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Weka Gusmiarty Abdullah, Weka Gusmiarty
Faculty of Agriculture
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Efisiensi penggunaan input pada usahatani tomat belimbing di Kabupaten Muna Iko, La Ode; Abdullah, Weka Gusmiarty; Fausayana, Ine; Iswandi, R. Marsuki; Rianse, Ilma Sarimustaqiyma
Jurnal Sosio Agribisnis Vol 8, No 2 (2023)
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v8i2.40450

Abstract

This study aims to analyze the factors that affect the production of carambola tomato farming, and analyze the allocative efficiency of input use in carambola tomato farming in Muna Regency. The population in this study were all carambola tomato farmers in Kabawo District, Muna Regency. Sampling was carried out using a cluster random sampling technique. The number of samples in this study was 75 farmers. Data analysis used was multiple linear regression of the Cobb-Douglas production function model and allocative efficiency. The results showed that the factors that significantly influenced the production of carambola tomatoes were land area and fertilizer. While the factors that did not significantly influence the production of carambola tomatoes were seeds, herbicides, and labor. The use of land area inputs in carambola tomato farming in Muna Regency was not efficient, while the use of seed, herbicide, labor and fertilizer inputs was inefficient. Keywords: carambola tomato farming; Cobb-Douglas; production factors; efficiency
PENYULUHAN BUDIDAYA IKAN AIR TAWAR DAN PELEPASAN BIBIT IKAN DI DESA TUMBUDADIO KECAMATAN TIRAWUTA KABUPATEN KOLAKA TIMUR Hamzah, Muhaimin; Bande, La Ode Santiaji; Abdullah, Weka Gusmiarty; Arimbawa, Putu; Hidayat, Ahid; Astika, Ferni; Asmat, Samad; Heldawati; Febrina, Rina; Rian, Muh.; Indrawati
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 11: Nopember 2023
Publisher : Bajang Institute

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Abstract

Keberhasilan usaha budidaya ikan air tawar tergantung pada kualitas air yang digunakan. Wisata agrowisata ekologis terletak di Desa Tumbudadio Kecamatan Tirawuta Kabupaten Kolaka Timur memiliki sumber mata air yang tidak pernah kering. Kegiatan ini bertujuan untuk meningkatkan produktivitas budidaya ikan air tawar menjadi objek wisata pemancingan. Metode yang digunakan dalam pelaksanaan program Kuliah Kerja Nyata (KKN) Tematik Universitas Halu Oleo terdiri dari observasi, tahap koordinasi dan pelaksanaan kegiatan penyuluhan untuk menarik wisatawan berkunjung di agrowisata ekologis Desa Tumbudadio.
Persepsi Masyarakat Terhadap Inovasi Kemasan Produk, Desain Kemasan, dan Harga Produk Gula Aren Serbuk dan Gula Aren Kristal di Kota Kendari Eduard, Siska Stevin Noviatin; Rianse, Usman; Abdullah, Weka Gusmiarty
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 8 (2024): Vol. 2, No. 8, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13429917

Abstract

This study aims to (1) Know the public's perception of the price, packaging, brand and label of powdered palm sugar and crystal palm sugar in Kendari City and (2) Know the Priorities for the community related to the price, packaging, brand and label of palm sugar and crystal sugar in Kendari City. The location of this study is Kendari City, precisely at several palm sugar drink outlets. This location was chosen as a deliberate research location, namely (Purposive Sampling), based on consideration of the number of outlets for drinks made from palm sugar. The population is the people of Kendari City who consume powdered palm sugar and crystalline palm sugar. The sampling technique uses the Purposive sampling technique, which is sampling based on data based on the consideration that respondents have bought powdered palm sugar and crystal sugar in Kendari City, the number of samples in this study was as many as 50 respondents who would be spread in Kendari City. The data analysis used in this study is the analysis of consumer perceptions and the analysis of index values. The results showed that (1) Rata-average powdered palm sugar in terms of price, packaging, brand and label is superior to crystal sugar. It can be interpreted that ristal sugar is less attractive to respondents , causing a lack of consumer interest in sugar crystalline and (2) highter riority P for powdered palm sugar is information about the composition/content of the product on the label variables and the lowest priority is the size of the packaging on the packaging varibels while the highest priority crystals are Information about the expiration period on the label variable and the lowest priority is Information about the benefits of the product on varibel labels .
Pendampingan UMKM dalam Pengembangan Produk Olahan Pertanian dan Perikanan untuk Meningkatkan Nilai Ekonomi di Desa Andoolo Utama, Sulawesi Tenggara Nur, Indriyani; Bande, La Ode Santiaji; Saputra, Rizal Adi; Abdullah, Weka Gusmiarty; Hamzah, Muhaimin; Arimbawa, Putu; Silfi, Silfi; Dilla, Farah; Wibowo, Bayu Adi
Empowerment Vol. 7 No. 02 (2024): Empowerment
Publisher : Program Studi Ilmu Hukum Fakultas Hukum Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/empowerment.v7i02.10737

Abstract

Program Kuliah Kerja Nyata (KKN) di Desa Andoolo Utama bertujuan untuk memberikan pendampingan untuk meningkatkan kapasitas Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menghasilkan produk berbasis bahan olahan lokal. Kegiatan ini dilatarbelakangi oleh potensi pertanian dan perikanan, khususnya kelapa, singkong, dan ikan lele yang melimpah di Desa Andoolo Utama, namun pemanfaatannya masih terbatas pada produk mentah dengan nilai tambah rendah. Melalui pendekatan partisipatif, mahasiswa dan tim  dosen pendamping KKN Universitas Halu Oleo memberikan pelatihan dan pendampingan kepada masyarakat, yang meliputi aspek pengolahan produk, manajemen usaha, pemasaran digital, pengemasan serta branding yang menarik dan higienis. Metode yang digunakan meliputi observasi, diskusi kelompok, bimbingan teknis, dan praktik langsung pembuatan produk olahan kelapa seperti media tanam dari sabut kelapa, opak singkong, jamu, dan abon ikan. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan pelaku UMKM dalam mengolah kelapa, singkong, rimpang dan ikan lele menjadi produk bernilai tambah, peningkatan kualitas produk, dan kemampuan memasarkan produk secara lebih luas melalui platform digital. Program ini diharapkan dapat berkontribusi pada peningkatan kesejahteraan masyarakat Desa Andoolo Utama melalui pengembangan UMKM berbasis sumber daya lokal secara berkelanjutan.
PELATIHAN PEMANFAATAN MEDIA SOSIAL SEBAGAI SUATU STRATEGI PEMASARAN ANEKA OLAHAN DARI TANAMAN KAKAO Abdullah, Weka Gusmiarty; Bande, La Ode Santiaji; Hamzah, Muhaimin; Arimbawa, Putu; Ahid Hidayat; Esti Agesta Nurmaida; Mihrad, Edi Syah; Yuyun; La Uco; Tantriati; Sarmila
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

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Abstract

Banyak petani kakao di pedesaan yang kurang mengetahui pemanfaatan media sosial dalam konteks pemasaran produk olahan dari tanaman kakao. Studi ini bertujuan untuk meningkatkan pemahaman dan keterampilan para pelaku usaha dalam memanfaatkan media sosial sebagai alat pemasaran yang efektif. Metode pelatihan melibatkan pelajaran teori mengenai strategi pemasaran digital, penggunaan platform media sosial, dan teknik promosi produk. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai potensi media sosial dalam meningkatkan visibilitas produk mereka. Selain itu, pelatihan ini juga menggali berbagai strategi kreatif dan inovatif untuk memasarkan aneka olahan dari tanaman kakao, seperti pembuatan konten menarik dan penggunaan teknologi informasi. Temuan ini memberikan kontribusi penting bagi pengembangan usaha mikro dan kecil di sektor pertanian, khususnya dalam memperluas jangkauan pasar melalui pemanfaatan media sosial.
Online Marketing and Its Impact on the Profitability of Student-Owned Snack Businesses in Kendari City (A Case Study of KUKITO) Bulan, Kezia Ada’ Embong; Abdullah, Weka Gusmiarty; Yusria, Wa Ode
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.2213

Abstract

This research is motivated by the evolution and transformation in technology, which has also influenced the economic sector. Online marketing is one form of community adaptation in the era of digital transformation, creating both opportunities and new challenges for business actors in maximizing profits. KUKITO, or Kukis Kabuto, is an innovative product developed by students of Halu Oleo University during their participation in the Student Entrepreneurship Development Program (P2MW) in 2024. Online marketing was applied as one of the strategies to optimize profits, and eventually, KUKITO achieved third runner-up in the food and beverage category (early stage) at the 13th KMI EXPO in 2024. The effectiveness of online marketing in increasing profits remains a subject requiring further analysis, especially in the context of student snack businesses such as KUKITO. The purpose of this study is to describe the application of marketing strategies and analyze the impact of online marketing on KUKITO's profitability. The research location was determined purposively, with the subject being the owner of KUKITO. To describe the marketing application, the researcher used qualitative descriptive analysis tools with variables including marketing strategy and marketing mix. Meanwhile, to analyze the impact of online marketing on KUKITO’s profit, a paired t-test was used to compare two related samples—profits gained from online and offline marketing over 28 weeks (June–December 2024). The research findings show that the implementation of online and offline marketing at KUKITO differed by 60% in terms of the marketing concept variables and 75% in terms of the marketing mix. Overall, there is a significant difference between KUKITO’s online and offline marketing strategies. This is evident in the sales results: offline marketing resulted in 2,208 products sold, averaging 78 products per week, which is higher than online marketing with 1,446 products sold, averaging 51 products per week. However, based on the results of the t-test, the significance value (two-tailed) was 0.249 (> 0.05), so it can be concluded that there is no significant difference between the profits of online marketing and offline marketing in the KUKITO business during the research period
Co-Authors Adriati Adriati Ahid Hidayat Aisyah, Tendri Nur Arisman Arisman Asis, Asis Asmat, Samad Astika, Ferni Aulia, La Ode Afridin Bahari Bahari, Bahari Bulan, Kezia Ada’ Embong Dhian Herdhiansyah Dilla, Farah DWI SANTOSO Eduard, Siska Stevin Noviatin Esti Agesta Nurmaida Fahria Nadiryati Sadimantara Febriani, Yayu Hamiza, Hamiza Heldawati Heni Pujiastuti Hermawan, Jojon Hidayat, Ahid Iko, La Ode Ilma Sarimustaqiyma Rianse Indrawati Ine Fausayana, Ine Iswandi, R. Marsuki La Ode Geo La Ode Santiaji Bande La Uco Mardin, Mardin Mihrad, Edi Syah Muhaimin Hamzah Muliyanti, Sri Nur, Indriyani Nurhidayah Nurhidayah Paembonan, Fransilia Putu Arimbawa, Putu Ratna Wardani Rian, Muh. Rina Febrina, Rina Rismawan, Yandi Rizal Adi Saputra Saediman, Haji Sarinah Sarinah Sarmila SATRIYAS ILYAS Silfi, Silfi Siti Aida Adha Taridala Suharno, Muhammad Surianti Surianti, Surianti Tamrin Tamrin Tantriati Taridala, Sitti Aida Adha Taridala, Sitti Aida Adha Usman Rianse WA KUASA Wa Ode Yusria, Wa Ode Wibowo, Bayu Adi Wulandari, Restian Yuyun