Article Per Year (5 Year)
p-Index From 2021 - 2026
4.224
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Administrasi Bisnis PROFIT : Jurnal Administrasi Bisnis Sketsa Bisnis JKIE (Journal Knowledge Industrial Engineering) MALIA Journal of Public Administration Studies Community Engagement and Emergence Journal (CEEJ) ATRABIS: Jurnal Administrasi Bisnis (e-Journal) PROFICIO: Jurnal Pengabdian Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal MES Management Journal Jurnal Ekonomi, Bisnis dan Manajemen Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah As-Syirkah: Islamic Economic & Financial Journal Global Review of Tourism and Social Sciences Synergy: Journal of Collaborative Sciences
Any Urwatul Wusko
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
Pengaruh Kemampuan Pengideran Pasar dan Inovasi Produk terhadap Kinerja Pemasaran serta Keunggulan Kompetitif pada UMKM Bordir di Kabupaten Pasuruan Nova Verawati; Nuraeni Nuraeni; Any Urwatul Wusko
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9047

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the embroidery sector face increasing competitive challenges, requiring the ability to recognize market changes and develop product innovations to improve marketing performance and gain competitive advantage. This study aims to evaluate the influence of Market Sensing Capabilities and Product Innovation on Marketing Performance and Competitive Advantage of embroidery MSMEs in Pasuruan Regency. The research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM), analyzed with SmartPLS 4. The sample consisted of 67 active MSME actors selected using a census technique. The analysis results indicate that Market Sensing Capabilities have a significant effect on Marketing Performance but not on Competitive Advantage. Similarly, Product Innovation significantly affects Marketing Performance, yet shows no significant direct influence on Competitive Advantage. Another key finding reveals that Marketing Performance has a significant impact on Competitive Advantage, suggesting that enhancing competitive strength is more effectively achieved through improved marketing performance. Therefore, the development of market capabilities and product innovation strategies should be prioritized to strengthen marketing outcomes as a foundation for sustainable competitive advantage.
Pengaruh Online Customer Review, Online Customer Rating, Live Streaming, dan Brand Reputation Terhadap Keputusan Pembelian Produk Brand 3second di Marketplace Shopee Andari Sonaria; Any Urwatul Wusko
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9229

Abstract

This study aims to determine the influence of Online Customer Reviews, Online Customer Ratings, Live Streaming, and Brand Reputation on purchasing decisions for 3Second brand products on the Shopee marketplace. This study uses the Stimulus-Organism-Response (S-O-R) theory and a quantitative approach with a survey method and purposive sampling technique. The sample size consists of 125 respondents who are Shopee users who have purchased 3Second products. Data was collected through an online questionnaire using a 5-point Likert scale and processed using SPSS version 25. Instrument validation and reliability tests were conducted. Classical assumption tests included normality, linearity, multicollinearity, and heteroscedasticity tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results of the study indicate that, partially, only the Live Streaming and Brand Reputation variables have a significant effect on purchasing decisions, while Online Customer Reviews and Online Customer Ratings do not have a significant effect. Simultaneously, all four variables significantly influence purchasing decisions with an R² value of 0.639. This means that 63.9% of the variability in purchasing decisions can be explained by these four independent variables, with Brand Reputation being the most dominant variable in influencing consumer purchasing decisions compared to other variables, while the rest is influenced by factors outside the model.
The Influence of Social Media and Customer Engagement on Competitive Advantage and Marketing Performance of UMKMs in Prigen Nila Arbiatur Rohmah; Any Urwatul Wusko
Synergy: Journal of Collaborative Sciences Vol. 1 No. 2 (2025): Interdisciplinary Responses to Global and Local Challenges: Education, Governan
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/synergy.v1i2.117

Abstract

This study aims to analyze the influence of social media use and customer engagement on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector in Prigen District. This study used a quantitative approach with a survey of 100 MSMEs, and data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The test results indicate that social media use has a positive and significant effect on competitive advantage (β = 0.623; p < 0.05), and customer engagement has a positive and significant effect on competitive advantage (β = 0.557; p < 0.05). Furthermore, social media use and customer engagement also significantly influence marketing performance. The R² value of 0.557 indicates that competitive advantage and marketing performance can be adequately explained by the research variables. The practical implications of this research demonstrate that this theme emphasizes the importance of social media-based marketing strategies and strengthening customer engagement as an effort to improve the competitive advantage and marketing performance of MSMEs amidst the dynamics of the digital market.
Co-Authors Afida, Siti Nur Alfiatur Rohmania Amang Fathur Rohman Amang Fathur Rohman Aminullah Aminullah Amma Fazizah Andari Sonaria Andriani Kusumawati Arsyi, Mokhammad Ryan Auliyah, Kholifatul Badrus Sholeh dwian mukhsinin huda Eko Agus Alfianto Eko Agus Alfiantoro Faizatul Wafiyah Fernandito Putra Perdana Handayani, Putri Meli Hapshoh, Nabilah Adawiyah Al Ike Rahma Fitriya Inayatul Maula Kharisma, Afiifah Nuur Kholid Mutadlo kholila Khoviyah, Silvi Nur Mariyah Ulfa Maula, Inayatul Miftahul Huda Miftahul Huda Muhammad Agus Muljanto Muhammad Nizar Muhammad Wardianto Muhammad, Alvi Nur Nafiatul Islamiyah Nila Arbiatur Rohmah Nova Verawati Nuraeni Nuraeni Putra, Wahyu Maulana Rahmad Zainul Abidin Rizki Amalia shinta chamelia Siti Nur Afida Siti Zulaikhah Suharyono Suharyono Vina Ainun Jariyah Wardianto, Muhammad Zainul Arifin