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All Journal Sainteks Jurnal REKAYASA dan MANAJEMEN TRANSPORTASI Jurnal Teknik Sipil Jurnal Transportasi Jurnal Ilmiah Edunomika (JIE) JURNAL TEKNIK SIPIL UNAYA Jurnal Sains dan Teknologi Tadulako Mutiara: Multidiciplinary Scientifict Journal
Arief Setiawan
Universitas Tadulako
Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Social Sciences Transportation

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PENGARUH PENGENDALIAN INTERNAL DAN KONEKSI POLITIK TERHADAP PENGHINDARAN PAJAK (STUDI PADA PERUSAHAAN BEI SEKTOR PROPERTY AND REAL ESTATE PERIODE 2020-2021) Lailani Fitria; Dwi Waliyatul Azizah; Arief Setiawan; Monica Feronica Bormasa; Widyatmoko Widyatmoko
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13712

Abstract

Tax avoidance is part of the methods used by companies to reduce tax cost. Companies consider tax as burden, which can result in reduced company profit, so many companies carry out tax avoidance activities to minimize the tax burden so that company profits are large. There are factors that influence tax advoidance, including GCG, institutional/political ownership, internal control, family ownership and evironmental uncertainty. This reseacrh method uses quantitative research with descriptive analysis. The population was 10 companies with the research year 2019-2021 and the reseacrh sample obtained was 30 financial reports. Previous research discussing tax advoidance focused on company size and GCG, and many case studies were conducted on manufacturing companies. Therefore, this research tries to look at tax advoidance in property and real estate companies with internal control variables and political connections. This result of this research show that internal control variables and political connection have a negative effect on tax advoidance.
DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN DI ERA SOCIETY 5.0: SEBUAH LITERATURE REVIEW Rudy Haryanto; Arief Setiawan; R. Nurhayati; I Gede Agus Mertayasa; Aat Ruchiat Nugraha
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13093

Abstract

Rapid technological developments have changed business paradigms and interactions with consumers, encouraging the emergence of the concept of Society 5.0. This era emphasizes technological integration and collaboration between humans and machines. In the era of Society 5.0, digital marketing is the key to success for companies in achieving business goals. This article discusses basic digital marketing concepts, key marketing strategies, successful implementation, challenges, and solutions in running digital promotions. Through qualitative literature study methods, this article analyzes various sources to understand these concepts. The results show that identifying the target audience, creating relevant content, using digital channels, and digital analytics are the keys to success in digital marketing. In the Society 5.0 era, companies need to adopt a business strategy that includes advanced technology, a focus on user experience, collaboration, sustainability, and transformation to a platform-based business model. Nevertheless, companies are faced with challenges such as technological complexity, fierce competition, data security, changing trends, and limited resources. To overcome these challenges, companies need to have a deep understanding of trends and technology, creativity in strategy development, commitment to data security, and flexibility in adapting. In this way, companies can run digital marketing promotions more effectively and achieve marketing goals in today's digital era.
Co-Authors Aat Ruchiat Nugraha Abd Latif Adnan Fadjar Agus Taufik Mulyono Amar Akbar Ali Andi Fitri Utari Lukman Andri Andri Arselina Wood Ward Wiyono Desi Salsa Ramdani Dwi Waliyatul Azizah Edi Yusuf Adiman Ferra Claudia Masoso I Gede Agus Mertayasa Lailani Fitria Latif Budi Suparma Monica Feronica Bormasa Ni Putu Ayu Khrisna Murti Novita Pradani R. Nurhayati Rudy Haryanto Syavira Ayuningsih Taslim Bahar Tommy Iduwin Widyatmoko Widyatmoko