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All Journal CommIT (Communication & Information Technology) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Balance : Jurnal Akuntansi dan Manajemen Journal of Management, Economic, and Accounting
Darwin Kesuma, Darwin
Jurusan Teknik Informatika, Fakultas Ilmu Komputer, Universitas Bina Nusantara, Jln. K.H. Syahdan No.9, Palmerah, Jakarta Barat 11480
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence of Product Design and Business Location on Competitive Advantage at Sinar Jaya Lahat Furniture Store Maryamah, Aam; Kesuma, Darwin; Fitriadi, Heri
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1136

Abstract

The purpose of this study is to determine the effect of product design on competitive advantage at Sinar Jaya Furniture Store in Lahat. To determine the effect of business location on competitive advantage at Sinar Jaya Furniture Store in Lahat. To determine the effect of product design and business location on competitive advantage at Sinar Jaya Furniture Store in Lahat. The sample in this study consisted of 71 consumers at Sinar Jaya Furniture Store in Lahat. The analysis and calculations show that product design significantly influences competitive advantage at Sinar Jaya Furniture Store in Lahat. Business location significantly influences competitive advantage at Sinar Jaya Furniture Store in Lahat. Product design and business location significantly influence competitive advantage at Sinar Jaya Furniture Store in Lahat.
Co-Authors Aditia Wardana, Aditia Anggraini, Rini Asti Heri Fitriadi I Ketut Suada Ichwan Ridwan Tandjung, Ichwan Ridwan Malian, Iskandar Maryamah, Aam Muhammad Sulkhan Nurfatih Mujari, Mujari Obed Bubun, Obed Oktami, Dewi Pahlan, M. Pirwansyah, Pirwansyah Pratiwi, Dini Rusilawati Kasisariah, Tri Sari, Deya Okta Sumiatun Sumiatun, Sumiatun Yulanda, Delvina