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Journal : Indo-MathEdu Intellectuals Journal

Implementasi Sistem Raport Digital Madrasah Berbasis Web di Ma Al-Mubarokah Banyuasin Ibrahim Baim; Choirun Niswah; Rohmah Safitri
Indo-MathEdu Intellectuals Journal Vol. 4 No. 2 (2023): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v4i2.154

Abstract

This research aims to understand how the implementation of a web-based digital school report system in Ma Al-Mubarokah Banyuasin madrasah works. The research object consists of three stages: (1) Pre-Implementation Stage, (2) Implementation Stage, and (3) Evaluation Reporting Stage. This study follows a qualitative descriptive research approach, with a research group of 12 participants including the school principal, deputy principal in charge of the curriculum, educational staff, and teaching staff. Data is collected through three methods: interviews, observations, and documentation. The data analysis technique involves data collection, data presentation, and data verification. The research findings indicate that: (1) The Pre-Implementation Stage involves tasks such as registration, enrollment, creating madrasah accounts, and teacher accounts for the implementation of the web-based digital school report system. (2) The Implementation Stage shows successful collaboration between operators, teachers, and class guardians, supported by the school principal, resulting in a smooth implementation process. (3) The Evaluation Reporting Stage involves holding meetings to evaluate and improve the web-based digital school report system
Strategi Pemasaran Pendidikan dalam Menumbuhkan Minat Calon Peserta Didik di MA Babul Ulum Mariana Ibrahim Ibrahim; Choirun Niswah; Lefil Egito
Indo-MathEdu Intellectuals Journal Vol. 4 No. 3 (2023): Indo-MathEdu Intellectuals Journal (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v4i3.373

Abstract

This research aims to analyze education marketing strategies in cultivating the interest of prospective students. The study uses a qualitative research method with descriptive characteristics. Informants include school principals, public relations officers, administrative staff, and students, and the information is obtained through interviews, observations, and documentation. The data analysis techniques consist of data reduction, data presentation, and drawing conclusions. Furthermore, data validity is ensured through triangulation to ascertain the reliability of the data in this research. The results of this study reveal that MA Babul Ulum Mariana employs market targeting strategies to identify market segments based on location, with students as the primary target in their educational marketing efforts. When defining market segments, schools typically establish specific criteria that become the primary focus in educational marketing. In terms of competitive positioning strategies, MA Babul Ulum Mariana undoubtedly has its own advantages and uniqueness in educational marketing. This is done to compete with other educational institutions, as each school has its own flagship programs designed to support student potential development for them to achieve success. In the mix of strategies, MA Babul Ulum Mariana combines various elements to support its educational marketing efforts, including flagship programs, a strategically located school, good collaboration with human resources, and affordable pricing