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All Journal Jurnal Ilmu Administrasi Bisnis PROFIT : Jurnal Administrasi Bisnis Sketsa Bisnis JKIE (Journal Knowledge Industrial Engineering) MALIA Journal of Public Administration Studies Community Engagement and Emergence Journal (CEEJ) ATRABIS: Jurnal Administrasi Bisnis (e-Journal) PROFICIO: Jurnal Pengabdian Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal MES Management Journal Jurnal Ekonomi, Bisnis dan Manajemen Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah As-Syirkah: Islamic Economic & Financial Journal Global Review of Tourism and Social Sciences
Any Urwatul Wusko
Universitas Yudharta Pasuruan
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Pengaruh E-Rating dan Kepercayaan Terhadap Keputusan Pembelian (Studi Pada Pembeli Produk Eticha di Akun Shopee Eticha_Mojokerto) shinta chamelia; Any Urwatul Wusko
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 2 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i2.1491

Abstract

Abstract : This research was conducted to determine "The Influence of E-Rating, and Trust in Purchasing Decisions (Study on Eticha Product Buyers on Eticha_Mojokerto Shopee Accounts)" The strategy used in this study was associative research with a quantitative approach, by distributing questionnaires as a data collection technique. The sampling method used is purposive sampling, which is a sampling technique in which people are selected as samples according to the purpose of conducting research, the sample used is 100 respondents through questionnaires. The data analysis method used in this study is Multiple Linear Analysis. The results of the study state that: (1) The E-Rating variable has no significant effect on purchasing decisions at the shopee marketplace. (2) The Trust variable has a significant effect on purchasing decisions on the marketplace shopee. (3) E-Rating and Trust variables simultaneously influence purchasing decisions on the shopee marketplace.
Pengaruh Electronic Word Of Mouth, Hedonic Shopping dan Impluse Buying dan Costumer Statifaction (Survei Pada Konsumen Shoppe Pada Pembelian Produk Scarlett di Desa Tutur ): Nafiatul Islamiyah; Any Urwatul Wusko
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 2 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i2.1497

Abstract

With the increasing number of internet users, a place has emerged for business people to develop their products in the world of e-commerce, one of which is the online store Shopee. The purpose of this study was to find out how much influence Electronic Word Of Mouth (X1) and Hedonic Shopping (X2) have on Impulse Buying (Y1) and Customer Satisfaction (Y2). This study uses an explanatory research approach with quantitative methods. The data collection for this research was by distributing questionnaires to 100 respondents. The data analysis technique uses PLS software, where the data will be processed, described, and discussed to answer and prove the proposed hypothesis. The results of the study are as follows: 1. Electronic Word Of Mouth has a significant and positive influence on Customer Satisfaction variables 2. Electronic Word Of Mouth has a positive and significant infl Dengan semakin banyaknya penggulna internet, mulncull tempat bagi para pelakul bisnis ulntulk mengembangkan produlknya di dulnia e-commerce, salah satulnya adalah toko online Shopee. Tuljulan penelitian ini adalah ulntulk mengetahuli seberapa besar Pengarulh Electronic Word Of Moulth (X1) dan Hedonic Shopping ( X2) Terhadap Impullse Bulying (Y1) dan Costulmer Satisfaction (Y2). Penelitian ini menggulnakan pendekatan explanatory research dengan metode kulantitatif. Pengulmpullan data penelitian ini adalah melaluli sebar kulesioner ataul angket kepada 100 responden. Teknik analisis data menggulnakan software PLS, yang mana data tersebult akan diolah, diulraikan, dan dibahas ulntulk menjawab dan membulktikan hippoptesis yang diajulkan. Adapuln hasil penelitian sebagai berikult: 1. Electronic Word Of Moulth memiliki pengarulh signifikan dan positif terhadap variabel Costulmer Satisfaction 2. Electronic Word Of Moulth memiliki pengarulh positif dan signifikan terhadap implulse bulying, 3. Hedonic Shopping berpengarulh positif dan signifikan terhadap Costulmer Satisfaction, 4. Hedonic Shopping berpengarulh positif dan signifikan terhadap implulse bulying, 5. Implulse bulying memiliki pengarulh positif dan signifikan terhadap Costulmer Satisfaction. uence on impulse buying, 3. Hedonic Shopping has a positive and significant effect on Customer Satisfaction, 4. Hedonic Shopping has a positive and significant effect on impulse buying, 5. Impulse buying has a positive and significant effect on Customer Satisfaction.
Co-Authors Afida, Siti Nur Alfiatur Rohmania Amang Fathur Rohman Amang Fathur Rohman Aminullah Aminullah Amma Fazizah Andari Sonaria Andriani Kusumawati Arsyi, Mokhammad Ryan Auliyah, Kholifatul Badrus Sholeh dwian mukhsinin huda Eko Agus Alfianto Eko Agus Alfiantoro Faizatul Wafiyah Fernandito Putra Perdana Handayani, Putri Meli Hapshoh, Nabilah Adawiyah Al Ike Rahma Fitriya Inayatul Maula Kharisma, Afiifah Nuur Kholid Mutadlo kholila Khoviyah, Silvi Nur Mariyah Ulfa Maula, Inayatul Miftahul Huda Miftahul Huda Muhammad Agus Muljanto Muhammad Nizar Muhammad Wardianto Muhammad, Alvi Nur Nafiatul Islamiyah Nuraeni Nuraeni Putra, Wahyu Maulana Rahmad Zainul Abidin Rizki Amalia shinta chamelia Siti Nur Afida Siti Zulaikhah Suharyono Suharyono Verawati, Nova Vina Ainun Jariyah Wardianto, Muhammad Zainul Arifin