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Weka Gusmiarty Abdullah, Weka Gusmiarty
Faculty of Agriculture
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Journal : Madani: Multidisciplinary Scientific Journal

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Persepsi Masyarakat Terhadap Inovasi Kemasan Produk, Desain Kemasan, dan Harga Produk Gula Aren Serbuk dan Gula Aren Kristal di Kota Kendari Eduard, Siska Stevin Noviatin; Rianse, Usman; Abdullah, Weka Gusmiarty
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 8 (2024): Vol. 2, No. 8, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13429917

Abstract

This study aims to (1) Know the public's perception of the price, packaging, brand and label of powdered palm sugar and crystal palm sugar in Kendari City and (2) Know the Priorities for the community related to the price, packaging, brand and label of palm sugar and crystal sugar in Kendari City. The location of this study is Kendari City, precisely at several palm sugar drink outlets. This location was chosen as a deliberate research location, namely (Purposive Sampling), based on consideration of the number of outlets for drinks made from palm sugar. The population is the people of Kendari City who consume powdered palm sugar and crystalline palm sugar. The sampling technique uses the Purposive sampling technique, which is sampling based on data based on the consideration that respondents have bought powdered palm sugar and crystal sugar in Kendari City, the number of samples in this study was as many as 50 respondents who would be spread in Kendari City. The data analysis used in this study is the analysis of consumer perceptions and the analysis of index values. The results showed that (1) Rata-average powdered palm sugar in terms of price, packaging, brand and label is superior to crystal sugar. It can be interpreted that ristal sugar is less attractive to respondents , causing a lack of consumer interest in sugar crystalline and (2) highter riority P for powdered palm sugar is information about the composition/content of the product on the label variables and the lowest priority is the size of the packaging on the packaging varibels while the highest priority crystals are Information about the expiration period on the label variable and the lowest priority is Information about the benefits of the product on varibel labels .
Co-Authors Adriati Adriati Ahid Hidayat Aisyah, Tendri Nur Arisman Arisman Asis, Asis Asmat, Samad Astika, Ferni Aulia, La Ode Afridin Bahari Bahari, Bahari Bulan, Kezia Ada’ Embong Dhian Herdhiansyah Dilla, Farah DWI SANTOSO Eduard, Siska Stevin Noviatin Esti Agesta Nurmaida Fahria Nadiryati Sadimantara Febriani, Yayu Hamiza, Hamiza Heldawati Heni Pujiastuti Hermawan, Jojon Hidayat, Ahid Iko, La Ode Ilma Sarimustaqiyma Rianse Indrawati Ine Fausayana, Ine Iswandi, R. Marsuki La Ode Geo La Ode Santiaji Bande La Uco Mardin, Mardin Mihrad, Edi Syah Muhaimin Hamzah Muliyanti, Sri Nur, Indriyani Nurhidayah Nurhidayah Paembonan, Fransilia Putu Arimbawa, Putu Ratna Wardani Rian, Muh. Rina Febrina, Rina Rismawan, Yandi Rizal Adi Saputra Saediman, Haji Sarinah Sarinah Sarmila SATRIYAS ILYAS Silfi, Silfi Siti Aida Adha Taridala Suharno, Muhammad Surianti Surianti, Surianti Tamrin Tamrin Tantriati Taridala, Sitti Aida Adha Taridala, Sitti Aida Adha Usman Rianse WA KUASA Wa Ode Yusria, Wa Ode Wibowo, Bayu Adi Wulandari, Restian Yuyun