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PENGARUH PERCEIVED SECURITY, CUSTOMER EXPERIENCE, DAN CUSTOMER SATISFACTION, TERHADAP REPURCHASE INTENTION DI PLATFORM SHOPEE Putri, Ajeng Kharisma; Miswanto, Miswanto; Biyanto, Frasto; Siregar, Baldric; Endarwati, Endarwati
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.4876

Abstract

Penelitian ini menganalisis pengaruh persepsi keamanan, pengalaman pelanggan serta tingkat kepuasan pelanggan terhadap kecenderungan untuk melakukan pembelian ulang di platform Shopee pada mahasiswa di Kota Yogyakarta. Latar belakang penelitian didasari oleh pentingnya mempertahankan loyalitas pelanggan dalam industri e-commerce yang kompetitif. Metode kuantitatif digunakan dalam penelitian ini dengan pendekatan explanatory research. Data dikumpulkan melalui kuesioner online yang dibagikan kepada 100 mahasiswa pengguna Shopee, kemudian dilakukan analisis dengan pendekatan regresi linear berganda untuk menganalisis hubungan antar variabel. Temuan penelitian ini mengindikasikan bahwa perceived security (persepsi keamanan) dan customer satisfaction (kepuasan pelanggan) berdampak positif terhadap niat pembelian ulang, Sebaliknya, pengalaman yang dirasakan oleh pelanggan tidak terbukti memengaruhi keinginan mereka untuk melakukan pembelian kembali. Temuan ini memperkuat pentingnya keamanan dan kepuasan pelanggan dalam membentuk loyalitas konsumen. Studi ini memberikan manfaat praktis untuk manajemen platform Shopee untuk meningkatkan sistem keamanan dan kualitas layanan agar dapat mendorong pembelian ulang, khususnya di kalangan mahasiswa sebagai segmen konsumen digital yang strategis.
LIBRARY CAFE SEBAGAI SUATU TREN POPULER GENERASI Z Puspita, Ika Destina; Endarwati, Endarwati; Rahayuningsih, Yanti
Journal Competency of Business Vol. 9 No. 1 (2025): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v9i1.3136

Abstract

This study analyzes the popularity of the library cafe as a popular trend among Generation Z. The phenomenon is understood as a blend of literary culture and a modern lifestyle influenced by social media. Using a qualitative approach with a consumer needs theory framework, this research identifies the factors that drive Gen Z's preference for the place. The findings indicate that library cafes effectively fulfill four main needs of Gen Z: comfort, connectivity, aesthetics, and productivity. The need for comfort is met through a relaxed atmosphere and comfortable physical facilities. Connectivity, provided by strong Wi-Fi, transforms the space into a flexible "second office." The aesthetic aspect, reflected in its "Instagrammable" interior design, satisfies Gen Z's need to create and share visual content. Furthermore, library cafes facilitate productivity by creating an environment that supports focus and positive social stimulation. In conclusion, the popularity of the library cafe is not merely a passing trend but a manifestation of how Gen Z consumes public spaces. This concept successfully integrates functionality (studying and working) with experience (socializing and aesthetics), making it a relevant and successful business model for the digital generation.
UPAYA MENINGKATKAN KEAKTIFAN BELAJAR SISWA KELAS 9B MATERI ADVERTISEMENT TEXT MENGGUNAKAN MEDIA BOARD GAME DENGAN METODE BLENDED LEARNING Endarwati, Endarwati
Jurnal Analisis Pendidikan Sosial Vol 1 No 5 (2024): Jurnal Analisis Pendidikan Sosial (JAPS)
Publisher : CV Sintesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out the increasing activeness of students learning in online learning through the media board games in English subjects. This study is a class action study with the research subjects of grade IX students MTs N 2 Mojokerto as many as 30 people. This research was conducted 2 cycles, each cycle consisting of 2 meetings. At each meeting consists of 4 stages namely planning, implementation, observation and reflection. Data collection techniques used include interviews and observations. Based on the results of the study, in cycle I obtained an average student learning activity of 65.63% with enough categories. while in cycle II, the average learning activity of students is 79.69% with a high category. Thus, from cycle I and cycle II there was a 14.06% increase in student activity. thus it can be concluded that through the board games can increase the active learning of grade IX students of MTs N 2 Mojokerto towards English speaking skills, especially advertisement text materials in online learning during the covid-19 pandemic.
EXPLORING THE CHALLENGES FACED BY TEACHERS IN TEACHING WRITING SKILLS AND HOW ANCHOR CHARTS CAN ADDRESS THEM Endarwati, Endarwati; Anwar, Khoirul; Maruf, Nirwanto
English Review: Journal of English Education Vol. 11 No. 3 (2023)
Publisher : University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/erjee.v11i3.8421

Abstract

This qualitative study explores challenges faced by teachers in teaching writing skills and evaluates the effectiveness of anchor charts in addressing them. Conducted with 20 experienced teachers from major cities in Java Island, Indonesia, through semi-structured interviews, the findings reveal common challenges, including student apathy, limited instructional time, varied abilities, organization difficulties, resource constraints, assessment struggles, and diverse genre incorporation challenges. Anchor charts emerged as a powerful instructional tool, promoting student engagement, writing organization, clarity, and coherence. Students showed increased enthusiasm and motivation, while charts facilitated improved writing structure and coherence. In conclusion, anchor charts offer a promising solution to address the challenges faced by teachers in teaching writing skills. By incorporating anchor charts in writing instruction, educators can create visually engaging and interactive learning experiences that empower students to become proficient and confident writers.The study contributes practical recommendations, aligns with cognitive process and social constructivist theories, and emphasizes the value of visual aids to foster active learning and engagement. The study suggests future research with larger samples, longitudinal and cross-cultural approaches to enrich understanding. In conclusion, anchor charts integration fosters proficient and confident writers in effective expression.
The Effect of Debt-To-Equity Ratio and Return on Equity on Firm Value Lama Bawa, Ulfa Ulwiyanti; Pamungkas, Leo Dadyo; Endarwati, Endarwati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8279

Abstract

The purpose of this study is to investigate the relationship between the market prices of publicly traded manufacturing businesses on the Indonesia Stock Exchange (IDX) between 2018 and 2022 and the Return on Equity (ROE) and Debt to Equity Ratio (DER). This study employs a quantitative technique to analyze secondary data from the annual financial statements of 111 companies chosen through intentional sampling. PBV acts as a stand-in for company value, and Der and ROE are used to assess capital structure and profitability, respectively. SPSS version 27 software was used to conduct a number of data analysis procedures, such as multiple linear regression, t-tests, F-tests, and traditional assumption tests. The findings demonstrate that, both separately and in combination, A company's value is positively and significantly impacted by ROE and DER. This suggests that by focusing on its capital structure and profitability, a company can raise its value to shareholders.
PENGARUH STRUKTUR MODAL, SALES GROWTH, PROFITABILITAS, DAN OPERATING CAPACITY TERHADAP FINANCIAL DISTRESS: (Studi Empiris Perusahaan Sektor Transportasi dan Logistik yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2020-2024) Choiriyah, Nanda Septiani; Endarwati, Endarwati
AKRUAL : Jurnal Akuntansi dan Keuangan Vol. 7 No. 2 (2025): AKRUAL: Jurnal Akuntansi dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/gwwm0872

Abstract

ABSTRAK Tingginya jumlah perusahaan yang mengalami kesulitan keuangan pasca pandemi, seperti PT Sritex, PT Sepatu Bata Tbk, Pegipegi, dan BPR Artafik Indonesia, mencerminkan lemahnya ketahanan keuangan perseroan dalam menghadapi dinamika bisnis yang tidak menentu. Situasi ini menunjukkan pentingnya bagi perusahaan untuk memperkirakan risiko kebangkrutan dengan memahami faktor keuangan yang memicu kesulitan keuangan. Namun, hasil penelitian sebelumnya menunjukkan ketidakpastian pengaruh variabel-variabel tersebut, terutama struktur modal dan pertumbuhan penjualan, sehingga diperlukan penelitian lebih lanjut. Penelitian ini bertujuan untuk mengkaji pengaruh struktur permodalan, pertumbuhan penjualan, profitabilitas, dan kapasitas operasi terhadap kesulitan keuangan pada perusahaan sektor transportasi dan logistik yang tercatat di BEI periode 2020-2024. Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder berupa laporan keuangan tahunan dan metode analisis yang digunakan adalah regresi linier berganda. Kesulitan keuangan diukur menggunakan metode Altman Z-Score yang dimodifikasi. Alat uji yang digunakan dalam penelitian ini adalah SPSS versi 30. Hasil penelitian menunjukkan bahwa: (1) struktur modal memiliki pengaruh yang signifikan terhadap kesulitan keuangan, (2) pertumbuhan penjualan tidak berpengaruh pada kesulitan keuangan, (3) profitabilitas memiliki pengaruh yang signifikan terhadap kesulitan keuangan, dan (4) kapasitas operasi tidak berpengaruh pada kesulitan keuangan. Harapan dari penelitian ini dapat menjadi pedoman bagi perusahaan dalam mengambil keputusan strategis untuk menghindari kesulitan keuangan, sekaligus menjadi acuan bagi investor dan akademisi. Kebaruan penelitian ini terletak pada penambahan variabel kapasitas operasional dan penggunaan data dari periode terakhir. ABSTRACT The high number of companies experiencing financial difficulties post-pandemic, such as PT Sritex, PT Sepatu Bata Tbk, Pegipegi, and BPR Artafik Indonesia, reflects the company's weak financial resilience in facing uncertain business dynamics. This situation demonstrates the importance for companies to estimate the risk of bankruptcy by understanding the financial factors that trigger financial stress. However, previous research results indicate uncertainty in the influence of these variables, particularly capital structure and sales growth, so further research is needed. This study aims to examine the influence of capital structure, sales growth, profitability, and operational capacity on the financial difficulties of transportation and logistics companies listed on the Indonesia Stock Exchange (IDX) for the 2020-2024 period. This study uses a quantitative approach with secondary data in the form of annual financial reports and the analytical method used is multiple linear regression. Financial distress is measured using the modified Altman Z-Score method. The testing tool used in this study is SPSS version 30. The results of the study indicate that: (1) capital structure has a significant effect on financial distress, (2) sales growth does not affect financial distress, (3) profitability has a significant effect on financial distress, and (4) operational capacity does not affect financial distress. It is hoped that this research can guide companies in making strategic decisions to avoid financial distress, as well as serve as a reference for investors and academics. The novelty of this research lies in the addition of operational capacity variables and the use of more recent data.
Elaboration Likelihood Model in Green Consumption: The Role of Social Media in Shaping the Purchase Intentions of Generation Z in Indonesia Prasojo, Eko; Endarwati, Endarwati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8747

Abstract

Growing environmental concerns have intensified interest in sustainable consumption, particularly among Generation Z in emerging economies. While prior studies have examined green purchase intention and social media influence, limited research has integrated the Elaboration Likelihood Model (ELM) with subjective norms within the Indonesian digital context, especially on platforms such as TikTok and Instagram. This study addresses this theoretical gap by examining how green information sharing on social media influences green purchase intention through perceived green value and subjective norms. Using a quantitative explanatory design, data were collected from 300 Generation Z social media users in six major Indonesian cities. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was employed to test the proposed hypotheses, including mediation and multi-group analysis based on employment status. The findings demonstrate that green information sharing significantly enhances green purchase intention both directly and indirectly through perceived green value and subjective norms. Subjective norms emerge as a stronger mediating mechanism, highlighting the importance of social influence in a collectivist cultural setting. Additionally, employment status moderates the relationship between subjective norms and purchase intention. The study contributes theoretically by extending ELM within the green consumption domain in a developing-country context and by integrating social influence mechanisms into digital green marketing communication. Practically, the results offer strategic insights for policymakers and marketers to design persuasive green campaigns that combine cognitive and social appeals.