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STRATEGI KOMUNIKASI PEMASARAN TERPADU SENIMAN COFFEE STUDIO DALAM MEMPERKENALKAN KONSEP 4TH WAVE Utami, Bella Putri; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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Seniman Coffee Studio is a coffee shop located at Jalan Sriwedari no. 5 Ubud Gianyar and has evolved coffee from 1st wave to the 4th wave that is currently happening in coffee-producing countries, one of which is Indonesia. The purpose of this study is to determine the integrated marketing strategy used by Seniman Coffee Studio to introduce the 4th wave concept. This study uses a descriptive qualitative approach with a post-positivism paradigm. This study used purposive sampling and snowball sampling techniques to determining the informants Data obtained by interview, non-participant observation, and documentation. The results of this study indicate the integrated marketing communication strategy (IMC) conducted by Seniman Coffee Studio in introducing the 4th wave concept by implementing a marketing mix with 4 elements, namely: product, place, price and promotion consisting of 8 elements (promotion mix) such as advertising, sales promotion, personal selling, direct marketing, public relations, and interactive marketing. Keyword: Seniman Coffee Studio, 4th Wave Concept, Integrated Marketing Communication Strategy,
EFEKTIVITAS KAMPANYE #BUDAYABEBERES OLEH KENTUCKY FRIED CHICKEN (KFC) INDONESIA TERHADAP SIKAP KONSUMEN REMAJA DENPASAR Ramindra, Lintang Pratama Lian; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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KFC is the most mainstream drive-thru eatery in Indonesia where i24 million individuals are keen ion iKFC.2019, KFC appealed to the public to dispose of their leftovers independently by using the #budayabeberes campaign which they spread through social media as well as at employee outlets. The theory utilized in this research is Dennis Mcquail's Stimulus Organism Response theory. This examination is a quantitative research. The discoveries in this investigation the viability of the #budayaberes crusade did by KFC has an impact of i65.9% ion the attitudes of KFC customers in Denpasar, while i24.1% is affected by different factors. The adequacy of the #budayabeberes crusade by Kentucky Fried Chicken (KFC) Indonesia in Denpasar, Bali gives a compelling impact on the perspectives of Denpasar youth buyers. Which expresses that the test worth of the coefficient of assurance is i65.9%, where the worth is remembered for the solid or successful classification. Keywords: Campaign, KFC, #budayabeberes
KRITIK SOSIAL DALAM IKLAN SAMPOERNA A MILD VERSI “BUKAN MAIN” (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) Annisa, Fiqa; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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Cigarette advertisements are packaged differently because of regulations regarding the broadcasting rules. Advertisers are required to be creative in making advertisements so that they do not violate the established regulations, by only displaying brand images without clearly showing their products. The images commonly displayed in cigarette advertisements are lifestyle, passion, and masculinity, but different from the usual version of Sampoerna A Mild advertisement, it was found to raise issues of social reality and criticize mass cultural deviations and social problems. This study uses a qualitative approach with descriptive methods and uses the semiotic theory of Charles Sanders Peirce, to find out the meaning of social criticism in the Sampoerna A Mild advertisement version of Bukan Main. The results of this study indicate that this advertisement criticizes three of the eight social problems that occur in the community, namely violations of norms, crime and also environmental problems. Keywords: Advertising, Sampoerna A Mild, Semiotics, Social Criticism, Social Problem
Representasi Nasionalisme dalam Lagu Korea Selatan “Dokdoneun Urittang” (Dokdo adalah Tanah Kami) Versi Tahun 2017 Nikki Vernishia, Ni Putu Anasthasia; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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Songs are universal media that effectively convey messages to a wide audience. “Dokdoneun Urittang” or Dokdo is our land is one of the South Korean songs which is not only entertaining but contains a message of nationalism in it. This research is descriptive-qualitative with the semiotic approach of Ferdinand de Saussure. This study aims to explain the representation of nationalism contained in the “Dokdoneun Urittang”. The results of this study indicate that the nationalism seen in the song is nationalism which has general principles of unity, liberty and identity. Keywords: Representation, nationalism, South Korea
MOTIF DAN KEPUASAN GENERASI MILENIAL KOTA DENPASAR MENDENGARKAN PODCAST MELALUI SPOTIFY Sugiantari, Ni Kadek Dilla; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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ABSTRACT Podcasts are on-demand audio files uploaded on the platform to be heard anytime and anywhere. Podcasts can currently be heard through the Spotify music streaming app with a wide variety of genres. The use of media by individuals is influenced by motives. This study aimed to find out what the motives and how the satisfaction of millennials in Denpasar in listening to podcasts through Spotify. The media consumption motives used in this study is Uses and Gratifications Theory forward by Papacharissi and Rubin. This study uses descriptive quantitative method with purposive sampling. Data were obtained by distributing questionnaires using Likert scale. The data analysis techniques used are descriptive statistics comparing the average score of motives and satisfaction. The results showed that there five motives that can be satisfied in listening podcast trough Spotify are information motive, utility motive, convenience motive, pass time motive, and entertainment motive. Keyword: Podcast, Motive, Satisfaction, Denpasar
PERILAKU PHUBBING REMAJA PEMAIN GAME PLAYER UNKNOWN’S BATTLE GROUND (PUBG) MOBILE DI KOTA DENPASAR Bagus Wicaksono, R. Agung Rezky; Pradipta, Ade Devia; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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ABSTRACT The purpose of this research is to explain the teenagers phubbing behavior in PUBG mobile game players in Denpasar City. This study uses a qualitative approach and uses the theory of media dependency, where this theory states that the more a person depends on a medium to meet their needs, the more important the media becomes for that person and uses Behavioral Cognitive theory. Behavioral Theory wants to analyze only behaviors that are visible, measurable, described and predictable and Cognitive Theory states that humans do not react passively to the environment, but as living beings who always try to understand their environment using the "SR" (stimulus - response) model describes the information process between "stimulus" (stimulus) and "response" (response). The results of this study indicate that a person performs phubbing behavior while playing the Game Player Unknown Battle Ground (PUBG) Mobile with a different form of behavior for each individual. Keywords: New Media, Player Unknown's Battle Ground, Phubbing, Media Dependency, Behavioral and Cognitive.
Efektivitas Iklan Televisi Indomie Versi Ayam Geprek Hype Abis Bintang Paramiditha, I Gusti Agung Istri; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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Advertising is a marketing communication activity aimed at the public by using advertising as messages to promote goods, services, and ideas. This study aims to examine the effectiveness of the advertisement of Indomie Ayam Geprek Hype Abis on the television. This study uses descriptive quantitative approach involving 120 respondents who were determined by purposive sampling. Data were collected using questionnaires distributed through google forms to capture respondents' perceptions and measured by Likert ScaIe. The data anaIysis technique in this study used EPIC (Empathy, Persuasion, Impact, Communication) Model. The results showed that the four dimensions of EPIC Model were in the range scale of effective. Among the four dimensions, it was found that the persuasion dimension got the lowest average value. Indomie company management is advised to develop advertising with more attention to the dimension of persuasion through emphasis on the advantages and benefits of the advertised product. Key Words: Indomie Ayam Geprek Hype Abis, Advertisement Effectiveness, EPIC Model
STRATEGI KOMUNIKASI PEMASARAN TERPADU THE KAYON JUNGLE RESORT DALAM MENINGKATKAN BRAND AWARENESS Aristia Dewi, Putu Ratih; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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The Kayon Jungle Resort is a five-star resort located in Payangan District, Gianyar Regency, Bali which has the tagline "Trully Ubud Escape" with the brand image as "The Best Honeymoon Resort". The purpose of this research is to determine the integrated marketing communication strategy used by The Kayon Jungle Resort in increasing brand awareness. This research uses a descriptive qualitative approach with a post-positivism paradigm. This study used purposive sampling and snowball sampling techniques to determining the informants. Data collected by observation, in-depth interviews and documentation. The results of this research indicate the marketing communication strategy used by The Kayon Jungle Resort in increasing brand awareness by applying the concept of a marketing mix with 4 elements, namely: product, place, price, promotion and promotional mix which consists of of 8 elements, such as advertising, sales promotion, personal selling, direct marketing, interactive marketing, public relations and events. Keyword: Integrated Marketing Communication Strategy, Brand Awareness, The Kayon Jungle Resort, Marketing Mix, Promotional Mix
PENGARUH TERPAAN VIDEO TIKTOK SPG GOOD PONSEL DALAM MENINGKATKAN BRAND AWARENESS GOOD PONSEL PADA REMAJA DI KOTA DENPASAR Darmawan, Deri; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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Tiktok became the most downloaded non-game category application worldwide as of September 2020. TikTok Good Ponsel account is now one that is quite popular. This study aims to determine the effect of the TikTok Sales Promotion Girls Good Ponsel video in increasing the brand awareness of Good Ponsel to teenagers in Denpasar. The theory used in this research is Stimulus Organism Response Theory. This type of research used quantitative associative. The findings in this study were it has a positive and significant effect. Denpasar City youth can easily recognize Good Ponsel because the TikTok Sales Promotion Girls Good Ponsel videos without assistance (advertising/promotion) and Sales Promotion Girls have succeeded in attracting the attention of teenagers as evidenced by the highest average score on the brand awareness variable. This is sufficient to indicate that Good Ponsel has formed brand awareness for teenagers in Denpasar City. Keywords: Brand awareness, Good Ponsel, Sales Promotion Girls
Representasi Feminisme Dalam Film Perempuan Tanah Jahanam Swari Pidada, Ida Ayu Prita Dara; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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Films unconsciously often create gender-biased relationships. Women are often placed in a weak and marginalized position. The film Perempuan Tanah Jahanam is one of the Indonesian films that dares to break the stereotype of women in society by raising the issue of feminism in its story. The main character in_this_film_is shown as_a strong and courageous woman. The aims of this study is to explain the representation of feminism in the film Perempuan Tanah Jahanam. This research uses qualitative approach with John Fiske's semiotic analysis method Television Codes. The results of this study indicate that the representation of feminism that is reflected through the four main female characters is postmodern feminism because they highlight how women can show their existence by being themselves. Postmodern feminism is reflected in women who are depicted as hard-working, dare to make decisions, fight sexual harassment, woman support woman, have a great love for family. Keywords: film Perempuan Tanah Jahanam, feminism, semiotic, John Fiske codes of televisions
Co-Authors Abdi Pakumara, Pande Ngurah Raditya Ade Dianasari, Kadek Ayu Adi Pratiwi, Ni Komang Agestiary Saputri, Ni Kadek Alifia, Nadya Putri Aloysia Vira Herawati Andriyani, Putu Yunia Annisa, Fiqa Arie Rahayu, Ni Komang Mirah Arini Dewi, Ida Ayu Putu Aristia Dewi, Putu Ratih Artha Pratiwi, N. P. Devinda Artika Sari, Ni Putu Pradnya Asla Eva Setya Aurora Simanjuntak Ayu Megasari, Ni Ketut Diana Ayuningtyas, Ananda Vidya Bagus Wicaksono, R. Agung Rezky Baracha Kaban, Silya Christine Baskhara, Ida Bagus Aditya Berdianti, Dian Bintang Paramiditha, I Gusti Agung Istri Bramana, Yogi Marta Cahya Wulantari, Dewa Ayu Anggun Candra, Shelviani Christy, Bella Claudia Wijaya, Novia Cokorda Istri Sinta Sukma Ratih, Cokorda Damasemil, Calvin Dana Devi, Putu Jista Prajna Dani Febriyanti, Cinthya Nurrahmat Darmawan, Deri Dassy, Cynthia Novitasari Demus, Nico Devi Redana, Ni Putu Saraswati Dewi Gili Amritha, Dewa Ayu Agung Dewi Yuri Cahyani Dewi, Saffira Nusa Diah Budiantari, I Dewa Ayu Dwi Adnyani, Ni Made Rosalia Dwiartha Cahyani, Ni Made Pramoni Dyah Ratmasanti, Ni Nyoman Irafani Eggy Eriska, Ni Made Elfani Wijaya, Catherine Eriyanti, Andiana Dwi Febriana, Ruth Febriani, lda Ayu Dyah Heryanti, Tannya Aeni I Dewa Ayu Sugiarica Joni I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gusti Agung Alit Suryawati Iftinani, Sheila Zalfa Indriyanti, Laras Ismar Ramadhani Jelita Ananda, Ni Made Diah Ayu Juhendri, Arif Kencana Putri, A.A. Putu Livia Kertayasa, I Putu Agus Nanda Kusumayani, Ni Komang Leni Laksminia Agustin, Ni Putu Jeni Latuputty, Jennifer Brigita Lestari, Lidya Mulya Linggar Sari, Virdha Marta Manurung, David Yohanes Marista, Aulia Marpaung, Putri Ulpa Maulida, Dwinny Sukma Mayos, Elisa Aprillia Meitri Cakraningsih, I Gusti Ayu Monangin, Tesalonika Morrison Joshua, Glenkevin Narayani Murti, Dewa Ayu Putu Jiyestha Natalia, Della Natalia, Natasha Fera Nawidiya, Ni Putu Sanisa Nendissa Hermawan, I Gusti Ayu Rara Ni Luh Putu Agustin Kanya Dewi Ni Luh Ramaswati Purnawan Ni Made Anggita Sastri Mahadewi Ni Made Kartini, Ni Made Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Ni Putu Sri Widyastini Susila Nikki Vernishia, Ni Putu Anasthasia Nindya Saraswati, Ni Putu Ayunda Noviandani, Ni Kadek Wiwien Nugroho Setiawan, Thalia Patricia Nur Arofah, Nur Nur Fakih, Farah Isabella Oka Candrakusuma, I Gusti Ngurah Oliviar, Joan Palandi, Joan Alexandra Jethrovany Paramitha, Ni Putu Nadia Permana, I Putu Surya Pradnyani Kawiswari, I Dewa Agung Ayu Pramesti Arsa, Putu Pradnya Pranisitha, Ayu Khania Pratiwi, Intan Nathasa Prayuda, Ngakan Bayu Prema Utami, Ni Putu Shanti Purwati, Sri Wulan Putri, Elsa Savira Putri, Saras Pillary Putu Titah Kawitri Resen Ramadhana, Berlian Ramindra, Lintang Pratama Lian Riz, Vallerie Velove Ruben Elizer Sitepu Sadyani Putri, Ni Made Mahindri Salijar, Hasna Qhotrunnadaa Sanjiwani, I.A Agung Anindia Sari Dewi, Ni Kadek Aprilia Savarino, Jocelyn Williams Sekaringtyas, Yusma Ayu Simamora, Richard Siregar, Nia Venina Siswan Dewi, Ni Made Sonia Lase, Silvy Mercy Ruth Subudi Darma, Made Dwi Sugiantari, Ni Kadek Dilla Sunari Merta, Ni Made Ari Setia Suryawati , I Gusti Agung Alit Swari Pidada, Ida Ayu Prita Dara Tania, Najma Ayu Tatik Inggriani, Ni Made Utami, Bella Putri Verwis, Muhammad Siraj Wahyuni, Prima Sriparta Waluyan, Elsa Engelina Wati Sudiarta, Ni Made Sri Pradnya Widarini, Dwi Ajeng Widayani, Ni Luh Ari Widhiawati, Gst Ayu Putu Wiguna, I Putu Kumara Wira Prananta, Putu Resta Yoga Sumantara, I Wayan Yunantari Dewi, Ni Made