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All Journal Journal of Business and Management JAM : Jurnal Aplikasi Manajemen Journal of Engineering and Management in Industrial System Journal of Accounting and Investment JURNAL MANAJEMEN BISNIS Ekonomi dan Bisnis JBMR: Journal of Business and Management Review Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Journal of Social Research Journal Integration of Management Studies
Sylviana Maya Damayanti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Other

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Unveiling the power of youtube in digital financial literacy Damayanti, Sylviana Maya; Lestari, Dini
Journal of Accounting and Investment Vol 25, No 2: May 2024
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jai.v25i2.20677

Abstract

Research aims: The importance of digital financial literacy (DFL) as a core component of education is expected to grow in the digital age. Social media platforms have made huge improvements in their ability to support information sharing and the establishment of educational communities. A total of 30 samples were obtained from YouTube video creators in Indonesia, Malaysia, and the Philippines. The authors compared two models of User Engagement Rate in this study, specifically Commitment 1: Engagement Rate and Commitment 2: Total Engagement. The objective of this study is, thus, to investigate the characteristics of social media video content that resulted in greater user interaction on social media platforms, specifically in the context of using YouTube as a platform for digital financial literacy tools.Design/Methodology/Approach: The present study employed quantitative methodologies, specifically exploratory factor analysis and predictive regression models.Research findings: The findings indicate that the fluency of videos, vividness level, and content type exerted a substantial influence on user engagement rate when considered in an integrated way rather than individually. The factors of popularity and virality had a substantial impact on the rates of user engagement.Theoretical contribution/Originality: This study represents a pioneering investigation into the potential of YouTube as a catalyst for progress in the realm of financial education, with a specific focus on enhancing digital financial literacy. Practitioner/Policy implication: Collaboration between content creators, corporate partners, and government entities can be leveraged to produce a very successful and widely shared video, hence creating the lucrative potential for monetization.Research limitation/Implication: This study was limited to three countries located in the Southeast Asian region, serving as the residence for content providers.
FINANCIAL LITERACY AND RISK PROFILE: AN EXTENSIVE OBSERVATION ON BANK EMPLOYEES Damayanti, Sylviana Maya; Wicaksana, Pramudya
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.16

Abstract

People with a high level of financial literacy tend to have better financial management skills to realize their financial well-being through effective financial decisions including investing according to their risk profile. The banking industry is an industry that has the highest inclusive level selected because it can represent financial literacy conditions. On the other hand, the gap between financial inclusion and financial literacy leads to a large number of investment (illegal) cases and complaints to regulators. The purpose of this research is to find out the level of financial literacy and type of risk profile, factors that affect it with bank employees in Bandung as research objects. The sampling technique used is a non-probability sampling technique that is purposive sampling with a total of 408 respondents. Data collection is through online questionnaires. There are three sections questionnaire, demographic factors, financial literacy, and risk profile. The data processing techniques used are descriptive statistical analysis and multiple regressions. The results showed that bank employees in Bandung had financial literacy indexes categorized as "medium" or "sufficient" (66.7%) with a risk profile index of "moderate" type (60%). Demographic factors that affect financial literacy are age, education level, and organizational position. While the factor that affects the risk profile is age and gender. Research has also revealed a strong correlation between financial literacy and risk profile.
Assessing The Viability of Strategic Expansion: A Case Study on Opening A New Mcg Coffee Branch Yusuf, Nadhila Dzikrina; Damayanti, Sylviana Maya
Journal of Social Research Vol. 4 No. 7 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i7.2577

Abstract

This study evaluates the financial feasibility of expanding MCG Coffee by opening a new branch in Tebet, Jakarta. Using a mixed-methods approach, the research combines qualitative strategic analysis—including SWOT and Porter’s Five Forces—with quantitative financial modeling tools such as Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP). Data collection involved both primary sources (surveys and interviews) and secondary sources (financial records and industry benchmarks). The findings reveal that the proposed expansion is financially viable, with a positive NPV of Rp 145,349,219, an IRR of 25%, and a payback period of 4 years and 7 months. Sensitivity analysis indicates that revenue fluctuations have the highest impact on investment outcomes. The study also presents a detailed implementation roadmap to guide the setup of the new branch, emphasizing community engagement and diversified revenue streams. These results provide actionable insights for SME coffee shop owners seeking sustainable growth through strategic expansion.
PROJECT IDENTIFICATION AND SELECTION TO PRIORITIZE THE BEST ALTERNATIVE PROJECT Dwiarso, Adhi Priyo; Siahaan, Uke Marius; Damayanti, Sylviana Maya
JEMIS (Journal of Engineering & Management in Industrial System) Vol. 13 No. 1 (2025)
Publisher : Industrial Engineering Department, Faculty of Engineering, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jemis.2025.013.01.1

Abstract

This study develops a project prioritization framework for a cement manufacturing company, integrating economic, social, technical, and environmental metrics, specifically Net Present Value (NPV), Social Return on Investment (SROI), Thermal Substitution Rate (TSR), and CO2 emissions. The research addresses a critical gap in project prioritization studies by combining traditional economic metrics with sustainability-focused indicators, essential for the cement industry’s transition toward alternative fuel adoption. Using data from three alternative fuel projects, which are Waste Tire Pyrolysis, Biochar, and RDF. The study employs Analytical Hierarchy Process (AHP) for determining weights, Weighted Scoring for evaluating projects, and Monte Carlo Simulation to account for uncertainty in decision-making and creating scoring table. The results showed that Waste Tire Pyrolysis Project was the most balanced alternative, with the best performances in the financial, social, and environmental dimensions. This underlines the critical importance of adopting multi-criteria decision-making frameworks in tackling complex challenges that industries face, especially in sectors where sustainability has become a core priority.  Keywords: Project Prioritization, Multi Criteria Decision Making, NPV, SROI, TSR, CO2 Emission
Strategic ESG Transformation To Enhance Funding Access: A Case Of PT Kilang Pertamina International Barus, Ralang Argi; Sumirat, Erman; Damayanti, Sylviana Maya
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.382

Abstract

Environmental, Social, and Governance (ESG) principles are now at the heart of corporate competitiveness and long-term viability. This study assesses PT Kilang Pertamina Internasional's (PT KPI) current ESG practices and identifies areas for improvement that extend beyond regulatory compliance. Using a mixed-methods analysis, the author combined stakeholder analysis, resource-based and gap analyses, and a PESTLE review to assess internal capabilities and external analysis, then benchmarked the results against international standards using the Sustainalytics framework. The study identifies three priority areas for improvement: enhancing waste and water management (Beyond PROPER), revitalizing Process Safety Management (PSM), and strengthening ESG governance structures. These initiatives are expected to reduce operational risks, attract foreign investment, and support long-term financial resilience. Future research could examine how these initiatives influence financial performance, policy outcomes, and stakeholder perceptions.
Improving Competitive Advantage from Costumer Perspective: Strategic Approaches in Indonesia’s Telecom Sector Bo, Liu; Damayanti, Sylviana Maya; Jagat Prirayani
Jurnal Manajemen Bisnis Vol. 12 No. 2 (2025): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i2.1163

Abstract

This study examines Smartfren’s market position, competitive advantage, and growth prospects amid Telkomsel’s market dominance. It employs primary survey data from users and professionals and secondary industry reports, analyzed through a quantitative approach and Porter’s Five Forces framework. The findings reveal Telkomsel’s superiority in market share, network coverage, and technological innovation, while Smartfren offers stronger value in pricing and economic appeal. High industry rivalry, strong buyer power, and rising digital substitutes push both providers to innovate continuously. The study offers strategic insights for telecom firms and policymakers, and recommends broader sampling, inclusion of more operators, longitudinal analysis, and further research on consumer behavior and digital ecosystems.
Edukasi Tentang Zero Tolerance Kekerasan Seksual Pada Masyarakat Sekitar Kampus ITB Wikaningtyas, Pratiwi; Soemari, Herlien Dwiarti; Damajanti, Irma; Damayanti, Sylviana Maya; Purwaningrum, Rr. Diah Asih; Danial, Danial; Rupiani, Dewi; Handayani, Fanty; Hidavat, Agustini; Nugroho, Edwin Adi; Salsabilla, Zahra; Putri, Gaitsa Farah Zahira; Karenina, Melita Jenar; Tinton S, Bonifacius Perdana
Warta Pengabdian Andalas Vol 32 No 3 (2025)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.32.3.400-407.2025

Abstract

In alignment with the mandate of the Ministerial Regulation of Education, Culture, Research, and Technology (Permendikbudristek) No. 30 of 2021 on the Prevention and Handling of Sexual Violence (PPKS) and ITB's Strategic Plan for continuous transformation to achieve national and global recognition, this community service initiative is designed to establish a zero-tolerance policy toward sexual harassment. Sexual harassment is a significant barrier to achieving educational goals; therefore, more rigorous efforts are needed to disseminate anti-sexual violence awareness from the university to external stakeholders surrounding the campus environment, such as vendors, café owners, boarding house managers, online motorcycle taxi drivers, and students. The socialization given by PPKS task force team  for those audiences. These output include publications in mass media, pocketbooks, and stickers. Among the 156 participants who attended, the largest proportion comprised students (46.2%; n=72), followed by campus business operators (45.5%; n=71), café managers (6.4%; n=10), boarding house managers (1.3%; n=2), and online drivers (0.6%; n=1). It is expected the collaborative involvement of all stakeholders will strengthen efforts to prevent sexual violence within the campus environment.
Co-Authors Astari, Yen Syifa Aulia Rinald Muhammad, Aulia Rinald Barus, Ralang Argi Bo, Liu Danial - Dini Lestari, Dini Dwiarso, Adhi Priyo Erman Sumirat FAJAR NUGROHO Gerry Julian Agusty, Gerry Julian Gina Dwi Jayanthi, Gina Dwi Handayani, Fanty Hidavat, Agustini Hidayat Ihsan Abditama, Hidayat Ihsan Irma Damajanti Isrochmani Murtaqi Jagat Prirayani Jota, Astrid Laregan Karenina, Melita Jenar Kevin Hanafi Lubis, Khayruna Maryadi, Martya Putri Mulyono, Jane Julia Nugraha Yanureza Raeputranto Nugroho, Edwin Adi Padmodipoero, Faya Daffani Awinatama Purwaningrum, Rr Diah Asih Putri, Gaitsa Farah Zahira Rifqi, Audi Rohmat Agung Sholehuddin, Rohmat Agung Rupiani, Dewi Salsabilla, Zahra Saraya, Getha Senator Kramadibrata, Senator Siahaan, Uke Marius Soemari, Herlien Dwiarti Syaputra, Arifa Rizki Tinton S, Bonifacius Perdana Turas Hari Mukti, Turas Hari Wicaksana, Pramudya Wikaningtyas, Pratiwi Yudha Nugraha Wibisana, Yudha Nugraha Yusuf, Nadhila Dzikrina