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All Journal Jurnal Civics: Media Kajian Kewarganegaraan INFORMASI Efisiensi : Kajian Ilmu Administrasi Komunikator KOMUNITAS Jurnal Pengabdian Pada Masyarakat MEDIALOG: Jurnal Ilmu Komunikasi International Journal of Communication and Society Biokultur Journal of Scientific Communication (JSC) Lektur, Jurnal Ilmu Komunikasi Jurnal Komunitas (Komunikasi Tiada Batas)
Chatia Hastasari
Universitas Negeri Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Biokultur

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Strategi Digital Content Marketing pada Akun Media Sosial Instagram Mojok.co Dalam Mempertahankan Brand Engagement Dhealda Ainun Saraswati; Chatia Hastasari
Biokultur Vol. 9 No. 2 (2020): Responses to Cultural Changing
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/bk.v9i2.22980

Abstract

Penelitian ini untuk mengetahui strategi pengelolaan digital content marketing pada akun media sosial Instagram Mojok.co dalam mempertahankan brand engagement. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik wawancara dan dokumentasi. Subjek penelitian ini adalah tim media sosial Mojok.co dan pengikut Instagram Mojok.co yang dipilih secara purposive. Hasil penelitian ini menjunjukan bahwa strategi digital content marketing pada akun media sosial Instagram Mojok.co terbagi dalam beberapa tahapan yaitu 1) Menetapkan Tujuan dengan membangun brand awareness Mojok.co, 2) Pemetaan Target Pasar yaitu anak muda usia 18-24 tahun atau di masa aktualisasi diri, 3) Penggagasan dan Perencanaan Konten dilakukan dengan dua format konten utama yaitu konten turunan dan konten orisinil, 4) Penciptaan Konten dilakukan oleh tim media sosial Mojok.co dalam satu minggu sekali, secara spontan dan sistem tabungan, 5) Distribusi Konten dilakukan menggunakan owned media, 6) Penguatan Konten dilakukan dengan meningkatkan kualitas, evaluasi dan inovasi pada konten, memperluas jangkauan kontributor dan menjadi pemancing isu baru, 7) Evaluasi Pemasaran Konten dilakukan dengan kurasi konten yang bersifat relateable dan shareable, 8) Perbaikan Pemasaran Konten dilakukan dengan kurasi dan inovasi konten serta mengikuti tren di media sosial.
Family Communication in Indonesian Migrant Worker's Extended Family Hastasari, Chatia
Biokultur Vol. 12 No. 2 (2023): Indonesia's Society and Culture
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/bk.v12i2.52416

Abstract

This study aims to know what the communication orientation (conversation and conformity orientation) that occurs in the migrant workers' extended family is; and what the obstacles to communication orientation that occur in the migrant workers' extended family are. The lack of job opportunities for women who only graduated from elementary school and junior high school also directly influences the number of female migrant workers working abroad every year. For female migrant workers who already have children, the role of extended families such as the presence of their parents is very important in helping their spouses (husbands) in caring for their children. Using a qualitative approach, the data were gained through the process of interviewing informants. Informants in this study were selected purposively, they were: a woman who looks after her grandchild, aged 58 years (hereinafter referred to X1) and her daughter-in-law who works as a migrant worker, aged 30 years (hereinafter referred to X2); a woman who works as a migrant worker, aged 36 years (hereinafter referred to X3) and her son, aged 18 years (hereinafter referred to X4). X1 has been living with her granddaughter for about 3 years since her daughter-in-law (X2) became a migrant worker in Taiwan in 2018. After the data from the interviews are collected, then by using a triangulation table, the data will be selected based on the needs and similarities of the interview results between informants. From the same data, it is then adjusted to the existing conceptual framework and conclusions are drawn. The results show communication orientation for conversation that occurs in migrant workers' extended family consists of discussions to decide working abroad; when grandmother told her child about her granddaughter's growth, from conversations about school choices to parenting; giving freedom to the child to be able to express and convey their wishes and make decisions based on his own considerations. Meanwhile, the conformity orientation consists of giving advice for the child to be careful in making decisions (think before acting); and behave politely and always maintain health. The advice given is usually in the form of the cultivation of discipline, rules regarding politeness, attitude and also the cultivation of values. Subsequently, the obstacles to communication orientation that occur in migrant worker extended family consist of grandparents' health and grandparents' ability to use technology. Keywords: Extended Family, grand parenting, family communication, and migrant worker
Co-Authors ALVIKA HENING PERWITA, ALVIKA HENING Alvita Dewi Putri Angelia Esa Kalingga Anniez Rachmawati Musslifah Annisa Rachmi Kusumadewi Ardila Diana Putri Arpannudin, Iqbal Benni Setiawan Dennis Inggil Graita Desy Nurjanah Dhealda Ainun Saraswati Dhika Novita Sari, Dhika Novita Dyah Retno Pratiwi, Dyah Retno Ester Retnaningtyas, Ester Fakhri Uzair Fathin, Muhammad Insan Febriansyah Kulau Firdastin Ruthnia, Firdastin Ihsanul Fahmi Ikrimah Abdurrahman Irfan Sharif Lukman Jannah, Kurniatul Kusumadewi, Annisa Rachmi Mami Hajaroh Mohd Nor Shahizan Ali Muhammad Syamsuddin nabila ayu maharani Nilam Chandara Dewi, Nilam Chandara Normah Mustaffa Novia Indriani Paramastu titis Anggitya, Paramastu titis Pratiwi Wahyu Widiarti Putri Pratiwi Adiningsih Putri Setya Mahanani Rahmat Wisudawanto Reiyugi Sabilla Sunandar, Aditia Pramudia Suranto Aw Tawangsari Anindya Jati, Tawangsari Anindya Y, Firdastin Ruthnia