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Pengembangan Usaha Gula Semut sebagai Produk Unggulan Kabupaten Magelang melalui Perluasan Pasar Purnomo, Bagiyo Condro; Murniningsih, Rochiyati; Munahar, Suroto
Prosiding University Research Colloquium Proceeding of The 8th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Gula semut merupakan salah satu produk unggulan daerah Kabupaten Magelang. Kecamatan candimulyo merupakan daerah penghasil gula semut yang cukup banyak. Nira pohon kelapa merupakan bahan baku dalam pembuatan gula semut. Produk ini memiliki kelebihan jika dibanding dengan gula cetak pada umumnya. Produk dapat disimpan dalam jangka waktu satu sampai dua tahun tanpa mengalami perubahan warna dan rasa. Tempat penyimpanan produk memerlukan tempat yang rapat dan kedap udara. Aroma khas karamel palma gula semut sangat sesuai untuk menambah citarasa pada makanan dan minuman. Namun demikian, gula semut yang menjadi komoditi ekspor ini masih kurang dikenal oleh masyarakat magelang dan sekitarnya. Metode yang ditempuh dalam menyelesaikan permasalahan yang dihadapi mitra dengan membantu pengusaha gula semut untuk dapat memasarkan produknya secara sederhana dan tepat sasaran. Kegiatan pemasaran yang dilakukan bertujuan untuk memperluas pemasaran serta mengenalkan gula semut ke masyarakat magelang dan sekitarnya. Kegiatan dilakukan dengan memasarkan gula semut di beberapa pusat oleh-oleh dan toko-toko terdekat. Pemasaran juga dilakukan melalui car free day di kota magelang. Harapan dari kegiatan ini dapat membantu pengusaha gula semut untuk dapat memasarkan produknya dalam jangkauan lebih luas.
The Influence of Fintech on the Financial Inclusion of MSMEs in Magelang City Iriana, Rizka Nurul Hidayati; Murniningsih, Rochiyati; Annisa, Friztina
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Penelitian ini bertujuan untuk mengetahui variabel market aggregator, payment, settlement and clearing, dan risk and investment management dalam mempengaruhi inklusi keuangan pada UMKM di Kota Magelang. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah UMKM yang ada di Kota Magelang , jumlah sampel sebanyak 323 responden. Sampling penelitian menggunakan metode convenience sampling. Data diolah dengan analisis linier berganda. Hasil penelitian menunjukkan bahwa variabel payment, settlement and clearing memiliki pengaruh positif dan signifikan terhadap inklusi keuangan UMKM di Kota Magelang.
The Effect Of Entrepreneurship Orientation, Management Capabilities and Image Difference On Sme’s Competitive Advantage Nugroho, Dhimas Aziz; Murniningsih, Rochiyati; Suhaeli, Dahli
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

This study aims to examine whether entrepreneurial orientation, management ability and image differentiation have an effect on competitive advantage. The sample used in this study is business actors in Food and Beverage SMEs in Magelang Regency. The sampling technique used in this research is purposive sampling with 96 respondents. This research method uses descriptive quantitative. Data processing was tested using multiple linear regression test. The results of this study indicate that the entrepreneurial orientation variable, management ability and image differentiation simultaneously have a positive effect on competitive advantage, the entrepreneurial orientation variable partially has a positive effect on competitive advantage, the management ability variable partially has a positive effect on competitive advantage, and partial image differentiation has a positive effect. positive for competitive advantage.
The Influence Of Leadership Style, Knowledge Management, And Organizational Culture On Employee Performance on SME’s Fitrilia, Aziza Daning; Murniningsih, Rochiyati; Santosa, Mulato; Zuhriyah, Eni
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

This study aims to examine the influence of leadership style, knowledge management and organizational culture on employee performance at the UMKM Tahu Mejing Village. The population in this study were the employees of SMEs Tahu Mejing Village, Candimulyo District, Magelang Regency. The sample taken in this study were 76 employees with purposive sampling method. The analytical tool used is multiple linear regression. The results showed that leadership style had a positive and significant effect on employee performance, knowledge management had a positive and significant effect on employee performance and organizational culture had a positive and significant effect on employee performance.
Analysis of The Effect of Discount Prices, Customer Reviews and Electronic Word of Mouth on Purchase Decisions Setyawati, Eka Ayu; Murniningsih, Rochiyati; Santoso, Mulato
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Mahasiswa (Student Paper Presentation) B
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

The study aims to test the effect of discounted prices, customer reviews and electronic word of mouth on purchase decisions at Shopee. This research sample is the people of Magelang Regency Shopee users and at least have done transactions shopee. The data retrieval method uses purposive sampling with non-probability sampling techniques with a sample number of 100 respondents. The tool used is a multiple linear regression analysis tool with the help of SPSS. The results of this study showed that discount prices had a positive effect on purchasing decisions, customer reviews had no effect on purchasing decisions, and electronic word of mouth had a positive effect on purchasing decisions.
LITERASI DIGITAL, ADVERSITY QUOTIENT DAN PENDIDIKAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA MAHASISWA Hasanah, Ulfah; Abdurahman, Refananda Dwintama; Murniningsih, Rochiyati
Prosiding University Research Colloquium Proceeding of The 19th University Research Colloquium 2024: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh literasi digital, adversity quotient dan pendidikan kewirausahaan terhadap minat berwirausaha mahasiswa. Populasi dari penelitian ini adalah mahasiswa FEB Universitas Muhammadiyah Magelang (UNIMMA). Sampel dalam penelitian ini adalah mahasiswa yang sudah menempuh pendidikan kewirausahaan dan pernah atau memiliki bisnis sendiri. Metode yang digunakan adalah purposive sampling dengan jumlah 100 responden. Alat analisis yang digunakan SPSS 25.0. Hasil dari penelitian ini menunjukan bahwa literasi digital berpengaruh positif terhadap minat berwirausaha. Adversity quotient berpengaruh positif terhadap minat berwirausaha. Pendidikan kewirausahaan tidak berpengaruh terhadap minat berwirausaha.
Level of Financial Literacy of Women Informal Sector Workers on Welfare and Professionalisme Nazihah, Naura; Rusdjijati, Retno; Murniningsih, Rochiyati
Jurnal Analisis Bisnis Ekonomi Vol 20 No 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v20i2.8351

Abstract

Women dominate informal sector workers, as their working hours are irregular and do not require expertise and skills based on specialized formal education. The problem faced by workers is the level of welfare and professionalism that is not optimal. There are still many who live in poverty and do not work wholeheartedly. Likely influenced by low financial literacy. Therefore, this study aims to examine the influence of welfare and professionalism on financial literacy. The Stratified Random Sampling method was used to determine the sample and 487 respondents were obtained. The research data obtained were then processed using multiple linear regression SPSS. The hypothesis testing method uses a significance level of 5%. The results showed that well-being has a simultaneous effect on financial literacy. Professionalism simultaneously affects financial literacy
Competitive Advantage to Mediate the Influence of Entrepreneurial Orientation, Product Innovation on SMEs Business Performance Murniningsih, Rochiyati; Ghufron, Naufal; Fitriastuti, Triana
Jurnal Analisis Bisnis Ekonomi Vol 21 No 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v21i2.12295

Abstract

This research was conducted to examine and analyze the effect of entrepreneurial orientation, product innovation, on business performance through competitive advantage. The sample in this study was Micro, Small, and Medium Enterprises (SMEs) in Magelang Regency with a total of 306 respondents. The sampling method used was purposive sampling. The analytical tool in this study was multiple regression analysis with SPSS 25.0. The results of this study indicate that competitive advantage can mediate the effect of entrepreneurial orientation, product innovation on business performance and entrepreneurial orientation has a positive and significant effect on business performance, product innovation has a positive and significant effect on business performance, competitive advantage has a positive and significant effect on business performance, competitive advantage can mediate the effect of entrepreneurial orientation on business performance, competitive advantage can mediate the effect of product innovation on SMEs business performance.
Linking Accounting Information and Internal Controls to Sustainable Performance: Evidence on the Mediating Role of Management Control Systems Sinarasri, Andwiani; Murniningsih, Rochiyati
Jurnal Analisis Bisnis Ekonomi Vol 22 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v22i2.15066

Abstract

This study examines the influence of the Internal Control System (ICS), Accounting Information System (AIS), and Management Control System (MCS) on Sustainability Performance among 88 Islamic Microfinance Institutions (IMFIs) in Central Java, Indonesia. Employing Smart PLS for data analysis, the findings reveal that: (1) the ICS exerts a significant effect on the MCS, with the MCS mediating the relationship between ICS and sustainability performance; and (2) the AIS does not significantly affect the MCS, nor does the MCS mediate the relationship between AIS and sustainability performance. The key theoretical contribution lies in highlighting the mediating role of MCS in translating ICS functions as internal control mechanisms into improved sustainability outcomes. Practically, the findings enrich the management accounting literature, offering insights for enhancing the design and application of MCS to support sustainability-oriented performance in Islamic microfinance institutions.
The The Role of Entrepreneurial Orientation and Competence in Business Performance Through HR Readiness as A Mediator in SMEs Murniningsih, Rochiyati; Dzulfikar, Yusuf Rifqi
Innovation, Technology, and Entrepreneurship Journal Vol 3 No 1 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.16156

Abstract

This study aims to analyze the effect of entrepreneurial orientation and entrepreneurial competence on business performance through human resource readiness as a mediator among SMEs actors. The research method used is quantitative. Data analysis of 170 respondents was conducted using the Structural Equation Modeling (SEM) approach using the AMOS program. The results of this study indicate that entrepreneurial orientation and entrepreneurial competence have a positive and significant effect on human resource readiness. Furthermore, human resource readiness has a positive and significant effect on business performance. The HR readiness variable mediates the effect of on Business Performance and the effect of Entrepreneurial Competence on Business Performance