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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS JABE (Journal of Applied Business and Economic) JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Accounting and Management Journal Prima Abdika: Jurnal Pengabdian Masyarakat JURNAL LENTERA AKUNTANSI TPeT
Muhammad Aziz Winardi, Muhammad
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Optimalisasi Pemanfaatan Media Sosial sebagai Strategi Digital Marketing bagi UMKM di Era Ekonomi Kreatif Yuliawan, Eko; Winardi, Muhammad Aziz; Karyadi, Haris
Where Theory, Practice, Experience & Talent Meet, TPeT Vol 5 No 1 (2025): TPeT (Theory, Practice, Experience & Talent Meet): Community Service Journal
Publisher : LPPM GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/tpet.v5i1.438

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku UMKM dalam memanfaatkan strategi digital marketing guna memperluas jangkauan pasar dan meningkatkan penjualan di era ekonomi kreatif. Peserta kegiatan berjumlah 20 pemilik usaha di sekitar Kampus STIE GICI Jatiwaringin yang mengikuti pelatihan dan pendampingan selama dua hari pada 25–26 Juli 2025. Metode kegiatan meliputi pelatihan penggunaan media digital, pembuatan konten promosi, serta optimalisasi platform media sosial. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep dan penerapan digital marketing, ditandai dengan meningkatnya kemampuan membuat konten dan memanfaatkan fitur promosi daring. Kegiatan ini berkontribusi dalam memperkuat kapasitas digital UMKM agar lebih adaptif dan kompetitif di era ekonomi kreatif.
Generation Z in the Workforce: How Mental Health Shape Job Satisfaction Through Work Engagement in Indonesia’s Urban Yuliawan, Eko; Sjaipul, Evilina; Winardi, Muhammad Aziz
JURNAL AKUNTANSI DAN MANAJEMEN Vol 9 No 2 (2025): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v9i2.8221

Abstract

This study aims to analyze the influence of mental health on job satisfaction mediated by work involvement in Generation Z workers in the Greater Jakarta area. The research approach used was quantitative, with the distribution of questionnaires online through Google Forms to respondents who were included in the age of Gen Z and had at least one year of work experience. The sampling technique used purposive sampling with a total of 110 respondents. Data analysis was carried out using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results showed that mental health had a positive and significant effect on job satisfaction but did not have a significant effect on work engagement. Meanwhile, work involvement has a positive and significant effect on job satisfaction but does not act as a mediating variable between mental health and job satisfaction. These findings indicate that mental health has a direct influence on job satisfaction without intermediary work involvement. Theoretically, this study strengthens the theory of Job Demands-Resources (JD-R) by affirming the role of mental health as a personal resource that contributes to work well-being. In practical terms, the results of this study provide implications for organizations to improve the psychological well-being of employees through mental health support programs and create a conducive work environment for Gen Z workers to achieve optimal job satisfaction.
Co-Authors Abdulrahman, Abdulrahman Aldi Friyatna Dira ANDRI KURNIAWAN Andrie Kurniawan Devy Sofyanty Eko Yuliawan Fahmi Kamal Fahmi Kamal Fahmi Kamal Fahmi Kamal Faroman Syarief Faroman Syarief, Faroman Finanto, Mic Gena Prasetya Noor Hernawan, Iman Karyadi, Haris Kurniawan Prambudi Utomo Maemunah Maemunah Sjaipul, Evilina Suntoro, Bambang Supriyanto Supriyanto Wahyu Widayat, Eko