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All Journal Akuisisi : Jurnal Akuntansi Briliant: Jurnal Riset dan Konseptual JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Inovasi: Jurnal Ilmiah Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Pengabdian kepada Masyarakat Nusantara Batara Wisnu : Indonesian Journal of Community Services Society : Jurnal Jurusan Tadris IPS Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research Jurnal Keuangan dan Bisnis IIJSE
Zumrotul Fitriyah, Zumrotul
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH MOBILE FOOD ORDERING ATTRIBUTES DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG PERSPEKTIF EKONOMI ISLAM Rahma Wati, Novi; Fitriyah, Zumrotul
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Vol. 8 No. 02 (2024): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ad.v8i02.7319

Abstract

Perubahan perilaku konsumen akibat adanya perkembangan digital memunculkan cara belanja makanan dan minuman yang baru melalui Food Delivery Apps. Penelitian ini dilakukan untuk mengetahui dan memahami bagaimana Mobile Food Ordering App Attrubutes dan kualitas layanan dapat berpengaruh terhadap minat beli ulang pada aplikasi ShopeeFood di Kota Surabaya. Penelitian ini menggunakan teknik deskriptif kuantitatif dan di analisis menggunakan Partial Last Square (PLS) dengan kuesioner yang diberikan kepada 126 sampel yang digunakan merupakan masyarakat Kota Surabaya yang berusia minimal 17 tahun dan pernah menggunakan serta pernah membeli pada aplikasi ShopeeFood minimal satu kali melalui googleform. Hasil penelitian menunjukkan bahwa variabel Mobile Food Ordering App Attrubutes dan kualitas mempunyai pengaruh signifikan terhadap minat beli ulang.
Pengaruh Persepsi Kemudahan dan Online Customer Review Terhadap Minat Beli Pada Online Store Sociolla Alifia, Firza Tsamara; Wardhani, Nuruni Ika Kusuma; Fitriyah, Zumrotul
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 2 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.58 KB) | DOI: 10.34007/jehss.v5i2.1331

Abstract

This study aims to determine the effect of perceived convenience and online customer reviews on consumer buying interest in the sociolla online store. Primary data obtained from this study were used in data collection techniques. To approach this problem, the theory from Kotler and Keller, 2016 states that the factors that influence buying interest are the perception of convenience. The method of data collection is by using the survey method. The research method used is quantitative methods with data analysis techniques using Structural Equation Modeling (SEM) and partial least squares (PLS) as analytical tools. This study found that perceived convenience had a significant and positive impact on purchase intention, and online customer reviews had a significant and positive impact on purchase intention.
The Influence of Live Streaming Shopping, Twin Date Promotion, and E-WOM on Gen Z Shopee Users' Impulse Buying in Surabaya Salwanisa, Estetia Adistsany; Fitriyah, Zumrotul
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5480

Abstract

This study explores how live streaming shopping, twin event promotions, and E-WOM impact impulse buying behavior among Gen Z users of the Shopee e-commerce platform. It is intended to serve as a scholarly reference for future research. The study employed a quantitative descriptive approach, utilizing Partial Least Squares (PLS) for data analysis. The results suggest that while live streaming shopping and E-WOM do not affect impulse buying behavior among Gen Z users of Shopee in Surabaya, twin event promotions contribute to their impulse buying behavior.
The Influence of Content Marketing and Influencer Marketing on the Purchase Decision of Skintific Cushion on the Tiktok Application Rahma, Tanzalina Aulia; Fitriyah, Zumrotul
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8208

Abstract

Technological developments encourage companies to utilize social media as a marketing tool, one of which is Skintific as a beauty brand that actively uses TikTok to promote its products. This study aims to analyze the influence of content marketing and influencer marketing on purchasing decisions for Skintific cushions on the TikTok application. The study applies a quantitative approach with a population of consumers who have purchased Skintific cushions on the TikTok application. Samples were taken using non-probability sampling with a purposive sampling technique by distributing questionnaires to 108 respondents. The data were analyzed using the Partial Least Square (PLS) method with SmartPLS, and it was found that content marketing and influencer marketing contributed to purchasing decisions.
The Influence of Viral Marketing and Fear of Missing Out (FOMO) on Impulsive Buying of Miniso x Harry Potter Products in Surabaya Yuwono, Ella Elvina; Fitriyah, Zumrotul
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of viral marketing and fear of missing out, or FOMO, on impulsive buying at Miniso X Harry Potter in Surabaya. This study uses quantitative methods with data collection techniques through distributing questionnaires to a population of Miniso X Harry Potter consumers in Surabaya. The sampling method is non-probability sampling with a purposive sampling technique, so that the total number of samples taken is 90 respondents. Performing data analysis with SmartPLS software. Based on the research results, it is known that viral marketing and fear of missing out or FOMO contribute to the impulsive buying of Miniso X Harry Potter collaboration products in Surabaya.
The Effect of Content Marketing and Brand Awareness on Purchase Decisions on Naabakehouse Wardhani, Nadya Puspita; Fitriyah, Zumrotul
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 3 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i3.12658

Abstract

This study aims to analyze the influence of content marketing and brand awareness on consumer purchasing decisions at Naabakehouse SMEs in Surabaya. This research uses a quantitative approach with data collected through questionnaires from 95 respondents who have seen the content and purchased Naabakehouse products. The data analysis technique used is Structural Equation Modelling (SEM) based on Partial Least Squares (PLS). The results show that content marketing and brand awareness have a positive and significant effect on consumer purchasing decisions. These findings highlight the importance of content strategy and brand awareness in shaping consumer behavior in the digital era.
Determinants of Eco-Friendly Product Adoption: The Role of Green Marketing, Environmental Awareness, and Price Perception in Shaping Consumer Decisions Azzahra, Nabilah Rosa; Fitriyah, Zumrotul; Sholihah, Dewi Deniaty
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rise of environmental concerns has led to increasing interest in sustainable consumer behaviour, especially in urban retail settings. This study aims to examine the influence of green marketing, enviromental awareness, and price perception on consumers’ decisions to adopt eco-friendly products, specifically Ecobags, in the context of a modern retail environment. A quantitative approach was employed using purposive sampling, involving 105 respondents who had previously purchased Ecobags at Indomaret stores in Surabaya, Indonesia. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The findings reveal that while green marketing has a positive but statistically insignificant effect on purchase decisions, both environmental awareness and price perception significantly influence consumers' decisions to adopt eco-friendly alternatives. Environmental awareness emerged as the most influential factor, indicating that sustainability-driven knowledge and concern are key drivers of pro-environmental behavior. Additionally, consumers' perception of price as aligned with quality and benefit contributes significantly to their purchasing decisions. These results underscore the importance of enhancing sustainability messaging and optimizing pricing strategies to encourage widespread adoption of green products in emerging markets.
KEPUTUSAN PEMBELIAN JERSEY ORISINAL PERSEBAYA MUSIM 2024/2025: PENGARUH FANATISME DAN DESAIN PRODUK Saputra, Anang Rizqi; Fitriyah, Zumrotul
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.5298

Abstract

Persebaya is one of the clubs wih the largest fanatical supporter base in Indonesia. Fanatical fans tend to have strong emotional ties and purchase their favorite products, with unique and superior product designs being an important factor in attracting consumers. However, imitation jerseys are still widely sold an in high demand. This study aims to examine the influence of fanaticism and product design on the decision to purchase original Persebaya jerseys for the 2024/2025 season in Surabaya. The study population consists of Persebaya jersey consumers residing in the city of Surabaya. The sample size comprises 99 respondents. The research method employs a quantitative approach. Sample criteria include consumers who have purchased original Persebaya jerseys for the 2024/2025 season, Persebaya fans, and individuals aged 17 years or older. Data was collected through a google forms questionnaire and analyzed using structural equation modeling with the assistance of the SmartPLS 3.0 apps. The results of the analysis indicate that fanaticism and product design have a positive influence on the decision to purchase the original Persebaya jersey for the 2024/2025 season.
SOSIALISASI JENIS PEMBIAYAAN IBADAH HAJI DI CIMB NIAGA SYARIAH KEMENAG SURABAYA: PKM Rahmawati, Nur Anisa; Fitriyah, Zumrotul
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 1 (2025): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Juni 2025
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v5i1.4024

Abstract

Indonesia memiliki potensi besar dalam bisnis haji karena jumlah penduduk Muslimnya yang sangat besar. Industri perbankan syariah di Indonesia, termasuk layanan tabungan haji, memegang peran penting dalam membantu umat Muslim merencanakan dan membiayai ibadah haji. Namun, banyak umat Muslim di Indonesia masih menghadapi kendala finansial dalam perencanaan ibadah ini. Oleh karena itu, berbagai perusahaan syariah kini menawarkan program pembiayaan haji untuk memudahkan calon jamaah. Jurnal pengabdian ini membahas kegiatan sosialisasi mengenai jenis-jenis pembiayaan haji oleh staf pemasaran Perwakilan Penjualan Bisnis Haji (Hajj Business Sales Representative/HBSR) CIMB Niaga Syariah yang bekerja sama dengan Kementerian Agama (KEMENAG) Kota Surabaya. Program ini bertujuan untuk meningkatkan pemahaman masyarakat mengenai skema pembiayaan haji dan produk-produk CIMB Niaga Syariah. Metode pengabdian yang digunakan meliputi presentasi, diskusi interaktif, dan sesi tanya jawab. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman dan minat masyarakat terhadap pembiayaan haji berbasis syariah. Kesimpulannya, program ini diharapkan dapat menjadi model edukasi keuangan syariah dan pembiayaan haji yang efektif untuk diterapkan di wilayah lain.
Co-Authors Akbar, M. Rizal Alifia, Firza Tsamara Azzahra, Nabilah Rosa Cahyani Arianto, Dita Charolina Evangelista Dewi, Nurul Aulia Fu’adah, Farhah Ika K.W, Nuruni Indra, Ramadhan Izaak, Wilma Cordelia Kurniawan, Kevin Adi Kusuma Wardhani, Nuruni Ika Mei Retno Adiwaty Melias Banta Sebayang, Anjesaya Mutiara Rahayu mutmainah, Lail Nasru Mutma'innah Nurkholish Majid Nurul Izzah, Berliana Nuruni Ika KW Pamungkas, Syahrul Ardi Putri, Betaria Novila Ananda Raharjo, Raden Johnny Hadi Rahma Wati, Novi Rahma, Tanzalina Aulia Rahmawati, Hertika Rahmawati, Nur Anisa Safitri, Dian Ayu Salwanisa, Estetia Adistsany Saputra, Anang Rizqi Satria, Tegar Sholihah, Dewi Deniaty Sugeng Purwanto Supriyono Supriyono Wardhani, Nadya Puspita Wiyanti, Fiana Dwi Yuwono, Ella Elvina