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All Journal Akuisisi : Jurnal Akuntansi Briliant: Jurnal Riset dan Konseptual JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Pengabdian kepada Masyarakat Nusantara Batara Wisnu : Indonesian Journal of Community Services Society : Jurnal Jurusan Tadris IPS International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research Jurnal Keuangan dan Bisnis IIJSE
Zumrotul Fitriyah, Zumrotul
Unknown Affiliation
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Live Streaming Shopping, Twin Date Promotion, and E-WOM on Gen Z Shopee Users' Impulse Buying in Surabaya Salwanisa, Estetia Adistsany; Fitriyah, Zumrotul
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5480

Abstract

This study explores how live streaming shopping, twin event promotions, and E-WOM impact impulse buying behavior among Gen Z users of the Shopee e-commerce platform. It is intended to serve as a scholarly reference for future research. The study employed a quantitative descriptive approach, utilizing Partial Least Squares (PLS) for data analysis. The results suggest that while live streaming shopping and E-WOM do not affect impulse buying behavior among Gen Z users of Shopee in Surabaya, twin event promotions contribute to their impulse buying behavior.
The Effect of Content Marketing and Brand Awareness on Purchase Decisions on Naabakehouse Wardhani, Nadya Puspita; Fitriyah, Zumrotul
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 3 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i3.12658

Abstract

This study aims to analyze the influence of content marketing and brand awareness on consumer purchasing decisions at Naabakehouse SMEs in Surabaya. This research uses a quantitative approach with data collected through questionnaires from 95 respondents who have seen the content and purchased Naabakehouse products. The data analysis technique used is Structural Equation Modelling (SEM) based on Partial Least Squares (PLS). The results show that content marketing and brand awareness have a positive and significant effect on consumer purchasing decisions. These findings highlight the importance of content strategy and brand awareness in shaping consumer behavior in the digital era.
Peningkatan Konsistensi Publikasi Konten Media Sosial Melalui Sistem Penjadwalan Digital Sebagai Strategi Efisiensi Pengelolaan Konten Sabrina, Zahra Naswa; Fitriyah, Zumrotul
Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Vol 10, No 1 (2026): Jurnal Pelayanan dan Pengabdian Masyarakat (PAMAS)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/pamas.v10i1.7607

Abstract

Consistency in content publication is one of the main challenges in social media management, particularly for business-to-business (B2B) service organizations that rely on educational content as a communication and branding tool. The absence of a structured scheduling system often leads to irregular posting, uneven workload distribution, and difficulties in monitoring content production progress. This activity aims to improve the consistency of social media content publication through the implementation of a digital scheduling system as a strategy to enhance content management efficiency. The method used is participatory observation with a descriptive qualitative approach, in which the author was directly involved in the content planning, production, and scheduling processes during an internship program. The implementation of the digital scheduling system utilized a content calendar and task management platform to organize the content workflow systematically. The results indicate an improvement in publication consistency, a more organized workflow, and a more stable growth of social media followers. The digital scheduling system supports efficient content management without involving sensitive company data. These findings are expected to serve as a practical reference for organizations or MSMEs in managing social media content sustainably
Co-Authors Akbar, M. Rizal Alifia, Firza Tsamara Cahyani Arianto, Dita Charolina Evangelista Fu’adah, Farhah Ika K.W, Nuruni Indra, Ramadhan Kurniawan, Kevin Adi Kusuma Wardhani, Nuruni Ika Mei Retno Adiwaty Melias Banta Sebayang, Anjesaya Mutiara Rahayu mutmainah, Lail Nasru Mutma'innah Nurkholish Majid Nurul Izzah, Berliana Nuruni Ika KW Pamungkas, Syahrul Ardi Putri, Betaria Novila Ananda Raharjo, Raden Johnny Hadi Rahma Wati, Novi Rahmawati, Hertika Sabrina, Zahra Naswa Safitri, Dian Ayu Salwanisa, Estetia Adistsany Satria, Tegar Sugeng Purwanto Supriyono Supriyono Wardhani, Nadya Puspita