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OBJEKTIVITAS TAYANGAN MATA NAJWA TRANS 7 PASCA PEMILU PRESIDEN DAN WAKIL PRESIDEN 2019 Diah Budiantari, I Dewa Ayu; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
Publisher : E-Jurnal Medium

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Objectivity is necessary to maintain credibility. Some media reports about the presidential election in Indonesia have less than 50% objectivity. The media studied in this study was Trans 7, especially the Mata Najwa show, which was the winner of the 2020 KPI Award in the news-talk show category. This study used quantitative content analysis descriptive approach by analyzing the show entitled Usai Pemilu. This study used the theory of the objectivity theory proposed by McQuail in analyzing, includes two indicators (truth and impartiality). The results of the objectivity study of Mata Najwa Trans 7 Post-election meet the items of accuracy, completeness, relevance, and non-evaluative (KPU, Bawaslu, Kubu 01, and the Survey Institute). However for factual, proportional access, two sides, non-evaluative (Kubu 02), and non-sensational items, these impressions are not presented properly. Keywords: Content Analysis, Impressions of the 2019 Presidential Election, Mata Najwa, Objectivity
ANALISIS FRAMING PEMBERITAAN STAF KHUSUS MILENIAL JOKOWI PADA TEMPO.CO Sonia Lase, Silvy Mercy Ruth; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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The millennial presidential expert staff became the public spotlight after being officially introduced by Jokowi on November 21, 2019. This is the first time young people were in the state palace. The joining of millennial expert staff in the government has become a growing issue and has been widely reported by the mass media. This study aims to identify and describe the news framing of millennial expert staff at tempo.co. The qualitative descriptive approach was used in this study with Robert Entman's framing analysis method. The data source for this research is tempo.co online news for the period 22 November 2019 – 25 November 2019. The results of this study indicate that the framing by tempo.co to form public opinions on the news of millennial expert staff divided into four major issues by presenting news reports repeatedly. Keywords: Framing Analysis Robert Entman, Staf Khusus Milenial¸ Tempo.co
Pengaruh Brand Ambassador terhadap Brand Awareness Tokopedia (Studi Pada Iklan Tokopedia feat BTS Pada Masyarakat Kota Denpasar) Elfani Wijaya, Catherine; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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Tokopedia is one of the e-commerce in Indonesia that uses Brand Ambassador in commercial as their marketing strategy. Tokopedia appointed BTS, a boyband group from South Korea, as their Brand Ambassador since 2019. This study aims to find out the influence of Brand Ambassador BTS towards Brand Awareness of Tokopedia which focused on Tokopedia feat BTS commercial with Stimulus Organism Responds theory. This study using quantitative descriptive research with the data obtained from 100 respondents from age 16 to 34 years old in Denpasar City. The analysis shows that H1 accepted that Brand Ambassador BTS has influence towards Brand Awareness of Tokopedia. Furthermore, the coefficient value showed that 46,2% of Tokopedia’s Brand Awareness was influenced by BTS as their Brand Ambassador and that value categorized as medium category. The results of the Brand Awareness average variable showed, that the highest average of brand recognition indicator is 4,41. Keywords: Brand Ambassador, BTS, Brand Awareness, Tokopedia
Representasi Feminitas Tokoh Juno dalam Film Kucumbu Tubuh Indahku Linggar Sari, Virdha Marta; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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The concept of gender is a trait that is formed and given by society to men and women, which is the result of socialization and the prevailing culture in that society. In the heteronormative view, we are bound by preconceived masculine and feminine discourses in society. This study describes the problem of how feminity is represented through the character Juno in the film Memories of My Body through a qualitative approach. The result of this study are in the form of several categories of representations of feminity according to Simone De Beauvoir on Juno’s character, besides that, it can be found messages in the film Memories of My Body which show that men with feminine characters do not always contrast with negative impressions, sometimes feminine traits in themselves men also provide comfort for others. Keywords: Feminity, Semiotics Roland Barthes, character
Pemaknaan Khalayak Pada Campaign #EndToxicMasculinity pada Media Sosial Tiktok (Studi pada Remaja di Kota Denpasar) Paramitha, Ni Putu Nadia; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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The emergence of TikTok around 2020 in Indonesia has been growing rapidly and popularly, thus Indonesia well known as the world’s fourth largest TikTok user country. This can be considered to run an online campaign #EndToxicMasculinity on media social TikTok which is also to used to get attention from TikTok usersThis research analysed by using Stuart Hall’s Encoding-Decoding with descriptive-qualitative method through depth interview techniques with four informants who are currently an active TikTok users. The acceptance of four informants shows that they have different thoughts and meaning regarding to #EndToxicMasculinity campaign. The difference based by differences from background, knowledge, experience and circle. Audience positions are divided into three audience reading positions such as any other positions. Result of this research showed that audience’s interpretation of #EndToxicMasculinity campaign based on four informants was dominated by Dominant position. Keywords: Reception Analysis, Encoding-Decoding, Toxic Masculinity, TikTok.
Motif dan Kepuasan Anak Muda di Kota Denpasar dalam Menonton Channel Youtube Kimi Hime Permana, I Putu Surya; Sugiarica Joni, Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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Kimi Hime is one of the YouTubers who is currently attracting public attention with sexy images game content. This study uses a quantitative descriptive method that aims to find out the motives and satisfied of young people in Denpasar to watch Kimi Hime's YouTube Channel. The data collection technique was done by usingva questionnaire. The results showed that there are three motives that can be satisfied, that is the motive for information, the motive for integrity and social interaction, and the motive for entertainment. The motive that cannot be satisfied is the personal identity motive. Keyword: Young People, Denpasar, Motive, Satisfaction, Youtube Channel, Kimi Hime
Motif Pengikut Akun Instagram @infodenpasar Untuk Mengunggah Berita Dalam Kegiatan Citizen Journalism Wira Prananta, Putu Resta; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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The @infodenpasar Instagram account is an account that is part of INFO DENPASAR which aims to provide honest and accurate information in accordance with the journalistic code of ethics, the basic press law and the Electronic Information and Transaction (ITE) law. The purpose of this study is to find out what the motives of @infodenpasar Instagram account’s followers are to upload news in citizen journalism activities. This research uses descriptive quantitative method. The sampling technique used is side purposive technique. The results showed that of the 5 motive indicators, there were only 2 motive indicators that were included in the important category, namely to gain personal and the motive to be involved in the process of disseminating information. These results show that the 2 most important motives that encourage followers of the @infodenpasar Instagram account to upload news are for personal gain and to be involved in information dissemination process. Keywords : Citizen Journalism, Motives, Citizen Journalist, Instagram
Strategi Komunikasi Pemasaran Desa Adat Pecatu Dalam Mengelola Objek Wisata Uluwatu Noviandani, Ni Kadek Wiwien; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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Uluwatu is a temple on a cliff in Bali. This study aimed to determine the integrated marketing communication strategy used by the Uluwatu tourist attraction manager to increase tourist visits. The researcher uses qualitative research methods to find out the marketing communication strategy for Uluwatu tourism objects and how the management of Pecatu Village regarding Uluwatu tourism objects.The data obtained described under the reality in the field then presented in the form of sentences.The data was obtained through an in-depth and literature study. The results showed that the strategy used by the Pecatu Traditional Village in managing Uluwatu tourism objects was through social media marketing celebrity endorsements, and print media, namely brochures. During the communication process between the Uluwatu tourist attraction managers and tourists,only two media have given positive responses:Instagram-where tourists always upload photos and videos about their visits made at Uluwatu attractions;Google business to provide experiences during their visit.
Representasi Transgender pada Novel Calabai: Perempuan dalam Tubuh Lelaki Ade Devia Pradipta; Putu Titah Kawitri Resen
Warta Ikatan Sarjana Komunikasi Indonesia Vol 3, No 02 (2020)
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v3i02.66

Abstract

Penggambaran transgender di media massa terkadang menimbulkan transphobia di masyarakat. Media seringkali lepas tanggung jawab terhadap penggambaran tentang transgender, sehingga masyarakat sebaiknya menuntut media untuk bertanggung jawab terhadap informasi yang disebarkan kepada masyarakat. Penelitian ini bertujuan menggambarkan transgender dalam novel novel Calabai karya Pepi Al Bayqunie dan memberi gambaran dari sudut pandang yang berbeda mengenai transgender. Novel Calabai menceritakan Saidi, seorang transgender dalam petualangannya mencari jati diri hingga bisa menjadi bissu, pemimpin spiritual tertinggi masyarakat Bugis. Studi ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa observasi teks. Teknik analisis data yang digunakan adalah analisis teks berupa analisis isi kualitatif dengan melihat teks pada novel yang merepresentasikan transgender. Temuan penelitian: keistimewaan seorang dengan dua gender dalam satu tubuh memberikan pandangan baru. Kaum yang dianggap “abnormal” dalam masyarakat ini mampu menjadi pemimpin keagamaan pada kelompok masyarakat tertentu. Transgender yang direpresentasikan dalam novel ini hanyalah Calabai, yaitu individu yang terlahir sebagai laki-laki namun memiliki pembawaan dan penampilan seperti perempuan. Tendensi negatif maupun positif terlihat pada penggunaan kata dan tanda baca dalam menyebut transgender. Ada tiga kata yang sering digunakan untuk menyebut transgender: banci, calabai, dan waria.
PENERIMAAN NILAI – NILAI SOFT POWER MELALUI SERIAL DRAMA INDIA OLEH KHALAYAK INDONESIA PUTU TITAH KAWITRI RESEN; ADE DEVIA PRADIPTA
Jurnal Ilmiah Widya Sosiopolitika Vol 2 No 1 (2020): ISU PARIWISATA DAN KESEHATAN DALAM PERSPEKTIF SOSIAL DAN POLITIK
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JIWSP.2020.v02.i01.p01

Abstract

This article aims at describing the use of drama series as an instruments of soft power, particularly Indian drama series which were aired in Indonesian national television channels. The specific objective of this study is to examine the opinion of Indonesian audiences toward the attractiveness power of the drama series as an instrument of soft power. This research is a descriptive qualitative research using literature study and in depth – interview method. Informants in this study were determined through purposive technique and snowball sampling. Using the concept of soft power, this study found that eventhough Indian drama series are considered quite attractive by Indonesian audiences, not all Indian drama series are able to build a positive image of India. Only the drama series which contains high culture values ??can build positive image of the country. Keyword: India, Indonesia, audiences, drama series, soft power
Co-Authors Abdi Pakumara, Pande Ngurah Raditya Ade Dianasari, Kadek Ayu Adi Pratiwi, Ni Komang Agestiary Saputri, Ni Kadek Alifia, Nadya Putri Aloysia Vira Herawati Andriyani, Putu Yunia Annisa, Fiqa Arie Rahayu, Ni Komang Mirah Arini Dewi, Ida Ayu Putu Aristia Dewi, Putu Ratih Artha Pratiwi, N. P. Devinda Artika Sari, Ni Putu Pradnya Asla Eva Setya Aurora Simanjuntak Ayu Megasari, Ni Ketut Diana Ayuningtyas, Ananda Vidya Bagus Wicaksono, R. Agung Rezky Baracha Kaban, Silya Christine Baskhara, Ida Bagus Aditya Berdianti, Dian Bintang Paramiditha, I Gusti Agung Istri Bramana, Yogi Marta Cahya Wulantari, Dewa Ayu Anggun Candra, Shelviani Christy, Bella Claudia Wijaya, Novia Cokorda Istri Sinta Sukma Ratih, Cokorda Damasemil, Calvin Dana Devi, Putu Jista Prajna Dani Febriyanti, Cinthya Nurrahmat Darmawan, Deri Dassy, Cynthia Novitasari Demus, Nico Devi Redana, Ni Putu Saraswati Dewi Gili Amritha, Dewa Ayu Agung Dewi Yuri Cahyani Dewi, Saffira Nusa Diah Budiantari, I Dewa Ayu Dwi Adnyani, Ni Made Rosalia Dwiartha Cahyani, Ni Made Pramoni Dyah Ratmasanti, Ni Nyoman Irafani Eggy Eriska, Ni Made Elfani Wijaya, Catherine Eriyanti, Andiana Dwi Febriana, Ruth Febriani, lda Ayu Dyah Heryanti, Tannya Aeni I Dewa Ayu Sugiarica Joni I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gusti Agung Alit Suryawati Iftinani, Sheila Zalfa Indriyanti, Laras Ismar Ramadhani Jelita Ananda, Ni Made Diah Ayu Juhendri, Arif Kencana Putri, A.A. Putu Livia Kertayasa, I Putu Agus Nanda Kusumayani, Ni Komang Leni Laksminia Agustin, Ni Putu Jeni Latuputty, Jennifer Brigita Lestari, Lidya Mulya Linggar Sari, Virdha Marta Manurung, David Yohanes Marista, Aulia Marpaung, Putri Ulpa Maulida, Dwinny Sukma Mayos, Elisa Aprillia Meitri Cakraningsih, I Gusti Ayu Monangin, Tesalonika Morrison Joshua, Glenkevin Narayani Murti, Dewa Ayu Putu Jiyestha Natalia, Della Natalia, Natasha Fera Nawidiya, Ni Putu Sanisa Nendissa Hermawan, I Gusti Ayu Rara Ni Luh Putu Agustin Kanya Dewi Ni Luh Ramaswati Purnawan Ni Made Anggita Sastri Mahadewi Ni Made Kartini, Ni Made Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Ni Putu Sri Widyastini Susila Nikki Vernishia, Ni Putu Anasthasia Nindya Saraswati, Ni Putu Ayunda Noviandani, Ni Kadek Wiwien Nugroho Setiawan, Thalia Patricia Nur Arofah, Nur Nur Fakih, Farah Isabella Oka Candrakusuma, I Gusti Ngurah Oliviar, Joan Palandi, Joan Alexandra Jethrovany Paramitha, Ni Putu Nadia Permana, I Putu Surya Pradnyani Kawiswari, I Dewa Agung Ayu Pramesti Arsa, Putu Pradnya Pranisitha, Ayu Khania Pratiwi, Intan Nathasa Prayuda, Ngakan Bayu Prema Utami, Ni Putu Shanti Purwati, Sri Wulan Putri, Elsa Savira Putri, Saras Pillary Putu Titah Kawitri Resen Ramadhana, Berlian Ramindra, Lintang Pratama Lian Riz, Vallerie Velove Ruben Elizer Sitepu Sadyani Putri, Ni Made Mahindri Salijar, Hasna Qhotrunnadaa Sanjiwani, I.A Agung Anindia Sari Dewi, Ni Kadek Aprilia Savarino, Jocelyn Williams Sekaringtyas, Yusma Ayu Simamora, Richard Siregar, Nia Venina Siswan Dewi, Ni Made Sonia Lase, Silvy Mercy Ruth Subudi Darma, Made Dwi Sugiantari, Ni Kadek Dilla Sunari Merta, Ni Made Ari Setia Suryawati , I Gusti Agung Alit Swari Pidada, Ida Ayu Prita Dara Tania, Najma Ayu Tatik Inggriani, Ni Made Utami, Bella Putri Verwis, Muhammad Siraj Wahyuni, Prima Sriparta Waluyan, Elsa Engelina Wati Sudiarta, Ni Made Sri Pradnya Widarini, Dwi Ajeng Widayani, Ni Luh Ari Widhiawati, Gst Ayu Putu Wiguna, I Putu Kumara Wira Prananta, Putu Resta Yoga Sumantara, I Wayan Yunantari Dewi, Ni Made