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All Journal Forum Pasca Sarjana SOCA: Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA International Research Journal of Business Studies (E-Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL AGRICA AGRISCIENCE Jurnal Peternakan Lokal
Elys Fauziyah
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Veterinary

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Journal : agriekonomika

 1 
PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA Jeani Noviana Rahayu; Elys Fauziyah; Aminah HM Ariyani
Agriekonomika Vol 1, No 1: April 2012
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v1i1.350

Abstract

ABSTRACTThis study aimsto describethe characteristics ofconsumers who buy imported apples and analyze the attributes of consumer preferences in buying importedapples.The study was conductedatthe Hokky fruitshopand the Ampel traditional marketing Surabaya. Data analysis was done with descriptive and conjoint methods. The analysis showed that the attributes that a consumer preference in buying apple imports in order are the price, color, texture, size and packaging.Keywords : ConsumerPreference, Attributes, Conjoint
PREFERENSI KONSUMEN DALAM PEMBELIAN MI INSTAN DI KABUPATEN BANGKALAN Andri Mulyadi; Elys Fauziyah
Agriekonomika Vol 3, No 1: April 2014
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v3i1.441

Abstract

ABSTRAKTujuan penelitian ini  adalah mengidentifikasi proses keputusan pembelian  dan menganalisis atribut yang dipertimbangkan oleh konsumen dalam pembelian mi instan. Penelitian dilaksanakan di Kabupaten Bangkalan. Sampel diambil  dengan metode Cluster Sampling. Data dianalisis dengan metode diskriptif kualitatif dan konjoin. Hasil penelitian menunjukkan bahwa proses keputusan pembelian mi terdiri dari beberapa tahapan yaitu pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, proses pembelian, dan perilaku pasca pembelian. Sedangkan kombinasi atribut yang diinginkan oleh konsumen dalam pembelian mi instan secara berurutan adalah kemasan plastik, harga Rp. 1.750, bentuk  bulat, bentuk kemasan kotak, rasa gurih, berukuran  100 gr, dan berwarna kuning. ABSTRACTThe Goals of this research are to identify the process of purchasing decision and analyze the attribute which is considered by consumer in purchasing instant noodle. The Samples are taken with cluster sampling method. The data are analyzed with the qualitative descriptive and conjoint methods. The result shows that the process of noodle purchasing decision consists  several stage. They are the need introduction, the information seach,  the purchasing process, and the behavior after purchasing. While the attribute combination which is wanted by consumer in instant noodle purchasing are the plastic packaging, the price approximately Rp. 1,750, the rounded shape, the square packaging shape, the savory flavor, the size approximately 100 gram, and the yellow color. 
STRATEGI PENGEMBANGAN AGROINDUSTRI KERUPUK TERASI(Studi Kasus Di Desa Plosobuden, Deket, Lamongan) Nur R. Khoiriyah; Aminah H. M. Ariyani; Elys Fauziyah
Agriekonomika Vol 1, No 2: Oktober 2012
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v1i2.357

Abstract

ABSTRACTThis study aims to identify the internal and external environment of agro-shrimp crackers and formulate strategies to develop these agro-industry inPlosobuden Village, Deket District, Lamongan Regency.The basic method used in this research is descriptive qualitative method and carried out with a case study. The analysis used was the marketing environment analysis, the SWOT analysis to identify internal and external factors forthestrengths, weaknesses, opportunitiesandthreats, the IFE and EFE Matrix and the SWOT matrix to formulate an alternative strategy in business development. Based on research result shows that the main internal strengths which is owned by agro-shrimp crackers entrepreneur is selling at an affordable price. While its main weaknesses is the lack of promotion. The main opportunities in the agro-shrimp cracker development is still has an extensive market share. While the main threats is unfavorable weather in the shrimp cracker business. Alternative strategies can be applied in developing agro-industry is raising the shrimp crackers production to take the opportunities of technological advancement for food security standards, promoting to attract potential customers in anticipating the new competitors to improve the image of the product, making business licenses and increasing the products diversification through products and services policy dealing with new competitors.Key words: Agro-shrimp crackers, SWOT analysis, development strategy
ANALISIS PRODUKTIVITAS USAHATANI JAGUNG HIBRIDA DI KABUPATEN SUMENEP Ainun Nikmah; Elys Fauziyah; Mokh. Rum
Agriekonomika Vol 2, No 2: Oktober 2013
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v2i2.429

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis efisiensi teknis, efisiensi alokatif, efisiensi ekonomis usahatani jagung hibrida dan sumber inefisiensinya. Penelitian ini dilakukan di Desa Tanah Merah Kecamatan Saronggih Kabupaten Sumenep. Sampel penelitian menggunakan teknik insidential sampling. Data selanjutnya dianalisis dengan menggunakan fungsi produksi stochastic frontier. Hasil penelitian menunjukkan bahwa rata-rata petani belum efisien secara teknis, alokatif dan ekonomi. Sementara penyebab inefisiensi teknis disebabkan pendidikan dan pengalaman.ABSTRACTThe purpose of this study were to analyze the technical efficiency, allocative, economic hybrid corn farm and sources of inefficiency. The study was conducted in Tana Merah Village, Saronggih Subdistrict, in Sumenep Regency. The incidental sampling technique was used to determined sample. Data were analyzed using the stochastic frontier production function. The results showed that the average farmer is not efficient yet on technically, allocative and economic. while the cause of technical inefficiency were education and experience.
PREFERENSI KONSUMEN DALAM MEMBELI RENGGINANG LORJUK DI KECAMATAN KAMAL BANGKALAN Ummi Kalsum; Elys Fauziyah; Taufik Rizal Dwi Adi Nugroho
Agriekonomika Vol 2, No 2: Oktober 2013
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v2i2.434

Abstract

ABSTRAKAtribut sebuah produk dapat menjadi pertimbangan konsumen dalam membeli sebuah produk. Preferensi konsumen dalam membeli rengginang lorjuk dipengaruhi oleh beberapa atribut. Tujuan penelitian ini adalah mendeskripsikan karakteristik konsumen dan menganalisis atribut-atribut yang menjadi pertimbangan konsumen dalam membeli rengginang lorjuk. Penelitian ini dilakukan di daerah Kamal. Sampel diambil dengan menggunakan metode accidental sampling sedangkan metode analisis data yang digunakan adalah metode deskripitif kualitatif dan konjoin. Hasil penelitian menunjukkan bahwa atribut yang paling dipertimbangkan konsumen dalam membeli rengginang lorjuk adalah bentuk, harga, berat isi kemasan, jenis dan kemasan. ABSTRACTAttribute of product can be used as consideration of consumer in buying product. Consumer preference in buying rengginang lorjuk is affected by several attributes. Objective of this research is to describe characteristic of consumer and to analyze attributes being considered by consumer in buying rengginang lorjuk. This research was conducted in Kamal. Sample was taken by using method of accidental sampling meanwhile method of data analysis used descriptive qualitative and conjoint. Result of research showed that attributes that most considered by consumer in buying rengginang lorjuk is weight, price, volume, type and packaging.   
Co-Authors Ainun Nikmah Aminah Happy Moninthofa Ariyani Andri Mulyadi Andrie Kisroh Sunyigono Devi Indah Selvianah Dian Akbarani Sahira Jeani Noviana Rahayu Luthfan Pangestu Mokh Rum Nunung Kusnadi Nur R. Khoiriyah Robiatul Firdausya Sri Hartoyo Sri Ratna Triyasari Sri Utami Kuntjoro Syafarotul Qiromil Baroroh Tantri Eka Wardani Taufik Rizal Dwi Adi Nugroho Ummi Kalsum