Article Per Year (5 Year)
p-Index From 2021 - 2026
4.598
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Administrasi Bisnis PROFIT : Jurnal Administrasi Bisnis Sketsa Bisnis JKIE (Journal Knowledge Industrial Engineering) MALIA Journal of Public Administration Studies Community Engagement and Emergence Journal (CEEJ) ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JTAM ROTARY Jurnal Mandala Pengabdian Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal MES Management Journal Jurnal Ekonomi, Bisnis dan Manajemen Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah As-Syirkah: Islamic Economic & Financial Journal Global Review of Tourism and Social Sciences Synergy: Journal of Collaborative Sciences
Any Urwatul Wusko
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 46 Documents
Search

 1   2   3   4   5 
Pengaruh Electronic Word Of Mouth, Hedonic Shopping dan Impluse Buying dan Costumer Statifaction (Survei Pada Konsumen Shoppe Pada Pembelian Produk Scarlett di Desa Tutur ): Nafiatul Islamiyah; Any Urwatul Wusko
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 2 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i2.1497

Abstract

With the increasing number of internet users, a place has emerged for business people to develop their products in the world of e-commerce, one of which is the online store Shopee. The purpose of this study was to find out how much influence Electronic Word Of Mouth (X1) and Hedonic Shopping (X2) have on Impulse Buying (Y1) and Customer Satisfaction (Y2). This study uses an explanatory research approach with quantitative methods. The data collection for this research was by distributing questionnaires to 100 respondents. The data analysis technique uses PLS software, where the data will be processed, described, and discussed to answer and prove the proposed hypothesis. The results of the study are as follows: 1. Electronic Word Of Mouth has a significant and positive influence on Customer Satisfaction variables 2. Electronic Word Of Mouth has a positive and significant infl Dengan semakin banyaknya penggulna internet, mulncull tempat bagi para pelakul bisnis ulntulk mengembangkan produlknya di dulnia e-commerce, salah satulnya adalah toko online Shopee. Tuljulan penelitian ini adalah ulntulk mengetahuli seberapa besar Pengarulh Electronic Word Of Moulth (X1) dan Hedonic Shopping ( X2) Terhadap Impullse Bulying (Y1) dan Costulmer Satisfaction (Y2). Penelitian ini menggulnakan pendekatan explanatory research dengan metode kulantitatif. Pengulmpullan data penelitian ini adalah melaluli sebar kulesioner ataul angket kepada 100 responden. Teknik analisis data menggulnakan software PLS, yang mana data tersebult akan diolah, diulraikan, dan dibahas ulntulk menjawab dan membulktikan hippoptesis yang diajulkan. Adapuln hasil penelitian sebagai berikult: 1. Electronic Word Of Moulth memiliki pengarulh signifikan dan positif terhadap variabel Costulmer Satisfaction 2. Electronic Word Of Moulth memiliki pengarulh positif dan signifikan terhadap implulse bulying, 3. Hedonic Shopping berpengarulh positif dan signifikan terhadap Costulmer Satisfaction, 4. Hedonic Shopping berpengarulh positif dan signifikan terhadap implulse bulying, 5. Implulse bulying memiliki pengarulh positif dan signifikan terhadap Costulmer Satisfaction. uence on impulse buying, 3. Hedonic Shopping has a positive and significant effect on Customer Satisfaction, 4. Hedonic Shopping has a positive and significant effect on impulse buying, 5. Impulse buying has a positive and significant effect on Customer Satisfaction.
Pengaruh Kemampuan Pengideran Pasar dan Inovasi Produk terhadap Kinerja Pemasaran serta Keunggulan Kompetitif pada UMKM Bordir di Kabupaten Pasuruan Nova Verawati; Nuraeni Nuraeni; Any Urwatul Wusko
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9047

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the embroidery sector face increasing competitive challenges, requiring the ability to recognize market changes and develop product innovations to improve marketing performance and gain competitive advantage. This study aims to evaluate the influence of Market Sensing Capabilities and Product Innovation on Marketing Performance and Competitive Advantage of embroidery MSMEs in Pasuruan Regency. The research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM), analyzed with SmartPLS 4. The sample consisted of 67 active MSME actors selected using a census technique. The analysis results indicate that Market Sensing Capabilities have a significant effect on Marketing Performance but not on Competitive Advantage. Similarly, Product Innovation significantly affects Marketing Performance, yet shows no significant direct influence on Competitive Advantage. Another key finding reveals that Marketing Performance has a significant impact on Competitive Advantage, suggesting that enhancing competitive strength is more effectively achieved through improved marketing performance. Therefore, the development of market capabilities and product innovation strategies should be prioritized to strengthen marketing outcomes as a foundation for sustainable competitive advantage.
Pengaruh Online Customer Review, Online Customer Rating, Live Streaming, dan Brand Reputation Terhadap Keputusan Pembelian Produk Brand 3second di Marketplace Shopee Andari Sonaria; Any Urwatul Wusko
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9229

Abstract

This study aims to determine the influence of Online Customer Reviews, Online Customer Ratings, Live Streaming, and Brand Reputation on purchasing decisions for 3Second brand products on the Shopee marketplace. This study uses the Stimulus-Organism-Response (S-O-R) theory and a quantitative approach with a survey method and purposive sampling technique. The sample size consists of 125 respondents who are Shopee users who have purchased 3Second products. Data was collected through an online questionnaire using a 5-point Likert scale and processed using SPSS version 25. Instrument validation and reliability tests were conducted. Classical assumption tests included normality, linearity, multicollinearity, and heteroscedasticity tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results of the study indicate that, partially, only the Live Streaming and Brand Reputation variables have a significant effect on purchasing decisions, while Online Customer Reviews and Online Customer Ratings do not have a significant effect. Simultaneously, all four variables significantly influence purchasing decisions with an R² value of 0.639. This means that 63.9% of the variability in purchasing decisions can be explained by these four independent variables, with Brand Reputation being the most dominant variable in influencing consumer purchasing decisions compared to other variables, while the rest is influenced by factors outside the model.
The Influence of Social Media and Customer Engagement on Competitive Advantage and Marketing Performance of UMKMs in Prigen Nila Arbiatur Rohmah; Any Urwatul Wusko
Synergy: Journal of Collaborative Sciences Vol. 1 No. 2 (2025): Interdisciplinary Responses to Global and Local Challenges: Education, Governan
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/synergy.v1i2.117

Abstract

This study aims to analyze the influence of social media use and customer engagement on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector in Prigen District. This study used a quantitative approach with a survey of 100 MSMEs, and data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The test results indicate that social media use has a positive and significant effect on competitive advantage (β = 0.623; p < 0.05), and customer engagement has a positive and significant effect on competitive advantage (β = 0.557; p < 0.05). Furthermore, social media use and customer engagement also significantly influence marketing performance. The R² value of 0.557 indicates that competitive advantage and marketing performance can be adequately explained by the research variables. The practical implications of this research demonstrate that this theme emphasizes the importance of social media-based marketing strategies and strengthening customer engagement as an effort to improve the competitive advantage and marketing performance of MSMEs amidst the dynamics of the digital market.
Revitalisasi Desa Wisata Ngembe Melalui Perbaikan Infrastruktur dan Inovasi Produk Berbasis Kearifan Lokal Urwatul Wusko, Any; Hidayatulloh, Muhammad Syarifuddin; Zahro, Shintya Mutimmatuz; Prastyo, Eka; Irawan, Achmad Candra; Fadillah, Amalia Nur; Nafisyah, Dina Putri Rif'atun; Ansori, Mochammmad Ayyub Bil; Abdurahman, Abdurahman; As, Rofiq Saiful Hadi; Faizin, Nabila; Azadhali, M H; Gabriela, Mahbubah El
Jurnal Mandala Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Mandala Pengabdian Masyarakat
Publisher : Progran Studi Farmasi Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35311/jmpm.v6i2.705

Abstract

Desa Ngembe memiliki potensi wisata alam unggulan berupa Grojokan Limo yang mengalami penurunan kunjungan drastis dari 200 orang per minggu pada tahun 2018 menjadi hanya 40-60 orang per minggu pada tahun 2024. Penurunan ini disebabkan oleh keterbatasan infrastruktur pendukung, promosi wisata yang belum terstruktur, dan belum terintegrasinya produk lokal dalam paket wisata. Meskipun telah ada upaya pemberdayaan sebelumnya, namun belum menyentuh aspek infrastruktur fisik dan digitalisasi pemasaran secara komprehensif. Tujuan pengabdian ini adalah melakukan revitalisasi desa wisata melalui peningkatan infrastruktur, inovasi produk lokal, dan pengembangan pemasaran digital berbasis kearifan lokal. Metode yang digunakan adalah pendekatan partisipatif dengan melibatkan pemerintah desa, karang taruna (15 orang), pelaku UMKM (8 unit usaha), dan masyarakat (35 peserta pelatihan) melalui observasi lapangan, diskusi musyawarah desa, pelatihan dan pendampingan, serta implementasi program selama satu bulan (Juli 2025) yang melibatkan 20 mahasiswa dari berbagai program studi. Hasil yang dicapai meliputi pembuatan website desa wisata (desangembe.com) dengan rata-rata 150 kunjungan per minggu pada bulan pertama, pembangunan 1 unit gazebo di area wisata, pembuatan video profil desa yang ditonton 500+ kali di YouTube, pemasangan 5 papan penunjuk arah di lokasi strategis, serta inovasi produk stik tempe yang berhasil memproduksi 200 kemasan dalam bulan pertama peluncuran. Program ini berhasil meningkatkan infrastruktur pendukung wisata, memperluas jangkauan promosi melalui media digital, memberikan nilai tambah pada produk lokal, dan menumbuhkan kesadaran masyarakat dalam pengelolaan desa wisata. Keberlanjutan program dapat dilakukan melalui pengembangan kapasitas SDM dalam pengelolaan website dan media sosial, penambahan fasilitas wisata, pengembangan variasi produk UMKM, dan pelibatan aktif masyarakat dalam pengelolaan desa wisata melalui pembentukan kelompok sadar wisata (POKDARWIS).
Security, Trust, and Transaction Convenience in Mobile Banking: A Moderated Mediation Model of Usage Decision and Satisfaction Wusko, Any Urwatul
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.443

Abstract

This study examines the structural relationships among security, trust, transaction convenience, usage decision, digital literacy, and user satisfaction in mobile banking. Drawing on Technology Acceptance Theory, trust theory in electronic commerce, and Expectation Confirmation Theory, the study develops a moderated mediation model to explain how and under what conditions mobile banking satisfaction is formed. Data were collected from 278 active users of Livin’ by Mandiri in Indonesia and analyzed using Structural Equation Modeling with Partial Least Squares. The results indicate that security strongly influences trust and directly enhances satisfaction, while transaction convenience and trust significantly affect usage decision. Usage decision is the strongest predictor of satisfaction and mediates the effects of trust and transaction convenience. Digital literacy strengthens the relationship between transaction convenience and usage decision, highlighting user capability as an important boundary condition. The findings provide theoretical advancement and practical insights for improving digital banking strategies in emerging markets.
Co-Authors Abdurahman . Afida, Siti Nur Alfiatur Rohmania Amang Fathurrohman Aminullah Aminullah Amma Fazizah Andari Sonaria Andriani Kusumawati Ansori, Mochammmad Ayyub Bil Arsyi, Mokhammad Ryan As, Rofiq Saiful Hadi Auliyah, Kholifatul Azadhali, M H Badrus Sholeh dwian mukhsinin huda Eko Agus Alfianto Eko Agus Alfiantoro Fadillah, Amalia Nur Faizatul Wafiyah Faizin, Nabila Fernandito Putra Perdana Gabriela, Mahbubah El Handayani, Putri Meli Hapshoh, Nabilah Adawiyah Al Hidayatulloh, Muhammad Syarifuddin Ike Rahma Fitriya Inayatul Maula Irawan, Achmad Candra Kharisma, Afiifah Nuur Kholid Mutadlo kholila Khoviyah, Silvi Nur Mariyah Ulfa Maula, Inayatul Miftahul Huda Misbachudin, Misbachudin Muhammad Agus Muljanto Muhammad Nizar Muhammad Wardianto Muhammad, Alvi Nur Nafiatul Islamiyah Nafisyah, Dina Putri Rif'atun Nila Arbiatur Rohmah Nova Verawati Nur, Raybian Nuraeni Nuraeni Prastyo, Eka Putra, Wahyu Maulana Rahmad Zainul Abidin Rizki Amalia shinta chamelia Siti Nur Afida Siti Zulaikhah Suharyono Suharyono Vina Ainun Jariyah Wardianto, Muhammad Zahro, Shintya Mutimmatuz Zainul Arifin