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Relationship Marketing Dalam Perspektif Islam Fageh, Achmad; Fatmariyah, Fatimatul; AS, Fathor
IQTISHADIA Jurnal Ekonomi & Perbankan Syariah Vol. 9 No. 1 (2022)
Publisher : Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/iqtishadia.v9i1.5589

From an Islamic perspective, the concept of relationship marketing is standard and internationally recognized. However, so far, there is no such thing. Indeed, in Islamic teachings, the idea of RM brought by western scientists has been contained in the Al-Qur'an and Al-Hadits. Even the concept of relationships in Islamic education is more comprehensive. This article aims to explain the idea of relationship marketing from an Islamic perspective and its main components. This type of research is qualitative through literature study and content analysis. The analysis results show that the concept of relationship marketing from an Islamic perspective is demonstrated through various terms, components, and constructs, including Islamic relationship marketing, shariah relationship marketing, Islamic customer relationship marketing, shariah customer relationship marketing, etc. Islamic Relationship Marketing (IRM) was developed from relationship marketing and Islamic ethical behavior. Shariah Relationship Marketing (SRM) was designed from relationship marketing and Shariah Compliance. The components of IRM are Islamic ethical behavior, social bonds, structural bonds, and financial bonds, and the features of SRM are bonding, communication, commitment, complaint handling, trust, and sharia compliance.

Model Pemberdayaan UMKM melalui Intensifikasi dan Integrasi Sistem Komunikasi sebagai Dasar untuk Mempercepat Penguatan pada K S., Fathor A.
Jurnal Aplikasi Manajemen Vol. 12 No. 4 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

The purposes of this research are, 1). Analyze the environment (internal and external) of SME's strategic center to determine the strengths and threats that will be used as the substance of the communication, 2). Determine the parameters of performance of SME's areas as a reference for determining the relevant form of communication, and 3). Formulate a model empowerment of SME's industrial centers batik through communication programs in a more intensive and integrated with the local government in an effort to increase institutional power. The population was batik craft industry SME's in Bangkalan Regency. This study used a survey method. The number of samples as much as 145 respondents. Strategic environmental analysis was done using a SWOT analysis and multiple regression analysis. SWOT analysis result obtained value of 1,38 to internal factors and the value of 2,23 to external factors. The final value said to be a grand strategy. That value indicates the system of communication of the central group has properties aggressive which need to be developed through the creation of strategy that prioritizes the power possessed by the SME's to take advantage of the opportunities that exist. Whereas the results of the regression analysis showed that some of the variables analyzed, variable market conditions were the most influential variables on performance of SME's businesses.

Exploring Social Media Marketing for Promoting Tourism Villages: A Qualitative Approach AS, Fathor; Sanaji; Artanti, Yessy; Juniarti, Rosa Prafitri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3739

Tourism villages, such as those in Bangkalan Regency, hold significant potential to boost local economies, but their success depends on effective promotional strategies. This study aims to examine the use of social media marketing as a promotional tool for developing tourism villages, focusing on Tlangoh Beach Tourism Village. A descriptive qualitative approach was employed, using field observations, in-depth interviews with one manager and four visitors, and documentation of social media content. The findings reveal that the tourism village uses Facebook and Instagram for promotion, but the efforts are suboptimal due to infrequent posts, limited engagement, and reliance on word-of-mouth as the primary information source for visitors. Financial constraints and a lack of skilled personnel further hinder effective marketing. To improve, managers should enhance content quality, increase posting frequency, and establish partnerships with travel agencies or local institutions. This study concludes that social media marketing can significantly enhance tourism village promotion if implemented consistently and strategically. It contributes to understanding how resource-constrained destinations can leverage digital platforms and offers practical insights for managers to increase visitor numbers through targeted, cost-effective strategies.

Dampak Sosial Media Marketing, Daya Tarik dan Kepuasan terhadap Minat Berkunjung Kembali di Desa Wisata Kabupaten Bangkalan AS, Fathor; Rizki
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.802

This study aims to examine the effect of social media marketing, attractiveness and tourist satisfaction on interest in visiting again in the tourist village of Bangkalan Regency. The research approach used is quantitative causality. The population consists of tourists who are currently or have visited. The sample size was 120 people. And the sampling technique used is purposive sampling. The data was collected by distributing questionnaires and the results were analyzed using the partial least squares method. The results of the study stated. Social media marketing has a positive and significant effect on tourist satisfaction. Social media marketing has a positive and insignificant effect on interest in visiting again. Attractiveness has a positive and significant effect on tourist satisfaction. Attractiveness has a positive and significant effect on interest in visiting again. Tourist satisfaction has a positive and significant effect on interest in visiting again. Keywords: Social Media Marketing, Attraction, Satisfaction, Interest in revisiting.

Pengaruh Kualitas Pelayanan dan Citra Destobasi terhadap Loyalitas Pengunjung Wisata Mangrove dengan Kepuasan Wisatawan sebagai Variabel Intervening Lutfiyah, Zekiyatul; AS, Fathor
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.803

This study aims to identify the effect of service quality variables and destination image on tourist loyalty through tourist satisfaction. the research approach used is quantitative causality, with the research population being all visitors to labuhan madura mangrove tourism, the sample size is 112 respondents and the sampling technique used is purposive sampling. this research was collected by distributing questionnaires and the results will be analyzed using the Partial Least Square (PLS) method. The results stated that service quality has a positive and significant effect on tourist loyalty, service quality has a positive but insignificant effect on tourist satisfaction, destination image has a positive and significant effect on tourist loyalty, destination image has a positive and significant effect on tourist satisfaction, and tourist satisfaction has a positive and significant effect on tourist loyalty. Keywords: Service Quality, Destination Image, Satisfaction, And Loyalty.

Implementation of Relationship Marketing Sharia Perspective In Sharia Microfinance Institutions In Madura AS, Fathor; Fatmariyah, Fatimatul; Arifin, Sirajul; Syarif, Muh.
Journal Research of Social Science, Economics, and Management Vol. 2 No. 6 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i06.268

The market share of Islamic banking is still very small, so there needs to be a proper marketing strategy to overcome it, one of which is Sharia relationship marketing. The purpose of this research is to analyze the implementation of sharia relationship marketing at BPRS Bhakti Sumekar Sumenep. The research method used is a descriptive method of quantitative approach. The results showed that BPRS Bhakti Sumekar Sumenep has assimilated sharia relationship marketing quite well, it is shown from the results of respondents' assessment of the dimensions used in the study.

Potret Empiris Kinerja Keuangan Perbankan Syariah Di Indonesia: Systematic Literature Review Fatmariyah, Fatimatul; Samsuri, Andriani; Yazid, Muhammad; AS, Fathor
Jurnal Ilmiah Ekonomi Islam Vol. 8 No. 3 (2022): JIEI : Vol.8, No.3, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i3.5930

The purpose of this study was to identify the financial performance of Islamic banking whose data were obtained from journals in the period 2017-2021 and how the solution was with a systematic literature review method approach. The results of a systematic literature review show that, 1). The distribution rate of articles in 2017 was 11, in 2018 there were 6, in 2019 there were 7, in 2020 there were 5 and in 2021 there were 2 articles in 31 journals, 2). The research method used by the researchers is a descriptive quantitative approach with a descriptive statistical approach and none uses a qualitative approach or mix methods, 3). The types of performance measurement tools used are mostly financial ratios, 4). The portrait of Islamic banking financial performance is volatile and tends to improve, 5). The solution for Islamic banks is to improve the performance of their financial ratios, and 6). The limitations of the study lie in the number of samples, variables and indicators, period of observation, and analytical techniques.

Dampak Sosial Media Marketing, Daya Tarik dan Kepuasan terhadap Minat Berkunjung Kembali di Desa Wisata Kabupaten Bangkalan AS, Fathor; Rizki
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.802

This study aims to examine the effect of social media marketing, attractiveness and tourist satisfaction on interest in visiting again in the tourist village of Bangkalan Regency. The research approach used is quantitative causality. The population consists of tourists who are currently or have visited. The sample size was 120 people. And the sampling technique used is purposive sampling. The data was collected by distributing questionnaires and the results were analyzed using the partial least squares method. The results of the study stated. Social media marketing has a positive and significant effect on tourist satisfaction. Social media marketing has a positive and insignificant effect on interest in visiting again. Attractiveness has a positive and significant effect on tourist satisfaction. Attractiveness has a positive and significant effect on interest in visiting again. Tourist satisfaction has a positive and significant effect on interest in visiting again. Keywords: Social Media Marketing, Attraction, Satisfaction, Interest in revisiting.

Pengaruh Kualitas Pelayanan dan Citra Destobasi terhadap Loyalitas Pengunjung Wisata Mangrove dengan Kepuasan Wisatawan sebagai Variabel Intervening Lutfiyah, Zekiyatul; AS, Fathor
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.803

This study aims to identify the effect of service quality variables and destination image on tourist loyalty through tourist satisfaction. the research approach used is quantitative causality, with the research population being all visitors to labuhan madura mangrove tourism, the sample size is 112 respondents and the sampling technique used is purposive sampling. this research was collected by distributing questionnaires and the results will be analyzed using the Partial Least Square (PLS) method. The results stated that service quality has a positive and significant effect on tourist loyalty, service quality has a positive but insignificant effect on tourist satisfaction, destination image has a positive and significant effect on tourist loyalty, destination image has a positive and significant effect on tourist satisfaction, and tourist satisfaction has a positive and significant effect on tourist loyalty. Keywords: Service Quality, Destination Image, Satisfaction, And Loyalty.

Pengaruh Harga, Brand Experience, Dan Kecepatan Pengiriman Terhadap Loyalitas Konsumen Dimediasi Customer Review Dan Di Moderasi Konten Kreator Pada Konsumen Tik Tok Di Kota Sumenep Zakki, Nurdody; Fathorrahman, Fathorrahman; AS, Fathor
Jurnal Studi Manajemen dan Bisnis Vol 12, No 1 (2025): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v12i1.29804

The study aims to analyze the effect of price, brand experience, delivery speed, customer reviews, and content creators on TikTok consumer loyalty in Sumenep City. The research approach is quantitative with the Structural Equation Modeling (SMART-PLS) path analysis method. Data collection techniques use questionnaires with Google Form techniques. The sample in this study amounted to 96 respondents using the Lemeshow formula. The sampling technique was non-probability sampling with an accidental sampling approach. The results showed that the variables consisting of; price, brand experience, delivery speed, customer review, and creator content have a significant influence on consumer loyalty. Price, brand experience, delivery speed, and customer reviews have a strong positive influence on loyalty, and creator content is also proven to make a significant contribution to consumer loyalty. The mediation analysis results show that content creators play a partial moderating role in the relationship between price and delivery speed with consumer loyalty but do not play a moderating role in the relationship between brand experience and loyalty. These findings provide new insights into the factors that shape consumer loyalty on social media platforms such as TikTok Shop, as well as the strategic role of content creators in building emotional connections. The practical implications of this research can serve as a basis for academics to design more effective marketing strategies by involving content creators and optimizing customer reviews on the TikTok Shop platform.

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