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All Journal Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Eco-Entrepreneur Jurnal SOLMA Jurnal Ilmiah Manajemen Kesatuan Jurnal Bina Manajemen Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Kajian Ilmu Manajamen Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah
AS, Fathor
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Relationship Marketing Dalam Perspektif Islam Fageh, Achmad; Fatmariyah, Fatimatul; AS, Fathor
IQTISHADIA Jurnal Ekonomi & Perbankan Syariah Vol. 9 No. 1 (2022)
Publisher : Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/iqtishadia.v9i1.5589

Abstract

From an Islamic perspective, the concept of relationship marketing is standard and internationally recognized. However, so far, there is no such thing. Indeed, in Islamic teachings, the idea of RM brought by western scientists has been contained in the Al-Qur'an and Al-Hadits. Even the concept of relationships in Islamic education is more comprehensive. This article aims to explain the idea of relationship marketing from an Islamic perspective and its main components. This type of research is qualitative through literature study and content analysis. The analysis results show that the concept of relationship marketing from an Islamic perspective is demonstrated through various terms, components, and constructs, including Islamic relationship marketing, shariah relationship marketing, Islamic customer relationship marketing, shariah customer relationship marketing, etc. Islamic Relationship Marketing (IRM) was developed from relationship marketing and Islamic ethical behavior. Shariah Relationship Marketing (SRM) was designed from relationship marketing and Shariah Compliance. The components of IRM are Islamic ethical behavior, social bonds, structural bonds, and financial bonds, and the features of SRM are bonding, communication, commitment, complaint handling, trust, and sharia compliance.
Model Pemberdayaan UMKM melalui Intensifikasi dan Integrasi Sistem Komunikasi sebagai Dasar untuk Mempercepat Penguatan pada K S., Fathor A.
Jurnal Aplikasi Manajemen Vol. 12 No. 4 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The purposes of this research are, 1). Analyze the environment (internal and external) of SME's strategic center to determine the strengths and threats that will be used as the substance of the communication, 2). Determine the parameters of performance of SME's areas as a reference for determining the relevant form of communication, and 3). Formulate a model empowerment of SME's industrial centers batik through communication programs in a more intensive and integrated with the local government in an effort to increase institutional power. The population was batik craft industry SME's in Bangkalan Regency. This study used a survey method. The number of samples as much as 145 respondents. Strategic environmental analysis was done using a SWOT analysis and multiple regression analysis. SWOT analysis result obtained value of 1,38 to internal factors and the value of 2,23 to external factors. The final value said to be a grand strategy. That value indicates the system of communication of the central group has properties aggressive which need to be developed through the creation of strategy that prioritizes the power possessed by the SME's to take advantage of the opportunities that exist. Whereas the results of the regression analysis showed that some of the variables analyzed, variable market conditions were the most influential variables on performance of SME's businesses.
Exploring Social Media Marketing for Promoting Tourism Villages: A Qualitative Approach AS, Fathor; Sanaji; Artanti, Yessy; Juniarti, Rosa Prafitri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3739

Abstract

Tourism villages, such as those in Bangkalan Regency, hold significant potential to boost local economies, but their success depends on effective promotional strategies. This study aims to examine the use of social media marketing as a promotional tool for developing tourism villages, focusing on Tlangoh Beach Tourism Village. A descriptive qualitative approach was employed, using field observations, in-depth interviews with one manager and four visitors, and documentation of social media content. The findings reveal that the tourism village uses Facebook and Instagram for promotion, but the efforts are suboptimal due to infrequent posts, limited engagement, and reliance on word-of-mouth as the primary information source for visitors. Financial constraints and a lack of skilled personnel further hinder effective marketing. To improve, managers should enhance content quality, increase posting frequency, and establish partnerships with travel agencies or local institutions. This study concludes that social media marketing can significantly enhance tourism village promotion if implemented consistently and strategically. It contributes to understanding how resource-constrained destinations can leverage digital platforms and offers practical insights for managers to increase visitor numbers through targeted, cost-effective strategies.
Co-Authors Agus Romadhon Ahmad Ghufrony Ahsan, Muhamad Ainun , Moh. Baqir Ariansyah, Rizky Azizah, Revi Ifatul Dian Farida Asfan Fageh, Achmad Fansuri, Hamzah fathor Fatmariyah, Fatimatul Gultom, Yosi Efra Elkana Iffan Maflahah Lutfiyah, Zekiyatul Maulidiyah, Isroul Ayu Mohammad Arief Mukoddimah, Lailatul Pradana, Bahtiar Yudha Putera, Aditya Januar Rizki Rizki Rosa Prafitri Juniarti Rosi, Fahrur SANAJI Saputra, Moh Haikal Syarif, Muh Umam, Moh Asrul Wulandari, Livia Dwi Yessy Artanti