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All Journal PROSIDING SEMINAR NASIONAL Traksi : Majalah Ilmiah Teknik Mesin Jurnal Kesehatan Masyarakat Biogenesis: Jurnal Ilmiah Biologi AGRIVITA, Journal of Agricultural Science Jurnal Pendidikan Teknik Mesin MALIH PEDDAS Panggung Turbo : Jurnal Program Studi Teknik Mesin Comment: an International Journal of Community Development Bravo's : Jurnal Program Studi Pendidikan Jasmani dan Kesehatan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Pustaka Ilmiah Jurnal Teknik Mesin dan Pembelajaran ICIT (Innovative Creative and Information Technology) Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekbis (Ekonomi & Bisnis) Ebers Papyrus Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Jurnal Pengabdian Fakultas Pertanian Universitas Lampung Proceedings Series of Educational Studies Dharma Pendidikan Desentralisasi: Jurnal Hukum, Kebijakan Publik, Dan Pemerintahan Panggung
Purnomo Purnomo
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Indonesian Higher Education Marketing: Barrier and Challenges in New Normal Education and its Impact to Competitive Advantages Purnomo Purnomo; Chairul Furqon; Disman Disman; Ratih Hurriyati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6683

Abstract

In the context of the COVID-19 pandemic, the government, parents, and students themselves have different perceptions of learning needs. In Indonesia, there are three policies issued by the Ministry of Education and Culture related to the implementation of higher education in the era of adaptation to new habits (New Normal), related to the implementation of the new academic year, the implementation of the learning process, and the use of campus facilities or services. In the era of the Covid-19 Pandemic, students are forced to access sources of knowledge and information in cyberspace and can be accessed anywhere. The transition from offline to online teaching and learning can be complex, problematic and requires an evolutionary (gradual) effort. Substantial realistic efforts are needed to transform from a face-to-face teaching culture. especially in terms of offering higher education to prospective students, there are many challenges and obstacles that are passed in the higher education marketing process, in this study it is examined how higher education offers should be made during a pandemic, what are the challenges and obstacles and its impact to higher education competitive advantages, through a quantitative approach and data run by PLS-SEM. The result of this study shown education marketing with ideal STP affect Higher Education Competitiveness and recomend that education marketers must be able to distinguish their market between the short-term market, future market and primary market, secondary market in targeting consumers. A short-term target market is a market that’s more suitable for the pandemic term which generates sales in the near future. 
Co-Authors Agus Budiman Agus Budiman Agus M. Hariri Agus M. Hariri Ayda Rahmad Chairul Furqon, Chairul Dini Cahyandari Disman Disman Dwi Sulistyaningsih Felik S.W.W Broto Garmadi Garmadi Hamim Sudarsono Hamim Sudarsono . Hari Setijono Harijani A Marwoto I Gede Swibawa Indarto - Juhana Suhanda krisdianto hadi Lianasari Winaga Magdalena L J Herjanto Murdanto, Putut Mustakim Mustakim Niki Astorina Yunita Dewanti Novario Permata Adiansyah Pandu Atri Saputra Panji Riyadi Poniman Poniman Putri Dian Islami R. Ery Wibowo A Ratih Hurriyati Ria Sabaria Risma Rita Marlita Dewi Royan Siagian Rudy Setiawan Sapta Eka Yanto Soetam Rizky Wicaksono Sudiyanto Sudiyanto Sugiarto Sugiarto Suharmanto Sukarjo Sukarjo Titik Dwiyani Titik Nur Aeni Tri Joko Triyono Triyono Wahyu Hidayat Wijono Wijono YUSUF, RAMAYANI Zainal Arifin Hosein