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All Journal Jurnal Ilmu Administrasi Bisnis PROFIT : Jurnal Administrasi Bisnis Sketsa Bisnis JKIE (Journal Knowledge Industrial Engineering) MALIA Journal of Public Administration Studies Community Engagement and Emergence Journal (CEEJ) ATRABIS: Jurnal Administrasi Bisnis (e-Journal) PROFICIO: Jurnal Pengabdian Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal MES Management Journal Jurnal Ekonomi, Bisnis dan Manajemen Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah As-Syirkah: Islamic Economic & Financial Journal Global Review of Tourism and Social Sciences
Any Urwatul Wusko
Universitas Yudharta Pasuruan
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Optimalisasi Online Marketing melalui Marketplace Shopee Produk UMKM Kopi Kutjur Sumberrejo Purwosari Pasuruan Any Urwatul Wusko
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 8 (2023): Oktober
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i8.379

Abstract

Dalam setiap perusahaan yang melakukan aktivitas penjualan produk akan terdapat inovasi sebuah produk. Hal ini akan memerlukan sebuah upaya optimalisasi online marketing di dalamnya, karena dengan adanya upaya optimalisasi online marketing maka diharapkan sebuah perusahaan dapat meminimalisir terjadinya kesalahan atau permasalahan yang ada. Metode dalam pengabdian masyarakat ini dilakukan dengan pendekatan Partisipatoris, dimana dalam tahap ini penulis berusaha untuk memberikan dorongan serta mendukung masyarakat dalam berbagai kegiatan keseharian. Hasil dari pengabdian ini bahwa UMKM Kopi Kutjur UD. Sampun Slamet memerlukan upaya optimalisasi online marketing, Pemanfaatan digital marketing memberikan harapan baru bagi UMKM untuk bertahan dan berkembang menjadi pusat kekuatan ekonomi, dan memberikan peluang untuk memperluas jangkauan pasar serta menjadi media penting untuk berkomunikasi dengan pelanggan. Dalam pengoptimalan strategi pemasaran perlu dilakukan evaluasi berkala pada setiap strategi pemasarannya, akan menemukan kendala-kendala yang seharusnya menjadi prioritas untuk diperbaiki secara terus menerus
PENGARUH DAYA TARIK WISATA TERHADAP MEMORABLE TOURISM EXPERIENCE DAN REVISIT INTENTION (Survey Pengunjung Wisata Hawai Waterpark Malang) Wusko, Any Urwatul; Khoviyah, Silvi Nur
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40599

Abstract

This research was conducted to determine the effect of tourist attraction on Memorable Tourism Experience and Revisit Intention (Study on Visitors to Hawaii Waterpark). This type of research uses research. Purposive Sampling, namely collecting data used by distributing questionnaires to 100 respondents to visitors to Hawai Waterpark Malang. The data analysis technique uses PLS version 4, where the data will be processed, described, and parsed to answer and prove the hypothesis proposed. Based on the results of the research, it can be seen that Tourist Attraction (X1) has a positive and significant effect on Memorable Tourism Experience (Y1). Tourist Attraction (X1) has no positive and significant effect on Revisit Intention (Y2) Memorable Tourism Experience (Y1) has a positive and significant effect on Revisit Intention (Y2).Keywords: Tourist Attraction, Memorable Travel Experience and Intention to Revisit. Penelitian ini dilakukan untuk mengetahui Pengaruh Daya Tarik Wisata Terhadap Memorable Tourism Experience Dan Revisit Intention (Studi Pada Pengunjung Hawai Waterpark). Jenis penelitian ini menggunakan penelitian. Purposive Sampling yaitu pengumpulan data yang digunakan melalui sebar kuesioner atau angket kepada 100 responden pengunjung Hawai Waterpark Malang. Teknik analisis data menggunakan PLS versi 4, yang mana data tersebut akan diolah, diuraikan, dan dibahas untuk menjawab dan membuktikan hipotesis yang diajukan. Berdasarkan hasil penelitian dapat diketahui bahwa Daya Tarik Wisata (X1) berpengaruh positif dan signifikan terhadap Memorable Tourism Experience (Y1). Daya Tarik Wisata (X1) tidak berpengaruh positif dan signifikan terhadap Revisit Intention (Y2) Memorable Tourism Experience (Y1) berpengaruh positif dan signifikan terhadap Revisit Intention (Y2).Kata Kunci: Daya Tarik Wisata, Memorable Tourism Experience Dan Revisit Intention.
PENGARUH DESTINATION IMAGE DAN CUSTOMER EXPERIENCE TERHADAP SATISFACTION DAN REVISIT INTENTION PADA TAMAN SAFARI INDONESIA II JATIM (SURVEI PADA PENGUNJUNG TAMAN SAFARI INDONESIA II JATIM) Wusko, Any Urwatul; Auliyah, Kholifatul
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40600

Abstract

The purpose of this study was to determine and measure the effect of Destination Image and Customer Experience on Satisfaction and Revisit Intention. This study uses a quantitative descriptive research approach. The population in this study were visitors to Taman Safari Indonesia II East Java who had visited at least twice. The number of samples used in this study amounted to 115 respondents. Sources of data used in this study using primary data obtained from distributing questionnaires to respondents. The data analysis technique in this study uses PartialLleast Square or PLS. The results of the study show that destination image has no positive and significant effect on satisfaction, destination image has no positive and significant effect on revisit intention, customer experience has a positive and significant effect on satisfaction, customer experience has no positive and significant effect on revisit intention, satisfaction has a positive and significant effect on revisit intention.Keywords: destination image, customer experience, satisfaction, revisit intention. Tujuan penelitian ini adalah untuk mengetahui dan mengukur pengaruh Destination Image dan Customer Experience Terhadap Satisfaction dan Revisit Intention. Penelitian ini menggunakan pendekatan penelitian Deskriptif Kuantitatif. Populasi pada penelitian ini adalah pengunjung Taman Safari Indonesia II Jatim yang telah berkunjung minimal dua kali.  Jumlah sampel yang digunakan dalam penelitian ini berjumlah 115 responden. Sumber data yang digunakan dalam penelitian ini dengan menggunakan data primer yang diperoleh dari penyebaran kuesioner kepada responden. Tenik analisis data dalam penelitian ini menggunakan PartialLleast Square atau PLS. Hasil penelitian menunjukkan bahwa destination image tidak berpengaruh positif dan signifikan terhadap satisfaction, destination image tidak berpengaruh positif dan signifikan terhadap revisit intention, customer experience berpengaruh positif dan signifikan terhadap satisfaction, customer experience tidak berpengaruh positif dan signifikan terhadap revisit intention, satisfaction berpengaruh positif dan signifikan terhadap revisit intention.Kata Kunci: destination image, customer experience, satisfaction, revisit intention.
A OPTIMALISASI DIGITAL MARKETING SEBAGAI UPAYA PENINGKATAN KINERJA PEMASARAN KRIPIK BUAH LEVINA DI DESA SUMBER PASIR KEC.PAKIS KAB. MALANG kholila; Any Urwatul Wusko
PROFICIO Vol. 5 No. 1 (2024): PROFICIO: Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i1.3247

Abstract

Digital marketing adalah konsep yang melibatkan penggunaan teknologi digital dan berbagai platform online untuk berinteraksi, berkomunikasi, dan mempromosikan produk, layanan, atau merek kepada audiens yang ditargetkan. Ini melibatkan penggunaan internet, perangkat mobile, media sosial, email, situs web, dan berbagai alat digital lainnya untuk menciptakan, menyebarkan, dan mengoptimalkan pesan-pesan pemasaran guna mencapai tujuan-tujuan bisnis tertentu. Dalam pengertian abstraknya, digital marketing adalah tentang bagaimana sebuah entitas (baik itu bisnis, merek, atau organisasi) menggunakan alat-alat dan teknologi digital untuk berinteraksi dengan konsumen atau audiens potensial secara efektif, memperluas jangkauan merek, membangun hubungan, mempengaruhi perilaku pembelian, dan akhirnya mencapai keberhasilan dalam upaya pemasaran. Hal ini juga mencakup analisis data dan penggunaan informasi tersebut untuk meningkatkan strategi pemasaran secara terus-menerus. Digital marketing memberikan banyak keunggulan, termasuk pengukuran yang lebih akurat, penargetan yang lebih tepat, interaksi yang lebih langsung dengan audiens, dan kemampuan untuk memodifikasi kampanye secara real-time. Hal ini memungkinkan perusahaan untuk mengembangkan hubungan yang lebih kuat dengan pelanggan, meningkatkan kesadaran merek, serta meningkatkan konversi dan penjualan.
PEMBERDAYAAN BUMDES KUJATI PERDANA DALAM OPTIMALISASI PEMASARAN BATIK JATI ASIH MELALUI DIGITALISASI MARKETING Wusko, Any Urwatul; Eko Agus Alfianto; Rahmad Zainul Abidin
PROFICIO Vol. 6 No. 1 (2025): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v6i1.4148

Abstract

Tujuan pengabdian ini untuk meningkatkan pengetahuan dan skill bumdes kujati perdana dalam optimalisasi usaha batik etnik jati asih. Metode yang digunakan dalam kegiatan pengabdian ini terdiri dari sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi serta keberlanjutan program. Hasil dari kegiatan pengabdian ini adalah pengetahuan terkait manajamen pemasaran, manajemen keuangan serta kemampuan penggunaan pemasaran digital berbasis web yang diharapkan dapat meningkatan kinerja pemasaran dan berdampak pada peningkatan pendapatan bumdes.
Pengaruh Augmented Reality Marketing, Online Customer Review, Persepsi Harga terhadap Purchase Decision dan Repurchase Intention (Studi pada Konsumen Maybelline Official Store di Shopee) Hapshoh, Nabilah Adawiyah Al; Wusko, Any Urwatul
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1130

Abstract

This study was conducted to determine the effect of Augmented Reality Marketing, Online Customer Review, Price Perception on Purchase Decision and Repurchase Intention (Study on Maybelline Official Store Consumers at Shopee)". This type of research uses explanatory research with a quantitative approach, with the distribution of questionnaires as a data collection technique. The sampling method uses purposive sampling technique, which is a sampling technique where the person selected as the sample is in accordance with the purpose of the research, the sample used was 116 respondents through distributing questionnaires. The data analysis and processing method used in this research is SEM-PLS analysis using Smart PLS 4.0 software. The results of this study show that (1) Augmented Reality Marketing has a positive and insignificant effect on the Purchase Decision of Maybelline Official Store Consumers on Shopee, (2) Online Customer Review has a positive and significant effect on the Purchase Decision of Maybelline Official Store Consumers on Shopee, (3) Price Perception has a positive and significant effect on Purchase Decision Maybelline Official Store Consumers on Shopee, (4) Augmented Reality Marketing has a positive and insignificant effect on Maybelline Official Store Consumer Repurchase Intention on Shopee, (5) Online Customer Review has a negative and insignificant effect on Maybelline Official Store Consumer Repurchase Intention on Shopee, (6) Price Perception has a positive and significant effect on Maybelline Official Store Consumer Repurchase Intention on Shopee, (7) Purchase Decision has a positive and significant effect on Maybelline Official Store Consumer Repurchase Intention on Shopee.
Pengaruh Search Engine Optimization, Integrated Marketing Communication, Perceived Value, dan Tricomponent Attitude Model Terhadap Keputusan Pembelian: Studi pada Konsumen Produk Laptop Lenovo di Komunitas Facebook Lenovo Indonesia Alfiatur Rohmania; Amma Fazizah; Any Urwatul Wusko
MES Management Journal Vol. 4 No. 1 (2025): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i4.508

Abstract

This research was conducted to determine the influence of search engine optimization, integrated marketing communication, perceived value, and the tricomponent attitude model on purchasing decisions for Lenovo laptop products. This research was conducted on the Lenovo Indonesia Facebook community. This type of research uses descriptive research with a quantitative approach, with questionnaires distributed as a data collection technique. The sampling method used purposive sampling, namely a technique with the aim of conducting research, the sample used was 100 respondents through distributing questionnaires. The data analysis method used in this research is multiple linear regression analysis, and the data processing used is statistical analysis in the form of SPSS 25.0. Based on the results of this research, it can be seen that search engine optimization has a positive and significant effect on purchasing decisions, integrated marketing communication has a positive and significant effect on purchasing decisions, perceived value has a positive and significant effect on purchasing decisions, and the tricomponent attitude model has a positive and significant effect. significant impact on purchasing decisions, and simultaneously search engine optimization, integrated marketing communication, perceived value, and tricomponent attitude model influence purchasing decisions in the Lenovo Indonesia Facebook community.
Pengaruh E-Wom (Electronic Word of Mouth) dan Quality of Tourism Experience Terhadap Destination Image dan Revisit Intention (Studi pada Pengunjung Wisata Pantai Balekambang Malang) Handayani, Putri Meli; Wusko, Any Urwatul
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8588

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (e-WOM) dan Quality of Tourism Experience terhadap Destination Image dan Revisit Intention pada wisata Pantai Balekambang Malang. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis SmartPLS 4.0. Hasil penelitian menunjukkan bahwa e-WOM berpengaruh positif dan signifikan terhadap Destination Image dan Revisit Intention, yang menegaskan bahwa komunikasi melalui platform digital seperti ulasan dan testimoni berdampak besar pada persepsi dan keputusan wisatawan. Quality of Tourism Experience juga berpengaruh positif dan signifikan terhadap Destination Image dan Revisit Intention, yang berarti pengalaman wisata yang baik, baik secara fisik, emosional, maupun sosial, mampu memperkuat citra destinasi dan mendorong niat kunjungan ulang. Namun, Destination Image berpengaruh positif tetapi tidak signifikan terhadap Revisit Intention, menunjukkan bahwa meskipun citra destinasi terbentuk dengan baik, faktor tersebut belum cukup kuat untuk secara langsung mempengaruhi niat kunjungan ulang wisatawan.
Pengaruh Customer Experience dan Destination Image Terhadap Custome Satisfaction dan Revisit Intention: Studi pada Pengunjung Wisata Sawah Sumber Gempong Trawas Mojokerto Fernandito Putra Perdana, Any Urwatul Wusko, Kholid Mutadlo Universitas Yudharta Pa Fernandito Putra Perdana; Any Urwatul Wusko; Kholid Mutadlo
MES Management Journal Vol. 4 No. 2 (2025): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i4.511

Abstract

This research aims to determine the influence of customer experience and destination image on customer satisfaction and revisit intention at the Sawah Sumber Gempong Trawas Mojokerto tourist attraction. This research uses quantitative methods. The data collection technique in this research uses questionnaires distributed directly or offline. The sample in this research were visitors who visited the Sumber Gempong Sawah tourist attraction with a total sample of 100 respondents who were taken using a purposive sampling method, namely determining the sample where the people selected as samples were in accordance with the aim of the research. The analysis method used is Statistical Package for the Social Sciences (SPSS) analysis with the help of the IBM SPSS Statistics 22 application The results of this research show that customer experience has a positive and significant effect on customer satisfaction, destination image has a positive and significant effect on customer satisfaction, customer experience has a positive and significant effect on revisit intention, destination image has a positive and significant effect on revisit intention, and customer satisfaction has a positive effect and significant for revisit intention
Pengaruh Kemampuan Pengideran Pasar dan Inovasi Produk terhadap Kinerja Pemasaran serta Keunggulan Kompetitif pada UMKM Bordir di Kabupaten Pasuruan Verawati, Nova; Nuraeni, Nuraeni; Wusko, Any Urwatul
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9047

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the embroidery sector face increasing competitive challenges, requiring the ability to recognize market changes and develop product innovations to improve marketing performance and gain competitive advantage. This study aims to evaluate the influence of Market Sensing Capabilities and Product Innovation on Marketing Performance and Competitive Advantage of embroidery MSMEs in Pasuruan Regency. The research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM), analyzed with SmartPLS 4. The sample consisted of 67 active MSME actors selected using a census technique. The analysis results indicate that Market Sensing Capabilities have a significant effect on Marketing Performance but not on Competitive Advantage. Similarly, Product Innovation significantly affects Marketing Performance, yet shows no significant direct influence on Competitive Advantage. Another key finding reveals that Marketing Performance has a significant impact on Competitive Advantage, suggesting that enhancing competitive strength is more effectively achieved through improved marketing performance. Therefore, the development of market capabilities and product innovation strategies should be prioritized to strengthen marketing outcomes as a foundation for sustainable competitive advantage.
Co-Authors Afida, Siti Nur Alfiatur Rohmania Amang Fathur Rohman Amang Fathur Rohman Aminullah Aminullah Amma Fazizah Andari Sonaria Andriani Kusumawati Arsyi, Mokhammad Ryan Auliyah, Kholifatul Badrus Sholeh dwian mukhsinin huda Eko Agus Alfianto Eko Agus Alfiantoro Faizatul Wafiyah Fernandito Putra Perdana Handayani, Putri Meli Hapshoh, Nabilah Adawiyah Al Ike Rahma Fitriya Inayatul Maula Kharisma, Afiifah Nuur Kholid Mutadlo kholila Khoviyah, Silvi Nur Mariyah Ulfa Maula, Inayatul Miftahul Huda Miftahul Huda Muhammad Agus Muljanto Muhammad Nizar Muhammad Wardianto Muhammad, Alvi Nur Nafiatul Islamiyah Nuraeni Nuraeni Putra, Wahyu Maulana Rahmad Zainul Abidin Rizki Amalia shinta chamelia Siti Nur Afida Siti Zulaikhah Suharyono Suharyono Verawati, Nova Vina Ainun Jariyah Wardianto, Muhammad Zainul Arifin