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Umi Khabibah
Universitas Brawijaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Neraca Manajemen, Akuntansi, dan Ekonomi

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PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP SIKAP PERILAKU PENGGUNA APLIKASI E-WALLET OVO Octavia Dwipayanti, Riska; Khabibah, Umi
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 2 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i2.11944

Abstract

OVO is a digital wallet application launched by PT Visionet Data Internasional. TAM (Technology Acceptance Model) is a technique for evaluating a technology's usability and advantages. The study sought to determine the impact of perceived utility and perceived simplicity of use on attitude behavior toward e-wallet OVO apps (study on Business Administration students at State Polytechnic of Malang). The study was explanatory, with two independent variables: perceived utility and perceived ease of use, and one dependent variable: attitude behavior. The study employed purposive sampling to get 49 responses. They used the users' e-wallet OVO application as an example. The data were then examined using multiple linear regression. Multiple linear regression revealed a substantial influence of advertising and brand image on purchasing choices of 50.5%. It was proved from Fvalue> Ftable (25,491 > 3,20) with a significant level of 0.000, which is less than 0.05. The study's findings supported the premise that perceived utility and perceived simplicity of use influence attitude behavior when using e-wallet OVO apps. This study concluded that OVO should be constant in sustaining quality. In the future, the corporation is anticipated to provide a simpler interface to attract more customers.
Co-Authors Aini, Lilies Nur Aini, Yulis Nurul Auralaila, Deavenue Fidiani, Alcho Heru Utomo, Heru Imami, Irsyavina Nabila Indrianti, Titien Ita Rifiani Permatasari, Ita Rifiani Kertahadi Kertahadi Maqshuroh, Za'farona Qoshirotuthorfi Maskur Maskur Mochammad Al Musadieq Mohammad Maskan, Mohammad Nisa, Nurul Hidayatin Nurhuda , Syahrul Nurtjahjani, Fullchis Octavia Dwipayanti, Riska Ramadhan, Bangga Prastya Rendy Setiawan Samboro, Joko Sanita Dhakirah Saputra, Wahyu Adi Sinatriya, Jatrifia Ongga Sudjanarti, Dwi Sugianto, Aziz Ridwan Sulis Setyowati, Sulis Wardani, Rr. Tri Istining