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All Journal Jurnal Pariwisata Pesona AGRISE Habitat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Journal of Digital Marketing and Halal Industry
Rini Mutisari
Department Of Agricultural Socio-Economics, Agriculture Faculty, Brawijaya University
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : Habitat

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Niat Individu Mengkonsumsi Sayur Organik di Kelurahan Sawojajar Kota Malang Delviola, Surya; Anindita, Ratya; Mutisari, Rini
HABITAT Vol 29, No 1 (2018)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.747 KB) | DOI: 10.21776/ub.habitat.2018.029.1.3

Abstract

Tren baru di masyarakat dunia menjadikan masyarakat sadar akan gaya hidup sehat, sehingga mulai memperhatikan bahan pangan yang akan dikonsumsi. Sayur organik merupakan salah satu bahan pangan alami yang tidak terkontaminasi bahan kimia berbahaya, namun tindakan pembelian masyarakat Indonesia terhadap sayur organik masih rendah meskipun memiliki minat yang tinggi terhadap sayur organik, sehingga tidak mengikuti tren dunia. Tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang mempengaruhi niat individu dalam mengkonsumsi sayur organik dengan menggunakan Theory of Planned Behavior (TPB). Niat individu dalam TPB dipengaruhi oleh tiga faktor yaitu sikap, norma subjektif dan persepsi kontrol perilaku. Penelitian dilakukan pada ibu-ibu yang sedang melakukan kegiatan pembelian sayur organik di Toko Sayur dan Buah Dapur Ku, Kelurahan Sawojajar, Kota Malang dengan menggunakan metode analisis Structural Equation Modelling – Partial Least Square (SEM – PLS). Hasil penelitian ini menunjukkan bahwa variabel sikap, norma subjektif dan persepsi kontrol perilaku memberikan pengaruh yang signifikan terhadap niat individu dalam mengkonsumsi sayur organik dengan nilai p-value < 0,001. Nilai R-square pada penelitian ini adalah sebesar 51% berarti bahwa pengaruh variabel sikap, norma subjektif dan persepsi kontrol perilaku terhadap niat pembelian sayur organik sebesar 51% sedangkan sisanya 49% dipengaruhi variabel lain di luar model.
Preference of Rural Youth Livelihood in Indonesia Rural Areas and Its Factors Anisa Aprilia; Condro Puspo Nugroho; Rini Mutisari
HABITAT Vol. 30 No. 3 (2019): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2019.030.3.11

Abstract

Indonesia is facing serious problem of unemployment in rural areas while in agricultural sector, there is lack of labour availability. This research discusses issue between livelihood choices and their determinant factors of rural youth in East Java, Indonesia. The 200 survey data was analysed by multinomial logit for measuring response probabilities of alternative livelihoods which consist of agricultural jobs, non-agricultural employment, non-farm entrepreneur, and urban employment. The outcome of the research is that education of youth has consistently positive and significant correlation with livelihood option which is outside of agricultural sector. The more academic achievements that respondents get, the more reasonable their expectation of success in outside farming relative to agriculture. On the other hand, the larger land holding that their parents have, the lower possibility in choosing a livelihood outside of agriculture over farming. Therefore, it implies that better land access will encourages youth to approach agricultural works.
Co-Authors Afifah, Triwinda Nur Ainina, Shafa Aniesa Samira Bafadal Aniesa Samira Bafadhal Anisa Aprilia Anisa Aprilia Anisa Aprilia Artianti Anin Hanani Aura, Bintang Athala Carani, Ni Made Metili Condro Puspo Nugroho Condro Puspo Nugroho Condro Puspo Nugroho Delviola, Surya Deny Meitasari Djoko Koestiono FAHRIYAH Fahriyah Fahriyah Febrianti, Ardhania Anggi Fitria Dina Riana Fitrotul Laili Heptari Elita Dewi Moch. Muslich Mustadjab Novi Haryati Nuhfil Hanani Raihana Fatimah Ratya Anindita Ratya Anindita Riska Melati Agustina Riyanti Isaskar Rosihan Asmara Sujarwo Sujarwo Suputra, I Wayan Oka Pertama Jaya Tatiek Koerniawati Tri Wahyu Nugroho Wiwit Widyawati