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Pengaruh Lokasi Dan Kualitas Pelayanan Terhadap Brand Image Di Kopi Nako Daur Baur Senayan Park Andriani, Akillah Dwi; Destiwati, Rita
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

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Abstract

Dengan adanya perkembangan dan perubahan teknologi dan informasi yang terus berubah, maka terjadinya perubahanlife style atau kebiasaan baru bagi kegiatan masyarakat. Kebiasaan atau life style yang sedang marak terjadi saat inisalah satunya ialah menghabiskan waktu dan melakukan kegiatan coffee shop. Coffee shop yang saat ini sedangterkenal ialah Kopi Nako Daur Baur Senayan Park. Penelitian ini dilakukan dengan tujuan untuk mengetahui apakahterdapat pengaruh dan seberapa besar pengaruh lokasi dan kualitas pelayanan terhadap brand image di kopi nako daurbaur senayan park. Peneliti menggunakan metode penelitian kuantitatif dengan teknik accidental sampling. Jumlahsampel yang digunakan dalam penelitian ini sebanyak 200 responden. Teknik analisis data menggunakan analisisdeskriptif. Hasil pengolahan data secara deskriptif variabel Lokasi sebesar 81,9% termasuk ke dalam kategori sangattinggi, variabel Kualitas Pelayanan sebesar 81,8% termasuk ke dalam kategori sangat tinggi, dan variabel Brand Imagesebesar 82,3% termasuk ke dalam kategori sangat tinggi. Kemudian hasil dari uji koefisien determinasi besar pengaruhlokasi dan kualitas pelayanan terhadap brand image di kopi nako daur baur senayan park sebesar 41,9% sedangkansisanya dipengaruhi oleh faktor lain. Kata Kunci-lokasi, kualitas pelayanan, brand image
Strategi Komunikasi Melalui Akun Chrisan Bimo Di Youtube Dalam Menyampaikan Informasi Gaya Hidup Sehat Untuk Remaja Karima, Anisa Ahsania; Destiwati, Rita
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

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Abstract

Penerapan gaya hidup sehat masih menjadi isu serius di Indonesia, menyebarluaskan informasi kesehatan danmemengaruhi keputusan individu atau kelompok tentang hal-hal yang berdampak pada kesehatan mereka adalah duatujuan utama komunikasi kesehatan. Platform modern untuk komunikasi memungkinkan percakapan yang efektifberlangsung tanpa keharusan untuk interaksi tatap muka antara komunikator dan penerima, seperti Youtubemerupakan salah satu platform media sosial yang memiliki berbagai informasi berupa konten digital yang dapatmemberikan edukasi penting bagi masyarakat. Di media sosial Youtube, salah satu praktisi kesehatan yang aktifmembagikan berbagai informasi kesehatan dengan menarik di kalangan para remaja adalah seorang Dokter dengannama akun Chrisan Bimo Prayuda (@chrisanbimo). Pendekatan penelitian ini menggunakan teknik kualitatif, dalampengumpulan data, peneliti melakukan wawancara dan observasi, dalam penelitian ini peniliti melibatkan informanyaitu seorang Dokter Umum yang bernama Dr. Chrisan Bimo Prayuda. Sehingga hasil penelitian ini akanmenunjukkan bagaimana pengenalan audiens, cara penyusunan pesan, penetapan metode yang dipakai oleh DokterPrayuda. maka peneliti bisa menyimpulkan bahwa strategi komunikasi yang dipakai oleh Dokter Prayuda cukup rinci,seperti menggunakan system SEO (Search Engine Optimatization) yang merupakan sebuah cara mencari kata kunciagar konten yang dimiliki Dokter Prayuda di Youtube dapat dilihat dan dicari banyak orang. Kemudian DokterPrayuda mempelajari bagaimana agar informasi yang diterima dapat mudah dimengerti oleh penontonnya. Kata Kunci-gaya hidup sehat, strategi komunikasi, Youtube
Community of Urban Arisan Mothers: Promoting Joy and Mental Health in Urban Residents Harahap, Junardi; Destiwati, Rita
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 26 No 1 (2024): June
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v26.n1.p83-92.2024

Abstract

This study focuses on looking at the cultural dimension, promoting and spreading joy, and creating mental health in urban communities. The specific aim is that if mental health problems and stress are not handled properly, it can have a bad impact, especially when seen in urban communities, which are very busy and have very complex problems, and one of the things that is done to strengthen this is by holding social gathering activities. In the cultural dimension, of course, this is very interesting, as seen from the activities in urban areas carried out by mothers who provide and promote mental health in urban communities. This research is qualitative, carried out through observations and interviews with 18 informants. The results of this research found that the practice of social gathering is one of the solutions and interventions for maternal mental health in urban areas, and urban mothers can improve their quality of life. The meetings held provided solutions for their lives and improved their quality of life. This research contributes to the development of knowledge in the realm of health anthropology regarding the strategies and solutions used by mothers in urban areas to achieve good mental health.
Analysis of the Effectiveness of Barista Interpersonal Communication (Case Study at Siliwangi Coffee Shop, Bandung) Ahmadi, Farhan; Destiwati, Rita
Journal of Accounting Research, Organization and Economics Vol 2, No 3 (2019): JAROE, Vol.2 No.3 December 2019
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v2i3.15226

Abstract

Objective This study aims to analyze the effectiveness of interpersonal communication in selected coffee shops in Siliwangi, Bandung, Indonesia. This study is drawn on the phenomenon of the importance of baristas having effective interpersonal communication skills in line with the recent growth of coffee shops.Design/methodology To explain the social reality that occurs naturally in Kedai Kopi Siliwangi this study utilizes descriptive qualitative methods to describe the role of interpersonal communication that occurs between baristas and customers in increasing customer loyalty.Results In general interpersonal communication has been carried out effectively and is able to change the attitudes and behavior of customers. Barista of Kedai Kopi Siliwangi has mostly fulfilled the five aspects of the effectiveness of interpersonal communication, except that the aspect of empathy is still not optimal.Limitation/Suggestion This study may be limited in covering more comprehensive aspects of communication strategies. Future studies are hence suggested to embark research on effective management and communication strategies, both verbal and digital visual in the coffee shop. These themes can complement the viewpoints and expectations of the community towards the growing coffee shop.
Strategi Komunikasi Tenaga Kesehatan melalui Program Promosi Kesehatan Destiwati, Rita; Wafa, Uyun
JOM Vol 5 No 2 (2024): Indonesian Journal of Humanities and Social Sciences, June, 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i2.5627

Abstract

This study discusses the communication role of health workers in health promotion programs at Puskesmas Gegesik, Cirebon. Health workers have dual roles as nurses and health promoters, which are sometimes less effective in achieving program targets. Awareness of the need for specialized public health experts for targeted health promotion programs is the focus of this study. This qualitative research used interviews, observation, and documentation to determine health workers' communication strategies. The results showed that health workers at Puskesmas Gegesik have implemented effective communication strategies, such as recognizing targets, choosing media, determining message objectives, and understanding their role as communicators. This significantly improves public health efforts and achieves health promotion program targets.
Analisis Keterbukaan, Empati, dan Dukungan dalam Hubungan Single Father dan Anak: Peluang dan Tantangan Syefira Istian Salasatikhana; Destiwati, Rita
JOM Vol 5 No 3 (2024): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i3.5782

Abstract

This study aims to analyze the interpersonal communication between single fathers and their children, focusing on three key aspects: openness, empathy, and support. The research seeks to identify the opportunities and challenges that arise in this relationship, particularly in fostering effective communication. A qualitative descriptive approach was employed, with data collected through in-depth interviews and participant observation of single fathers and their children. The analysis was conducted inductively to comprehend the communication patterns and emotional dynamics involved. The findings reveal that openness in communication is characterized by informal conversations and the sharing of daily experiences. However, obstacles often emerge due to a lack of emotional closeness or the presence of a new marriage by the father. Empathy plays a crucial role in creating strong emotional bonds, where fathers strive to understand their children's emotions, offer advice, and foster a positive atmosphere. Supportive behavior is evident through the emotional backing provided by the father, which includes freedom of expression and involvement in decision-making processes. The study concludes that openness, empathy, support, positive attitudes, and equality are the five key elements in the interpersonal communication between single fathers and their children. Each element plays a significant role in building a healthy and harmonious relationship, where openness enhances trust, empathy strengthens emotional bonds, supportive behavior fosters a sense of security, positive attitudes create an optimistic environment, and equality increases children's participation in family decision-making.
Peran Komunikasi Horizontal dan Budaya Organisasi dalam Meningkatkan Kinerja Karyawan di Rocky Plaza Hotel Padang Khofifah Winanda; Rita Destiwati
JOM Vol 5 No 4 (2024): Indonesian Journal of Humanities and Social Sciences, Desember 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i4.5906

Abstract

This study aims to analyze the impact of horizontal communication and organizational culture on employee performance at Rocky Plaza Hotel Padang. In the hospitality industry, effective communication among employees and a supportive organizational culture are crucial to improving employee performance, which in turn affects service quality and guest satisfaction. This research uses a quantitative approach with a sample of 100 employees, selected through stratified random sampling. Data was collected via questionnaires and analyzed using linear regression and hypothesis testing. The results indicate that both horizontal communication (X1) and organizational culture (X2) have a positive and significant effect on employee performance (Y), with p-values of 0.000 for each, which is less than 0.05. These findings suggest that smooth communication among employees and the implementation of a supportive organizational culture can enhance both individual and overall organizational performance. The practical implication of this study is the importance of strengthening internal communication and fostering a positive organizational culture to improve productivity and service quality in the hospitality sector.
A New Approach to Overcoming Mental Health Stigma through Inclusive Persuasive Communication Rizka Aulia Arafah; Destiwati, Rita
JOM Vol 5 No 4 (2024): Indonesian Journal of Humanities and Social Sciences, Desember 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i4.6103

Abstract

This study examines the role of inclusive persuasive communication in influencing mindsets, viewpoints, and attitudes to improve. The high prevalence of mental health disorders dominated by Generation Z is caused by an environment full of stigma and discrimination. This research uses qualitative methods by referring to Hovland's Persuasive Communication to influence, change, and regulate the attitudes and behaviours of people with stigma. Inclusive Persuasive Strategy, chosen to find out how to design effective messages that are able to evoke emotions, empathy, and motivation for positive change based on Aristotle's Rhetoric to package information according to aspects that facilitate persuasion. Communication Accommodation Theory was chosen to look at the situations and conditions of individuals with mental health disorders when making adjustments as part of their efforts to deal with unfavourable situations. The results showed that individuals with mental health disorders focus on consuming information that is clear and relevant to their needs as a means of validating their feelings, emotions and conditions. When there is relevance to the individual's needs at that time, changes in attitude and behaviours will certainly occur. In accordance with the strategy and form of an inclusive approach, patterns of behaviours and emotional changes that occur need to be channelled and validated, where channelling and validating these emotions is characterized by recognition of the diversity of experiences and feelings.
The Intrapersonal Communication Model of Parents with Autistic Children in Tangerang Rahman, Farah Shalsabila; Destiwati, Rita
Jurnal Ilmu Komunikasi Vol 20 No 3 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i3.7333

Abstract

Autism Spectrum Disorder (ASD) is a developmental disability that can cause significant social, communication, and behavioral challenges. Having a child with ASD is an exceedingly important challenge for parents. Parents must deal with their child's repetitive behavior, difficulties with speech, understanding, and uncontrollable tantrums. Parents had to face financial problems regarding the high cost of nurturing their children and the high intensity of negative stigma in the surrounding environment. This situation has not fully received the attention and care of the surrounding community. This study aims to explain and discover the intrapersonal communication model among parents with autistic children in Tangerang. This study uses a descriptive qualitative method with data collection techniques, namely observation and unstructured interviews. Six parents in Tangerang city were selected using purposive sampling. Through four stages, the results of this research show that the intrapersonal communication of parents with autistic children is represented as sad, disappointment, anger, confusion, scared, traumatized, self-acceptance, self-approach to God, treatment attempts, etcetera. This research is conducted to support parents with autistic children to increase their confidence in raising their children. This research also contributes information and education to the public regarding the intrapersonal communication of parents with autistic children.
Komunikasi Interpersonal Perawat Pada Pasien Penyandang Disabilitas Mental di Sentra Phala Martha Sukabumi Sari, Anitta Shaila; Destiwati, Rita
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4020

Abstract

This interpersonal communication plays an important role in the daily interactions between nurses and their patients. The role of the nurse is very influential on the conditions of those with mental disabilities who are being rehabilitated. The most effective interpersonal communication used by nurses in approaching patients with mental disabilities at the Phala Martha Sukabumi Center. This research is to find out the nurse's interpersonal communication between patients with mental disabilities at the Phala Martha Sukabumi Center. This research found that at the stage of social penetration theory is an effective exchange of various information exchanges as well as in Social Penetration activities. This primary data was obtained from observation, interviews, and documentation. This research method uses a qualitative research method that examines the condition of an object. The results showed that the Interpersonal Communication of Nurses in patients with Mental Disabilities at the Phala Martha Sukabumi Center established good communication relationships. Communication between nurses and patients with mental disabilities is an interpersonal approach. With this stage of the nurse's approach to building a relationship of mutual trust is one of opening patients to be open to nurses, and a supportive attitude by providing positive encouragement for patients who are relapsed during rehabilitation.
Co-Authors Ade Amaliah Aginta Rachmalia Putri Dinanti Agus Aprianti Ahmadi, Farhan Amaliah, Ade Amanda Bunga Gracia Ananta Indrabayu Andriani, Akillah Dwi Anggawiguna, Putu Gede Vani Annand, Louis Vachstar Auryn, Resha Naswa Briliana, Cut Nadya Nanda Dakkil, Muhammad Pramudya Ad Devi Mulyanti Dewi Andjelina Anjasmika Dewi, Audrey Cantika Dian Yohana Giovani Lumban Siantar Dudi Setiadi Ezra Aurelia Glenia Hadi Farah Shalsabila Rahman Farhan Ahmadi Gusti Ayu Putu Widaratih Puty Pinangkani Hadi, Ezra Aurelia Glenia Hamzah, Adrian Fadhullah Hana, Risma Zahra Haris Annisari Indah Nur Rochimah Ilham Medal Junjunan Ismi’ Aida , Thea Kirana Ivajani, Ni Putu Ening Surya Jessica Juliawati Jesslyn Sihotang Junardi Harahap Junardi Harahap Kanaya Putri Athira Saleh Karima, Anisa Ahsania Kenny, Elizabeth Prisillia Khofifah Winanda Khofifah Winanda Larasati, R. Putri Lucy Pujasari Supratman Mahesa Ramadhan Ruchiat Maulana Rezi Ramdhana Maylanny Meisy Triana Dewi Michael Adriel Savero Muchamad Ramdani Muhammad Ihsan Alifi Nada Luthfi Ryandini Nanda Priatna Nelam Vrita Thalia Nelam Vrita Thalia Nur Nazlizah Purwanti Puteri, Nadhira Rusliani Regina Putri Nur Octavianisya Putri, Tiara Amelia Putri, Yasmin Samayka Putri, Yeselyne Ananda Putu Gede Vani Anggawiguna Rahman, Farah Shalsabila Raissa Azaria Arief Ramadhania, Avira Putri Ramadhini, Ayla Daniyah Ratu Embun Permata Sarie Reni Nuraeni Rifqi Abdul Aziz Risma Zahra Hana Riza Insan Nabila Rizka Aulia Arafah Rizka Aulia Arafah Sari, Anitta Shaila Shilfy Rahmi Devi Silvi Mayyandes Siti Syarah Putri Pratama Syefira Istian Salasatikhana Tasya Aulia Febriyanti Tita Melia Milyane Wafa, Uyun Wan Maryam Wan Ahmad Kamil Wismagian, Octavius Jonathan Noel Yeselyne Ananda Putri