Claim Missing Document
Check
Articles

Analisis Terpaan Iklan Humor Joe Taslim x Fadil Jaidi pada Platform Youtube Terhadap Brand Awareness Shampo Head & Shoulder di Kota Denpasar Pratiwi, Intan Nathasa; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of humor is very effective in getting people to pay attention to advertisements and creating awareness. Humor is one of the accessories that make advertising more interesting. This was done in the Joe Taslim x Fadil Jaidi Head & Shoulders advertisement. The purpose of this study was to find out whether exposure to Joe Taslim x Fadil Jaidi humor advertisements affected Brand Awareness of Head & Shoulder shampoo. This study used a quantitative explanatory research method using the S-O-R (Stimulus-Organism-Response) theory. Respondent data was obtained from 130 respondents aged 9-24 years who live in Denpasar City. The findings from this study indicated that there was an influence of exposure to the humorous advertising of Joe Taslim x Fadil Jaidi on Brand Awareness of Head & Shoulder shampoo in Denpasar City which was at a moderate level with a positive value of 0.527 with an r square of 27.8%
AGENDA SETTING PORTAL BERITA CNN-LIVE NEWS DALAM PEMBERITAAN INVASI RUSIA KE UKRAINA Verwis, Muhammad Siraj; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

‘The invasion of Ukraine by Russia’ at the end of February 2022 was enough to make the world uproar, this is certainly an interesting discussion for the media. This study aims to determine the Framing of news about the Russian lnvasion of Ukraine on February 24, 2022, in CNN Live News using Robert N. Entman's Framing analysis. This research uses a descriptive qualitative approach. The data source is obtained from the news released by CNN on February 24, 2022, about the Russian Invasion of Ukraine. The news published on February 24, 2022, was 171 news, the researchers took randomly, the first 2 news released on February 24, 2022, and the last 3 news released on February 24, 2022, in every 5 news. This was done to avoid bias. The method used in this research is ‘‘Robert Entman's Framing’ analysis model which states that every media construct news must go through two stages, issue selection and aspect highlighting, after that, analyzing news with 4 stages, (1) define problems,-(2) diagnose causes,-(3) make moral judgments, and-(4) treatment recommendations. From the results of this study, CNN Live News does not frame its news in black and white. This is because, in its reporting, CNN only took Ukraine's point of view and interviewed sources who were pro-Ukraine, so it can be concluded that CNN framed Ukraine as a victim by providing news about Ukrainian citizens who panicked and also several major countries who spoke out, while Russia carried out attacks for no reason. KeyWord : Russian Invasion to Ukraine, CNN Live News, Framing
Pengaruh Terpaan Konten Akun Instagram @ussfeeds terhadap Minat Baca di Kalangan Generasi Z Latuputty, Jennifer Brigita; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Cahyani, Dewi Yuri
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

According to a survey conducted by the OECD in 2019 regarding the reading interest of generation Z in Indonesia 62 out of 70 countries. The emergence of this fact, accompanied by the development of today's technology, has encouraged many transitions in the existence of media that initially moved conventionally to digital in order to be able to reach a wider community in an unlimited manner. The analysis in this study is based on the S-O-R theory (Stimulus, Organism, Responsive), using explanatory quantitative methods with a sample size of 122 respondents. The results of this study state that the influence between @ussfeeds Instagram account content on reading interest among generation Z are strong, unidirectional, and in moderate level of relationship. These results show that the quality of content produced by digital media such as @ussfeeds is impacting the increase of reading interest, especially among generation Z.
Analisis Resepsi Followers Akun Instagram @jurnaliskomik Terhadap Konten Berita Berbasis SARA Dewi, Saffira Nusa; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the information on social media that is still consumed by Indonesian people is SARA. In addition to being used to share photos or videos, Instagram is also a provider of news content which does little to discuss SARA. Equipped with a comment feature, audiences can express their opinions about the information they receive. This study aims to determine the reception of followers of the Instagram account @jurnaliskomik on SARA-based news content and classify them according to the three audience positions put forward by Stuart Hall. The type of research used is qualitative research with reception analysis theory. The results of this study indicate that there is a critical attitude of the audience which can be seen from the number of comments. Related to Stuart Hall's three audience positions, the writer finds that most of the audiences who provide comments are in a Dominant Hegemonic position. This is because the average @jurnaliskomik account followers have fanaticism towards the content produced by @jurnaliskomik.
"Save Ralph" Sebagai Media Kampanye Uji Coba Kosmetik Tanpa Hewan (Analisis Semiotika Charles S. Peirce) Natalia, Della; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mockumentary short animation film ‘Save Ralph’ is a campaign made by animal protection organizations and charity fundraiser, Humane Society International. This campaign film raised the issue of cosmetic animal testing represented as signs in every scene that contains messages. This study aims to analyze the messages from ‘Save Ralph’ as a cruelty-free campaign media. This study uses Charles Sanders Peirce’s analytical semiotic theory by examining the signs as representamen, object, and interpretant. This research uses qualitative descriptive methods, using a constructive paradigm. Primary data were obtained from this study's object, based on its scenes. The result of this study shows the meaning contained in ‘Save Ralph’ is to encourage the cosmetic animal testing free represented by the negative impacts experienced by animals as the victim of cosmetic testing.
Integrated Marketing Communication Strategy at Events Atlas First Anniversary “Tyga” Simamora, Richard; Suryawati , I Gusti Agung Alit; Pradipta, Ade Devia
Jurnal Pewarta Indonesia Vol 7 No 1 (2025): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v7i1.197

Abstract

Atlas Beach Fest is one of the popular beach clubs in the Canggu area and is known as the largest beach club in the world. Californian rapper Michael Ray Stevenson, known by his stage name Tyga (Thank You God Always), was invited to commemorate the first anniversary of Atlas Beach Fest on August 5, 2023. The promotion carried out by Atlas Beach Fest Bali in attracting public interest is evidenced by the number of spectators who reached 30,000 audiences. The activities carried out by Atlas in expanding marketing require the right and effective strategy. The purpose of this study is to review and provide an explanation related to the integrated communication strategy used by Atlas Beach Fest Bali in the Atlas First Anniversary "Tyga" event. This study uses a descriptive qualitative approach with a post-post-positivism paradigm. This study uses a purposive sampling technique to determine informants. Data were obtained from interviews, observations, and documentation. The results of this study show that 7 elements from the integrated marketing communication strategy (advertising, sales promotion, direct marketing, personal selling, public relation, event, and word of mouth) carried out by Atlas Beach Fest at the Atlas First Anniversary event ''Tyga'' is successful in an effort to win the competition of the entertainment industry in the Canggu area. Atlas Beach Fest must remain consistent in using events as part of its integrated marketing communications (IMC) strategy to become better known to the public and the entertainment world.
The Romance Between NCTzen and NCT: Commodifying Fan Relationships on the Bubble App Salijar, Hasna Qhotrunnadaa; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia
COMMENTATE: Journal of Communication Management Vol. 6 No. 1 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006120253

Abstract

This study aims to understand how NCT's romance is commodified through the Bubble application. It employs a qualitative approach with a constructivist perspective. Informants were chosen based on their availability and willingness. Data were gathered from two sources: primary and secondary. Primary data were collected through interviews with informants and participant observation on the Bubble app, while secondary data were derived from relevant previous literature. The research data were analyzed in several stages: data reduction, data presentation, conclusion drawing, and verification. The study found that SM Entertainment, the media owner, recognizes the desire of NCTZen to have a closer connection with NCT. Consequently, SM Entertainment engages in three forms of commodification through the Bubble application: romantic content, labor, and audience. This commodification results in significant benefits for SM Entertainment due to the loyalty of NCTZen towards NCT.
Representasi Dukun Wanita sebagai Medium Komunikasi dalam Film Dokumenter "Shaman: Whisper from the Dead" Ni Luh Putu Agustin Kanya Dewi; I Dewa Ayu Sugiarica Joni; Ade Devia Pradipta
Jurnal Pewarta Indonesia Vol 7 No 2 (2025): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v7i2.237

Abstract

Shamanisme Korea merupakan sistem kepercayaan tradisional yang menempatkan dukun, khususnya wanita, sebagai perantara spiritual yang memainkan peran penting dalam kehidupan masyarakat dan tetap bertahan melalui berbagai transformasi hingga era digital, salah satunya melalui medium film dokumenter. Dokumenter Shaman: Whisper from the Dead merepresentasikan praktik tersebut secara autentik dan menyajikan pembacaan ulang terhadap citra dukun dalam wacana visual kontemporer. Penelitian ini bertujuan untuk mengetahui bagaimana representasi dukun wanita digambarkan dalam film dengan berfokus pada adegan, dialog, dan simbol visual yang mewakili dukun sebagai media komunikasi antara manusia, roh, dan dewa. Dengan menggunakan paradigma post-positivisme dan metode kualitatif deskriptif, penelitian ini menganalisis satu episode secara mendalam melalui pendekatan semiotika Roland Barthes. Data disajikan dalam narasi deskriptif, tabel, dan gambar. Hasil penelitian menunjukkan bahwa film ini merepresentasikan dukun wanita sebagai tokoh sentral dalam praktik spiritual Korea Selatan sebagai pendeteksi gangguan spiritual, fasilitator, dan wadah fisik bagi entitas supernatural. Film dokumenter ini menunjukkan bahwa spiritualitas memberikan ruang bagi wanita untuk membangun otoritas dalam budaya patriarki, sekaligus menggeser stigma negatif terhadap dukun yang sering dikaitkan dengan praktik gelap dalam genre horor atau thriller.
Audiences’ Perception of Rape Euphemism In the Sexual Violence News in Online Media Pradipta, Ade Devia; Resen, Putu Titah Kawitri
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12i1.8225

Abstract

Online media is a form of mass media that is close to society, especially in the era of increasingly massive development of information and communication technology. One type of information that the public is interested in in online media is news, especially cases of sexual violence such as rape. Rape is a serious crime because it harms the victim from physical and psychological aspects. Reporting about rape incidents generally applies euphemisms for verbs that represent heinous acts. In some cases of rape, the criminal act is replaced with several words such as "digagahi", "dicabuli", "dirudapaksa", even if the perpetrator is more than one person, the word choice used is "digilir". The aim of this research is to describe public perceptions regarding the replacement of the word rape in reporting about sexual violence in online media. The results of this research found that respondents felt that it was important for the media to replace the word rape because it made the news more polite and more comfortable to read. The pronouns most frequently read by respondents were molested and fucked. Furthermore, this research also found that some word choices actually perpetuate the dominance of perpetrators, who are mostly male, over victims, who are usually women or minors.
A Critical Discourse Analysis of Euphemisms and Dysphemisms in News Reports on Sexual Violence on Tirto.id Ida Ayu Alit Srilaksmi; Dewi Yuri Cahyani; Ade Devia Pradipta
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/fta37s94

Abstract

In communication practices, language is a fundamental aspect that plays a crucial role as a medium for exchanging information, developing personal identity, and sharing experiences among individuals. Language holds a central role in shaping public perception of social realities, including in mass media reporting on sexual violence cases. This study aims to critically analyze the use of euphemistic and dysphemistic language styles in news coverage of sexual violence published by the online media outlet Tirto.id. This is a qualitative study using a postmodern feminist perspective and Sara Mills’ model of critical discourse analysis. The research data consist of five news articles published by Tirto.id during July 2024, focusing on sexual violence cases, as well as direct information obtained from the Tirto.id media production team. Data collection techniques include textual analysis and thematic analysis. The results show that out of the five analyzed articles, there were 16 instances of euphemistic language and 17 instances of dysphemistic language. In addition to textual analysis, this study also applies a multilayered approach by examining the factors influencing text production and the sociocultural contexts behind the news production process based on hierarchy of influnces theory. The study concludes that the choice of language style in media reporting is not merely a linguistic decision, but also carries ideological weight, influencing how society understands and responds to the issue of sexual violence. Therefore, it is crucial for the media to adopt a critical and ethical stance when selecting the diction used in news coverage.
Co-Authors Abdi Pakumara, Pande Ngurah Raditya Ade Dianasari, Kadek Ayu Adi Pratiwi, Ni Komang Agestiary Saputri, Ni Kadek Alifia, Nadya Putri Aloysia Vira Herawati Andriyani, Putu Yunia Annisa, Fiqa Arie Rahayu, Ni Komang Mirah Arini Dewi, Ida Ayu Putu Aristia Dewi, Putu Ratih Artha Pratiwi, N. P. Devinda Artika Sari, Ni Putu Pradnya Asla Eva Setya Aurora Simanjuntak Ayu Megasari, Ni Ketut Diana Ayuningtyas, Ananda Vidya Bagus Wicaksono, R. Agung Rezky Baracha Kaban, Silya Christine Baskhara, Ida Bagus Aditya Berdianti, Dian Bintang Paramiditha, I Gusti Agung Istri Bramana, Yogi Marta Cahya Wulantari, Dewa Ayu Anggun Candra, Shelviani Christy, Bella Claudia Wijaya, Novia Cokorda Istri Sinta Sukma Ratih, Cokorda Damasemil, Calvin Dana Devi, Putu Jista Prajna Dani Febriyanti, Cinthya Nurrahmat Darmawan, Deri Dassy, Cynthia Novitasari Demus, Nico Devi Redana, Ni Putu Saraswati Dewi Gili Amritha, Dewa Ayu Agung Dewi Yuri Cahyani Dewi Yuri Cahyani Dewi, Saffira Nusa Diah Budiantari, I Dewa Ayu Dwi Adnyani, Ni Made Rosalia Dwiartha Cahyani, Ni Made Pramoni Dyah Ratmasanti, Ni Nyoman Irafani Eggy Eriska, Ni Made Elfani Wijaya, Catherine Eriyanti, Andiana Dwi Febriana, Ruth Febriani, lda Ayu Dyah Heryanti, Tannya Aeni I Dewa Ayu Sugiarica Joni I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gusti Agung Alit Suryawati Ida Ayu Alit Srilaksmi Iftinani, Sheila Zalfa Indriyanti, Laras Ismar Ramadhani Jelita Ananda, Ni Made Diah Ayu Juhendri, Arif Kencana Putri, A.A. Putu Livia Kertayasa, I Putu Agus Nanda Kusumayani, Ni Komang Leni Laksminia Agustin, Ni Putu Jeni Latuputty, Jennifer Brigita Lestari, Lidya Mulya Linggar Sari, Virdha Marta Manurung, David Yohanes Marista, Aulia Marpaung, Putri Ulpa Maulida, Dwinny Sukma Mayos, Elisa Aprillia Meitri Cakraningsih, I Gusti Ayu Monangin, Tesalonika Morrison Joshua, Glenkevin Narayani Murti, Dewa Ayu Putu Jiyestha Natalia, Della Natalia, Natasha Fera Nawidiya, Ni Putu Sanisa Nendissa Hermawan, I Gusti Ayu Rara Ni Luh Putu Agustin Kanya Dewi Ni Luh Ramaswati Purnawan Ni Made Anggita Sastri Mahadewi Ni Made Kartini, Ni Made Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Ni Putu Sri Widyastini Susila Nikki Vernishia, Ni Putu Anasthasia Nindya Saraswati, Ni Putu Ayunda Noviandani, Ni Kadek Wiwien Nugroho Setiawan, Thalia Patricia Nur Arofah, Nur Nur Fakih, Farah Isabella Oka Candrakusuma, I Gusti Ngurah Oliviar, Joan Palandi, Joan Alexandra Jethrovany Paramitha, Ni Putu Nadia Permana, I Putu Surya Pradnyani Kawiswari, I Dewa Agung Ayu Pramesti Arsa, Putu Pradnya Pranisitha, Ayu Khania Pratiwi, Intan Nathasa Prayuda, Ngakan Bayu Prema Utami, Ni Putu Shanti Purwati, Sri Wulan Putri, Elsa Savira Putri, Saras Pillary Putu Titah Kawitri Resen Ramadhana, Berlian Ramindra, Lintang Pratama Lian Riz, Vallerie Velove Ruben Elizer Sitepu Sadyani Putri, Ni Made Mahindri Salijar, Hasna Qhotrunnadaa Sanjiwani, I.A Agung Anindia Sari Dewi, Ni Kadek Aprilia Savarino, Jocelyn Williams Sekaringtyas, Yusma Ayu Simamora, Richard Siregar, Nia Venina Siswan Dewi, Ni Made Sonia Lase, Silvy Mercy Ruth Subudi Darma, Made Dwi Sugiantari, Ni Kadek Dilla Sunari Merta, Ni Made Ari Setia Suryawati , I Gusti Agung Alit Swari Pidada, Ida Ayu Prita Dara Tania, Najma Ayu Tatik Inggriani, Ni Made Utami, Bella Putri Verwis, Muhammad Siraj Wahyuni, Prima Sriparta Waluyan, Elsa Engelina Wati Sudiarta, Ni Made Sri Pradnya Widarini, Dwi Ajeng Widayani, Ni Luh Ari Widhiawati, Gst Ayu Putu Wiguna, I Putu Kumara Wira Prananta, Putu Resta Yoga Sumantara, I Wayan Yunantari Dewi, Ni Made