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Pelaksanaan Pemasaran Jasa Pendidikan dalam Meningkatkan Daya Tarik dan Daya Saing Sekolah di Era Kompetitif Rika Ayu Sapitri; Febriyanti Febriyanti; Zulkifli Zulkifli
Jurnal Intelek Insan Cendikia Vol. 2 No. 1 (2025): JANUARI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisis pelaksanaan pemasaran jasa pendidikan di SMP Negeri 4 Tanjung Lubuk, dengan fokus pada koordinasi, motivasi, komunikasi, dan pengarahan. Pendekatan kualitatif deskriptif digunakan dengan informan kepala sekolah, guru, dan staf administrasi. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis menggunakan teknik reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan pemasaran telah dilaksanakan dengan baik melalui koordinasi yang efektif dalam identifikasi pasar, diferensiasi produk, serta komunikasi dan pelayanan. Motivasi yang diberikan turut mendukung pemasaran, sementara komunikasi pemasaran yang jelas dan pengarahan yang tepat meningkatkan kualitas pemasaran. Faktor pendukung meliputi lokasi strategis dan reputasi sekolah yang dikenal. Namun, tantangan muncul dari terbatasnya jaringan untuk memperluas pemasaran. Penelitian ini memberikan gambaran strategi dan tantangan dalam pemasaran jasa pendidikan di SMP Negeri 4 Tanjung Lubuk.
Integrating Augmented Reality-Enhanced Simulations into Science Curriculum to Improve Conceptual Understanding in Middle School Zulkifli Zulkifli; Noorthaibah Noorthaibah; Sumera Qureshi
Educational Dynamics: International Journal of Education and Social Sciences Vol. 1 No. 4 (2024): October: Educational Dynamics: Journal of Education and Social Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/educationaldynamics.v1i2.281

Abstract

This study explores the integration of Augmented Reality (AR) simulations in middle school science education, focusing on improving students’ conceptual understanding of complex topics such as metamorphosis. The research adopts an experimental design with a treatment group using AR simulations and a control group utilizing traditional teaching methods. The study aims to determine the effectiveness of AR in enhancing students' engagement, motivation, and understanding, as well as to evaluate the perceptions of both students and teachers regarding its use in the classroom. Data is collected through pre-tests and post-tests to measure conceptual understanding, along with perception questionnaires to gather feedback on the AR learning experience. The results of this study are expected to reveal that students in the AR treatment group will demonstrate greater improvements in their conceptual understanding compared to those in the control group. Additionally, it is anticipated that both students and teachers will report positive feedback on the use of AR, citing its interactive and immersive nature as a key factor in boosting motivation and engagement. The study also addresses challenges such as access to technology, cost, and the need for teacher training in effectively integrating AR into the curriculum. The findings suggest that AR can significantly enhance science learning outcomes, making complex concepts more accessible and engaging. The study concludes with recommendations for schools to adopt AR technology, ensure teacher training, and invest in the necessary resources to support AR integration in the classroom. By doing so, AR can play a pivotal role in improving middle school science education.
The Effect of Post-Flood Trauma on the Sleep Quality of Elderly People in Teupin Banja Village, Muara Batu District, North Aceh Regency Linda Adriani; Zulkifli Zulkifli; Zuheri Zuheri; Rohana Rohana
International Journal of Health Engineering and Technology Vol. 4 No. 5 (2026): IJHESS JANUARY 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhet.v4i5.574

Abstract

Floods are natural disasters that can have significant psychological impacts, especially on vulnerable groups such as the elderly. This study aims to determine the effect of post-flood trauma on the sleep quality of elderly people in Teupin Banja Village, Muara Batu District, North Aceh Regency. The research method used an analytical design with a cross-sectional approach with 32 elderly respondents. The results showed that the majority of respondents experienced moderate-to-severe trauma (62.5%) and poor sleep quality (65.6%). Statistical tests using Fisher's Exact test showed a p-value of 0.027 (p < 0.05). This demonstrates a significant influence between post-flood trauma and sleep quality in the elderly. Elderly people with moderate-to-severe trauma tended to experience poorer sleep quality than those with mild trauma.