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All Journal JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis PROFIT : Jurnal Administrasi Bisnis Sketsa Bisnis JKIE (Journal Knowledge Industrial Engineering) MALIA Journal of Public Administration Studies Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian, Pendidikan dan Teknologi ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JTAM ROTARY Jurnal Mandala Pengabdian Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal MES Management Journal Jurnal Ekonomi, Bisnis dan Manajemen The South East Asian Journal of Management Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Journal of Multidisciplinary Science: MIKAILALSYS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah As-Syirkah: Islamic Economic & Financial Journal Global Review of Tourism and Social Sciences Synergy: Journal of Collaborative Sciences Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Any Urwatul Wusko
Universitas Yudharta Pasuruan
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Pengaruh Brand Personality dan Perceived Quality Terhadap Keputusan Pembelian dan Dampaknya pada Repurchase Intention Produk Natasha Skincare: Studi pada Pembeli Produk Natasha di Akun Shopee @Natasha Skincare Official Mariyah Ulfa; Any Urwatul Wusko
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.492

Abstract

This study aims to determine “The Influence of Brand Personality and Perceived Quality on Puchase Decision and Their Impact on repurchase intention of Natasha Skincare Producs (A Study on Buyers of Natasha Products on the Shopee Account @Natasha Skincare Official)”. This research uses a quantitative. The population in this study consists of buyers from the Shopee account @Natasha Skincare Official. The sampling technique used is purposive sampling with a total of 114 respondents. The research technique was conducted by distributing on ine questionnaires using Goegle Forms as the data collection instrument, and the results will be analyzed using SmartPLS 4.0. The research findings conclude that (1) brand personality has a positive buy not significant effect on purchase decision, (2) perceived quality has a positive and significant effect on purchase decision, (3) brand personality has a positive and significant effect on repurchase intention, (4) perceived quality has a positive and significant effect on repurchase intention, and (5) purchase decision has a positive but not significant effect on repurchase intention.
Pengaruh Brand Image, Product Knowledge, dan Harga Terhadap Keputusan Pembelian Produk Pakaian Fashion Bangkok pada Store Fashion Bangkok 88 Vina Ainun Jariyah; Eko Agus Alfianto; Miftahul Huda; Any Urwatul Wusko
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.502

Abstract

The Influence of Brand Image, Product Knowledge, and Price on Purchasing Decisions of Bangkok Fashion Clothing Products, This type of research is a quantitative approach. The data collection technique used is a questionnaire distributed offline. The sample used in the study was 116 respondents with probability sampling and nonprobability sampling methods, and statistical analysis such as multiple linear regression. Based on the results of this study, it can be seen that Brand Image has a positive and significant effect on purchasing decisions, Product Knowledge has a positive and significant effect on purchasing decisions, Price has a positive and significant effect on purchasing decisions, Brand Image, Product Knowledge, and Price have a positive and significant effect on purchasing decisions.
Pengaruh Word Of Mouth, Cita Rasa dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Mixue Ice Cream & Tea ( Survei Pada Konsumen Mixue Ice Cream & Tea di Pandaan) Badrus Sholeh; Wusko, Any Urwatul
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 2 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i2.1483

Abstract

This research was conducted with the aim of knowing, explaining and analyzing the influence of word of mouth variables, taste and product quality on purchasing decisions either individually or partially or together or simultaneously. The survey was conducted on Mixue Ice Cream & Tea consumers in Pandaan. This research uses multiple linear, while based on the method this research is quantitative research. In this study there are three independent variables, namely word of mouth, taste and product quality and one related variable, namely purchasing decisions. The population in this study were all consumers who visited and made purchases at Mixue Ice Cream & Tea. Due to the fact that the population size of this study cannot be known with certainty and there are limited time, effort and costs, an incidental sampling technique of 100 respondents was used. Data analysis was descriptive quantitative using a simple linear regression analysis formula which was processed using the SPSS 20 program. The results of this study indicate that: 1. There is a positive and significant influence between word of mouth on purchasing decisions. 2. There is a positive and significant influence between taste and purchasing decisions. 3. There is a positive and significant influence between product quality and purchasing decisions. 4. There is a positive and significant influence simultaneously between word of death, taste and product quality on purchasing decisions. Penelitian ini dilakukan bertujuan untuk mengetahui, menjelaskan dan menganalisis pengaruh antara variabel word of mouth, cita rasa dan kualitas produk terhadap keputusan pembelian baik secara individu atau parsial maupun berrsama-sama atau secara simultan. Yang surveinya dilakukan pada konsumen mixue ice cream & tea di pandaan. Penelitian ini menggunakan linier berganda, sedangkan berdasarkan metodenya penelitian ini adalah penelitian kuantitatif. Dalam penelitian ini terdapat tiga variabel bebas, yaitu word of mouth, cita rasa dan kualitas produk dan satu variabel terkait yaitu keputusan pembelian. Populasi dalam penelitian ini adalah seluruh konsumen yang berkunjung dan melakukan aktivitas pembelian di mixue ice cream & tea. Dikarenakan penelitian ini jumlah populasinya tidak bisa diketahui secara pasti dan adanya keterbatasan waktu, tenaga dan biaya oleh karena itu digunakan teknik sampling insidental sebanyak 100 responden. Analisis data secara deskriptif kuantitatif dengan menggunakan rumus analisis regresi linier sederhana yang di olah menggunakan program SPSS 22. Hasil dari penelitian ini menunjukkan bahwa : 1. Terdapat pengaruh positif dan signifikan antara word of mouth terhadap keputusan pembelian. 2. Terdapat pengaruh positif dan signifikan antara cita rasa terhadap keputusan pembelian. 3. Terdapat pengaruh positif dan signifikan antara kualitas produk terhadap keputusan pembelian. 4. Terdapat pengaruh positif dan signifikan secara simultan antara word of mauth, cita rasa dan kualitas produk terhadap keputusan pembelian
Pengaruh Green Product dan Green Advertising Terhadap Green Trust dan Keputusan Pembelian (Studi Pada Konsumen Produk Sosro di Halalan Mart Sukorejo) dwian mukhsinin huda; Any Urwatul Wusko
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 2 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i2.1488

Abstract

This study aims to test whether Green Product, Green Advertising, Green Trust and Purchase Decision have very important factors for increasing the number of sales. The technique used in this research was Purposive Sampling Technique, and 100 respondents were conducted at Halalan Mart, Sukorejo, and used a sample with the Lemeshow formula and used data processing modeling using Smartpls 4.0 (Partial Least Square). The results of this study indicate that 1). Green Product has a positive and significant effect on Green Trust. 2). Green Product has a negative effect on Purchasing Decisions. 3). Green Advertising has a negative effect on Green Trust. 4). Green Advertising has a positive and significant effect on Purchasing Decisions. 5). Green Trust has a positive and significant effect on Purchasing Decisions. Penelitian ini bertujuan untuk menguji apakah Green Product, Green Advertsing, Green Trust dan Keputusan Pembelian memiliki faktor yang sangat penting untuk kenaikan jumlah penjualan. Tekhnik yang digunakan dalam penelitian ini adalah Tekhnik Purposive Sampling, dan responden sebanyak 100 orang, dilakukan di Halalan Mart, Sukorejo, dan menggunakan sampel dengan rumus Lemeshow serta menggunakan permodelan pengolahan data menggunakan Smartpls 4.0 (Partial Least Square). Hasil penelitian ini menunjukkan bahwa 1). Green Product berpengaruh positif dan signifikan terhadap Green Trust. 2). Green Product berpengaruh negatif terhadap Keputusan Pembelian. 3). Green Advertising berpengaruh negatif terhadap Green Trust. 4). Green Advertising berpengaruh positif dan signifikan terhadap Keputusan Pembelian. 5). Green Trust berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
Pengaruh Keragaman Produk Terhadap Keputusan Pembelian dan Kepuasan Konsumen (Studi pada Konsumen Basmalah di Gondang Wetan) Ike Rahma Fitriya; Any Urwatul Wusko
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 2 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i2.1490

Abstract

The current developments in the business world continue to show increasing competition towards broad market domination. In developing countries, including in Indonesia, one can feel the rapid progress in the activities of companies engaged in trade, one of which is the retail business which is currently popping up not only in big cities. So that today's businessmen must seek various ways to increase sales through a variety of products to increase purchasing decisions and consumer satisfaction. This research was conducted to determine the effect of product diversity on purchasing decisions and consumer satisfaction (studies on consumers Basmalah Gondang Wetan). This type of research uses associative research with a quantitative approach, the data collection technique used is a questionnaire. The sample used in this study was 100 respondents with the sampling technique using incidental sampling. The data analysis technique in this study used Partial Least Square PLS version 4 with the SEM (Structural Equation Modeling) analysis method. The research results show that 1). Product diversity has a positive and significant effect on purchasing decisions. 2). Product diversity has a positive and significant effect on consumer satisfaction. 3). Purchase decisions have a positive and significant effect on consumer satisfaction. Perkembangan dunia usaha saat ini terus menunjukkan adanya persaingan yang semakin meningkat ke arah penguasaan pasar secara luas. Di negara berkembang, termasuk di Indonesia, dapat dirasakan adanya kemajuan yang pesat dalam aktifitas perusahaan yang bergerak dalam bidang perdagangan salah satunya adalah bisnis ritel yang saat ini bermunculan tidak hanya di kota-kota besar. Sehingga para pembisnis sekarang ini harus mengupayakan berbagai macam cara untuk meningkatkan penjualan melalui keragaman produk untuk meningkatkan keputusan pembelian dan kepuasan konsumen. Penelitian ini dilakukan untuk mengatahui Pengaruh Keragaman Produk terhadap Keputusan Pembelian dan Kepuasan Konsumen (Studi pada Konsumen Basmalah Gondang Wetan). Jenis penelitian ini menggunakan penelitian asosiatif dengan pendekatan kuantitatif, Teknik pengumpulan data yang digunakan adalah kuesioner. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan teknik penentuan sampel menggunakan incidental sampling. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square PLS versi 4 dengan metode analisis SEM (Structural Equation Modeling). Hasil penelitian menunjukkan bahwa 1). Keragaman Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian. 2). Keragaman Produk berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. 3). Keputusan Pembelian berpengaruh positif dan signifikan terhadap Kepuasan Konsumen.
Pengaruh E-Rating dan Kepercayaan Terhadap Keputusan Pembelian (Studi Pada Pembeli Produk Eticha di Akun Shopee Eticha_Mojokerto) shinta chamelia; Any Urwatul Wusko
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 2 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i2.1491

Abstract

Abstract : This research was conducted to determine "The Influence of E-Rating, and Trust in Purchasing Decisions (Study on Eticha Product Buyers on Eticha_Mojokerto Shopee Accounts)" The strategy used in this study was associative research with a quantitative approach, by distributing questionnaires as a data collection technique. The sampling method used is purposive sampling, which is a sampling technique in which people are selected as samples according to the purpose of conducting research, the sample used is 100 respondents through questionnaires. The data analysis method used in this study is Multiple Linear Analysis. The results of the study state that: (1) The E-Rating variable has no significant effect on purchasing decisions at the shopee marketplace. (2) The Trust variable has a significant effect on purchasing decisions on the marketplace shopee. (3) E-Rating and Trust variables simultaneously influence purchasing decisions on the shopee marketplace.
Pengaruh Electronic Word Of Mouth, Hedonic Shopping dan Impluse Buying dan Costumer Statifaction (Survei Pada Konsumen Shoppe Pada Pembelian Produk Scarlett di Desa Tutur ): Nafiatul Islamiyah; Any Urwatul Wusko
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 2 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i2.1497

Abstract

With the increasing number of internet users, a place has emerged for business people to develop their products in the world of e-commerce, one of which is the online store Shopee. The purpose of this study was to find out how much influence Electronic Word Of Mouth (X1) and Hedonic Shopping (X2) have on Impulse Buying (Y1) and Customer Satisfaction (Y2). This study uses an explanatory research approach with quantitative methods. The data collection for this research was by distributing questionnaires to 100 respondents. The data analysis technique uses PLS software, where the data will be processed, described, and discussed to answer and prove the proposed hypothesis. The results of the study are as follows: 1. Electronic Word Of Mouth has a significant and positive influence on Customer Satisfaction variables 2. Electronic Word Of Mouth has a positive and significant infl Dengan semakin banyaknya penggulna internet, mulncull tempat bagi para pelakul bisnis ulntulk mengembangkan produlknya di dulnia e-commerce, salah satulnya adalah toko online Shopee. Tuljulan penelitian ini adalah ulntulk mengetahuli seberapa besar Pengarulh Electronic Word Of Moulth (X1) dan Hedonic Shopping ( X2) Terhadap Impullse Bulying (Y1) dan Costulmer Satisfaction (Y2). Penelitian ini menggulnakan pendekatan explanatory research dengan metode kulantitatif. Pengulmpullan data penelitian ini adalah melaluli sebar kulesioner ataul angket kepada 100 responden. Teknik analisis data menggulnakan software PLS, yang mana data tersebult akan diolah, diulraikan, dan dibahas ulntulk menjawab dan membulktikan hippoptesis yang diajulkan. Adapuln hasil penelitian sebagai berikult: 1. Electronic Word Of Moulth memiliki pengarulh signifikan dan positif terhadap variabel Costulmer Satisfaction 2. Electronic Word Of Moulth memiliki pengarulh positif dan signifikan terhadap implulse bulying, 3. Hedonic Shopping berpengarulh positif dan signifikan terhadap Costulmer Satisfaction, 4. Hedonic Shopping berpengarulh positif dan signifikan terhadap implulse bulying, 5. Implulse bulying memiliki pengarulh positif dan signifikan terhadap Costulmer Satisfaction. uence on impulse buying, 3. Hedonic Shopping has a positive and significant effect on Customer Satisfaction, 4. Hedonic Shopping has a positive and significant effect on impulse buying, 5. Impulse buying has a positive and significant effect on Customer Satisfaction.
Revitalisasi Desa Wisata Ngembe Melalui Perbaikan Infrastruktur dan Inovasi Produk Berbasis Kearifan Lokal Urwatul Wusko, Any; Hidayatulloh, Muhammad Syarifuddin; Zahro, Shintya Mutimmatuz; Prastyo, Eka; Irawan, Achmad Candra; Fadillah, Amalia Nur; Nafisyah, Dina Putri Rif'atun; Ansori, Mochammmad Ayyub Bil; Abdurahman, Abdurahman; As, Rofiq Saiful Hadi; Faizin, Nabila; Azadhali, M H; Gabriela, Mahbubah El
Jurnal Mandala Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Mandala Pengabdian Masyarakat
Publisher : Progran Studi Farmasi Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35311/jmpm.v6i2.705

Abstract

Desa Ngembe memiliki potensi wisata alam unggulan berupa Grojokan Limo yang mengalami penurunan kunjungan drastis dari 200 orang per minggu pada tahun 2018 menjadi hanya 40-60 orang per minggu pada tahun 2024. Penurunan ini disebabkan oleh keterbatasan infrastruktur pendukung, promosi wisata yang belum terstruktur, dan belum terintegrasinya produk lokal dalam paket wisata. Meskipun telah ada upaya pemberdayaan sebelumnya, namun belum menyentuh aspek infrastruktur fisik dan digitalisasi pemasaran secara komprehensif. Tujuan pengabdian ini adalah melakukan revitalisasi desa wisata melalui peningkatan infrastruktur, inovasi produk lokal, dan pengembangan pemasaran digital berbasis kearifan lokal. Metode yang digunakan adalah pendekatan partisipatif dengan melibatkan pemerintah desa, karang taruna (15 orang), pelaku UMKM (8 unit usaha), dan masyarakat (35 peserta pelatihan) melalui observasi lapangan, diskusi musyawarah desa, pelatihan dan pendampingan, serta implementasi program selama satu bulan (Juli 2025) yang melibatkan 20 mahasiswa dari berbagai program studi. Hasil yang dicapai meliputi pembuatan website desa wisata (desangembe.com) dengan rata-rata 150 kunjungan per minggu pada bulan pertama, pembangunan 1 unit gazebo di area wisata, pembuatan video profil desa yang ditonton 500+ kali di YouTube, pemasangan 5 papan penunjuk arah di lokasi strategis, serta inovasi produk stik tempe yang berhasil memproduksi 200 kemasan dalam bulan pertama peluncuran. Program ini berhasil meningkatkan infrastruktur pendukung wisata, memperluas jangkauan promosi melalui media digital, memberikan nilai tambah pada produk lokal, dan menumbuhkan kesadaran masyarakat dalam pengelolaan desa wisata. Keberlanjutan program dapat dilakukan melalui pengembangan kapasitas SDM dalam pengelolaan website dan media sosial, penambahan fasilitas wisata, pengembangan variasi produk UMKM, dan pelibatan aktif masyarakat dalam pengelolaan desa wisata melalui pembentukan kelompok sadar wisata (POKDARWIS).
PENGARUH DAYA TARIK WISATA TERHADAP MEMORABLE TOURISM EXPERIENCE DAN REVISIT INTENTION (Survey Pengunjung Wisata Hawai Waterpark Malang) Any Urwatul Wusko; Silvi Nur Khoviyah
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40599

Abstract

This research was conducted to determine the effect of tourist attraction on Memorable Tourism Experience and Revisit Intention (Study on Visitors to Hawaii Waterpark). This type of research uses research. Purposive Sampling, namely collecting data used by distributing questionnaires to 100 respondents to visitors to Hawai Waterpark Malang. The data analysis technique uses PLS version 4, where the data will be processed, described, and parsed to answer and prove the hypothesis proposed. Based on the results of the research, it can be seen that Tourist Attraction (X1) has a positive and significant effect on Memorable Tourism Experience (Y1). Tourist Attraction (X1) has no positive and significant effect on Revisit Intention (Y2) Memorable Tourism Experience (Y1) has a positive and significant effect on Revisit Intention (Y2).Keywords: Tourist Attraction, Memorable Travel Experience and Intention to Revisit. Penelitian ini dilakukan untuk mengetahui Pengaruh Daya Tarik Wisata Terhadap Memorable Tourism Experience Dan Revisit Intention (Studi Pada Pengunjung Hawai Waterpark). Jenis penelitian ini menggunakan penelitian. Purposive Sampling yaitu pengumpulan data yang digunakan melalui sebar kuesioner atau angket kepada 100 responden pengunjung Hawai Waterpark Malang. Teknik analisis data menggunakan PLS versi 4, yang mana data tersebut akan diolah, diuraikan, dan dibahas untuk menjawab dan membuktikan hipotesis yang diajukan. Berdasarkan hasil penelitian dapat diketahui bahwa Daya Tarik Wisata (X1) berpengaruh positif dan signifikan terhadap Memorable Tourism Experience (Y1). Daya Tarik Wisata (X1) tidak berpengaruh positif dan signifikan terhadap Revisit Intention (Y2) Memorable Tourism Experience (Y1) berpengaruh positif dan signifikan terhadap Revisit Intention (Y2).Kata Kunci: Daya Tarik Wisata, Memorable Tourism Experience Dan Revisit Intention.
PENGARUH DESTINATION IMAGE DAN CUSTOMER EXPERIENCE TERHADAP SATISFACTION DAN REVISIT INTENTION PADA TAMAN SAFARI INDONESIA II JATIM (SURVEI PADA PENGUNJUNG TAMAN SAFARI INDONESIA II JATIM) Any Urwatul Wusko; Kholifatul Auliyah
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40600

Abstract

The purpose of this study was to determine and measure the effect of Destination Image and Customer Experience on Satisfaction and Revisit Intention. This study uses a quantitative descriptive research approach. The population in this study were visitors to Taman Safari Indonesia II East Java who had visited at least twice. The number of samples used in this study amounted to 115 respondents. Sources of data used in this study using primary data obtained from distributing questionnaires to respondents. The data analysis technique in this study uses PartialLleast Square or PLS. The results of the study show that destination image has no positive and significant effect on satisfaction, destination image has no positive and significant effect on revisit intention, customer experience has a positive and significant effect on satisfaction, customer experience has no positive and significant effect on revisit intention, satisfaction has a positive and significant effect on revisit intention.Keywords: destination image, customer experience, satisfaction, revisit intention. Tujuan penelitian ini adalah untuk mengetahui dan mengukur pengaruh Destination Image dan Customer Experience Terhadap Satisfaction dan Revisit Intention. Penelitian ini menggunakan pendekatan penelitian Deskriptif Kuantitatif. Populasi pada penelitian ini adalah pengunjung Taman Safari Indonesia II Jatim yang telah berkunjung minimal dua kali.  Jumlah sampel yang digunakan dalam penelitian ini berjumlah 115 responden. Sumber data yang digunakan dalam penelitian ini dengan menggunakan data primer yang diperoleh dari penyebaran kuesioner kepada responden. Tenik analisis data dalam penelitian ini menggunakan PartialLleast Square atau PLS. Hasil penelitian menunjukkan bahwa destination image tidak berpengaruh positif dan signifikan terhadap satisfaction, destination image tidak berpengaruh positif dan signifikan terhadap revisit intention, customer experience berpengaruh positif dan signifikan terhadap satisfaction, customer experience tidak berpengaruh positif dan signifikan terhadap revisit intention, satisfaction berpengaruh positif dan signifikan terhadap revisit intention.Kata Kunci: destination image, customer experience, satisfaction, revisit intention.
Co-Authors Afida, Siti Nur Afiifah Nuur Kharisma Alfiatul Izzah Alfiatur Rohmania Amang Fathurrohman Aminullah Aminullah Aminullah Aminullah, Aminullah Amma Fazizah Andari Sonaria Andriani Kusumawati Ansori, Mochammmad Ayyub Bil Arsyi, Mokhammad Ryan As, Rofiq Saiful Hadi Azadhali, M H Badrus Sholeh Dian Fatimatuz Zuhro Dustin Tarinque Loreño dwian mukhsinin huda Eko Agus Alfianto Eko Agus Alfiantoro Fadillah, Amalia Nur Faizatul Wafiyah Faizin, Nabila Fatimah Nayyiratus Sadiyah Fernandito Putra Perdana Gabriela, Mahbubah El Handayani, Putri Meli Hapshoh, Nabilah Adawiyah Al Hidayatulloh, Muhammad Syarifuddin Ike Rahma Fitriya Inayatul Maula Irawan, Achmad Candra Kholid Mutadlo Kholifatul Auliyah kholila Mariyah Ulfa Maula, Inayatul Maulid Diana Sari Miftahul Huda Misbachudin, Misbachudin Muhammad Agus Muljanto Muhammad Nizar Muhammad Wardianto Muhammad, Alvi Nur Mukhammad Ali Saputra Nafiatul Islamiyah Nafisyah, Dina Putri Rif'atun Nila Arbiatur Rohmah Nova Verawati Nur, Raybian Nuraeni Nuraeni Prastyo, Eka Putra, Wahyu Maulana Putri Meli Handayani Rahmad Zainul Abidin Randy Satya Ramadhani Rizki Amalia shinta chamelia Silvi Nur Khoviyah Siti Nur Afida Siti Zulaikhah Suharyono Suharyono Vina Ainun Jariyah Wardianto, Muhammad Zahro, Shintya Mutimmatuz Zainul Arifin