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All Journal Jurnal Konseling dan Pendidikan Jurnal Keuangan dan Perbankan Jurnal Administrasi Bisnis (JABis) Proceeding Seminar LPPM UMP Tahun 2014 Eksos LPPM Benefit: Jurnal Manajemen dan Bisnis IJEBD (International Journal Of Entrepreneurship And Business Development) MABIS: Manajemen dan Bisnis Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Al-Tijary : Jurnal Ekonomi dan Bisnis Islam International Journal of Applied Business and International Management Dharma: Jurnal Pengabdian Masyarakat International Journal of Health Science and Technology West Science Journal Economic and Entrepreneurship Journal of Business Innovation and Research Multidiscience: Journal of Multidisciplinary Science

Muhammad Irhas Effendi, Muhammad Irhas

Accounting Department, Economic Faculty, Universitas Pembangunan Nasional “Veteran” Yogyakarta, DIY, Indonesia.

Author-ID : 484748

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Perbandingan Penerapan Corporate Social Responsibility (CSR) pada PT Bukaka Teknik Utama Tbk dengan PT Adhi Karya Tbk Sri Suryaningsum; Muhammad Irhas Effendi; R. Hendri Gusaptono; Sri Wahyuni
Al-Tijary Al-Tijary, Vol. 2, No. 1, Desember 2016
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

This study aims to determine and obtain empirical evidence about the comparative implementation of Corporate Social Responsibility (CSR) in PT Bukaka Teknik Utama Tbk and PT AdhiKaryaTbk. Corporate Social Responsibility (CSR) is carried out policies of a company as a concern and their responsibilities towards the environment and surrounding communities. In this study, using literature review to compare Corporate Social Responsibility (CSR) between PT Bukaka Teknik Utama Tbk and PT Adhi Engineering Tbk in 2013-2015.The results showed that CSR conducted by PT Bukaka Teknik Utama Tbk meet the health, social and community development. While CSR PT AdhiKaryaTbkmeets all aspects that support CSR, and they are always thinking of innovative CSR program was excellent in every year.

PEMBERDAYAAN DESA PRIMA SENDANGAGUNG: MENGELOLA DAN MEMASARKAN PRODUK BERBASIS LELE Mohamad Irhas Effendi; Bambang Sugiarto; Jubaedah Nawir
Dharma: Jurnal Pengabdian Masyarakat Vol 2, No 2 (2021): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Sendangagung Village is one of the villages in Sleman which has several catfish farms to help the community's economy. Besides being cheap and easy to get, catfish has a variety of nutrients that are good for the body. However, in catfish farming, it is not an easy thing. Because there are so many farmers who actually experience losses in catfish farming because the selling price is too low. In addition, there is a Desa Prima consisting of Sendangagung women, an alternative or breakthrough in efforts to empower women in the economy through increasing women's empowerment and increasing income women, especially poor families. This service intends to combine the two groups above to solve common problems, namely the Catfish Farmer Group and Desa Prima Sendangagung through four stages, namely program socialization, mentoring, education and training, and post-training partner monitoring. Desa Prima Sendangagung will obtain relatively cheap raw materials which will be processed into various products and sold online. Meanwhile, catfish farmers will benefit from having no trouble marketing their crops.

Effects of attractiveness, image and satisfaction on word of mouth communication Dyah Sugandini; Mohamad Irhas Effendi; Yenni Sri Utami; Agus Sasmito Aribowo
International Journal of Health Science and Technology Vol 2, No 1 (2020): July
Publisher : Universitas 'Aisyiyah Yogyakarta

Travel activities have become the lifestyle of today's society. Many people take advantage of a holiday just to travel to various tourist attractions. In the context of tourism, lifestyles are also associated with activities, hobbies, opinions, which play an important role in consumer behavior. Trend tours that became a lifestyle one of them is special interest tourism. Dolandeso is one of the special interest attractions with environmental conservation mission based on cultural values and local wisdom. Dolandeso is a community-run tourism and is a Community based Tourism (CBT). Dolandeso tourism is a blend of the beauty of the environment, nature and value of harmonization between humans. This study aims to analyze the Word of Mouth (WOM) model influenced by satisfaction, image and attractiveness. This research uses 100 international tourist respondents. The sampling technique uses convience sampling. Data analysis using two step approach to SEM. The results show that the WOM model is acceptable. Satisfaction has positive effect on WOM, image has positive effect on attractiveness and satisfaction, attractiveness has positive effect on satisfaction.

Pengaruh green advertising, green brand trust, dan sikap pada green product terhadap green purchase intention Bunga Alfausta Amallia; Mohamad Irhas Effendi; Abdul Ghofar
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.3, No.2 (2022): Desember 2022
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v3i2.113

The environment is currently of concern because it has been damaged, this is greatly influenced by human life so that it encourages changes in consumer behavior to become more aware of the environment and interested in buying green products. This study aims to determine and analyze the role of attitude as a mediator and the effect of green advertising, green brand trust and attitudes towards green purchase intention. Data collection instruments used a questionnaire and obtained a sample of 118 respondents using a purposive sampling technique. Data were analyzed using descriptive and quantitative statistical analysis. Research using PLS-SEM analysis tools using the Smart PLS software program 3.2.8. The results showed that green advertising, green brand trust and attitude towards green product variables had a significant and positive influence on green purchase intention and green product attitude variables fully influenced the green advertising variable, green brand towards green purchase intention.

KOMERSIALISASI KOMODITAS PERTANIAN ORGANIK SEBAGAI ALTERNATIF PEMULIHAN EKONOMI PADA PETANI DI DATARAN TINGGI DIENG Dyah Sugandini; Mohamad Irhas Effendi; Siwi Hardiastuti Endang Kawuryan; Bambang Sugiarto; Muhammad Kundarto
Dharma: Jurnal Pengabdian Masyarakat Vol 4, No 1 (2023): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v4i1.8660

The community service program, packaged in the Kedaireka Matching Fund (MF), aims to help farmers to be able to commercialize their agricultural products. There are two outcomes of this Kedaireka-MF community service: an organic fertilizer factory and a frozen vegetable factory. Several methods are carried out to support the creation of commercialization. The Kedaireka-MF community service program starts with commercialization socialization, assistance in making organic fertilizers, assistance in making frozen vegetable factories, and assistance in digital marketing. Digital marketing platforms that can be made are websites, Instagram and YouTube. Kedaireka-MF has also registered its products through the Shopee e-commerce platform. To improve the quality of commercialization, the Kedaireka-MF community service program has started a new business with a legal entity, CV Reka Tani Mandiri. This MSME company was established as a forum for farmers to commercialize agricultural products in a professional manner.

Pengaruh Lingkungan Eksternal Dan Lingkungan Internal Terhadap Kinerja Ukm Melalui Keunggulan Bersaing Pada UKM Di Kota Sorong Tutri Hanggari Citra Rini; Muhammad Irhas Effendi; Haddy Suprapto
Jurnal Ilmu Administrasi dan Bisnis Vol 19, No 1 (2021): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v19i1.10557

This study aims to determine and analyze the influence of the external environment and the internal environment on the performance of SMEs through competitive advantage in SMEs in Sorong City - West Papua. The population in this study were SMEs in Sorong City which included food and beverage, metal and service industries, forest products and furniture, building materials, and handicrafts totaling 539 SMEs, and the samples in this study were 135 SMEs. sampling using proportional cluster random sampling. Data analysis methods include descriptive analysis and quantitative analysis with analysis tools using SEM (Structural Equation Modeling) and AMOS (Analysis Moment of Structural) programs. The findings of this study are the external environment is proven to have a negative and significant effect on the performance of SMEs; the external environment is proven to have a negative and significant effect on SME performance mediated by competitive advantage; the internal environment is proven to have a positive and significant effect on the performance of SMEs; the internal environment is proven to have a positive and significant effect on SME performance mediated by competitive advantage. Keywords: external environment, internal environment, competitive advantage, performance of SMEs.

Financial Services Industry Business Strategy Formulation Public Appraisal Service Office Toto Suharto and Partners Henrianto Henrianto; Mohamad Irhas Effendi; Titik Kusmantini
Journal of Business Innovation and Research Vol 1, No 1 (2022): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v1i1.8036

KJPP Toto Suharto and Partners is one of the companies engaged in the financial industry that provides appraisal services. The purpose of this study is to analyze the company's internal and external conditions and formulate a business strategy in the face of intense competition. The research method used is qualitative research. Data collection techniques using interviews, surveys and questionnaires conducted on related parties within the company's internal and external. The data that has been obtained were analyzed using IFE, EFE, CPM, SWOT, IE, Grand Strategy and QSPM Matrix. The results of the IFE Matrix are 3.31 and the EFE Matrix are 2.61. The results of the SWOT, IE, Grand Strategy analysis show that the alternatives that can be applied by the company are horizontal integration strategies, market penetration strategies and product development strategies. The final result of this study concludes that the recommendation or proposal for the right business strategy for the company is obtained based on the results of data processing through the QSPM Matrix is a penetration strategy.

Effect of Green Transformational Leadership and Green Knowledge on Environmental Performance with Green Creativity as Intervening Variable in Tourism Villages in DIY Nida Urrahma Hidayati; Mohamad Irhas Effendi; R Heru Kristanto HC
West Science Journal Economic and Entrepreneurship Vol. 2 No. 04 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i04.1425

This study aims to examine the effect of green transformational leadership and green knowledge on environmental performance of tourism village. It also examine the mediating of green creativity on their relationship. Data was collected from 69 tourism village in the Special Region of Yogyakarta (DIY). This study used primary data collected through closed-ended questionnaires that was distributed via google forms (online) and directly (offline). The data itself were analyzed using PLS. The results show that green transformational leadership and green knowledge have positive effect on green creativity and environmental performance on tourism village. Furthermore, green creativity is also found to have mediating effect that significant between both green transformational leadership and environmental performance, also between green knowledge and environmental performance on tourism village. The main implication of this study is that tourism village need to foster both green transformational leadership and green knowledge to promote sustainability, ultimately leading to improved environmental outcomes.

The Role of Organizational Culture on Innovative Behaviour Mediated by Knowledge Transfer and Moderated by Work Autonomy at Regional Disaster Management Agency (BPBD) of Yogyakarta Special Region Province (DIY) Jayanto, Nur Dwi; Effendi, M. Irhas; Religia, Yoga
Multidiscience : Journal of Multidisciplinary Science Vol. 2 No. 1 (2025): January
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/multidiscience.v2i1.313

This study examines the impact of Organizational Culture (OC) on Innovative Behaviour (IB), with Knowledge Transfer (KT) as a mediator and Work Autonomy (WA) as a moderator at the Regional Disaster Management Agency (BPBD) of Yogyakarta Special Region. A quantitative approach using a census method was applied, encompassing all 111 employees, including 38 Civil Servants (PNS) and 73 Contract-based Employees (PPPK). Data were collected through structured questionnaires and analyzed using Partial Least Squares (PLS) with SmartPLS 3. Findings reveal that OC influences IB directly and through KT, while KT positively affects IB but does not mediate the OC-IB relationship effectively. This indicates a more substantial direct effect of OC on IB. Additionally, WA directly enhances IB but does not moderate the KT-IB relationship. The study underscores the importance of an OC characterized by openness, collaboration, tolerance for failure, and managerial support in fostering innovation. Practical implications suggest enhancing OC, leveraging technology-based KT systems, and promoting work autonomy policies to boost employee creativity. These findings offer strategic insights for improving innovation and efficiency in public sector organizations.

The Influence of Brand Satisfaction and Luxury Brand Attachment on Customer Advocacy Through Brand Loyalty on Zalora Marketplace Brigitta, Michelle Yoanna Franscisca; Effendi, M. Irhas; Sugandini, Dyah; Suryono, Ignatius Agus
International Journal of Applied Business and International Management Vol 8, No 3 (2023): December 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i3.2095

This study is an exploratory study where researchers try to measure the influence of luxury brand fashion objects during the Covid-19 pandemic. The pursose of this research is to produce an overview of the marketing strategy for the online store Zalora Indonesia which sells luxury fashion brands, in an efffort to face very tight competition in the market in Indonesio and to recover after being affected by the Coved-19 pandemic by measuring the magnitude of the influence of brand satisfaction, luxury brand attachment, and brand loyalty on customer advocacy. The respondents in this study were 150 who were customers of luxury fashion brands in Zalora Indonesia who had made a purchase at least once. Non-probablity sampling is the sampling technique, and purposive sampling is the sampling method. The results show that luxury brand attachments have an influence on brand loyalty, and will increase customer advocacy. The practical implication of this research is that Zalora Indonesia, which sells luxury goods, can increase customer advocacy for online purchases through Zalora Indonesia.

Co-Authors Abdul Ghofar Agus Sasmito Aribowo Astrini Aning Widoretno Bambang Sugiarto Bambang Sugiarto Brigitta, Michelle Yoanna Franscisca Bunga Alfausta Amallia Dwi Suhartini Dyah Sugandini Esti Dwi Rahmawati Gusaptono, R. Hendri Haddy Suprapto Hendri Gusaptono Henrianto Henrianto Indra Kusumawardhani Jayanto, Nur Dwi Jubaedah Nawir Muhammad Kundarto Nida Urrahma Hidayati R Heru Kristanto HC R. Hendri Gusaptono R. Hendri Gusaptono Raden Hendri Gusaptono Rahajeng Arundati Rahajeng Arundati Rizdina Azmiyanti Rizki Andriani Siwi Hardiastuti Endang Kawuryan Sri Suryaningsum Sri Suryaningsum SRI SURYANINGSUM Sri Wahyuni Sri Wahyuni Suryaningsum, Sri Suryono, Ignatius Agus Titik Kusmantini Tutri Hanggari Citra Rini Wahyuni, Sri Yenni Sri Utami Yoga Religia Yuni Istanto Yuni Istanto

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