Puspa Satrianny; Thamrin Thamrin
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2422

This research investigates the influence of the work enviroment and individual characteritis on employees job satisfaction. This skripsi contributes to the working environment and employees’ individual characteristic to increase employees job satisfaction. In carrying out the work or character of an individual must be able to put themselves and their work environment so well that it will affect the individual can achieve the expected job satisfaction. In the world of work, usually relate to a person's attitude to his work. Linkage attitude with this work will pave the way positive or negative evaluative held by employees about aspects of their work environment. This means that every person on the job reflects the experience pleasant and unpleasant in his work and hopes for the future. The working environment is meant here is the physical work environment and non-physical, such as acceptable behavior management and workplace environment itself (workplace), among others working facilities and security. If the work environment possible, then the employees will make the workplace a fun in performing activities works, so as to reduce fatigue, which in turn can lead to satisfaction with the job. As such, working environment and individual characteritic relationship does have the potential to create an employes job satisfaction.

Talent Management in Human Resource Management to Improve Organizational Performance Jung Sen; Adi Harianto; Ika Puspa Satrianny
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 2 No. 2 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v2i2.3460

Adaptation companies to pass talent management need at global era in view of information current and fast change and then continuous.Human resources with new talent for organization is need to achieve organization success/performance. Organization must time increase and energy to repair performance from new talent. Talent will compete do the best for organization when organization will appreciate the job. The findings from this study are talent management practices with a strong focus on business strategy and its alignment with overall business goals. These practices have statistically highly significant impact on corporate profits; one that is greater than that of any other focus of talent management practices. This research paper suggested that the management and individuals need to establish metrics and communicate the impact of the organization’s talent management efforts

The Impact of Distribution Channel Towards Sales Volume at PT. Domas Intiglass Perdana Tanjung Morawa Benny Lim; Ika Puspa Satrianny; Tina Linda
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 5 No. 1: January 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v5i1.3200

Besides having a good quality of product, the company has to know how to bring the product to the customers. It is useless if the company offers a good product but the customers are not able to obtain it easily and conveniently. To overcome that kind of problem, the company has to pay attention to the distribution channel. PT. Domas Intiglass Perdana Tanjung Morawa has an intermediatery (wholesaler) which is its subsidiary company to distribute the products. They got many complaints from the customers (retailers) such as there is a minimum amount of purchases, make delays in delivery, have a few types of products and lack of supporting service. The objective of this research is to assess the impact of distribution channel towards sales volume in the company as well as to determine how strong the impact between both of them. In conducting the research, the writer has chosen the descriptive study. To gather the data needed, the writer distributes questionnaires which consist of 10 questions to 52 samples. In this research, the writer used two variables, which is Distribution Channel (Variable X) and Sales Volume (Variable Y). Then the data will be tested and the results of the data are valid and reliable. The result for this study shown that there is impact of distribution channel towards sales volume at PT. Domas Intiglass Perdana Tanjung Morawa. It can be seen from the result of the test of determination which is 52.5%. It means the impact of distribution channel toward sales volume is as large as 52.5%. We can also see from the result of z hypothesis where 5.18 (zcount) > 1.96 (ztable). This means the null hypothesis (Ho) is rejected. So the writer can conclude that the distribution channel has impact towards the sales volume at PT. Domas Intiglass Perdana Tanjung Morawa.

Pengembangan Kemahiran Mengajar Terhadap Guru di SMK Swasta GKPS 1 Raya Dalam Peningkatan Profesional Guru Thamrin T; Deva Djohan; Stefvy S; Robin R; Ika Puspa Satrianny
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 5 (2023): Agustus (In progress)
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8232701

Guru Sekolah Menengah Kejuruan merupakan guru kelas yang dalam tugasnya dituntut menguasai banyak mata pelajaran. Oleh karena itu tidak dipungkiri bahwa penguasaan pengetahuan (materi) beberapa mata pelajaran menjadi tidak maksimal dan berpotensi terjadi kesalahan atau miskonsepsi dalam pembelajaran. Ada indikasi bahwa guru Sekolah Menengah Kejuruan kurang menguasai materi dan kurang mahir dalam pembelajaran di kelas. Ketidakmahiran dalam pembelajaran menjadi faktor kelemahan guru dan menghambat pencapaian tujuan pembelajaran, serta mempengaruhi disposisi positif siswa terhadap mata pelajaran. Guna mengatasi kesalahan atau miskonsepsi dalam pembelajaran di Sekolah Menengah Kejuruan setiap guru harus meningkatkan kemahiran mengajar dengan memahami konsep - konsep dan prinsip-prinsip belajar secara benar sehingga pengetahuan guru bertambah dan guru dapat mengubah cara mengajar di kelas. Kemahiran mengajar guru dapat ditingkatkan melalui kegiatan workshop. Pengembangan kemahiran mengajar merupakan pengembangan profesional yang efektif dan terstruktur yang menghasilkan perubahan pada pengetahuan dan praktik guru dalam pembelajaran.

Pengembangan Kemahiran Mengajar Terhadap Guru di SMK Swasta GKPS 1 Raya Dalam Peningkatan Profesional Guru Thamrin T; Deva Djohan; Stefvy S; Robin R; Ika Puspa Satrianny
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 5 (2023): Agustus (In progress)
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8232701

Guru Sekolah Menengah Kejuruan merupakan guru kelas yang dalam tugasnya dituntut menguasai banyak mata pelajaran. Oleh karena itu tidak dipungkiri bahwa penguasaan pengetahuan (materi) beberapa mata pelajaran menjadi tidak maksimal dan berpotensi terjadi kesalahan atau miskonsepsi dalam pembelajaran. Ada indikasi bahwa guru Sekolah Menengah Kejuruan kurang menguasai materi dan kurang mahir dalam pembelajaran di kelas. Ketidakmahiran dalam pembelajaran menjadi faktor kelemahan guru dan menghambat pencapaian tujuan pembelajaran, serta mempengaruhi disposisi positif siswa terhadap mata pelajaran. Guna mengatasi kesalahan atau miskonsepsi dalam pembelajaran di Sekolah Menengah Kejuruan setiap guru harus meningkatkan kemahiran mengajar dengan memahami konsep - konsep dan prinsip-prinsip belajar secara benar sehingga pengetahuan guru bertambah dan guru dapat mengubah cara mengajar di kelas. Kemahiran mengajar guru dapat ditingkatkan melalui kegiatan workshop. Pengembangan kemahiran mengajar merupakan pengembangan profesional yang efektif dan terstruktur yang menghasilkan perubahan pada pengetahuan dan praktik guru dalam pembelajaran.

The Influence of Service Quality Toward Customer Satisfaction at CV. Indako Trading Co, Medan Ika Puspa Satrianny; Benny Lim; Duffin; Eddy Gunawan
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 5 No. 3: July 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v5i3.3927

The increasing demand of servicing make CV. Indako Trading Co have problem in serve the servicing. The supply of seats isn’t enough for the customers who comes to get servicing. The service advisor is less knowledge, because when customer asked for advice about their motor problem, the service advisor only can reply “let’s the mechanic check the problem”. The next problem is their customer service, their customer service less responsive. The writer chooses the title : The Influence of Service Quality toward Customer Satisfaction at CV. Indako Trading Co, Medan. The writer will use the Parasuraman five service dimensions which are tangible, reliability, responsiveness, assurance, and empathy and Surachandar customer satisfaction dimensions which are core service, human element of service delivery, systematyzation of service delivery, tangibles of service, and social responsibility.The total population in CV. Indako Trading Co is 300 customers. The writer uses the Slovin sampling techniques with 5 % of error tolerate. The sample size is 171 customers. In analyzing data, the writer used some methods such as such as data descriptive, the validity test, the reliability test, the correlation test, the determination test, the linier regression, and the hypothesis test.From the result of coefficient correlation between variable x and variable y, resulted 0.75 which means the service quality has a strong relation (influence) toward the customer satisfaction at CV. Indako Trading Co, Medan. The percentage of service quality toward customer satisfaction is 56.25% and the remaining percentage of 43.75% were affected by other factor of product quality which was not discussed in this skripsi. From the calculation of hypothesis test, The zcount > z table, this means the Null hypothesis (Ho) is rejected and the alternative (Ha) is accepted. The Service quality influences customer satisfaction at CV. Indako Trading Co, Medan.

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