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Analisis Komparasi Efektivitas Tayangan Iklan Televisi Situs Belanja Online Shopee Dan Tokopedia pada Masyarakat Kota Surabaya Arofah, Nur; Pradipta, Ade Devia; Suryawati, I Gusti Agung Alit; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Television is one of the most common media for Indonesian citizens. Almost all citizens have television and at least watched television. There are varieties of content in television, and advertisement is one of the most seen contents. One of the most seen advertisements in television is online e-commerce advertisements. Some e-commerces that actively advertising through television are Shopee and Tokopedia. This study aims to compare the effectivity of Shopee and Tokopedia e-commerce Shopee and Tokopedia advertising in television to citizen in Surabaya. This study is using positivist paradigm with descriptive-quantitative method. This study is taking sample by using non-probability sampling and using purposive sampling method. Data was collected by distributing questionnaire. This study is using several analytical techniques to analyse the data, specifically by using arithmetic means analytical technique, and average difference T-test, and conclusion. This study shows different effectivity in Shopee and Tokopedia e-commerce advertising in television on Surabaya citizens. This study shows average score EPIC Model dimension where Shopee e-commerce advertisements excel Tokopedia e-commerce advertisement by 0,06.Keywords: Shopee, Tokopedia, Advertisement through Television, Surabaya Citizen.
STRATEGI KOMUNIKASI PEMASARAN TERPADU (IMC) KEBUN RAYA EKA KARYA BALI DALAM MENINGKATKAN BRAND AWARENESS Kartini, Ni Made; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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The largest botanical garden in Indonesia and one of Bali's protected forests is Eka Karya Bali Botanical Garden. Located in the Bali Province's Candikuning Village, Baturiti District, and Tabanan District. Established in 1959, it has an area of 157.5 hectares and has a tagline “Let's go to the Botanical Garden”. Have brand awareness as a "Picnic and Education Recreation Area". The purpose of this study is to describe and explain the integrated marketing communication strategy (IMC) that has been implemented by Eka Karya Bali Botanical Garden in increasing brand awareness. This research uses a descriptive qualitative approach with the paradigm of post-positivism. Purposive sampling and snowball sampling are used in informant determination approaches. Information gathered through observation, documentation, and interviews. The findings of this study demonstrate that Eka Karya Bali Botanical Garden's integrated marketing communication strategy (IMC) combines a variety of promotions with the goal of raising brand awareness. Eka Karya Bali Botanical Garden uses the idea of the marketing mix, which consists of the four Ps: product, place, price, and promotion, to raise brand awareness. Advertising, sales promotion, interactive marketing, direct marketing, personal selling, public relations and publicity, events, and e-word of mouth are the eight components that make up the promotion mix. Keywords: Integrated Marketing Communication Strategy (IMC), Brand Awareness, Eka Karya Bali Botanical Garden, Marketing Mix, Promotion Mix.
Makna Moralitas Pada Film Nanti Kita Cerita Hari Ini Tania, Najma Ayu; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Cahyani, Dewi Yuri
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Film is a mass communication medium that is audio-visual in nature and has the aim of conveying certain social and moral message to its audience. The ability of films to infulence audiences is widely used by filmmakers to provide moral message in their films. One of the films that conveys the moral content in it a film entitled “ Nanti Kita Cerita Tentang Hari Ini “. This paper explains in the meaning of morality in films using Roland Barthes’ semantic method. This method focuses on the idea of two levels in signification ( two order of signification ), namely denotation and connotation in the film. The meaning of morality in the film is attached to an urban family, which includes: responsibility, autonomous morality, justice, and mutual forgiveness Kata kunci: Film, Nanti Kita Cerita Tentang Hari Ini, Moral, Semiotics.
Strategi Komunikasi Pemasaran Terpadu (IMC) Discovery Kartika Plaza Hotel Bali dalam Membangun Citra Perusahaan Nugroho Setiawan, Thalia Patricia; Suryawati, I Gusti Agung Alit; Pradipta, Ade Devia
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Discovery Kartika Plaza Hotel is the oldest 5-star hotel in Bali's Kuta Beach area. Despite the pandemic, it still attracts tourists because of its corporate image of being a "Hotel Vintage yang Modern." This study examines the integrated marketing communication (IMC) strategy used by the hotel to establish this image. The concept used in this study is Integrated Marketing Communication (IMC) using a qualitative descriptive method with a post-positivism paradigm. Data collection techniques were carried out using semi-structured interviews, non-participant observation and document studies. Findings show that Discovery Kartika Plaza Hotel Bali implements the marketing mix concept, encompassing product, price, place, and promotion. Their promotional mix combines advertising, internet marketing, public relations, sales promotion, direct marketing, events and experiences, word-of-mout and personal selling. However, the integrated marketing communication strategy that has been carried out by DKPH Bali has not been able to describe the image as a “Hotel Vintage yang Modern” because it contains more cultural elements than the “vintage” itself. Keywords: Integrated Marketing Communication (IMC), Marketing Mix, Promotional Mix, Corporate Image
Personal Branding Akun (@arisdogonzalez) Sebagai Aktivis LGBTQ+ di Indonesia Melalui Media Sosial Instagram Palandi, Joan Alexandra Jethrovany; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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The rapidly changing technological landscape, Indonesian society is deeply integrated with the internet and social media. Social media platforms such as Instagram are particularly popular, and personal branding is a growing priority for users. As social media platforms such as Instagram continue to gain in popularity, personal branding has become an increasingly important endeavor for individuals seeking to distinguish themselves and establish their identity online. LGBTQ+ activist Arisdo Gonzalez, for example, has built a powerful image online and uses Instagram to showcase who he is in both his professional and personal life. This qualitative study examines how Arisdo Gonzalez has shaped his personal branding on Instagram using eight key concepts identified by Peter Montoya. By analyzing interviews with Arisdo Gonzalez, book and journal texts, and observations of his social media accounts, this research shows that he has effectively utilized these concepts to enhance his personal branding.
Pembentukan Personal Branding Arief Muhammad Sebagai Content Creator dan Entrepreneur di Media Sosial Instagram Alifia, Nadya Putri; Suryawati, I Gusti Agung Alit; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Personal branding is an image that is shown to the wider community, in other words, personal branding is a process of forming public perceptions of aspects that are owned by a person. Arief Muhammad as a content creator and entrepreneur uses social media Instagram as a forum to create a personal brand. This study uses 8 (eight) laws of personal branding according to Peter F. Montoya. Arief Muhammad’s personal branding shows him as a creative and dynamic figure, with his creativity Arief does not limit himself and continues to move to develop himself in various aspects. In order to create personal branding with the eight laws according to Peter F. Montoya, as content creator The Law of Specialization, The Law of Personality, The Law of Distinctiveness is the most highlighted concept. And as an entrepreneur, The Law of Leadership and The Law of Persistence are the most stand out concept. Keywords: Personal Branding, Content creator, Entrepreneur, Instagram
POLA KOMUNIKASI KOMUNITAS PELESTARI REOG PONOROGO DALAM MEMPERTAHANKAN SOLIDARITAS ANGGOTANYA Indriyanti, Laras; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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ABSTRACT This study aims to explain and find out the communication patterns carried out by the Reog Sardulo Mbalelo Bali community in increasing the solidarity of its members. This study uses a qualitative descriptive approach with purposive sampling informant determination technique. Data obtained from interviews, observations, documentation and literature study. The analytical technique used in this research is qualitative data analysis. The results showed that the Reog Sardulo Mbalelo Bali community used three communication patterns, namely the wheel communication pattern and the Y pattern in formal activities and the star communication pattern in informal activities. The star's communication pattern further strengthens their solidarity. Keywords: Communication Pattern, Reog Sardulo Mbalelo Bali Community, Member Solidarity
Pengaruh Terpaan Konten Life Tips Akun TikTok @niaghan Terhadap Motivasi Pengembangan Diri Remaja di Kota Denpasar. Ramadhana, Berlian; Suryawati, I Gusti Agung Alit; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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TikTok is a trending social media among teenagers. Various content is uploaded on TikTok. Such as life tips on TikTok account @niaghan regarding social life suggestions that can improve social and mental self-development. To see How exposure to life tips content from TikTok account @niaghan affects self-development, this study aims to determine the effect of exposure to content life tips from TikTok account @niaghan on motivation for self-development of adolescents in Denpasar City. This study uses a quantitative explanatory method using the Uses and Effect Theory and McClelland's Theory of Motivation. The findings of this study indicate that there is an influence of exposure to the content of life tips from TikTok @niaghan account on motivation for self-development of adolescents in Denpasar City, indicated by an R Square value of 0.69 which has a positive and significant value, and a correlation coefficient which has very strong relationship level. 0.830. Keywords: Content life tips @niaghan, Self-development motivation, Social media exposure, TikTok
REPRESENTASI FEMINISME PADA TOKOH UTAMA DALAM FILM “GANGUBAI KATHIAWADI” (Analisis Semiotika Charles Sanders Peirce) Sari Dewi, Ni Kadek Aprilia; Suryawati, I Gusti Agung Alit; Pradipta, Ade Devia
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Film is part of mass communication, which is often used as a medium to describe social life in society. Films are often used to address important issues that need to be discussed or shared with the public. The film also talks about the role of women in the media, which focuses on the struggle to maintain gender equality for all women in the world. This research contains a framework for liberal and radical feminism in fighting for societal issues that emphasize equality of opportunity and rights for every individual, especially women, as well as resistance of oppression by men are represented in a film called “Gangubai Kathiawadi”. This film represents this phenomenon through a social issue drama genre film. This research uses descriptive qualitative research with semiotic analysis of Charles Sanders Peirce's Triangle of Meaning Theory. The results of this research are that “Gangubai Kathiawadi” is an Indian film that dominantly represents liberal feminism. Keywords: Feminism, Film, Gangubai Kathiawadi, Semiotics.
SELF-DISCLOSURE PENGGUNA APLIKASI KENCAN ONLINE BUMBLE Riz, Vallerie Velove; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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The existence of internet technology provides convenience or shortcuts for some people who need social interaction. In the midst of various problems faced by society due to the pandemic and the difficulty of interacting directly, the Bumble application is here as an online dating application that offers us to find friends and partners according to our wishes. This study aims to find out the reasons for using the Bumble application among active users and also to find out the self-disclosure process of users of the Bumble online dating application. This research is a type of qualitative descriptive research using a post-positivism paradigm. Informants were selected using purposive sampling and snowball sampling techniques. Data obtained through interviews, document studies and observation. The data analysis technique used in this study uses the data analysis technique of Miles and Huberman, namely data reduction, data presentation and the final step of drawing conclusions. The theory of self-disclosure in this study is described through four areas that are shaped like windows or commonly called the Johari Window. The window has four main areas or quadrants where each area has a different meaning (DeVito, 2018: 59). Self-disclosure through Bumble is done to feel closer and more comfortable in the introduction stage with new people. Self-disclosure by Bumble users who became informants in this study included age, work, hobbies, experiences, family circumstances, and love. Barriers that Bumble users find in finding friends or partners include busy work, feeling easily bored, introverted nature and difficulty opening up. Keywords: Self-Disclosure, Intepersonal Communication, New Media, Bumble.
Co-Authors Abdi Pakumara, Pande Ngurah Raditya Ade Dianasari, Kadek Ayu Adi Pratiwi, Ni Komang Agestiary Saputri, Ni Kadek Alifia, Nadya Putri Aloysia Vira Herawati Andriyani, Putu Yunia Annisa, Fiqa Arie Rahayu, Ni Komang Mirah Arini Dewi, Ida Ayu Putu Aristia Dewi, Putu Ratih Artha Pratiwi, N. P. Devinda Artika Sari, Ni Putu Pradnya Asla Eva Setya Aurora Simanjuntak Ayu Megasari, Ni Ketut Diana Ayuningtyas, Ananda Vidya Bagus Wicaksono, R. Agung Rezky Baracha Kaban, Silya Christine Baskhara, Ida Bagus Aditya Berdianti, Dian Bintang Paramiditha, I Gusti Agung Istri Bramana, Yogi Marta Cahya Wulantari, Dewa Ayu Anggun Candra, Shelviani Christy, Bella Claudia Wijaya, Novia Cokorda Istri Sinta Sukma Ratih, Cokorda Damasemil, Calvin Dana Devi, Putu Jista Prajna Dani Febriyanti, Cinthya Nurrahmat Darmawan, Deri Dassy, Cynthia Novitasari Demus, Nico Devi Redana, Ni Putu Saraswati Dewi Gili Amritha, Dewa Ayu Agung Dewi Yuri Cahyani Dewi, Saffira Nusa Diah Budiantari, I Dewa Ayu Dwi Adnyani, Ni Made Rosalia Dwiartha Cahyani, Ni Made Pramoni Dyah Ratmasanti, Ni Nyoman Irafani Eggy Eriska, Ni Made Elfani Wijaya, Catherine Eriyanti, Andiana Dwi Febriana, Ruth Febriani, lda Ayu Dyah Heryanti, Tannya Aeni I Dewa Ayu Sugiarica Joni I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gusti Agung Alit Suryawati Iftinani, Sheila Zalfa Indriyanti, Laras Ismar Ramadhani Jelita Ananda, Ni Made Diah Ayu Juhendri, Arif Kencana Putri, A.A. Putu Livia Kertayasa, I Putu Agus Nanda Kusumayani, Ni Komang Leni Laksminia Agustin, Ni Putu Jeni Latuputty, Jennifer Brigita Lestari, Lidya Mulya Linggar Sari, Virdha Marta Manurung, David Yohanes Marista, Aulia Marpaung, Putri Ulpa Maulida, Dwinny Sukma Mayos, Elisa Aprillia Meitri Cakraningsih, I Gusti Ayu Monangin, Tesalonika Morrison Joshua, Glenkevin Narayani Murti, Dewa Ayu Putu Jiyestha Natalia, Della Natalia, Natasha Fera Nawidiya, Ni Putu Sanisa Nendissa Hermawan, I Gusti Ayu Rara Ni Luh Putu Agustin Kanya Dewi Ni Luh Ramaswati Purnawan Ni Made Anggita Sastri Mahadewi Ni Made Kartini, Ni Made Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Ni Putu Sri Widyastini Susila Nikki Vernishia, Ni Putu Anasthasia Nindya Saraswati, Ni Putu Ayunda Noviandani, Ni Kadek Wiwien Nugroho Setiawan, Thalia Patricia Nur Arofah, Nur Nur Fakih, Farah Isabella Oka Candrakusuma, I Gusti Ngurah Oliviar, Joan Palandi, Joan Alexandra Jethrovany Paramitha, Ni Putu Nadia Permana, I Putu Surya Pradnyani Kawiswari, I Dewa Agung Ayu Pramesti Arsa, Putu Pradnya Pranisitha, Ayu Khania Pratiwi, Intan Nathasa Prayuda, Ngakan Bayu Prema Utami, Ni Putu Shanti Purwati, Sri Wulan Putri, Elsa Savira Putri, Saras Pillary Putu Titah Kawitri Resen Ramadhana, Berlian Ramindra, Lintang Pratama Lian Riz, Vallerie Velove Ruben Elizer Sitepu Sadyani Putri, Ni Made Mahindri Salijar, Hasna Qhotrunnadaa Sanjiwani, I.A Agung Anindia Sari Dewi, Ni Kadek Aprilia Savarino, Jocelyn Williams Sekaringtyas, Yusma Ayu Simamora, Richard Siregar, Nia Venina Siswan Dewi, Ni Made Sonia Lase, Silvy Mercy Ruth Subudi Darma, Made Dwi Sugiantari, Ni Kadek Dilla Sunari Merta, Ni Made Ari Setia Suryawati , I Gusti Agung Alit Swari Pidada, Ida Ayu Prita Dara Tania, Najma Ayu Tatik Inggriani, Ni Made Utami, Bella Putri Verwis, Muhammad Siraj Wahyuni, Prima Sriparta Waluyan, Elsa Engelina Wati Sudiarta, Ni Made Sri Pradnya Widarini, Dwi Ajeng Widayani, Ni Luh Ari Widhiawati, Gst Ayu Putu Wiguna, I Putu Kumara Wira Prananta, Putu Resta Yoga Sumantara, I Wayan Yunantari Dewi, Ni Made