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ANALISIS KOMPARASI EFEKTIVITAS TAYANGAN IKLAN TELEVISI SITUS BELANJA ONLINE TOKOPEDIADAN BUKALAPAK PADAMASYARAKAT KOTA DENPASAR Purwati, Sri Wulan; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT Television is familiar mediaforIndonesian people. Almost all of Indonesian people have television and tend to watch television. From the variety of content contained in television, advertising is one that is often encountered. As for most advertisers on television one of them is an online e-commerce service. Some of the active e-commerce advertising in 2016 on television is Tokopedia and Bukalapak. This research aim to measure comparison of the effectiveness of advertisements of Tokopedia and Bukalapak online shopping sites on television in Denpasar City. This research uses positivist paradigm with descriptive quantitative method. Sampling technique in this research is non-probability sampling and the method used is purposive sampling. Data were obtained by distributing questionnaires. The analytical technique used in the research through several stages of analysis technique average count, and test the average difference T-Test to attract the conclusions. This research showed there is no difference in the effectiveness of television advertising online shopping sites Tokopedia and Bukalapak in Denpasar city. Key Words :Bukalapak, Denpasar’s Citizen, Effectiveness, Television Advertisement, Tokopedia
STRATEGI KOMUNIKASI PEMASARAN TERPADU MANGSI COFFEE DALAM MEMPERKENALKAN KOPI ARABIKA BALI SEBAGAI PRODUK UNGGULAN LOKAL Yoga Sumantara, I Wayan; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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Mangsi Coffee is a brand of local origin of Bali since 2004 that produces Arabica Coffee comes from the region of Kintamani. Mangsi Coffee have innovation that is mixed with spices derived from nature, so it has the characteristic as well as competitive power as local products. The purpose of this research is to know the marketing communication strategy used Mangsi Coffee in introducing Balinese Coffee Arabica to local people. This research is using descriptive qualitative approach. The informants were selected by using purposive. The data were obtained by doing interview, direct observation and documentation study. The technique of analyzing the data that used in this research through several steps that was data reduction, data display and conclusion drawing. The result of this research shows the strategy integrated marketing communication (IMC) conducted by Mangsi Coffee in each and every products have some difference in strategy, 5S Mangsi Original product in aluminium sachet separate sugar was introduced to local people with strategies, personal selling, sales promotion, advertising, direct selling, public relation, and interactive marketing. While eleven other Mangsi product packaged in paper box only use the strategy of advertising, direct selling, public relation, and interactive marketing. Mangsi Coffee in introducing Bali Arabica Coffee as a local superior product also uses the concept word of mouth, which is considered as the strongest and trusted promotion concept. Keywords : Mangsi Coffee, Arabica Coffee Bali, Integrated Marketing Communication Strategy, IMC
Tingkat Kesiapan Penggunaan Teknologi Pengemudi Layanan Transportasi Online Go-Jek Di Bali Manurung, David Yohanes; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The height of Indonesian internet users using smartphones is the reason for Go-jek’s online transportation service to emerge. Go-jek is a taxi booking through a smartphone application that can be downloaded. Go-jek is expected to provide solutions and to address public concerns about the public transportation service. The goal of this research is to learn driver’s technology readiness using Go-jek application. Using the concept of technology readiness index and a quantitative approach of research, the result of this research that Go-jek drivers in Bali are explorers type of the five types of technology customers. Research show the driver has a positive view of Go-jek application. Drivers had the motivation and confidence to use technology and often learned much about new technologies. So, Go-jek drivers in Bali had no problem using the application that communication on the part of Go-jek drivers with the customers is going well. Keywords: Driver, Go-jek, Online Transportation, Technology Readiness
STRATEGI KOMUNIKASI PEMASARAN PT. BALI MEDIA GRAFIKA DALAM MENINGKATKAN BRAND AWARENESS KORAN TRIBUN BALI DI KALANGAN MASYARAKAT BALI Eggy Eriska, Ni Made; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT Bali Media Grafika is a print media company in Bali with its newspaper product called Harian Pagi Tribun Bali. Tribun Bali Newspaper is a new newspaper that has been present in Bali since 2014. Tribun Bali is incorporated in the Tribun Network which is a group of newspapers owned by Kompas Gramedia. The purposel of this researcha is to find out the marketing communication strategy used by PT. Bali Media Graphic in increasing brand awareness of Bali Tribune newspaper among Balinese people. Thisr study usesa a descriptive qualitative approach. The technique of determining informants in this study uses purposive and snowball techniques (snowball techniques). Data is obtained through observation, in-depth interviews, and documentation. The author uses interactive model data analysis techniques, Milles and Huberman through several stages, that is data collection, data reduction, data presentation, and conclusion drawing and verification. The results of this study indicate the marketing communication strategy used by PT. Bali Media Graphic in increasing brand awareness Tribun Bali newspaper that is applying the concept of marketing mix (marketing mix) with 4P elements, that is: product, place, price, promotion, and using 8 elements of the promotion mix. The eight elements are: advertising (Advertising), direct marketing (direct marketing), interactivep marketing (interactive) / internet amarketing, sales promotion, publicity or public relations, personal selling (personal selling) , event (event), word of mouth marketing (Word of Mouth). Keywords: Marketing communication strategy, Brand Awareness, Tribun Bali Newspaper, PT. Bali Media Grafika, Marketing Mix, Promotion Mix
EFEKTIVITAS MEDIA PUBLIKASI ONLINE BENTARA BUDAYA BALI (AGENDA BERKALA: SINEMA BENTARA PERIODE JANUARI-MARET 2017) Siswan Dewi, Ni Made; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Only few cultural public spaces that can periodically and continuously organize cultural arts activities, while maintaining and managing communications with the public. As a non-profit public space, Bentara Budaya Bali has a public relation that manages publications through various online media. Utilization of online publication media is also an effort of the mission of ’transfer of knowledge’ or the extension of awareness through the knowledge that arranged in such a way in editorial publication. The agenda of Bentara Budaya Bali which utilizes this kind of online publication media is Sinema Bentara.The purpose of this research is to know how the effectiveness of Bentara Budaya Bali online publication media in informing the agenda of Sinema Bentara, and to know which online publication media is the most effective. This type of research is quantitative with a descriptive statistical approach. The technique of collecting data of this research is questionnaire to the visitors of Sinema Bentara from January until March 2017. Keywords: Bentara Budaya Bali, Online Media, Public Relations, Publication, Sinema Bentara
Proses Komunikasi Masyarakat Banjar Kaja, Sesetan, Denpasar Selatan, Bali dalam Mewariskan Nilai Tradisi Omed-omedan Sunari Merta, Ni Made Ari Setia; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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Communication and culture are two important things that are interrelated. Culture influences communication behaviour, while communication also determines, maintains, and bequeaths a culture. This research discusses how a culture, particularly a hereditary tradition, can be inherited through a process of communication within the society, in which the focus of tradition in this study is Omed-omedan in Banjar Kaja, Sesetan, South Denpasar, Bali. This study is aimed at observing and describing the process of communication in the society of Banjar Kaja, Sesetan, and also the ongoing strategy for bequeathing the value of this tradition. The method that used in this study was qualitative method, using descriptive approach. The technique of data analysis used was interactive model analysis, by Miles and Huberman, with the conclusion was done inductively through some steps, namely data collection was done through deep interview, supported by participatory observation technique and document study. The result of this study shows that the effort of people in Banjar Kaja, Sesetan in bequeathing the value of this tradition involves the process of value injection and the process of strengthening the tradition value in which those processes take place in three components, namely the family, sekaa truna, and the society. These communication process occurred in three components are the uniques strategy possessed by the people there to bequeath the tradition value to their generation in Banjar Kaja. The tradition value includes the value of fertility (the meeting of purusa and pradana), the value of purity (the use of water in tradition process), the value of belief in self-recovery, and the value of protection (the belief of any phenomenon happens). Keywords: Communication process, inheritance of value, omed-omedan
Strategi Humas PT. Tirta Mumbul Jaya Abadi Dalam Membangun Citra dan Reputasi Positif Pada Publik Eksternal Istri Sinta Sukma Ratih, Cokorda; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2015)
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ABSTRACT Tirta Mumbul Jaya Abadi is a company of mineral water (AMDK). This company is a branch of Water Supply Local Company in Buleleng regency(PDAM) which is part of the Regional Owned Enterprises (BUMD). It cooperates with private company, Mara Jaya Dewi Sakti that has been establish in organizational way since 2004.  This water company is quite new in its operation but it has succeded to become the market leader of mineral water in Buleleng regency. It is due to the effort of whole staffs of Tirta Mumbul Jaya Abadi Company especially its public relation. This research applied Image Building and Two Way Symmetrical Model analysing the strategy used by public relation of Tirta Mumbul Jaya Abadi company. It is a descriptive qualitative research that applied triangulation technic in collecting data. This research took place in Singaraja city. The result showed that strategy which was quite effective to be used were publication and public relationship. Public relation of Tirta Mumbul Jaya Abadi Company is active in using electronic and outdoor media as well as maintaing good relationship with their external public through sponsorship effort in both product or financial to build the image of company. Keywords: Strategy of Public Relation, Image, Reputation, PT. Tirta Mumbul Jaya Abadi.
POLA KOMUNIKASI ORGANISASI PASUBAYAN DESA ADAT DI BALI Abdi Pakumara, Pande Ngurah Raditya; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK Pasubayan Desa Adat organization is an informal organization consisting of 39 Desa Adat in Bali. The organization of Pasubayan Desa Adat was formed on the basis of the purpose to preserve the environment and culture of Bali’s land. The purpose of this research is to explain communication pattern in Pasubayan Desa Adat organization. This research used descriptive qualitative research type. informants in this research are were chosen by using purposive technique and data obtained through interview to informant and documentation studies. Analytical techniques in this study using the stages of data reduction, data presentation, and withdrawal of conclusions. This study found that the organization of Pasubayan Desa Adat has a non-hierarchical organizational structure. Communication pattern in Pasubayan Desa Adat organization is a stellar or all-channel, which occurs during interaction of communication between members in social media (WhatsApp group and SMS) and at the time of formal and informal interaction that occurs directly between members. Keywords: Communication Pattern, Organization, Pasubayan,
REPRESENTASI LAKI-LAKI FEMINIS DALAM VARIETY SHOW KOREA THE RETURN OF SUPERMAN (STUDI SEMIOTIKA JOHN FISKE) Pradnyani Kawiswari, I Dewa Agung Ayu; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Variety show as one of the television programs consists of signs and meanings. Korean variety show The Return of Superman exhibits the feminist side of a husband who helps his wife in caring for their children and taking care of household chores. Signs representing feminist side of the men on this variety show was analyzed using John Fiske’s semiotics. The results of this research showed that the Korean Variety Show The Return of Superman represents feminist side of men who are caring, tolerant, cultured, liberates in interpersonal partnership. These men use positive polite language, understand the domestic work distribution, and are transparant. This leads to the development of patriarchal ideology in Korea based on the emergence of a new men characteristic. Keywords: Feminist Men, Korean Variety Show, Representation, Semiotics
MOTIVASI REMAJA DI SMA NEGERI 1 MENGWI MENGGUNAKAN APLIKASI LINE SEBAGAI MEDIA KOMUNIKASI Adi Pratiwi, Ni Komang; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT LINE is a free instant messaging application that can be used to send text messages, send photos, videos, voice messages, etc. This research focused on Motivation of Application Use for Communication Media. The research aim is to describe motives students in SMA 1 Mengwi while using LINE as communication medium. This research used Uses and Gratification theory with a Study Of McQuail’s Media Consuming Motives. Descriptive Quantitative method is usedand data were collected by Question are with 308 students in total. This study found four motives such as, Information Motive, there were Personal Identity Motive, Social Interaction Motive, and Entertainment Motive. Furthermore, Information Motive was the highest in percentage and the Personal Identity Motive was the lowest. Keyword: Instant Messaging, LINE, Motives
Co-Authors Abdi Pakumara, Pande Ngurah Raditya Ade Dianasari, Kadek Ayu Adi Pratiwi, Ni Komang Agestiary Saputri, Ni Kadek Alifia, Nadya Putri Aloysia Vira Herawati Andriyani, Putu Yunia Annisa, Fiqa Arie Rahayu, Ni Komang Mirah Arini Dewi, Ida Ayu Putu Aristia Dewi, Putu Ratih Artha Pratiwi, N. P. Devinda Artika Sari, Ni Putu Pradnya Asla Eva Setya Aurora Simanjuntak Ayu Megasari, Ni Ketut Diana Ayuningtyas, Ananda Vidya Bagus Wicaksono, R. Agung Rezky Baracha Kaban, Silya Christine Baskhara, Ida Bagus Aditya Berdianti, Dian Bintang Paramiditha, I Gusti Agung Istri Bramana, Yogi Marta Cahya Wulantari, Dewa Ayu Anggun Candra, Shelviani Christy, Bella Claudia Wijaya, Novia Cokorda Istri Sinta Sukma Ratih, Cokorda Damasemil, Calvin Dana Devi, Putu Jista Prajna Dani Febriyanti, Cinthya Nurrahmat Darmawan, Deri Dassy, Cynthia Novitasari Demus, Nico Devi Redana, Ni Putu Saraswati Dewi Gili Amritha, Dewa Ayu Agung Dewi Yuri Cahyani Dewi, Saffira Nusa Diah Budiantari, I Dewa Ayu Dwi Adnyani, Ni Made Rosalia Dwiartha Cahyani, Ni Made Pramoni Dyah Ratmasanti, Ni Nyoman Irafani Eggy Eriska, Ni Made Elfani Wijaya, Catherine Eriyanti, Andiana Dwi Febriana, Ruth Febriani, lda Ayu Dyah Heryanti, Tannya Aeni I Dewa Ayu Sugiarica Joni I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gusti Agung Alit Suryawati Iftinani, Sheila Zalfa Indriyanti, Laras Ismar Ramadhani Jelita Ananda, Ni Made Diah Ayu Juhendri, Arif Kencana Putri, A.A. Putu Livia Kertayasa, I Putu Agus Nanda Kusumayani, Ni Komang Leni Laksminia Agustin, Ni Putu Jeni Latuputty, Jennifer Brigita Lestari, Lidya Mulya Linggar Sari, Virdha Marta Manurung, David Yohanes Marista, Aulia Marpaung, Putri Ulpa Maulida, Dwinny Sukma Mayos, Elisa Aprillia Meitri Cakraningsih, I Gusti Ayu Monangin, Tesalonika Morrison Joshua, Glenkevin Narayani Murti, Dewa Ayu Putu Jiyestha Natalia, Della Natalia, Natasha Fera Nawidiya, Ni Putu Sanisa Nendissa Hermawan, I Gusti Ayu Rara Ni Luh Putu Agustin Kanya Dewi Ni Luh Ramaswati Purnawan Ni Made Anggita Sastri Mahadewi Ni Made Kartini, Ni Made Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Ni Putu Sri Widyastini Susila Nikki Vernishia, Ni Putu Anasthasia Nindya Saraswati, Ni Putu Ayunda Noviandani, Ni Kadek Wiwien Nugroho Setiawan, Thalia Patricia Nur Arofah, Nur Nur Fakih, Farah Isabella Oka Candrakusuma, I Gusti Ngurah Oliviar, Joan Palandi, Joan Alexandra Jethrovany Paramitha, Ni Putu Nadia Permana, I Putu Surya Pradnyani Kawiswari, I Dewa Agung Ayu Pramesti Arsa, Putu Pradnya Pranisitha, Ayu Khania Pratiwi, Intan Nathasa Prayuda, Ngakan Bayu Prema Utami, Ni Putu Shanti Purwati, Sri Wulan Putri, Elsa Savira Putri, Saras Pillary Putu Titah Kawitri Resen Ramadhana, Berlian Ramindra, Lintang Pratama Lian Riz, Vallerie Velove Ruben Elizer Sitepu Sadyani Putri, Ni Made Mahindri Salijar, Hasna Qhotrunnadaa Sanjiwani, I.A Agung Anindia Sari Dewi, Ni Kadek Aprilia Savarino, Jocelyn Williams Sekaringtyas, Yusma Ayu Simamora, Richard Siregar, Nia Venina Siswan Dewi, Ni Made Sonia Lase, Silvy Mercy Ruth Subudi Darma, Made Dwi Sugiantari, Ni Kadek Dilla Sunari Merta, Ni Made Ari Setia Suryawati , I Gusti Agung Alit Swari Pidada, Ida Ayu Prita Dara Tania, Najma Ayu Tatik Inggriani, Ni Made Utami, Bella Putri Verwis, Muhammad Siraj Wahyuni, Prima Sriparta Waluyan, Elsa Engelina Wati Sudiarta, Ni Made Sri Pradnya Widarini, Dwi Ajeng Widayani, Ni Luh Ari Widhiawati, Gst Ayu Putu Wiguna, I Putu Kumara Wira Prananta, Putu Resta Yoga Sumantara, I Wayan Yunantari Dewi, Ni Made