Article Per Year (5 Year)
p-Index From 2021 - 2026
3.776
P-Index
This Author published in this journals
All Journal Akuisisi : Jurnal Akuntansi Briliant: Jurnal Riset dan Konseptual JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Pengabdian kepada Masyarakat Nusantara Batara Wisnu : Indonesian Journal of Community Services Al-Khidmah Jurnal Pengabdian Masyarakat Society : Jurnal Jurusan Tadris IPS Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research Jurnal Keuangan dan Bisnis IIJSE
Zumrotul Fitriyah, Zumrotul
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
Pengaruh Persepsi Kemudahan dan Online Customer Review Terhadap Minat Beli Pada Online Store Sociolla Alifia, Firza Tsamara; Wardhani, Nuruni Ika Kusuma; Fitriyah, Zumrotul
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 2 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.58 KB) | DOI: 10.34007/jehss.v5i2.1331

Abstract

This study aims to determine the effect of perceived convenience and online customer reviews on consumer buying interest in the sociolla online store. Primary data obtained from this study were used in data collection techniques. To approach this problem, the theory from Kotler and Keller, 2016 states that the factors that influence buying interest are the perception of convenience. The method of data collection is by using the survey method. The research method used is quantitative methods with data analysis techniques using Structural Equation Modeling (SEM) and partial least squares (PLS) as analytical tools. This study found that perceived convenience had a significant and positive impact on purchase intention, and online customer reviews had a significant and positive impact on purchase intention.
The Influence of Live Streaming Shopping, Twin Date Promotion, and E-WOM on Gen Z Shopee Users' Impulse Buying in Surabaya Salwanisa, Estetia Adistsany; Fitriyah, Zumrotul
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5480

Abstract

This study explores how live streaming shopping, twin event promotions, and E-WOM impact impulse buying behavior among Gen Z users of the Shopee e-commerce platform. It is intended to serve as a scholarly reference for future research. The study employed a quantitative descriptive approach, utilizing Partial Least Squares (PLS) for data analysis. The results suggest that while live streaming shopping and E-WOM do not affect impulse buying behavior among Gen Z users of Shopee in Surabaya, twin event promotions contribute to their impulse buying behavior.
The Effect of Content Marketing and Brand Awareness on Purchase Decisions on Naabakehouse Wardhani, Nadya Puspita; Fitriyah, Zumrotul
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 3 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i3.12658

Abstract

This study aims to analyze the influence of content marketing and brand awareness on consumer purchasing decisions at Naabakehouse SMEs in Surabaya. This research uses a quantitative approach with data collected through questionnaires from 95 respondents who have seen the content and purchased Naabakehouse products. The data analysis technique used is Structural Equation Modelling (SEM) based on Partial Least Squares (PLS). The results show that content marketing and brand awareness have a positive and significant effect on consumer purchasing decisions. These findings highlight the importance of content strategy and brand awareness in shaping consumer behavior in the digital era.
KEPUTUSAN PEMBELIAN JERSEY ORISINAL PERSEBAYA MUSIM 2024/2025: PENGARUH FANATISME DAN DESAIN PRODUK Saputra, Anang Rizqi; Fitriyah, Zumrotul
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.5298

Abstract

Persebaya is one of the clubs wih the largest fanatical supporter base in Indonesia. Fanatical fans tend to have strong emotional ties and purchase their favorite products, with unique and superior product designs being an important factor in attracting consumers. However, imitation jerseys are still widely sold an in high demand. This study aims to examine the influence of fanaticism and product design on the decision to purchase original Persebaya jerseys for the 2024/2025 season in Surabaya. The study population consists of Persebaya jersey consumers residing in the city of Surabaya. The sample size comprises 99 respondents. The research method employs a quantitative approach. Sample criteria include consumers who have purchased original Persebaya jerseys for the 2024/2025 season, Persebaya fans, and individuals aged 17 years or older. Data was collected through a google forms questionnaire and analyzed using structural equation modeling with the assistance of the SmartPLS 3.0 apps. The results of the analysis indicate that fanaticism and product design have a positive influence on the decision to purchase the original Persebaya jersey for the 2024/2025 season.
SOSIALISASI JENIS PEMBIAYAAN IBADAH HAJI DI CIMB NIAGA SYARIAH KEMENAG SURABAYA: PKM Rahmawati, Nur Anisa; Fitriyah, Zumrotul
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 1 (2025): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Juni 2025
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v5i1.4024

Abstract

Indonesia memiliki potensi besar dalam bisnis haji karena jumlah penduduk Muslimnya yang sangat besar. Industri perbankan syariah di Indonesia, termasuk layanan tabungan haji, memegang peran penting dalam membantu umat Muslim merencanakan dan membiayai ibadah haji. Namun, banyak umat Muslim di Indonesia masih menghadapi kendala finansial dalam perencanaan ibadah ini. Oleh karena itu, berbagai perusahaan syariah kini menawarkan program pembiayaan haji untuk memudahkan calon jamaah. Jurnal pengabdian ini membahas kegiatan sosialisasi mengenai jenis-jenis pembiayaan haji oleh staf pemasaran Perwakilan Penjualan Bisnis Haji (Hajj Business Sales Representative/HBSR) CIMB Niaga Syariah yang bekerja sama dengan Kementerian Agama (KEMENAG) Kota Surabaya. Program ini bertujuan untuk meningkatkan pemahaman masyarakat mengenai skema pembiayaan haji dan produk-produk CIMB Niaga Syariah. Metode pengabdian yang digunakan meliputi presentasi, diskusi interaktif, dan sesi tanya jawab. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman dan minat masyarakat terhadap pembiayaan haji berbasis syariah. Kesimpulannya, program ini diharapkan dapat menjadi model edukasi keuangan syariah dan pembiayaan haji yang efektif untuk diterapkan di wilayah lain.
Efektivitas Live Streaming dalam Membangun Kesadaran dan Keyakinan Konsumen terhadap Penjualan Suatu Produk Amyrul Eza, Early; Fitriyah, Zumrotul
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v6i1.5144

Abstract

The shift in consumer shopping behavior toward e-commerce poses challenges for MSMEs in optimizing digital marketing strategies. This community service aimed to examine the effectiveness of live streaming in building consumer awareness and conviction toward body care product sales at CV Avero Indonesia. The participatory observation method was employed using the 5A Model approach (Aware, Appeal, Ask, Act, Advocate) developed by Kotler, Kartajaya, and Setiawan. Data were collected through direct observation of live streaming activities on the Shopee platform, focusing on audience response, interaction patterns, and sales achievements. The findings revealed that live streaming effectively increased body care product sales, with a significant rise from 300 units at the beginning of the year to 900 units at year-end. Contributing factors included attractive titles, professional visuals, live product demonstrations, real-time host-consumer interaction, and exclusive offers during broadcasts. However, technical issues such as internet stability and audio-visual synchronization require attention. This community service provides practical contributions for MSMEs in optimizing live streaming-based digital marketing strategies to enhance consumer awareness and encourage purchasing decisions in the digital era.
Peningkatan Konsistensi Publikasi Konten Media Sosial Melalui Sistem Penjadwalan Digital Sebagai Strategi Efisiensi Pengelolaan Konten Sabrina, Zahra Naswa; Fitriyah, Zumrotul
Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Vol 10, No 1 (2026): Jurnal Pelayanan dan Pengabdian Masyarakat (PAMAS)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/pamas.v10i1.7607

Abstract

Consistency in content publication is one of the main challenges in social media management, particularly for business-to-business (B2B) service organizations that rely on educational content as a communication and branding tool. The absence of a structured scheduling system often leads to irregular posting, uneven workload distribution, and difficulties in monitoring content production progress. This activity aims to improve the consistency of social media content publication through the implementation of a digital scheduling system as a strategy to enhance content management efficiency. The method used is participatory observation with a descriptive qualitative approach, in which the author was directly involved in the content planning, production, and scheduling processes during an internship program. The implementation of the digital scheduling system utilized a content calendar and task management platform to organize the content workflow systematically. The results indicate an improvement in publication consistency, a more organized workflow, and a more stable growth of social media followers. The digital scheduling system supports efficient content management without involving sensitive company data. These findings are expected to serve as a practical reference for organizations or MSMEs in managing social media content sustainably
Co-Authors Akbar, M. Rizal Alifia, Firza Tsamara Amyrul Eza, Early Cahyani Arianto, Dita Charolina Evangelista Fu’adah, Farhah Ika K.W, Nuruni Indra, Ramadhan Izaak, Wilma Cordelia Kurniawan, Kevin Adi Kusuma Wardhani, Nuruni Ika Mei Retno Adiwaty Melias Banta Sebayang, Anjesaya Mutiara Rahayu mutmainah, Lail Nasru Mutma'innah Nurkholish Majid Nurul Izzah, Berliana Nuruni Ika KW Pamungkas, Syahrul Ardi Putri, Betaria Novila Ananda Raharjo, Raden Johnny Hadi Rahma Wati, Novi Rahmawati, Hertika Rahmawati, Nur Anisa Sabrina, Zahra Naswa Safitri, Dian Ayu Salwanisa, Estetia Adistsany Saputra, Anang Rizqi Satria, Tegar Sugeng Purwanto Supriyono Supriyono Wardhani, Nadya Puspita Wiyanti, Fiana Dwi