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All Journal JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis PROFIT : Jurnal Administrasi Bisnis Sketsa Bisnis JKIE (Journal Knowledge Industrial Engineering) MALIA Journal of Public Administration Studies Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian, Pendidikan dan Teknologi ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JTAM ROTARY Jurnal Mandala Pengabdian Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal MES Management Journal Jurnal Ekonomi, Bisnis dan Manajemen The South East Asian Journal of Management Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah As-Syirkah: Islamic Economic & Financial Journal Global Review of Tourism and Social Sciences Synergy: Journal of Collaborative Sciences Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Any Urwatul Wusko
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Trust and Ease of Use on User Satisfaction and Loyalty of the Gojek Application : A Study of Passengers at Gubeng Station in Surabaya Dian Fatimatuz Zuhro; Any Urwatul Wusko
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 4 (2025): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i4.3043

Abstract

The development of digital technology has changed people's mobility patterns, including in the use of online transportation services such as Gojek. This study aims to analyze the influence of trust and ease of use on the satisfaction and loyalty of Gojek app users, with a case study of passengers at Gubeng Station in Surabaya. This study uses a quantitative approach with an explanatory research method, involving 110 active Gojek users selected through purposive sampling. Data were collected through a Likert scale questionnaire and analyzed using SmartPLS 4 to test validity, reliability, and relationships between variables. The results show that trust and ease of use have a positive and significant effect on user satisfaction, which is proven to significantly influence user loyalty, while the direct effect of trust and ease of use on loyalty is not significant. These findings confirm that satisfaction is an important mediator in shaping customer loyalty. Therefore, Gojek needs to improve service transparency, give users more control, and strengthen a consistent and personalized service experience. This study also recommends exploring other variables such as service quality, price, and promotions for further research.
Pengaruh Kemampuan Pengideran Pasar dan Inovasi Produk terhadap Kinerja Pemasaran serta Keunggulan Kompetitif pada UMKM Bordir di Kabupaten Pasuruan Nova Verawati; Nuraeni Nuraeni; Any Urwatul Wusko
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9047

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the embroidery sector face increasing competitive challenges, requiring the ability to recognize market changes and develop product innovations to improve marketing performance and gain competitive advantage. This study aims to evaluate the influence of Market Sensing Capabilities and Product Innovation on Marketing Performance and Competitive Advantage of embroidery MSMEs in Pasuruan Regency. The research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM), analyzed with SmartPLS 4. The sample consisted of 67 active MSME actors selected using a census technique. The analysis results indicate that Market Sensing Capabilities have a significant effect on Marketing Performance but not on Competitive Advantage. Similarly, Product Innovation significantly affects Marketing Performance, yet shows no significant direct influence on Competitive Advantage. Another key finding reveals that Marketing Performance has a significant impact on Competitive Advantage, suggesting that enhancing competitive strength is more effectively achieved through improved marketing performance. Therefore, the development of market capabilities and product innovation strategies should be prioritized to strengthen marketing outcomes as a foundation for sustainable competitive advantage.
Pengaruh Online Customer Review, Online Customer Rating, Live Streaming, dan Brand Reputation Terhadap Keputusan Pembelian Produk Brand 3second di Marketplace Shopee Andari Sonaria; Any Urwatul Wusko
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9229

Abstract

This study aims to determine the influence of Online Customer Reviews, Online Customer Ratings, Live Streaming, and Brand Reputation on purchasing decisions for 3Second brand products on the Shopee marketplace. This study uses the Stimulus-Organism-Response (S-O-R) theory and a quantitative approach with a survey method and purposive sampling technique. The sample size consists of 125 respondents who are Shopee users who have purchased 3Second products. Data was collected through an online questionnaire using a 5-point Likert scale and processed using SPSS version 25. Instrument validation and reliability tests were conducted. Classical assumption tests included normality, linearity, multicollinearity, and heteroscedasticity tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results of the study indicate that, partially, only the Live Streaming and Brand Reputation variables have a significant effect on purchasing decisions, while Online Customer Reviews and Online Customer Ratings do not have a significant effect. Simultaneously, all four variables significantly influence purchasing decisions with an R² value of 0.639. This means that 63.9% of the variability in purchasing decisions can be explained by these four independent variables, with Brand Reputation being the most dominant variable in influencing consumer purchasing decisions compared to other variables, while the rest is influenced by factors outside the model.
The Path to Impulse: A Cognitive-Affective-Conative Model of Live E-Commerce Behaviour Across Southeast Asia Wusko, Any Urwatul; Aminullah, Aminullah
The South East Asian Journal of Management Vol. 20, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: This study investigates how cognitive and affective mechanisms jointly shape impulse buying intentions in live e-commerce environments, using the Cognitive-Affective-Conative (CAC) model, with a focus on Southeast Asian consumers. Design/Methodology/Approach: A quantitative, cross-sectional survey was conducted with 430 respondents from Indonesia, Malaysia, Thailand, Vietnam, and the Philippines. Data were gathered from participants with recent live-shopping experience on platforms such as TikTok Shop and Shopee Live. Structural Equation Modelling (SEM) using SmartPLS was employed to test the proposed relationships. Research Findings: Perceived authenticity and interactivity significantly influence emotional arousal and fear of missing out, which in turn predicted impulse buying intention. Emotional arousal emerged as the strongest direct and mediating predictor. All ten hypotheses were supported. Theoretical Contribution/Originality: The study extends the CAC model to live e-commerce and demonstrates its robustness in collectivist, mobile-first Southeast Asian contexts. It distinguishes between arousal- and anxiety-based affective pathways, offering a refined perspective on digital impulse buying behaviour. Managerial Implications in the Southeast Asian Context: Strategies that enhance authenticity, facilitate real-time interaction, and tactically trigger emotional arousal and FOMO can significantly improve conversion rates in live commerce. Research Limitation & Implications: The cross-sectional design limits the ability to infer causality. Future research should incorporate experimental or longitudinal designs and explore differences among cultural subgroups.
Pengaruh E-Wom (Electronic Word of Mouth) dan Quality of Tourism Experience Terhadap Destination Image dan Revisit Intention (Studi pada Pengunjung Wisata Pantai Balekambang Malang) Putri Meli Handayani; Any Urwatul Wusko
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 5 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8588

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (e-WOM) dan Quality of Tourism Experience terhadap Destination Image dan Revisit Intention pada wisata Pantai Balekambang Malang. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis SmartPLS 4.0. Hasil penelitian menunjukkan bahwa e-WOM berpengaruh positif dan signifikan terhadap Destination Image dan Revisit Intention, yang menegaskan bahwa komunikasi melalui platform digital seperti ulasan dan testimoni berdampak besar pada persepsi dan keputusan wisatawan. Quality of Tourism Experience juga berpengaruh positif dan signifikan terhadap Destination Image dan Revisit Intention, yang berarti pengalaman wisata yang baik, baik secara fisik, emosional, maupun sosial, mampu memperkuat citra destinasi dan mendorong niat kunjungan ulang. Namun, Destination Image berpengaruh positif tetapi tidak signifikan terhadap Revisit Intention, menunjukkan bahwa meskipun citra destinasi terbentuk dengan baik, faktor tersebut belum cukup kuat untuk secara langsung mempengaruhi niat kunjungan ulang wisatawan.
Multi-Actor Innovative Framework in Effective Implementation of The Welfare Card and Affirmative Business Card Policy Aminullah; Any Urwatul Wusko
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 6 No. 2 (2026): June
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v6i2.3660

Abstract

This conceptual article examines the implementation effectiveness of two newly introduced Indonesian social assistance instruments, Welfare Card and Affirmative Business Card through a Multi-Actor Innovative Framework grounded in Sandfort and Moulton's Effective Implementation perspective. Within the 2026 national agenda to accelerate extreme poverty reduction through the National Socio-Economic Single Data (DTSEN) and targeted social assistance digitalization, persistent challenges of data integration and targeting accuracy remain critical concerns for policy implementation. This study adopts a qualitative policy-analysis design, synthesizing secondary data from government policy documents, official statements, and relevant academic literature. The analysis is organized around three interrelated strategic action fields proposed by Sandfort and Moulton: the policy field (national policymakers), the organizational field (implementing agencies and distribution channels), and the frontline field (social assistance facilitators and beneficiaries). Each field is examined in terms of power dynamics, institutional culture, inter-actor relationships, and operating rules, while the card-based assistance mechanism itself is analyzed as the core program technology linking policy intent to field-level practice. The discussion identifies potential coordination gaps, capacity mismatches, and strategic intervention points across actor levels that may shape implementation effectiveness. The article concludes that multi-actor coordination, supported by integrated data systems and contextualized frontline capacity building, is essential for the success of these new social protection instruments, and offers directions for future empirical research employing primary fieldwork to validate the proposed framework in specific local contexts.
How digital governance networks shape community empowerment: A multilevel study of Indonesian villages Aminullah Aminullah; Any Urwatul Wusko; Dustin Tarinque Loreño
JURNAL ILMU SOSIAL Vol 25, No 1 (2026)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.25.1.2026.37-58

Abstract

This study examines how digital governance networks shape community empowerment in Indonesian villages, focusing on the mediating role of participation quality and citizen facing transparency and accountability. Drawing on network governance and empowerment theory, the study conceptualizes village digitalization as an inter-organizational governance arrangement rather than a standalone administrative intervention. Quantitative data were collected from villages in East Java Province between May and July 2025, involving governance network respondents and 1,200 community members. Governance network characteristics were measured using social network analysis, while citizen perceptions of participation quality, transparency and accountability, and community empowerment were captured through structured surveys. The hypotheses were tested using multilevel structural equation modelling to distinguish village level governance effects from individual level empowerment mechanisms. The results show that higher levels of digital integration and greater network density are positively associated with participation quality and transparency at the village level, while highly centralized governance networks are associated with lower participation quality. At the individual level, participation quality and transparency and accountability are positively related to community empowerment. Mediation analysis confirms that the effects of digital integration and governance network structure on empowerment are indirect and transmitted through governance processes. The study contributes to public administration scholarship by demonstrating that digital governance reforms enhance community empowerment only when embedded within collaborative and transparent governance networks.
PELATIHAN PEMBUATAN INVOICE PEMBELIAN UNTUK MENDUKUNG PENGELOLAAN ADMINISTRASI DI CV SANTOSO JAYA TEMBAKAU Any Urwatul Wusko; Fatimah Nayyiratus Sadiyah
Jurnal Pengabdian Pendidikan dan Teknologi (JP2T) Vol 7, No 1 (2026)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um080v7i12026p11-16

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kualitas pengelolaan administrasi pembelian di CV Santoso Jaya Tembakau melalui pelatihan pembuatan invoice pembelian yang terstruktur dan sistematis. Permasalahan utama yang dihadapi mitra adalah pencatatan transaksi pembelian yang masih dilakukan secara manual menggunakan nota kertas, sehingga berisiko menimbulkan kesalahan pencatatan, kehilangan dokumen, serta keterlambatan penyusunan laporan. Metode pelaksanaan kegiatan meliputi observasi awal, pelatihan pembuatan invoice pembelian berbasis Microsoft Excel, pendampingan penggunaan invoice, serta evaluasi sebelum dan sesudah pelatihan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan staf administrasi dalam menyusun invoice pembelian, peningkatan kerapian arsip, serta efisiensi waktu pencatatan dan pelaporan. Kegiatan ini berkontribusi dalam mendukung tertib administrasi dan profesionalisme pengelolaan dokumen pembelian pada perusahaan mitra. Kata Kunci: Pelatihan administrasi, invoice pembelian, pengelolaan administrasi, Microsoft Excel
PENGARUH LUXURY BRAND PERCEPTION DAN BRAND IMAGE TERHADAP WILLINGNESS TO PAY PREMIUM PRODUK SMARTPHONE MEREK IPHONE Maulid Diana Sari; Any Urwatul Wusko
Jurnal Ilmu Administrasi Bisnis Vol 15, No 1 (2026)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2026.47807

Abstract

Abstract: This research aims to determine the influence of luxury brand perception and brand image on willingness to pay premium for iPhone brand smartphone products. This research uses quantitative methods. The data collection technique uses a questionnaire distributed online via Google Form. The sample in this research was iPhone (ORI) brand smartphone users in Pasuruan Regency with a sample size of 100 respondents taken using the purposive sampling method, namely determining the sample where the people selected as samples were in accordance with the aim of the research. The analytical method used is multiple linear regression with analytical calculations using SPSS 22. The research results show that: 1. The luxury brand perception variable does not have a significant effect on the willingness to pay premium for iPhone brand smartphone products, 2. The brand image variable has a significant effect on the willingness to pay premium for iPhone brand smartphone products. Hypothesis testing includes the T test and F test, obtained Fcount > Ftable so that the resulting regression model is appropriate and can be used to predict the results of the influence. The results of the T test for the luxury brand perception variable, brand image were obtained at (LBP) Tcount of (1.479) < from Ttable (1.984), (BI) Tcount of (5.370) > from Ttable (1.984) it can be concluded that the luxury brand perception variable is not has a significant effect and the brand image variable has a significant effect on the willingness to pay premium for iPhone brand smartphone products in Pasuruan Regency.Keywords: Luxury Brand Perception; Brand Image; Willingness To Pay PremiumAbstrak: Penelitian ini bertujuan untuk mengetahui pengaruh luxury brand perception dan brand image terhadap willingness to pay premium produk smartphone merek iPhone. Dalam penlitian ini menggunakan metode kuantitatif. Teknik pengumpulan data menggunakan kuesioner yang disebar secara online melalui google form. Sampel dalam penelitian ini adalah pengguna smartphone merek iPhone (ORI) di Kabupaten Pasuruan dengan jumlah sampel 100 responden yang diambil dengan metode purposive sampling, yaitu penentuan sampel dimana orang yang dipilih sebagai sampel sesuai dengan tujuan dilakukannya penelitian. Metode analisis yang digunakan adalah regresi linier berganda dengan perhitungan analisis menggunakan SPSS 22.Hasil penelitian menunjukkan bahwa : 1. Variabel luxury brand perception tidak berpengaruh secara signifikan terhadap willingness to pay premium produk smartphone merek iPhone, 2. Variabel brand image berpengaruh signifikan terhadap terhadap willingness to pay premium produk smartphone merek iPhone. Uji hipotesis mencakup uji T dan dan uji F, diperoleh Fhitung > Ftabel sehingga model regresi yang dihasilkan sudah sesuai dan dapat digunakan untuk memprediksi hasil pengaruh. Hasil uji T untuk variabel luxury brand perception, brand image diperoleh sebesar (LBP) Thitung sebesar (1.479 ) < dari Ttabel (1.984),(BI) Thitung sebesar (5.370) > dari Ttabel (1.984) dapat disimpulkan bahwa variabel luxury brand perception tidak berpengaruh signifikan dan variabel brand image berpengaruh signifikan terhadap willingness to pay premium produk smartphone merek iPhone di Kabupaten Pasuruan.Kata Kunci: Persepsi Merek Mewah; Citra Merek; Kesediaan Membayar Harga Premium
PENGARUH VIRTUAL TRY-ON TERHADAP ONLINE SHOPPING EXPERIENCE DAN KEPUTUSAN PEMBELIAN PRODUK LUXCRIME OFFICIAL SHOP DI SHOPEE Alfiatul Izzah; Any Urwatul Wusko
Jurnal Ilmu Administrasi Bisnis Vol 15, No 1 (2026)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2026.47805

Abstract

Abstract: This research is based on changes in people's shopping behavior which are increasingly turning to the digital realm, encouraging companies to develop innovative features that allow consumers to try products without having to touch the goods or be physically present. Therefore, this study aims to examine the effect of the virtual try-on feature on online shopping experience and product purchasing decisions at Luxcrime Official Shop at Shopee. This research was conducted on consumers who have tried the virtual try-on feature at Luxcrime Official Shop. The data collection technique used a questionnaire distributed online via google forms with Likert scale measurements. The sample used was 114 respondents with a non-probability sampling method using purposive sampling. In this research data processing was carried out using the Partial Least Square (PLS) analysis method using the help of WarpPLS 8.0 software. Based on the research results, it can be seen that virtual try-on has a positive and significant effect on online shopping experience with a p-value <0.001 and a path coefficient value of 0.605, virtual try-on has a positive and significant effect on purchasing decisions with a p-value <0.001 and a path coefficient value of 0.430, and online shopping experience has a positive and significant effect on purchasing decisions with a p-value <0.001 and a path coefficient value of 0.341.Keywords: Virtual Try-On; Online Shopping Experience; and Purchase Decision Abstrak: Penelitian ini didasari oleh perubahan perilaku belanja masyarakat yang semakin beralih ke ranah digital, mendorong perusahaan untuk mengembangkan fitur inovatif yang memungkinkan konsumen mencoba produk tanpa harus menyentuh barang atau hadir secara fisik. Oleh karena itu, penelitian ini bertujuan untuk menguji pengaruh fitur virtual try-on terhadap pengalaman belanja online dan keputusan pembelian produk di Luxcrime Official Shop di Shopee. Penelitian ini dilakukan pada konsumen yang pernah mencoba fitur virtual try-on di Shopee Official Shop Luxcrime. Teknik pengumpulan data menggunakan kuesioner yang disebar secara online melalui google formulir dengan pengukuran skala likert. Sampel yang digunakan sebanyak 114 responden dengan metode non-probability sampling tepatnya menggunakan purposive sampling. Pada pengelolahan data penelitian ini dilakukan dengan metode analisis Partial Least Square (PLS) menggunakan bantuan software WarpPLS 8.0. Berdasarkan hasil penelitian dapat diketahui bahwa virtual try-on berpengaruh positif dan signifikan terhadap online shopping experience dengan nilai p-value <0,001 dan nilai path coefficient 0,605, virtual try-on berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai p-value <0,001 dan nilai path coefficient 0,430, dan online shopping experience berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai p-value <0,001 dan nilai path coefficient 0,341.Kata Kunci: Virtual Try-On; Online Shopping Experience; dan Keputusan Pembelian
Co-Authors Afida, Siti Nur Afiifah Nuur Kharisma Alfiatul Izzah Alfiatur Rohmania Amang Fathurrohman Aminullah Aminullah Aminullah Aminullah Aminullah, Aminullah Amma Fazizah Andari Sonaria Andriani Kusumawati Ansori, Mochammmad Ayyub Bil Arsyi, Mokhammad Ryan As, Rofiq Saiful Hadi Azadhali, M H Badrus Sholeh Dian Fatimatuz Zuhro Dustin Tarinque Loreño dwian mukhsinin huda Eko Agus Alfianto Eko Agus Alfiantoro Fadillah, Amalia Nur Faizatul Wafiyah Faizin, Nabila Fatimah Nayyiratus Sadiyah Fernandito Putra Perdana Gabriela, Mahbubah El Handayani, Putri Meli Hapshoh, Nabilah Adawiyah Al Hidayatulloh, Muhammad Syarifuddin Ike Rahma Fitriya Inayatul Maula Irawan, Achmad Candra Kholid Mutadlo Kholifatul Auliyah kholila Mariyah Ulfa Maula, Inayatul Maulid Diana Sari Miftahul Huda Misbachudin, Misbachudin Muhammad Agus Muljanto Muhammad Nizar Muhammad Wardianto Muhammad, Alvi Nur Nafiatul Islamiyah Nafisyah, Dina Putri Rif'atun Nila Arbiatur Rohmah Nova Verawati Nur, Raybian Nuraeni Nuraeni Prastyo, Eka Putra, Wahyu Maulana Putri Meli Handayani Rahmad Zainul Abidin Rizki Amalia shinta chamelia Silvi Nur Khoviyah Siti Nur Afida Siti Zulaikhah Suharyono Suharyono Vina Ainun Jariyah Wardianto, Muhammad Zahro, Shintya Mutimmatuz Zainul Arifin